China Hair Care Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts (2020 - 2025)

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China is the poster country for fast growth emerging economies, and the stronghold of Asian beauty and personal care trends like oil cleansing, etc. which have gained popularity in the west. Hair care in China represents a large share of the global hair care market. The hair care market in China is worth US$ XX.XX bn, growing at CAGR X.XX% to reach US$ XX.XX billion by 2020.

The largest sector is the essential hair care products, shampoos. There is an overall trend of lowering of prices in this sector as competition increases. Dominant players include Proctor & Gamble, Unilever, Avon, Kao, L’Oreal, Henkel, and others. A number of brands under each of these labels are also driving the market growth. The presence of luxury brands in hair care have also been growing.

While hair care is a mature market class in China, it is estimated that hair care growth will receive a boost through more natural products, masstige products claiming many benefits through use of natural ingredients.

Furthermore, social media will play an increasingly important role in reviewing products, and rating them for public opinion through beauty blogs, contests, etc.

In the view of the economic slowdown, there is a preference for reducing costly salon visits and using home based colourants packs, and other treatment packs. Furthermore, a proliferation of new hair styling appliances will further reduce the expense and time spent for salon visits.


An increasing urbanization rate and more people entering the workforce will influence the hair care market. Furthermore, an aging population (58.5% of the Chinese population is aged between 25 and 64) will drive the hair colourant market. High spends on R&D & innovation to include emerging hair care preferences of people will score marginal market share for intensely competing hair care brands.


An economic slowdown leading to decline in purchase of high value hair care and styling items and salon visits, preference for natural products leading to decline in styling products purchase, and negative reviewing of products will form the bottlenecks in hair care sales in China.

What the report offers

  • Market analysis for the China hair care market, with country specific assessments.
  • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
  • Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
  • Identification and analysis of the Macro and Micro factors that affect the China hair care market on regional scale.
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

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