Israel Hair Products Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Israel Hair Care Market and is segmented by Type (Shampoo, Conditioner, Hair Styling Products, Hair Colorants, Hair Oil and Hair Serum, and Other Types) and Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores/Grocery Stores, Pharmacies/Drug Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels).

Israel Hair Products Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Israel Hair Products Market Size

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Israel Hair Care Market  Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 4.50 %
Market Concentration Low

Major Players

Israel Hair Care Market  Major Players

*Disclaimer: Major Players sorted in no particular order

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Israel Hair Products Market Analysis

The Israel Hair Care Market is expected to register a CAGR of 4.5% during the forecast period.

  • Arid weather, high sun exposure, and other factors are leading to a decrease in hair longevity, and urbanized Israelites are increasingly looking for alternatives to fix problems like hair thinning, hair loss, scalp problems, and more. Most Israeli consumers consider shampoos and conditioners necessities, whereas hair masks and oils are considered less essential. However, as the quality of life continues to rise in the country, and there is a growing awareness of masks and oils in hair care, Israelites are becoming more interested in these products.
  • With a large section of the population witnessing hair loss and suffering from common hair problems, such as dandruff and hair fall, the usage of hair care products in the country is on the rise. The rising pollution level in the country is also expected to drive the need for hair products that are clinical and derived from natural ingredients. 
  • The sales of hair products through e-commerce channels are increasing nationwide, fueled by the predominately young and tech-savvy population. Israel offers lucrative opportunities to the players to explore omnichannel options. For instance, the International Trade Association 2022, Israel represents an excellent opportunity for online sellers of consumer goods, with an e-commerce penetration of 47%, representing 4 million consumers out of 9 million citizens in Israel. According to the International Trade Association, eCommerce users are expected to grow by 25% to 5 million users in Israel by 2025.
  • The high-income disparity makes it impossible to manufacture higher value-added products for a large Israeli hair care market population. Tighter purse strings, in response to an austere economy and other factors, pose challenges for hair care in the Israeli market.

Israel Hair Products Industry Overview

The Israeli hair care market is competitive, with the presence of several global players in the market. The market also allows domestic players and private-label brands to grow in the forecast period. A few leading players in the market include Natural Formula, L'Oréal SA, The Procter & Gamble Company, Unilever PLC, and Moroccanoil Inc. The players operating in the market are introducing innovative products and new technologies to attract more customers.

Companies are increasing research and development (R&D) efforts and marketing to expand their regional presence. They are focusing on expanding their distribution network to reach the maximum number of customers. Companies are adopting marketing strategies by partnering with leading online retailers to reach customers instantly. Furthermore, the companies have also been using strategies such as expansion and partnerships to strengthen their presence in the market.

Israel Hair Products Market Leaders

  1. Natural Formula

  2. L'Oréal S.A.

  3. The Procter & Gamble Company

  4. Unilever PLC

  5. Moroccanoil, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Israel Hair Care Market Concentration
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Israel Hair Products Market News

  • April 2023: Molton Brown, a renowned British personal care brand, celebrated the grand opening of its inaugural store in Israel. This new establishment showcases a wide array of exquisite products, ranging from hair care essentials like shampoo and conditioner to fragrant perfumes and various other offerings.
  • May 2022: L'Oréal Paris introduced an innovative technological tool that marks a groundbreaking first in Israel's hair color industry: the VIRTUAL TRY ON. This cutting-edge virtual mirror revolutionizes the hair color experience, allowing customers to experiment with different shades without the commitment of actually applying the color.
  • March 2022: Kao Corporation introduced the world to Wakati, a brand specially crafted for women with type three to four hair textures, emphasizing kinks, coils, and curls. This launch signified a significant diversification of their hair care portfolio in the Europe, Middle East, and Africa region, complementing their existing brands like John Frieda and Molton Brown.

Israel Hair Products Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Popularity of Private Label and Indigenous Brands
    • 4.1.2 Internet Penetration Proliferated the eCommerce Sales of Hair Care Products
  • 4.2 Market Restraints
    • 4.2.1 Counterfeiting In Hair Care Products
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Shampoo
    • 5.1.2 Conditioner
    • 5.1.3 Hair Styling Products
    • 5.1.4 Hair Colorants
    • 5.1.5 Hair Oil & Hair Serum
    • 5.1.6 Other Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores/Grocery Stores
    • 5.2.3 Pharmacies/Drug Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Specialty Stores
    • 5.2.6 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Natural Formula
    • 6.3.2 L'Oreal S.A.
    • 6.3.3 The Procter & Gamble Company
    • 6.3.4 Unilever PLC
    • 6.3.5 Moroccanoil, Inc.
    • 6.3.6 Revlon, Inc.
    • 6.3.7 Shiseido Company, Limited
    • 6.3.8 Pierre Fabre Group (Klorane)
    • 6.3.9 Kao Corporation
    • 6.3.10 Olaplex Holdings, Inc.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Israel Hair Products Industry Segmentation

Hair care products regulate the characteristics and behavior of the hair to make it manageable, healthy, and appealing.

Israel's hair care market is segmented by type and distribution channel. By type, the market is segmented into shampoo, conditioner, hair styling products, hair colorants, hair oil and hair serum, and other types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, pharmacies/drug stores, specialty stores, online retail stores, and other distribution channels. 

The report offers the market size in value terms in USD for all the above-mentioned segments.

Type Shampoo
Conditioner
Hair Styling Products
Hair Colorants
Hair Oil & Hair Serum
Other Types
Distribution Channel Supermarkets/Hypermarkets
Convenience Stores/Grocery Stores
Pharmacies/Drug Stores
Online Retail Stores
Specialty Stores
Other Distribution Channels
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Israel Hair Products Market Research FAQs

What is the current Israel Hair Care Market size?

The Israel Hair Care Market is projected to register a CAGR of 4.5% during the forecast period (2025-2030)

Who are the key players in Israel Hair Care Market?

Natural Formula, L'Oréal S.A., The Procter & Gamble Company, Unilever PLC and Moroccanoil, Inc. are the major companies operating in the Israel Hair Care Market.

What years does this Israel Hair Care Market cover?

The report covers the Israel Hair Care Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Israel Hair Care Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Israel Hair Care Products Industry Report

Statistics for the 2025 Israel Hair Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Israel Hair Care analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.