Saudi Arabia Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Saudi Arabian Hair Care Market is segmented by Product Type (Shampoo, Conditioner, Hair Oil, and Other Product Types) and Distribution Channel (Hypermarkets/Supermarkets, Specialty Store, Online Stores, Convenience Stores, Pharmacies/Drug Stores, and Other Distribution Channels).

Market Snapshot

Saudi Arabia Hair Care Market - Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 5.5 %

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Market Overview

The Saudi Arabian hair care market is anticipated to register a CAGR of 5.5% during the forecast period (2020-2025).

  • The demand for hair care products is increasing at a healthy rate in the country, as the consumers are increasingly focusing on upgrading to higher-quality products, to maintain their hair health. This has led to more global products being launched in the local market. 
  • With a large section of the population suffering from hair loss and common hair problems, such as dandruff, the usage of hair products in the region has been on the rise. The rising pollution levels in the country could also drive the need for hair care products.
  • The rising number of salons in the country also led to the growth in the demand for hair care products. 

Scope of the Report

The Saudi Arabian hair care market is segmented by product type, into shampoo, conditioner, hair oil, and other product types. The market is segmented by distribution channel, into hypermarkets/supermarkets, specialty stores, online stores, convenience stores, pharmacies/drug stores, and other distribution channels.

By Product Type
Hair Oil
Other Product Types
By Distribution Channel
Specialty Stores
Convenience Stores
Pharmacies/Drug Stores
Online Retailing
Other Distribution Channels

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Key Market Trends

Rapid Growth in Men's Grooming

The Saudi Arabian market has been witnessing a rising demand in men’s grooming products, over the past few years. This growth is linked to the increasing levels of employment and higher disposable incomes. Men are more willing to invest time and money in a grooming routine, as being well-groomed and fashionable is increasingly linked to affluence and professional success. In addition, the social taboos, which associated men taking pride in their appearance as a sign of reduced masculinity, are diminishing. There is also an increasing demand for products with natural ingrents, owing to the health consiousness among the users. This growth in the men's category will have an impact on the hair care market in Saudi Arabia.

Saudi Arabia Hair Care - 2

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Growing E-commerce Penetration in the Market

The sales of hair products through e-commerce channels are growing rapidly in the country, fueled by the predominately young and tech-savvy population. Saudi Arabia positions itself as a great platform for exploring omnichannel opportunities. Moreover, Saudi Arabians are often the leading force behind the growth of technological trends in the region, thereby, facilitating the adoption of e-commerce within the country. The customers prefer purchasing products online, which include hair care products, owing to factors like convenience and low cost. Moreover, the spending trends of Saudi Arabians are higher than that of many other developing countries. The World Bank ranks Saudi Arabia in its top 20 richest countries, in terms of spending power, thus, providing lucrative opportunities for omnichannel ventures.

Saudi Arabia Hair Care Market - 2

Competitive Landscape

The Saudi Arabian hair care market is fragamented, with the presence of various global brands competing to gain promienent market shares. The market has witnessed a rapid growth, with the increasing beauty concerns of the population. The major players in the market, such as Unilever, Shiseido Co. Ltd, Procter & Gamble, and L'Oréal SA, among others, are utilizing this opportunity by introducing various hair care proucts in the market.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Oil

      4. 5.1.4 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Pharmacies/Drug Stores

      5. 5.2.5 Online Retailing

      6. 5.2.6 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Shiseido Co. Ltd

      2. 6.3.2 Unilever

      3. 6.3.3 Procter & Gamble

      4. 6.3.4 L'Oreal SA

      5. 6.3.5 Avon Products Inc.

      6. 6.3.6 Estee Lauder Companies Inc.

      7. 6.3.7 Oriflame Cosmetics SA

      8. 6.3.8 Kao Corporation

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Saudi Arabia Hair Care Market market is studied from 2016 - 2026.

The Saudi Arabia Hair Care Market is growing at a CAGR of 5.5% over the next 5 years.

Unilever, Shiseido Co., Ltd.), Procter & Gamble., L'Oréal S.A. are the major companies operating in Saudi Arabia Hair Care Market.

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