| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 5.71 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Saudi Arabia Hair Care Market Analysis
The Saudi Arabia Hair Care Market is expected to register a CAGR of 5.71% during the forecast period.
Social distancing at various levels has been a key measure to mitigate the transmission of COVID-19. The implementation of strict measures for social distancing is challenging, including in Saudi Arabia, due to its level of urbanization. Saudi Arabia had to shut down all commercial markets and malls, apart from pharmacies, supermarkets, and hypermarkets, to ensure the virus did not spread through crowding. However, the sales of products Hair care and personal hygiene products like soap and shower gel witnessed a surge in demand through the e-commerce channel. The COVID-19 pandemic has also resulted in the generation of opportunities for many private players to emerge in the markets to cater to the inflated demand. For instance, In June 2020, Amazon opened its virtual doors in Saudi Arabia, Amazon.sa, which includes 34 categories including fashion, hair care, perfumes and beauty, and others in English and Arabic.
The demand for hair care products is increasing at a healthy rate in the country, as the consumers are increasingly focusing on upgrading to higher-quality products to maintain their hair health. This has led to more global products being launched in the local market.
With a large section of the population suffering from hair loss and common hair problems, such as dandruff, the usage of hair products in the region has been on the rise. The rising pollution levels in the country could also drive the need for hair care products. The rising number of salons in the country also led to the growth in the demand for hair care products.
Saudi Arabia Hair Care Market Trends
Rapid Growth in Men's Grooming
The Saudi Arabian market has been witnessing rising demand for men's grooming products over the past few years. This growth is linked to the increasing levels of employment and higher disposable incomes. Men are more willing to invest time and money in a grooming routine, as being well-groomed and fashionable is increasingly linked to affluence and professional success. In addition, the social taboos, which associated men taking pride in their appearance as a sign of reduced masculinity, are diminishing. There is also an increasing demand for products with natural ingredients, owing to the health consciousness among the users. This growth in the men's category will have an impact on the hair care market in Saudi Arabia.
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Growing E-commerce Penetration in the Market
The sales of hair products through e-commerce channels are growing rapidly in the country, fueled by the predominately young and tech-savvy population. Saudi Arabia positions itself as a great platform for exploring omnichannel opportunities. Moreover, Saudi Arabians are often the leading force behind the growth of technological trends in the region, facilitating the adoption of e-commerce within the country. Customers prefer purchasing products online, including hair care products, owing to the convenience and low cost. Moreover, the spending trends of Saudi Arabians are higher than that of many other developing countries. The World Bank ranks Saudi Arabia in its top 20 richest countries in terms of spending power, thus, providing lucrative opportunities for omnichannel ventures.
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Saudi Arabia Hair Care Industry Overview
The Saudi Arabian hair care market is fragmented, with the presence of various global brands competing to gain prominent market shares. The market has witnessed rapid growth, with the increasing beauty concerns of the population. The major players in the market, such as Unilever, Shiseido Co. Ltd, Procter & Gamble, and L'Oréal SA, are utilizing this opportunity by introducing various hair care products in the market. Players are also incorporating natural/organic products in their portfolio. The players operating in the market are focusing on adopting key strategies like product innovation, rapid market expansion, mergers and acquisitions, and partnerships to gain better market share. The key players are focusing on introducing new products and expanding their presence into new markets to cater to the interests of consumers and achieve major market share.
Saudi Arabia Hair Care Market Leaders
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Unilever
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Shiseido Co., Ltd.)
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Procter & Gamble.
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L'Oréal S.A.
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Kao Corporation
- *Disclaimer: Major Players sorted in no particular order
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Saudi Arabia Hair Care Market News
In January 2022, Tips and Toes launched its first salon and spa in Riyadh. This is the second branch in Saudi, with the first location in Al Khobar. Tips and Toes Riyadh is designed in Balinese style with authentic bamboo and rattan woods, water and features, and greenery reflecting the Indonesian island's raw beauty. The salon has 12 nail service stations and five hair care seats.
In September 2021, Manscaped, the global men's grooming company, announced its arrival in the United Arab Emirates and the Kingdom of Saudi Arabia. The Manscaped collection includes a diversified range of precision-engineered tools, unique formulations, and accessories.
In September 2020, the United Arab Emirates-based beauty Retailer Powder launched its online shopping platform in Saudi Arabia. It offers customers access to a wide range of clean products in skin care, hair care, wellness, and cosmetics. Clean beauty products are made without ingredients. These include collagen-infused natural skin care treats formulated with moisturizing natural oils.
Saudi Arabia Hair Care Industry Segmentation
Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp and, to a lesser extent, facial and other body hair. Hair care products include Hair conditioner, Shampoo, Hair spray, Hair oil, Hair wax, Beard oil etc. The Saudi Arabian hair care market is segmented by product type into shampoo, conditioner, hair oil, and other product types. The market is segmented by distribution channel into hypermarkets/supermarkets, specialty stores, online stores, convenience stores, pharmacies/drug stores, and other distribution channels. The report offers market size and forecasts for the hair care market in value (USD million) for all the above segments.
| By Product Type | Shampoo |
| Conditioner | |
| Hair Oil | |
| Other Product Types | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Specialty Stores | |
| Convenience Stores | |
| Pharmacies/Drug Stores | |
| Online Retailing | |
| Other Distribution Channels |
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Saudi Arabia Hair Care Market Research FAQs
What is the current Saudi Arabia Hair Care Market size?
The Saudi Arabia Hair Care Market is projected to register a CAGR of 5.71% during the forecast period (2025-2030)
Who are the key players in Saudi Arabia Hair Care Market?
Unilever, Shiseido Co., Ltd.), Procter & Gamble., L'Oréal S.A. and Kao Corporation are the major companies operating in the Saudi Arabia Hair Care Market.
What years does this Saudi Arabia Hair Care Market cover?
The report covers the Saudi Arabia Hair Care Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Saudi Arabia Hair Care Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Saudi Arabia Hair Care Industry Report
Statistics for the 2025 Saudi Arabia Hair Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Saudi Arabia Hair Care analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
