European Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

the European Hair Care Products Market is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants , Hair Styling Products , Perms and Relaxants, and Other Product Types ); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/Drugstores Online Retail Stores, and Other Distribution Channels); and by Geography (Spain, United Kingdom, Germany, France, Italy, Russia, and Rest of Europe). the Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments.

European Hair Care Market Size

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Europe Hair Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 21.34 Billion
Market Size (2029) USD 24.02 Billion
CAGR (2024 - 2029) 3.08 %
Market Concentration Low

Major Players

Europe Hair Care Market

*Disclaimer: Major Players sorted in no particular order


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European Hair Care Market Analysis

The Europe Hair Care Market size is estimated at USD 21.34 billion in 2024, and is expected to reach USD 24.02 billion by 2029, growing at a CAGR of 3.08% during the forecast period (2024-2029).

Consumer behavior towards maintaining a quality life makes Europe a potential market for innovations and launches in hair care products. Furthermore, veganism is rising among the new and old generations of European regions such as Germany, adding to the demand for organic vegan hair care products. Brands such as XMONDO, verb, and sun bum provide vegan and cruelty-free hair care products in the European market. In Europe, the usage of hair care products like hair oil is strongly driven by women of all age groups. Recently, an increase in hair oil usage was witnessed in the United Kingdom, owing to consumer awareness of its benefits. The ex-pat population is the major consumer of hair oil in the United Kingdom, driving the product's sales. According to the migration statistics published on the United Kingdom parliament's website, 6.0 Million (9% of the country's population) ex-pats were living in the United Kingdom in 2021.

Additionally, due to the climatic properties in Europe, hair care products such as shampoo, conditioners, and hair oils, including jojoba, argan, and avocado, are highly used for hair and skin applications, thus boosting the growth of the hair oil market in Europe. Owing to the factors above, manufacturers worldwide are using innovative strategies to promote their products in the European market. For instance, Brands such as Parachute, Goldwelland sky organics increased their brand awareness in the European market with the help of social media such as Instagram and VK using content marketing and targeted ads.

European Hair Care Market Trends

Significant Rise in Hair Care Expenditure

Availability and affordability of hair care products, such as shampoo, conditioner, oil, spray, etc., supported by the growth of online distribution channels, are pivotal in increasing spending on hair care products across the region. Furthermore, the market has witnessed an increasing number of millennials experiencing hair problems like hair fall and dandruff owing to changing lifestyle patterns, along with an increase in stress levels among the working-class women population, which is expected to boost the demand for these products. The growing inclination of consumers to use hair care products to maintain good hair health further supports the sales of branded hair care products. Additionally, because of their busy lifestyle, consumers are spending more on hair care services from salons, which is also a significant factor driving the market growth.

Additionally, the growing awareness about hair care products through social media, magazines, and TV advertisements encourages consumers to explore various hair care brands. According to Office for National Statistics (UK), in 2021, households in the United Kingdom's second-lowest decile spent an average of GBP 1.80 per week on hair and cosmetic products. Comparatively, families in the top ten percent spent nearly 5.5 times as much as those in the bottom ten percent. For most income categories, the typical weekly spending on cosmetics, hair products, and related electrical equipment made up about one percent of total family spending.

Europe Hair Care Market: Cosmetics and Hair Products, Weekly Household Expenditure, in GBP, by Gross Income,2021

Shampoo is the Largest Market

The shampoo segment dominated the sales of Europe hair care products. With evolving consumer demand for shampoo products prepared with natural ingredients, manufacturers are continuously expanding their product portfolio with new and innovative product offerings for various hair types and hair-related problems. Innovation such as convenient pack size, use of value-added ingredients in the product, and growing demand for natural shampoo has fueled the market's growth. For instance, in August 2021, Monday Haircare launched in the United Kingdom with its 8-piece collection, which is divided into four targeted lines, each including a shampoo and conditioner, to suit everyone's hair types and hair care needs.

Moreover, consumers are looking for shampoos infused with oils, including blended formulations and pure organics, thus, providing healthy fixes for dry and damaged hair. According to estimates by the European Commission, the production value of shampoo was almost EUR 2.13 billion in 2021. Production value grew overall throughout the period under review.

Europe Hair Care Market: Production Value of Shampoo, in EUR Million, European Union, 2017-2021

European Hair Care Industry Overview

Europe's haircare market is highly competitive with key players such as Loreal SA, Unilever PLC, Kao Corporation, Procter & Gamble Company, and Henkel AG & Co., KGaA. The major strategies adopted by the companies operating in the hair care market include product innovations, expansions, and mergers and acquisitions. Companies are increasing their investments in research and development (R&D) and marketing and expanding their distribution channels to maintain their position in the market. Sustainable competitive advantage through innovation is the main criterion for the growth of the market share of major players across the region.

European Hair Care Market Leaders

  1. Henkel AG & Co., KGaA

  2. Kao Corporation 

  3. Unilever PLC

  4. L'Oréal S.A.

  5. Procter & Gamble Company

*Disclaimer: Major Players sorted in no particular order

Europe Hair Care Market Concentration
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European Hair Care Market News

  • In October 2022, P&G Beauty's Head & Shoulders, Pantene, Herbal Essences, and Aussie introduced their first shampoo and conditioner bars in honor of World Oceans Day across their European Haircare portfolio. P&G Beauty revealed during a live panel at the Reuters Responsible Business Summit that Head & Shoulders, Pantene, Herbal Essences, and Aussie will continue to provide sustainable goods at scale as of 2022.
  • In November 2021, Barcelona-based Niche Beauty Lab launched its first haircare brand Hairvest, with a range of six products. Hairvest is the world's first haircare brand to treat the hair follicle without any side effects that are usually common in hair treatments.
  • In May 2021, Coconut water brand Vita Coco launched European haircare with shampoos, conditioners, and treatments, focusing on nourishing dry hairs and repairing damaged hair and scalp.

Europe Hair Care Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Loss Treatment Products

      4. 5.1.4 Hair Colorants

      5. 5.1.5 Hair Styling Products

      6. 5.1.6 Perms and Relaxants

      7. 5.1.7 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies/Drugstores

      4. 5.2.4 Specialty Stores

      5. 5.2.5 Online Retail Stores

      6. 5.2.6 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Spain

      2. 5.3.2 United Kingdom

      3. 5.3.3 Germany

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble Company

      2. 6.3.2 L'Oréal S.A.

      3. 6.3.3 Henkel AG & Co. KGaA

      4. 6.3.4 Shiseido Company, Limited

      5. 6.3.5 Natura & Co

      6. 6.3.6 Kao Corporation

      7. 6.3.7 Unilever PLC

      8. 6.3.8 Johnson & Johnson

      9. 6.3.9 John Paul Mitchell Systems

      10. 6.3.10 Niche Beauty Lab

      11. 6.3.11 Moroccanoil Inc.

      12. 6.3.12 The Vita Coco Company Inc.

    4. *List Not Exhaustive

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European Hair Care Industry Segmentation

Hair care is an overall term for hygiene and cosmetology involving hair. Europe's hair care market is segmented by product type, distribution channel, and geography. The market is segmented based on product type: Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, pharmacies/drugstores, online retail stores, and other distribution channels. By geography, the market is segmented into Spain, the United Kingdom, Germany, France, Italy, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants
Other Product Types
Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
United Kingdom
Rest of Europe
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Europe Hair Care Market Research Faqs

The Europe Hair Care Market size is expected to reach USD 21.34 billion in 2024 and grow at a CAGR of 3.08% to reach USD 24.02 billion by 2029.

In 2024, the Europe Hair Care Market size is expected to reach USD 21.34 billion.

Henkel AG & Co., KGaA, Kao Corporation , Unilever PLC, L'Oréal S.A. and Procter & Gamble Company are the major companies operating in the Europe Hair Care Market.

In 2023, the Europe Hair Care Market size was estimated at USD 20.70 billion. The report covers the Europe Hair Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Hair Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Europe Hair Care Industry Report

Statistics for the 2024 Europe Hair Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Hair Care analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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European Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)