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The United Arab Emirates Hair Care Market is segmented by Product Type (Colorant, Hair Spray, Conditioner, Shampoo, and Other Product Types) and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, and Other Distribution Channels).
The UAE hair care market is projected to record a CAGR of 4.2% during the forecast period, 2020-2025.
The UAE hair care market is segmented by product type into colorant, hair spray, conditioner, shampoo, and other product types. Moreover, by distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, specialty stores, and other distribution channels.
|By Product Type|
|Other Product Types|
|By Distribution Channel|
|Supermarkets and Hypermarkets|
|Other Distribution Channels|
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The younger population across the United Arab Emirates has been a key factor that has led to the proliferation of different industries operating in the country. The median age group of the younger population is around 27 and more than half of the local population of nationals is under the age of 25 years. Thus, the unique set of young consumers tend to experiment with cosmetics, hair colors, and styling and care a lot about looking attractive. This factor is also followed by new trends in makeup and beauty care. The consumers are easily persuaded by advertisements, as they seek information about cosmetics on the internet, in magazines, and through other channels.
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The money spent by foreign visitors has always acted positively on the cosmetics and toiletries market. The number of tourists visiting the GCC region, inclusive of the United Arab Emirates, annually, exceeds half of the number of the region’s entire population. Moreover, both foreign and domestic tourists buy cosmetics/hair care products for themselves or as gifts for friends and family.
Dubai is a retail hub for many products, including beauty and personal care products. According to the National Human Resources Development and Employment Authority, the United Arab Emirates experienced a 30% increase in the retail space devoted to beauty and fragrance products. A considerable group of UAE nationals can afford premium brands, as they have high disposable incomes. They also compare favorably with the spending levels in the traditionally high-spending markets of France, the United Kingdom, and the United States. This has led to a significant growth in the sales of premium hair care products.
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Major players operating in the market are Proctor & Gamble Gulf, Unilever, and L’Oreal, among others. The market is highly fragmented, with the major presence of international brands that have witnessed growing popularity across countries, such as France, Germany, and South Korea. These brands have observed a significant growth in the country as well. Brands are focusing on delivering more premium products, as consumers have the capability to purchase, along with the rising consciousness pertaining to hair care.
1.1 Study Assumptions and Market Definitions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.4 Hair Spray
5.1.5 Other Product Types
5.2 By Distribution Channel
5.2.1 Supermarkets and Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail
5.2.4 Specialty Stores
5.2.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Shiseido Co. Ltd
6.3.2 Unilever Group
6.3.3 Procter & Gamble Co.
6.3.4 Kao Corporation
6.3.5 L'Oreal SA
6.3.6 Avon Products Inc.
6.3.7 CavinKare Co.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS