United Arab Emirates Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The younger population across the United Arab Emirates has been a key factor that has led to the proliferation of different industries operating in the country. The median age group of the younger population is around 27 and more than half of the local population of nationals is under the age of 25 years. Thus, the unique set of young consumers tend to experiment with cosmetics, hair colors, and styling and care a lot about looking attractive. This factor is also followed by new trends in makeup and beauty care. The consumers are easily persuaded by advertisements, as they seek information about cosmetics on the internet, in magazines, and through other channels.

The money spent by foreign visitors has always acted positively on the cosmetics and toiletries market. The number of tourists visiting the GCC region, inclusive of the United Arab Emirates, annually, exceeds half of the number of the region’s entire population. Moreover, both foreign and domestic tourists buy cosmetics/hair care products for themselves or as gifts for friends and family.

Dubai is a retail hub for many products, including beauty and personal care products. According to the National Human Resources Development and Employment Authority, the United Arab Emirates experienced a 30% increase in the retail space devoted to beauty and fragrance products. A considerable group of UAE nationals can afford premium brands, as they have high disposable incomes. They also compare favorably with the spending levels in the traditionally high-spending markets of France, the United Kingdom, and the United States. This has led to a significant growth in the sales of premium hair care products.