Israel Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Israel hair care market is segmented by Type (Shampoo, Conditioner, Hair Oil and Hair Serum, and Other Types), and by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels).

Market Snapshot

Israel hair care market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.87 %

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Market Overview

Israel's hair care market is projected to grow, witnessing a CAGR of 2.87% during the forecast period (2020 - 2025).

  • Extremely dry weather, high sun exposure, and other factors are leading to a decrease in hair longevity and urbanized Israelites are increasingly looking for alternatives to fix the problems like hair thinning, hair loss, scalp problems, and more.
  • Shampoos and conditioners are considered necessities by most Israeli consumers, whereas hair masks and oils are considered less basic and are not necessities. However, as the quality of life continues to rise in the country, and there is a growing awareness of masks and oils in hair care, Israelites are becoming more interested in these products.
  • The high-income disparity makes it impossible to manufacture higher value-added products for a large population group in the Israeli hair care market. Tighter purse strings in response to an austere economy and other factors pose challenges for hair care in the Israeli market.

Scope of the report

The Israel hair care market includes shampoo, conditioner, hair oil, hair spray, and others. The other hair care products include hair mask, hair gel, hair serum, color, and various heat protective products. The market is segmented by distribution channel, which includes supermarket/hypermarket, specialty stores, convenience stores, and online retail stores. Other retail stores include drug stores, salons, etc.

By Type
Shampoo
Conditioner
Hair Oil & Hair Serum
Other Types
By Distribution Channel
Supermarket/Hypermarket
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels

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Key Market Trends

Growing Popularity For Hair Masks Among Israelites

Traditionally, Israeli consumers preferred shampoos and conditioners to maintain their hair, but recent trends have depicted the preference of consumers in the country towards hair masks. The rising demand for hair masks is observed owing to key factors such as the improved lifestyle of the consumers, higher spendings on personal care, and greater influence from the western part of the world. In order to tap the growing opportunities and other trendy hair care products, leading market players are launching newer products to achieve a higher competitive advantage in the Israel hair care market. For instance, Elvive from L'Oréal Israel launched a 3-in-1 product that includes shampoo, conditioner, and mask.

israel-hair-care-market

Rising Scope For Online Retail Segment

The online retail segment for retail sales in Israel's hair care market is expected to grow at the fastest rate during the forecast period. The online retail platform provides consumers wider options and brands of hair care products to choose from which is the key growth factor of the segment. Moreover, several personal care online stores and e-commerce websites are offering lucrative discounts for the price-sensitive Israeli consumers which are likely to drive sales via online retailers. Few of the popular e-commerce retailers selling hair care products in Israel are Wow Cosmetics, H&B, Cosmo Store, Israeli Products, Care To Beauty, Judaica web Store, and others. Notably, there has been a consistent rise in the number of internet users in Israel which is likely to improve the online retail sales of hair care products in the years to come.

israel-hair-care-market

Competitive Landscape

The Israel hair care market is competitive with the presence of several numbers of global players in the market. Few of the leading players in the market are Natural Formula, L'Oréal S.A., The Procter & Gamble Company, Unilever, Moroccanoil, Israel Ltd., Revlon, Inc., and others. The market also provides a room for domestic players and private-label brands to grow in the forecast period.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Oil & Hair Serum

      4. 5.1.4 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Natural Formula

      2. 6.3.2 L'Oreal S.A.

      3. 6.3.3 The Procter & Gamble Company

      4. 6.3.4 Unilever

      5. 6.3.5 Moroccanoil Israel Ltd.

      6. 6.3.6 Revlon, Inc.

      7. 6.3.7 Puig-Exea Corporation

      8. 6.3.8 Shiseido Company

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Israel Hair Care Market market is studied from 2016 - 2026.

The Israel Hair Care Market is growing at a CAGR of 2.87% over the next 5 years.

Natural Formula, L'Oréal S.A., The Procter & Gamble Company, Unilever, Moroccanoil Israel Ltd. are the major companies operating in Israel Hair Care Market .

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