Asia Pacific Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The study of the Asia-Pacific haircare market is segmented By Product Type (Colorant, Hair spray, Conditioner, Styling gel, Hair Oil, Shampoo and Other products); By distribution channel (Direct selling, Hypermarket and Retail Chain, Speciality store, e-commerce, salon, pharmacy, and others), and By Geography.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.74 %
Largest Market: China
Fastest growing Market: India

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Market Overview

The Asia-Pacific Hair Care Market is forecasted to reach USD 33.89 billion by 2025 growing at a CAGR of 3.74% during the forecast period.

  • With the increasing incidence of thinning hair and hair loss, hair care products are expected to gain attraction, as consumers look for non-surgical procedures and at-home products to overcome these issues.
  • Some of the major side effects of cosmetic products are - breakouts around the mouth, skin cancer, damage to the nervous system, acne and pimples, and damage to internal organs. Although cosmetic products do not affect each person with side effects, the health concerns surrounding these products are hindering their growth among some consumers who are reluctant to use these products, thus restraining the growth of the market studied.

Scope of the Report

The market study of Asia-Pacific hair care market is segmented by product type as colorant, hair spray, conditioner, styling gel, hair oil, shampoo and other products. By distribution channel, the market is segmented as direct selling, hypermarket and retail chain, speciality store, e-commerce, salon, pharmacy and other distribution channels. 

By Product Type
Hair Spray
Styling Gel
Hair Oil
Other Products
By Distribution Channel
Speciality Stores
Other Distribution Channels
Asia Pacific
Rest of Asia-Pacific

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Key Market Trends

Largest hair care market in APAC: China

In APAC, China holds the largest market share, and is expected to hold its position during the forecast period. It has the potential to become the largest market of hair care products over the next five to ten years. Consumption of premium hair care products is most prevalent in tier 1 megacities, with increasing penetration in China’s inland tier 2 and tier 3 cities. This is further likely to increase with growing middle class and consumption of consumer products.
hair care china

Fastest growing Hair Care market in APAC : India

Indian Hair care market is projected to record fastest growth rates in the Asia-Pacific region. Changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver of the market. These changes are majorly due to high millennial population, migration towards cities, and rising women employment. This migration to cities has directly impacted the market of traditional hair care products. Meanwhile, existing population of the cities is the reason for the uptick in sales from specialty stores, e-commerce websites, and particularly salons.
hair care India cagr

Competitive Landscape

Owing to the presence of numerous small and large vendors, the market is highly fragmented. Companies have also begun to invest considerably on advertising, to increase product awareness among users. The companies are also using this method to develop their brands and improve customer satisfaction, with the provision of products that are more inclined to the customers needs. Some of the major players in the market include New Avon LLC, L'Oréal S.A., Johnson & Johnson Consumer Inc., Oriflame Cosmetics AG, Unilever.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Colorant

      2. 5.1.2 Hair Spray

      3. 5.1.3 Conditioner

      4. 5.1.4 Styling Gel

      5. 5.1.5 Hair Oil

      6. 5.1.6 Shampoo

      7. 5.1.7 Other Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Speciality Stores

      3. 5.2.3 E-Commerce

      4. 5.2.4 Pharmacy

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 New Avon LLC

      2. 6.4.2 L'Oreal S.A.

      3. 6.4.3 Johnson & Johnson Consumer Inc.

      4. 6.4.4 Unilever

      5. 6.4.5 Revlon

      6. 6.4.6 Amway

      7. 6.4.7 Procter & Gamble

      8. 6.4.8 Kao Corporation

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia Pacific Hair Care Market market is studied from 2016 - 2026.

The Asia Pacific Hair Care Market is growing at a CAGR of 3.74% over the next 5 years.

The Asia Pacific Hair Care Market is valued at China in 2026.

New Avon LLC, Unilever, L'Oréal S.A., Johnson & Johnson Consumer Inc., Procter & Gamble are the major companies operating in Asia Pacific Hair Care Market.

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