UK Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Hair Care Industry in the UK is segmented by Type (Shampoo, Conditioner, Hair Oil, Spray, and Other Types) and Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, and Other Distribution Channels). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

UK Hair Care Market Size

United Kingdom Hair Care Market Summary
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Study Period 2016 -2027
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 4.50 %
Market Concentration Low

Major Players

United Kingdom Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order


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UK Hair Care Market Analysis

The United Kingdom haircare market is projected to grow at a CAGR of 4.5% over the next five years.

Increased consumer concerns about scalp health drive the market, mainly problems related to hair thinning, hair loss, dandruff, and sensitive scalp. Furthermore, the introduction of new hair care products to target specific consumer groups (females suffering from hair loss problems), along with increasing per capita spending of the consumers in the United Kingdom on personal care products, is gaining popularity, eventually resulting in the growth of the market. According to National Health Statistics data from 2022, about 8 million women in the United Kingdom experience hair loss. Due to this, demand for organic/natural products for personal grooming has also become one of the primary concerns for individuals. However, rising awareness regarding the potential side effects of hair care products is restraining market growth.

People these days extensively use heat treatments on hair, like curling them, drying it with the help of heat, and many more. Frequent use of these products causes hair loss, dry hair, rough hair, etc. to protect against such damage, hair care products are being used in the United Kingdom. For instance, in February 2021, Hankel Corporation launched Gliss Kur Color Perfector, A Repair & Colour Shine Shampoo, which protects hair color up to 40 washes. Thus, the market is expected to grow over the long term because of all the above reasons.

UK Hair Care Market Trends

This section covers the major market trends shaping the UK Hair Care Market according to our research experts:

Rising Demand for Hair shampoo in the Country

The hair shampoo market is witnessed to have a rising demand in the country. Demand for organic and natural products is growing in the United Kingdom owing to hair problems, hair damage, and other hair problems. The region's preference for hair transplants is increasing due to social pressure, frequent hair loss, and many more. According to Wimpole Clinic data from 2022, about 112,742 people in Europe had hair transplants in 2022. people in the country are keener to use different hair styling products on their hair. The trend of using different hair colors is also growing in the region. People prefer their hair color to last longer, and some shampoos wash the color out after a few washes. Therefore the requirement for paraben-free, chemical-free, and sulfate-free vegan shampoos is increasing.

Moreover, manufacturers are increasing R&D activities for further improvement and enhancement of shampoos based on evolving consumer needs, such as companies preparing plant-based shampoo products. Men in the country also focus on their hair health and use proper grooming products regularly. Therefore, major players are considering the requirements of men as well. For instance, in February 2021, Hain Celestial Group's brand Jason launched plant-based shampoo plus conditioner for men.

Hair Oil Market- Sales Value of Shampoos, United Kingdom, 2018-2021

Increasing Expenditure on Advertisement & Promotional Activities

Haircare is gaining immense popularity among all consumer groups in the country. The primary reason for this popularity is directly related to aggressive marketing campaigns, which are mainly directed toward young consumers. Furthermore, advertisements are promoting that their products reduce hair damage and enhance hair quality. For instance, as part of the promotional strategy, The major players like Loreal, P&G, and many more invest too much money into advertisements. They hire popular celebrities for their brand promotions to have more sales. For instance, in 2021, Kao Corporation spent USD 563.199 million on advertising across the world. The market players promote their products through social media sites like Tik Tok, Instagram, Facebook, YouTube, and many more to attract young consumers. Gen Z and the millennial population in the country are more active on social media and they get attracted to the products by watching their favorite celebrities in the advertisements. According to Social Films data from 2021, 30.1% of people between the age of 25-34 uses Instagram in the United Kingdom. In February 2022, L'Oreal collaborated with an American singer Gabriella Sarmiento Wilson for the promotion of their hair care product, L'Oreal Paris Elvive Dream Lengths Curls shampoo.

Hair Care Market - L'oreal Advertisement Promotion Expenses, USD million, 2018 -2021

UK Hair Care Industry Overview

The United Kingdom's haircare market is competitive and fragmented due to many regional and domestic players. Emphasis is given to the companies' merger, expansion, acquisition, partnership, and new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the market include Kao Corporation, Unilever PLC, L'Oreal S.A. (Kérastase), Procter & Gamble (Pantene), Shiseido Co., Ltd., and Procter & Gamble (Pantene, Ouai).

UK Hair Care Market Leaders

  1. Kao Corporation

  2. Unilever PLC

  3. L'Oreal S.A.

  4. Procter & Gamble (Pantene)

  5. Shiseido Co., Ltd.

  6. Procter & Gamble (Pantene, Ouai)

*Disclaimer: Major Players sorted in no particular order

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UK Hair Care Market News

  • In March 2022, Chi Haircare launched a new collection called " Chi Naturals with Aloe Vera and Hyaluronic Acid." The line includes body and hair care, hydrating shampoos, conditioners, hair masques, and gel.
  • In June 2021, Molten Brown launched a new range that includes four shampoos and conditioners, each of which features a sustainably sourced herb to balance, volumize, hydrate, and repair. The herbs include nettle, chamomile, fennel, and coriander. The products are free from parabens.
  • In September 2021, Drunk elephant expanded its distribution channels by introducing its product lines to ultra beauty stores online and offline from September 26. The product line includes a skincare range, Coconino Glossing shampoo, Coconino Marula cream conditioner, and wild Marula tangle spray.

UK Hair Care Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definitions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Oil

      4. 5.1.4 Hair Spray

      5. 5.1.5 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oreal S.A (Kérastase)

      2. 6.3.2 Unilever PLC

      3. 6.3.3 Procter & Gamble Company (Pantene, Ouai)

      4. 6.3.4 Kao Corporation

      5. 6.3.5 Farouk Systems International (CHI Haircare)

      6. 6.3.6 Henkel AG & Co. KGaA

      7. 6.3.7 THG PLC (The Ltd., Cult Beauty)

      8. 6.3.8 Harrods Limited

      9. 6.3.9 Shiseido Co., Ltd.

      10. 6.3.10 Avon Products Inc.

      11. 6.3.11 Wella Company (Briogeo Hair Care)

    4. *List Not Exhaustive

**Subject to Availability

UK Hair Care Industry Segmentation

Haircare is the process used for maintaining hygiene and cosmetology of hair growing from the scalp. The haircare routine of people is different. According to the hair type and culture of the region, the use of haircare products differs. The United Kingdom haircare market is segmented into shampoo, conditioner, hair oil, spray, and other types. The market is also segmented by distribution channel, which includes supermarkets/hypermarkets, specialty stores, convenience stores, and online retail stores. Other retail stores include drugstores, salons, etc. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Hair Oil
Hair Spray
Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels

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UK Hair Care Market Research FAQs

The United Kingdom Hair Care Market is projected to register a CAGR of 4.5% during the forecast period (2023-2027).

Kao Corporation, Unilever PLC, L'Oreal S.A., Procter & Gamble (Pantene), Shiseido Co., Ltd. and Procter & Gamble (Pantene, Ouai) are the major companies operating in the United Kingdom Hair Care Market.

UK Hair Care Industry Report

Statistics for the 2023 UK Hair Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. UK Hair Care analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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