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The Qatar Hair Care Market is segmented by Type (Shampoo, Conditioner, Hair Colorants, and Other Types) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and Other Distribution Channels).
The Qatari hair care market is projected to register a CAGR of 2.8% during the forecast period, 2020 - 2025.
The Qatari hair care market is segmented by type into shampoo, conditioner, hair colorants, and others. The market is also segmented by distribution channel, which includes supermarkets/hypermarkets, specialty stores, convenience stores, and online retail stores.
|By Distribution Channel|
|Other Distribution Channels|
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Hair care is gaining immense popularity among all consumer groups in the country. The primary reason for this popularity is directly related to the aggressive marketing campaigns, which are mainly directed toward young consumers. Furthermore, advertisements are promoting that energy drinks ignite scalp health and enhance hair quality. For instance, as part of the promotional strategy, key players, like Pantene, a P&G brand, partnered with Virgin V Festival North for campaigns aimed to offer a VIP experience for key media and influencers to create a social media buzz for the Pantene brand. Moreover, Pantene partnered with one of the United Kingdom’s most popular festivals, which helped the brand to reach out to some of the country’s most prestigious media outlets and social media influencers.
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The shampoo segment is recorded to have a major share in the Qatar market, with a steady year-on-year growth rate, due to the availability of specialized products, catering to the varied needs of the entire demographic. In addition, owing to high disposable incomes, there is an increase in the sales of salon-inspired services and take-home products. Consumers in the country prefer argan and Moroccan oil-based shampoos, to treat their dry hair, caused by pollution and humid climate. Furthermore, an informed consumer base has led to the demand for natural, herbal, and organic shampoos, along with the adoption of halal cosmetics.
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The Qatari hair care market is competitive and fragmented in nature, owing to the presence of many regional and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies, along with new product development as strategic approaches adopted by the leading companies, to boost their brand presence among consumers. Key players dominating the market include L’Oréal, Philip B, Redken, Dr Organic Ltd, and Oribe Hair Care, LLC, among others.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.3 Hair Colorants
5.1.4 Other Types
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Specialty Stores
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 L'Oreal Professionnel
6.3.2 Philip B
6.3.4 Dr Organic Ltd
6.3.5 Oribe Hair Care LLC
6.3.6 Pierre Fabre Group
6.3.7 Rene Furterer International
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability