Hair Care Products in UAE Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Professional Hair Care & Styling Products in UAE Industry Growth and it is segmented by Product Type (Shampoo, Conditioner, Hair Oil, Hair Serum, and Other Product Types) and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, and Other Distribution Channels). The report offers market size and forecast in value terms in USD million for the above-mentioned segments.

UAE Hair Care Market Size

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United Arab Emirates Hair Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.20 %
Market Concentration Low

Major Players

United Arab Emirates Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order


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UAE Hair Care Market Analysis

The United Arab Emirates hair care market is projected to reach a CAGR of 4.2% in the upcoming five years.

  •  Hair care products have been a significant part of the personal care industry, as people consider their hair an important aspect of their appearance and overall beauty. The hair care market is expected to grow due to various factors, including the increasing awareness among consumers, particularly men, about the importance of natural and traditional hair care methods. 
  • In addition, environmental factors such as harsh climatic conditions and poor water quality, as well as the trend toward colored hair, are also driving the need for more sophisticated hair care routines. As a result, companies in the hair care industry are expected to focus on developing and marketing products that cater to these changing consumer demands. This could include the use of natural and organic ingredients, as well as the development of new technologies and formulations that help to protect and nourish the hair in adverse environmental conditions.
  • The hair care industry in the United Arab Emirates is experiencing a significant boost in demand for sustainable, chemical-free, and eco-friendly hair care products. This trend is driven by consumers' growing awareness of the impact of traditional hair care products on their health and the environment, as well as their desire for more natural and organic solutions. In response, many hair care brands are launching new products that meet these consumer demands and incorporate eco-friendly and sustainable ingredients and packaging. This trend is expected to continue as more consumers become conscious of the impact of their purchasing decisions on the environment and their health.
  • Natural, safe, and organic shampoos, conditioners, and hair oils, among other things, have become increasingly popular in recent years. Additionally, the young and aspirational population in UAE is investing in grooming and appearance to maintain their personal hygiene, which is responsible for the rise in demand for hair care products in the country.
  •  Hair loss is a common problem that affects both men and women. As a result, there has been a significant increase in the number of anti-hair fall products in the market. These products are designed to prevent hair loss and promote hair growth. Some of these brands, such as Pantene, L'Oréal Paris, Clear, Himalaya, and Parachute, have gained popularity for their anti-hair fall hair care products, which include shampoos, conditioners, hair masks, and serums.
  • In recent years, there has been a trend of premiumization in the hair loss category, where companies offer high-end products that are personalized to meet the needs of consumers. These products often come with a higher price tag and are marketed as superior quality or exclusivity. This trend has been driven by the increasing demand for products that offer a more personalized approach to hair care and cater to the individual needs of consumers.

UAE Hair Care Market Trends

Rising Demand for Organic and Herbal Hair Care Products

  • The United Arab Emirates hair care products market witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum, present in hair care products. Arabian consumers are increasingly focused on formulations when it comes to choosing their hair care products.
  • The trend towards safe, natural, and organic products is not unique to the Arabian market, as consumers around the world are becoming more conscious of the ingredients in the products they use. International players are entering the market to cater to this demand by launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients, as these types of ingredients have been shown to be effective in improving the health and appearance of hair.
  • For instance, in March 2021, the internationally acclaimed brand Soulflower entered the United Arab Emirates market with the launch of its popular miracle hair oil - Soulflower herbal onion hair oil. According to the company's claim, the hair oil is formulated using red onion and 20 essential oils and extracts to solve all hair problems, including hair fall, premature greying, dandruff, rough hair, and split ends.
  • The demand for natural and organic products has been increasing due to consumers' growing concerns about their health and hygiene. As a result, manufacturers are improving their product offerings to meet these changing consumer requirements. This trend is also observed in the hair care industry, where natural and organic hair care products are becoming increasingly popular.
  • Moreover, the increasing trend of organic concept stores and online platforms for natural and organic products is also expected to boost the growth of natural and organic hair care products. Consumers are becoming more conscious of the ingredients used in their personal care products and are willing to pay a premium for natural and organic options.
Hair Care Market: Import Value of Hair Care Products (in USD Million), United Arab Emirates, 2018-2021

Increased Penetration of E-Commerce Platform

  • The United Arab Emirates is leading in e-commerce markets among Gulf Cooperation Council states, as per the International Trade Administration data. The growth of e-commerce in the UAE and the increasing preference for online shopping among consumers is not surprising, given the convenience and safety it provides, especially in the wake of the COVID-19 pandemic. It's good to see that the e-commerce platform in the country is expanding to offer a wide range of hair care products at competitive prices, catering to the needs of consumers. With the increasing availability of these products online, more consumers will likely choose to shop for hair care products online, leading to further growth in the e-commerce market in the UAE.
  • The growth opportunity for the sales of hair care products through the online channel has forced online vendors to improve purchase processes in terms of security and reliability, which, in turn, has propelled the demand for these products. Moreover, vendors are adopting online retail strategies to reduce costs and increase their margins, which may benefit the market during the forecast period. Amazon, Lakme Salon, and L'Oréal, among others, are some of the popular online retailers for hair care and styling products in the country.
  • On the other hand, several players in e-commerce platforms are entering the market owing to the rising demand through online retail channels in the country. For instance, in September 2022, Nykaa, an Indian e-commerce company specializing in cosmetics, entered the United Arab Emirates with its portfolio of beauty and personal care brands. In the Nykaa House of Brands, approximately ten in-house brands offer hair care products to Arabian consumers.
Hair Care Market: Value of E-Commerce Sales (in USD Billion), United Arab Emirates, 2019- 2022

UAE Hair Care Industry Overview

The market studied is moderately fragmented due to the presence of domestic and international players in this sector. The United Arab Emirates hair care market is strongly dominated by foreign players such as Proctor & Gamble Gulf, Unilever, and L'Oréal, among others. Key players are focusing on product development and innovation to meet the consumer's needs by offering high-quality products to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy. This will enable the companies to maintain dominance over other players, and the companies can remain a strong competition for other players in the market.

UAE Hair Care Market Leaders

  1. Unilever PLC

  2. Loreal S.A

  3. Estée Lauder Inc

  4. Procter & Gamble Company

  5. Beiersdorf Aktiengesellschaft

*Disclaimer: Major Players sorted in no particular order

United Arab Emirates Hair Care Market Concentration
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UAE Hair Care Market News

  • December 2022: Nectar Bath Treats, an online and retail destination for premium self-care products, expanded its presence in the United Arab Emirates with the launch of two new stores in Dubai and Abu Dhabi. In-store shoppers can create their own custom fragrances and customize the scent of products like shampoo and conditioner.
  • December 2021: World's first patented biotech treatment and celeb-approved hair care brand, K18, launched in the United Arab Emirates. The brand offers an ultra-lightweight range of professional products, including a repair hair mist, an in-salon hair mask, and a revolutionary leave-in repair mask.
  • May 2021: Aussie launched a range of variants for different hair problems in Dubai, that includes Aussie Repair Miracle Shampoo, Aussie Miracle Moist Shampoo, Aussie Mega Shampoo, Aussie Colour Mate Shampoo, and Aussie SOS Kiss of Life. As per the company's claim, the products are all PETA-certified and cruelty-free.

UAE Hair Care Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definitions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Oil

      4. 5.1.4 Hair Serum

      5. 5.1.5 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail

      4. 5.2.4 Specialty Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Shiseido Co. Ltd

      2. 6.3.2 Unilever Group

      3. 6.3.3 Procter & Gamble Co. (Aussie)

      4. 6.3.4 Kao Corporation

      5. 6.3.5 L'Oreal SA

      6. 6.3.6 Avon Products Inc.

      7. 6.3.7 CavinKare Co.

      8. 6.3.8 Natura & Co.

      9. 6.3.9 Safi Hijab

      10. 6.3.10 Noa Inc LLC ( Nectar Bath)

      11. 6.3.11 Oriflame Cosmetics SA

    4. *List Not Exhaustive

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UAE Hair Care Industry Segmentation

Hair care products help to protect hair from damage and nourish it by enhancing the texture and quality of the hair.

The United Arab Emirates hair care market is segmented by product type into shampoo, conditioner, hair oil, hair serum, and other product types. Based on distribution channels, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, specialty stores, and other distribution channels.

For each segment, the market sizing and forecasting have been done in value terms (USD million).

Product Type
Hair Oil
Hair Serum
Other Types
Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online Retail
Specialty Stores
Other Distribution Channels
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UAE Hair Care Market Research FAQs

The United Arab Emirates Hair Care Market is projected to register a CAGR of 4.20% during the forecast period (2024-2029)

Unilever PLC, Loreal S.A, Estée Lauder Inc, Procter & Gamble Company and Beiersdorf Aktiengesellschaft are the major companies operating in the United Arab Emirates Hair Care Market.

The report covers the United Arab Emirates Hair Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United Arab Emirates Hair Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Hair Care Products in UAE Industry Report

Statistics for the 2024 Hair Care Products in UAE market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hair Care Products in UAE analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Hair Care Products in UAE Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)