Hair Industry in South Africa Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Hair Care Industry in South Africa - Hair Care Products & Brands. The Market is Segmented by Product Type (Shampoo, Conditioner, Hair Colorant, Hair Styling Products, and Other Product Types) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Values in (USD) During the Forecasted Years for the Above Segments.

South Africa Hair Care Market Size

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South Africa Hair Care Market Summary
Study Period 2019-2029
Base Year For Estimation 2023
Market Size (2024) USD 496.19 Million
Market Size (2029) USD 669.67 Million
CAGR (2024 - 2029) 6.18 %
Market Concentration Low

Major Players

South Africa Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order


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South Africa Hair Care Market Analysis

The South Africa Hair Care Market size is estimated at USD 496.19 million in 2024, and is expected to reach USD 669.67 million by 2029, growing at a CAGR of 6.18% during the forecast period (2024-2029).

  • South African hair care market is growing owing to increasing urbanization, rise in disposable income, and employment in the country. Additionally, the market is experiencing an escalating pull by the availability and affordability of hair care products, such as shampoo, conditioner, oil, spray, etc., leading to the enhanced spending pattern in the hair care market.
  • Also, an increasing number of consumers experiencing hair problems like hair fall and dandruff owing to changing lifestyle patterns and increased stress levels among the working-class population is expected to boost the demand for these products in the forecast period. Therefore, the need for products that help prevent damage, curl control, and frizz control is increasing in the country.
  • Moreover, aggressive advertisements and promotions are attracting consumer attention. Various brands operating in the market focus on promoting their products by partnering with celebrities and influencers on social media platforms.
  • For instance, in July 2022, Boity Thulo, a famous South African television celebrity, launched the hair care brand Be You in collaboration with the South African brand Front Row Hair. Furthermore, consumers in the country are inclined toward more variety in their hair care products, ranging from braids to weaves to chemical treatments to other drastic style changes, contributing significantly to the market growth.

South Africa Hair Care Market Trends

Hair-Related Issues and Innovative Launches

  • Due to rising urbanization and the young population in the country, demand for different hair care and styling products useful to make multiple styles is increasing. Young people in the country are more inclined towards using hair colors and other hair styling products. As a result, key players are investing in product development in growing application areas, such as innovative hair styling, hair color, and intensive conditioner products, to meet consumers’ hair care requirements. 
  • Additionally, the growing adult and young population in the country strongly supports this trend to boost the sales of styling and hair color products. For instance, in April 2023, Moroccanoil launched its new Moroccanoil Professional Haircolor Collection in South Africa, claiming it to be a complete portfolio of permanent, demi-permanent haircolor and lighteners featuring the brand’s proprietary ProArginine + ArganID System. This technology delivers protection throughout the color process. A few other popular product concepts that the companies are investing in include sulfate-free shampoos, co-wash products, cleansing conditioners, replenishing masks, oils, creams, scalp care balms, and many more.
  • Moreover, due to the migration of a large population to urban areas and increased awareness regarding hair care, traditional hair care products have been experiencing high growth in the market. In line with this, significant brands are keen on partnering with brand management organizations to penetrate the market. 
  • For instance, in February 2021, Revlon Inc. partnered with MDR brand management to create a brand expansion strategy that takes it into new spaces and drives deeper consumer engagement across the Middle East and Africa region. Such developments happening in the market are expected to further drive the demand during the forecast period.
South Africa Hair Care Market - Population of South Africa, By Age Group, 2022

Shampoos Accounts For A Major Share In The Market

  • The easy availability of shampoo products tailored to specific hair concerns is a significant driver behind the shampoo segment's growth in the country. For instance, shampoos claiming functional benefits, such as anti-pollution properties, hair growth stimulation, dandruff control, organic certification, clean-label status, and natural ingredients, are gaining popularity in the market and occupying the majority of shelf space in retail stores. The increasing imports into South Africa illustrate this high demand for shampoo products. 
  • According to UN Comtrade, South African shampoo imports from the United States totaled almost USD 345,128 million, while those from the United Kingdom reached nearly USD 177,317 million in 2021. Additionally, consumers are becoming more aware of the harmful effects of chemical ingredients in various shampoos, leading to an increased demand for organic alternatives.
  • Furthermore, organic and natural hair products are believed to be gentle on the scalp without compromising hair quality. Infused with natural ingredients like fruit extracts, herbs, and essential/natural oils, they deliver nutrients to the hair, enhancing its softness and shine. Consequently, companies in the country are concentrating on offering specific products containing natural ingredients, which are expected to attract a broader consumer base. 
  • For example, Organics provides an anti-dandruff 2-in-1 shampoo & conditioner made with wild herbs, mint, rosemary, and aiding in hair reinvigoration. Such offerings are anticipated to bolster market penetration and contribute to overall market growth.
South Africa Hair Care Market: Import Value of Shampoos, in USD Million, By Country, South Africa, 2021

South Africa Hair Care Industry Overview

The South African hair care market is highly competitive, with the presence of numerous global as well as local players. The key players in the market are trying to gain a competitive advantage over other players with high product innovation. Also, increasing investment in R&D activities for customized products has enabled them to gain traction in the market. Apart from product innovations, mergers, and acquisitions, the market players are considering environmental and health issues and adopting sustainable initiatives to survive the evolving market trends. Some prominent players include L’Oreal SA, Unilever, Procter & Gamble, The Estee Lauder Companies, and Canviiy.

South Africa Hair Care Market Leaders

  1. The Estée Lauder Companies

  2. Unilever Plc

  3. Procter & Gamble Company

  4. Canviiy LLC

  5. L'Oréal S.A.

*Disclaimer: Major Players sorted in no particular order

South Africa Hair Care Market Concentration
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South Africa Hair Care Market News

  • May 2022: Nubian Crown Hair Studio partnered with L'Oréal Professionals to launch DIA Light and DIA Richesse safe colors for type 3 and 4 ethnic hair at their salon in Hyde Park, Johannesburg.
  • November 2021: Zero-waste personal care brand Bhuman launched a new water-activated powdered unisex hair wash, aiming to make a significant environmental impact due to the high penetration of shampoo. The product is now available in Malaysia, Hong Kong, and South Africa.
  • October 2021: South African natural hair care brand 'Curls in Bloom' debuted a new range of hair care products, including shampoos, conditioners, hair masks, oils, curl-activating creams, and 11 other products.

South Africa Hair Care Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Innovative Launches

      2. 4.1.2 Hair Concerns Among Consumers

    2. 4.2 Market Restraints

      1. 4.2.1 Availability of Counterfeit Products

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Colorant

      4. 5.1.4 Hair Styling Products

      5. 5.1.5 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Key Strategies Adopted

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever Plc

      2. 6.3.2 Procter & Gamble Company

      3. 6.3.3 L'Oreal S.A.

      4. 6.3.4 Canviiy LLC

      5. 6.3.5 The Este Lauder Companies

      6. 6.3.6 Moroccan Oil Israel Ltd

      7. 6.3.7 Johnson & Johnson (Pty) Ltd

      8. 6.3.8 Coty Inc.

      9. 6.3.9 Panzeri Diffusion Srl

      10. 6.3.10 Amka products Pty Ltd.

    4. *List Not Exhaustive

**Subject to Availability
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South Africa Hair Care Industry Segmentation

Hair care products help maintain hair in a controlled and desirable manner. 

The South African hair care market is segmented by product type and distribution channel. Based on product type, the market is segmented into shampoos, conditioners, hair colorants, hair styling products, and other hair care products. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. 

For each segment, the market sizing and forecasts have been done based on value (in USD).

Product Type
Hair Colorant
Hair Styling Products
Other Product Types
Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
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South Africa Hair Care Market Research Faqs

The South Africa Hair Care Market size is expected to reach USD 496.19 million in 2024 and grow at a CAGR of 6.18% to reach USD 669.67 million by 2029.

In 2024, the South Africa Hair Care Market size is expected to reach USD 496.19 million.

The Estée Lauder Companies, Unilever Plc, Procter & Gamble Company, Canviiy LLC and L'Oréal S.A. are the major companies operating in the South Africa Hair Care Market.

In 2023, the South Africa Hair Care Market size was estimated at USD 465.53 million. The report covers the South Africa Hair Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South Africa Hair Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

South Africa Hair Care Industry Report

Statistics for the 2024 Hair in South Africa market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hair in South Africa analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Hair Industry in South Africa Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)