Europe Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Europe Hair Care Market is segmented by Product Type (Shampoo, Conditioner, Hair Oil, Hair Spray, Other Types), by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Stores, Other Distribution Channels), and by Geography.

Market Snapshot

Europe Hair Care Market-Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 3.2 %

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Market Overview

Europe hair care market is projected to grow at a CAGR of 3.2% during the forecast period (2020 - 2025).

  • The European consumers are more concerned about aesthetics of the hair and scalp nourishment. Therefore, the demand for hair care products has witnessed significant demand in recent years.
  • However, it has been observed that many consumers are becoming aware of the harmful effects of chemical ingredients present in various hair care products. This change in the consumer’s preference is likely to lead to high demand for hair care products that are natural/organic in nature.
  • Unilever PLC, Procter & Gamble Company, Henkel AG & Co KGaA, and Loreal SA are some of the major players offering hair conditioners across the region.

Scope of the report

Europe haircare market report analyses the recent trends, drivers, and challenges affecting the market. The market is segmented by product type, distribution channel, and by geography. the market by product type is segmented into shampoo, conditioner, hair oil, hair spray, and others. The market by distribution channel is further segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. By geography, the market is studied for the United Kingdom, Germany, France, Italy, Spain, Russia, and others. The report also provides a competitive analysis of prominent players along with their key strategies and product offerings in the respective market.

By Product Type
Hair Oil
Hair Spray
Other Types
By Distribution channel
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
By Geography
United Kingdom

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Key Market Trends

Shampoo Formed the largest Market

Shampoo segment dominated the sales of Europe hair care products. With evolving consumer demand for shampoo products prepared with natural ingredients, manufacturers are continuously expanding their product portfolio, with the new and innovative product offering for the various hair types and hair related problems. Innovation such as convenient pack size, use of value-added ingredients in the product, and growing demand for natural shampoo has fueled the growth of the market. Moreover, the consumers are looking for shampoos infused with oils, included blended formulations and pure organics, thus, providing healthy fixes for dry and damaged hair.

Europe Hair Care Market trend1

Significant Rise in Hair Care Expenditure

Availability and affordability of hair care products, such as shampoo, conditioner, oil, spray, etc., supported by growth of online distribution channels are playing a key role in increasing spending on hair care products across the region. Furthermore, the market has witnessed an increasing number of millennials experiencing hair problems like hair fall, and dandruff owing to changing lifestyle patterns, along with an increase in stress levels among the working-class women population, which is expected to boost the demand for these products. Growing inclination of consumers to use hair care products to maintain good hair health is further supporting the sales of branded hair care products. Additionally, the growing awareness about hair care products through social media, magazines, and TV advertisements is encouraging consumers to explore various hair care brands.

Europe Hair Care Market trend2

Competitive Landscape

Europe hair care market is fragmented with the presence of key players such as Loreal SA, Unilever PLC, Procter & Gamble Company, and Henkel AG & Co., KGaA. The major strategies adopted by the companies operating in the hair care market include product innovations, expansions, and mergers and acquisitions. Companies are increasing their investments in research and development (R&D) and marketing and expanding their distribution channels to maintain their position in the market. Sustainable competitive advantage through innovation is the main criteria for the growth of the market share of major players across the region.

Table of Contents


    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Oil

      4. 5.1.4 Hair Spray

      5. 5.1.5 Other Types

    2. 5.2 By Distribution channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 Germany

      2. 5.3.2 United Kingdom

      3. 5.3.3 France

      4. 5.3.4 Spain

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Others


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble Company

      2. 6.3.2 L'Oreal S.A.

      3. 6.3.3 Henkel AG & Co., KGaA

      4. 6.3.4 Shiseido Company, Limited

      5. 6.3.5 Avon Products Inc.

      6. 6.3.6 Kao Corporation

      7. 6.3.7 Unilever PLC

    4. *List Not Exhaustive

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Frequently Asked Questions

The Europe Hair Care Market market is studied from 2016 - 2026.

The Europe Hair Care Market is growing at a CAGR of 3.2% over the next 5 years.

Henkel AG & Co., KGaA, Shiseido Company, Limited, L'Oréal S.A., Procter & Gamble, Kao Corporation are the major companies operating in Europe Hair Care Market.

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