Shampoo segment dominated the sales of Europe hair care products. With evolving consumer demand for shampoo products prepared with natural ingredients, manufacturers are continuously expanding their product portfolio, with the new and innovative product offering for the various hair types and hair related problems. Innovation such as convenient pack size, use of value-added ingredients in the product, and growing demand for natural shampoo has fueled the growth of the market. Moreover, the consumers are looking for shampoos infused with oils, included blended formulations and pure organics, thus, providing healthy fixes for dry and damaged hair.

Availability and affordability of hair care products, such as shampoo, conditioner, oil, spray, etc., supported by growth of online distribution channels are playing a key role in increasing spending on hair care products across the region. Furthermore, the market has witnessed an increasing number of millennials experiencing hair problems like hair fall, and dandruff owing to changing lifestyle patterns, along with an increase in stress levels among the working-class women population, which is expected to boost the demand for these products. Growing inclination of consumers to use hair care products to maintain good hair health is further supporting the sales of branded hair care products. Additionally, the growing awareness about hair care products through social media, magazines, and TV advertisements is encouraging consumers to explore various hair care brands.