Latin America Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Latin America Hair Care Market is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types); by Distribution Channel (Supermarket/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (Brazil, Mexico, Argentina, Colombia and Rest of Latin America). The market size and values are Provided in (USD Million) during the forecasted years for the above segments.

Latin America Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Latin America Hair Care Market Size

View Global Report
Latin America Hair Care Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 4.10 %
Market Concentration Low

Major Players

Latin America Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Latin America Hair Care Market with other markets in Consumer Goods and Services Industry

Apparel, Footwear & Accessories

Luxury Goods & Services

Recreational Goods

Baby Care

Beauty and Personal Care

Consumer Services

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

Latin America Hair Care Market Analysis

The Latin America Hair Care Market is expected to register a CAGR of 4.1% during the forecast period.

  • The idea that natural substances are "better for you" has always been prevalent and deeply entrenched among Latin American consumers of cosmetics and personal care products. However, as Latin American beauty consumers become more aware and as the value of natural, organic, and/or vegan components rises globally, "fully backed" claims will become more and more important.
  • Additionally, scalp care, anti-pollution, UV protection, and detoxifying treatments are becoming more and more popular among customers as a result of climate change and rising pollution. Beauty firms have an opportunity to interact with the local consumer base by utilizing personalization through products that are tailored to regional preferences and cultures.
  • Under the hair care market, Latin American consumers continue to adopt a more rational approach toward purchases of hair care items. More specifically, Brazil is expected to be a highly demanding market in the region owing to its diversity, population size, and consumer engagement level. Millennials are currently adopting the global trend of self-acceptance by embracing their natural textures and curls owing to that straight hair is considered a beauty standard.
  • As per the statistics given by L'oreal, more than 40% of female consumers have curly hair in Brazil, which promotes the company to launch a new product i.e. Elseve Óleo Extraordinário Cachos range (Elseve Extraordinary Curl Oil) which is introduced from curly to frizzy hair. It is prepared with coconut and some other oils which promote bouncy, ultra-soft, and shiny curls.

Latin America Hair Care Industry Overview

The hair care market in Latin America is moderately fragmented. Some of the prominent companies operating in the Latin American hair care market are Unilever, L'Oreal, S.A., and Procter & Gamble. The key players have increasingly strategized on gaining larger market shares in these countries, via constant product innovation, merger and acquisition, advertisement expenses, and R&D investments, to develop niche products. In 2022, P&G spent around USD 1.4 billion on acquisitions, majorly related to the purchase of skincare brands Farmacy Beauty and Tula and haircare company Ouai.

Latin America Hair Care Market Leaders

  1. Procter & Gamble

  2. L'Oréal S.A.

  3. Coty

  4. Unilever PLC

  5. Henkel AG & Company, KGaA

  6. *Disclaimer: Major Players sorted in no particular order
Latin America Hair Care Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Latin America Hair Care Market News

  • In February 2023, Unilever plans to establish a new manufacturing facility in the Nuevo Leon region of Mexico. The company plans to invest USD 400 million in the Latin American market over the next three years. The new facility manufactures beauty and personal care products.
  • In January 2021, Forever Liss a brand of Forever Company Cosmeticos LTDA launched shampoo for hair wetting treatment. The product is enriched with a combination of castor oil, coconut oil, castor oil, and vitamin D to serve all hair types. However, it is particularly recommended for oil control and healthy hair growth.
  • In September 2021, Grupo Coala do Brasil launched the cosmetics brand, Coala Beauty. The brand's primary offering is the repair and deep hydration of the strands, bringing together potent natural actives, such as Shea Butter, Coconut Lipids, Okra Extract, Acai Extract, Avocado Oil, Sunflower Oil, and Macadamia Oil. The brand has an initial range of 30 SKUs and nine lines for all hair types.

Latin America Hair Care Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Shampoo
    • 5.1.2 Conditioner
    • 5.1.3 Hair Loss Treatment Products
    • 5.1.4 Hair Colorants
    • 5.1.5 Hair Styling Products
    • 5.1.6 Perms and Relaxants
    • 5.1.7 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarket/ Hypermarket
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialty Stores
    • 5.2.4 Pharmacies/ Drug Stores
    • 5.2.5 Online Retail Stores
    • 5.2.6 Other Distribution Channels
  • 5.3 Country
    • 5.3.1 Brazil
    • 5.3.2 Mexico
    • 5.3.3 Argentina
    • 5.3.4 Colombia
    • 5.3.5 Rest of Latin America

6. COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted by Leading Players
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Unilever PLC
    • 6.3.2 Procter & Gamble Company
    • 6.3.3 L'Oreal S.A.
    • 6.3.4 Henkel AG & Company, KGaA
    • 6.3.5 Johnson & Johnson Services, Inc.
    • 6.3.6 Genomma Lab Internacional S.A.B. de C.V.
    • 6.3.7 Coty Inc.
    • 6.3.8 Santiago Saenz S.A.
    • 6.3.9 Alticor (Amway)
    • 6.3.10 Embelleze
    • 6.3.11 Grupo Coala do Brasil
    • 6.3.12 Forever Company Cosmeticos LTDA
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Latin America Hair Care Industry Segmentation

Haircare products are grooming and nourishing products used for styling, cleaning, and maintaining a person's hair. The Latin American hair care market is segmented into product types, distribution channels, and geography. By product types, the market is segmented into shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products, perms and relaxants, and other product types. By distribution channel, the market is segmented by supermarkets/hypermarkets, convenience stores, specialty stores, pharmacies/ drug stores, online retail stores, and other distribution channels. Based on geography, the market is segmented into Brazil, Mexico, Argentina, Colombia, and the Rest of Latin America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type Shampoo
Conditioner
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants
Other Product Types
Distribution Channel Supermarket/ Hypermarket
Convenience Stores
Specialty Stores
Pharmacies/ Drug Stores
Online Retail Stores
Other Distribution Channels
Country Brazil
Mexico
Argentina
Colombia
Rest of Latin America
Need A Different Region or Segment?
Customize Now

Latin America Hair Care Market Research FAQs

What is the current Latin America Hair Care Market size?

The Latin America Hair Care Market is projected to register a CAGR of 4.1% during the forecast period (2025-2030)

Who are the key players in Latin America Hair Care Market?

Procter & Gamble, L'Oréal S.A., Coty, Unilever PLC and Henkel AG & Company, KGaA are the major companies operating in the Latin America Hair Care Market.

What years does this Latin America Hair Care Market cover?

The report covers the Latin America Hair Care Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Latin America Hair Care Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Latin America Hair Care Industry Report

Statistics for the 2025 Latin America Hair Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Latin America Hair Care analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.