South Africa Hair Care Market - Growth, Trends, and Forecast (2019 - 2024)

The market is segmented by Product Type into Hair Oil, Shampoo, Conditioner, and Hair Spray, by Distribution Channel as Supermarket/Hypermarkets, Convenience Stores, Specialty Stores, and Online Retail Stores.

Market Snapshot

Study Period:


Base Year:


Key Players:

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Market Overview

The South African hair care market is forecasted to reach a value of USD 496.64 million by 2024, registering a CAGR of 1.36%, over the forecast period (2019-2024). In South Africa, with around 55 million population and a shifting demographic profile, the hair care market is positively correlated with a rise in the disposable income, presenting a vast potential for the consumer market. Women in the country prefer more variety in their hair care products, going from braids to weaves, to chemical treatments, to other drastic style changes. Dry shampoos are expected to revolutionize the hair care industry in South Africa. Key players like Batiste offer users with perfect blends of combinations in the country.

Scope of the Report

The South African hair care market includes various hair care products, such as shampoos, conditioners, hair sprays, hair oil, and other hair care products, like hair masks, hair gels, hair serum, color, and various heat protective products. The market is segmented by distribution channel, which includes supermarket/hypermarket, specialty stores, convenience stores, and online retail stores.

By Product Type
Hair Oil
Hair Spray
Other Product Types
By Distribution Channel
Convenience Stores
Specialty Store
Online Retail Stores

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Key Market Trends

Rising Urbanisation and Young Population in the Country

The country is witnessing a continuous rise in its urban population, along with the increasing mid-age population. This demographic group generates a higher demand for personal care and hence, hair care. Owing to this trend, people in the country are focusing on modern hair care products. The natural trend in the South African ethnic hair care segment is on the rise. This is mainly because a large portion of ethnic consumers is moving away from harsh chemical relaxers in favor of less invasive products to manage their curls. With the growing demand for hair care products, key players like L’Oreal Paris are trying to expand their product portfolio in the South African region, with increased R&D activities. 


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Growing Preference for Hair Conditioners

Conditioners aid in improving protein to strengthen hair and restore the lost moisture in hair. The use of conditioner aids in removing brittle hair, which is exposed to various elements. The use of conditioners is expected to increase, owing to various movements for protection of ethnic hairstyles, especially in South Africa. Key players have been providing various customizations in conditioner products, such as pack conditioners, leave-in, hold, and ordinary conditioners for various hair types and situations to cater to a large number of customers. The inclusion of natural ingredients with moisturizing properties is owing to an increase in the demand for natural hair conditioners in South Africa. A few of those natural ingredients used in conditioners include olive oil, argan oil, and monoï oil.


Competitive Landscape

The South African hair care market is highly competitive, with the presence of numerous global, as well as local players. The key players in the market are trying to gain a competitive advantage over other players with high product innovation. Also, the increasing investment in R&D activities by the local players for customized products has enabled them to gain traction in the market. A few of those prominent players include L’Oreal Paris Professional, Unilever South Africa, Kao Corporation, and Procter & Gamble, among others.

Major Players

  1. L'Oreal Paris
  2. Procter & Gamble
  3. Amka Products (Pty) Ltd
  4. Estée Lauder Inc.
  5. Incobrands

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Oil

      4. 5.1.4 Hair Spray

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Store

      4. 5.2.4 Online Retail Stores


    1. 6.1 Most Active Companies

    2. 6.2 Key Strategies Adopted

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever South Africa (Pty) Ltd

      2. 6.4.2 Procter & Gamble SA (Pty) Ltd

      3. 6.4.3 L'oreal South Africa (Pty) Ltd

      4. 6.4.4 Amka Products (Pty) Ltd

      5. 6.4.5 Estee Lauder Cos South Africa (Pty) Ltd

      6. 6.4.6 Avon

    5. *List Not Exhaustive

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