It is estimated that this market is worth no less than US$ X.XX bn in 2015, and is only set to grow by CAGR of XX.XX% to US$ X.XX bn in 2020.
Qatar is one of the highest growth registering countries for hair care, ranking after only Iran and Turkey. The per capita spending on hair care in Qatar is US$ X, higher than that by its African counterparts.
An important trend observed is the increase in disposable incomes, with women trading up from the products that they use, going from mass to premium and luxury hair care items.
An increase in the population of working women in this country, driving up the sales of hair care products up. The second, is the preference to care for hair in the harsh climatic conditions which prevail there. Extremely dry weather, high sun exposure, and other factors are leading to a decrease in hair longevity, and urbanized consumers are increasingly looking for alternatives to fix the problems like hair thinning, hair loss, scalp problems, and more. As a result, categories offering benefits of maintaining the health of hair – including hair thickness, faster regrowth, damage repair, deep nourishment and other such categories have gained importance.
High disposable income and affluence will lead to higher value added, premium products by brands being introduced in the market, while a young population will lead to an increase in hair styling and colourant products like hair sprays, gels, and serums. Oil is being replaced with conditioners which claim to clean and strengthen hair, especially with the conditioning properties of olive and coconut oils, the home based hair conditioning used by Arab women traditionally.
In professional hair care, proliferation of separate salons for men and women were observed, in keeping with religious sentiments.
Another important factor in hair care under the personal care category is the usage of Halal products, compliant with the religious sentiments of the Islamic population in the region. Halal is complemented by the preference for all natural/vegan products in both skin and hair care.
Dominant players include P&G, L’Oreal. Each of these brands of a number of successful labels, increasingly natural, organic and “beneficial” by way of marketing messaging, existent and proliferating in the market.
Social media marketing through beauty blogs reviewing, or advising against harmful products containing sulphates, parabens and more are highly popular, and impact sales of products.
Increasing population, mostly young, who will soon be joining the workforce to have high disposable income (due to high level of affluence in the area), preference for caring for hair’s health through consistent investments, is driving the growth of hair care market in Qatar. Investment in marketing and innovative products for specific needs are driving the market growth.
Inadequate awareness through social media, an inadequate segmentation of product lines are some of the challenges for the hair care market in Qatar.
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