Mexico Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Mexican Hair Care Market is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types) and by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores/Grocery Stores, Pharmacy/ Drug Stores, Online Stores, and Other Distribution Channels). The Market size and forecasts are provided in terms of value (USD million) for the above segments.

Mexico Hair Care Market Size

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Mexico Hair Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.82 %
Market Concentration High

Major Players

Mexico Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Mexico Hair Care Market Analysis

Mexico's hair care market is projected to register a CAGR of 4.82% over the forecast period.

  • Bad lifestyle choices, including a lack of proper nutrition and stress, have made hair-related problems all-pervasive. Sourcing the concern, Mexicans are increasingly spending on hair health, further boosting the country's market of hair care products. Additionally, with the rising awareness to use personal care products made from herbs and other natural ingredients, consumers' growing hair health consciousness is giving rise to innovations in hair care products. 
  • Mexicans are progressively switching to herbal and plant-based hair care products over conventional offerings, portraying a promising market for hair care products with lower chemical formulations. The fashion-conscious youth is constantly aware of various hair care offerings, such as hair styling and colorant products expressing individuality. Thus, such consumer habits are driving the market. 
  • Key players are focusing on online distribution channels for the marketing and branding of their products to expand their product visibility. However, mass-market sectors, like hair care, continued to be victims of the price war, as grocers have started to match discounter pricing and withdraw multi-buy promotions, for example. Thus, the shoppers pay lower prices but are not encouraged to buy more volume. The factor serves as a restraint to the country's haircare market.

Mexico Hair Care Market Trends

This section covers the major market trends shaping the Mexico Hair Care Market according to our research experts:

Increased Concerns Towards Hair care

  • The market is experiencing an escalating pull by the availability and affordability of hair care products, such as shampoo, conditioner, spray, etc., leading to enhanced consumption in the hair care market. Furthermore, the market has witnessed an increasing number of millennials experiencing hair problems like hair fall and dandruff owing to changing lifestyle patterns and an increase in stress levels among the working-class women population, which is expected to boost the demand for these products in the forecast period. 
  • According to the National Institute of Statistics and Geography (Mexico), in December 2021, shampoo and conditioner sales in Mexico amounted to approximately 45.9 million units, up from more than 44 million units recorded in December 2020.
  • Additionally, social media and online portals have become the major platforms for consumers to gain knowledge about products or share their reviews of products they have purchased that would help other consumers while making a purchase, which, in turn, helps avoid counterfeit products of the market studied. Further, shifts in consumer preferences in hair care products encourage manufacturers to bring product innovations in packaging and natural ingredients to boost the market demand.
Hair Care Market: Production of shampoos, conditioners, and hair rinses products, in million units, Mexico, 2018-2021

Online Stores Outpaced Other Distribution Channels

  • The online retail channel recorded the highest growth rate in Mexico's hair care market as the trend of online shopping is gaining momentum since it is convenient for consumers to buy products online, thereby avoiding crowded stores. Consumers have the luxury of browsing and shopping for products 24x7 from the comfort of their homes. Also, the trend gained momentum, particularly after the COVID-19 pandemic, to purchase various hair care products online to save time.
  • The hair care products available in online retail stores often have offers or discounts that allow customers to buy the product of their choice at a lower price when compared to those available in standalone stores. This has significantly enticed consumers to purchase hair care products from online channels during the review period. 
  • Some online retailers active in the Mexican market (Walmart, Amazon, Mercado Libre Mexico, Coppel, and Liverpool) constantly enhance their supply chain mechanisms to guarantee better service and delivery. These improvements include unique features like pre-booking, zero-contact delivery, gifting, and customization. As a result, e-commerce businesses have been steadily growing their market share in terms of sales and customer attractiveness on a large scale in Mexico.
Hair Care Market: Value of online retail sales during sale, in USD billion, Mexico, 2018-2022

Mexico Hair Care Industry Overview

Mexico's hair care market is highly competitive, with a significant share held by key players such as Unilever PLC, L'Oréal SA, Johnson & Johnson, The Procter & Gamble Company, and Genomma Lab Internacional, S.A.B. de C.V. Key players are focusing on online distribution channels for their online marketing and branding of their products, to expand their product visibility, hence, consumer base. Market leader Procter & Gamble has been doing several developments in the market, primarily focused on packaging innovation, to provide customers with convenient product size variants.

Mexico Hair Care Market Leaders

  1. Unilever PLC

  2. L'Oréal SA 

  3. The Procter & Gamble Company

  4. Genomma Lab Internacional, S.A.B. de C.V.

  5. Johnson & Johnson

*Disclaimer: Major Players sorted in no particular order

Mexico Hair Care Market Concentration
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Mexico Hair Care Market News

  • February 2023: Unilever announced an approximately USD 400 million investment to build a new plant in Mexico's Nuevo Leon region. The new facility will manufacture beauty and personal care products, including shampoo, conditioners, etc.
  • February 2022: Procter & Gamble filed a patent for dissolvable hair care pouches. The company developed water-soluble pouches containing dissolvable hair care pellets for a user-friendly, sustainable alternative to existing bottled and solid formats. The pouches had been designed to contain prill blends for shampooing and/or conditioning the hair.
  • January 2022: L'Oréal Group launched its latest beauty tech innovation in the hair coloration category: Colorsonic, a lightweight, handheld device that uses an innovative, mess-free process to mix hair color, delivering consistent hair color results for consumers at homes, and Coloright, an artificial intelligence (AI)-connected hair color system for salon stylists.

Mexico Hair Care Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Loss Treatment Products

      4. 5.1.4 Hair Colorants

      5. 5.1.5 Hair Styling Products

      6. 5.1.6 Perms and Relaxants

      7. 5.1.7 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores/Grocery Stores

      3. 5.2.3 Pharmacy/ Drug Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever PLC

      2. 6.3.2 L'Oréal SA

      3. 6.3.3 Johnson & Johnson

      4. 6.3.4 The Procter & Gamble Company

      5. 6.3.5 Genomma Lab Internacional, S.A.B. de C.V.

      6. 6.3.6 Henkel AG & Co. KGaA

      7. 6.3.7 Kao Corporation

      8. 6.3.8 Beiersdorf AG

      9. 6.3.9 Alticor Global Holdings Inc. (Amway Corp.)

      10. 6.3.10 The Estee Lauder Companies Inc

    4. *List Not Exhaustive

**Subject to Availability
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Mexico Hair Care Industry Segmentation

The term "hair care" refers to all aspects of hygiene and cosmetology related to the human hair that grows on the head. 

Mexico's hair care market is segmented by product type and distribution channel. Based on the product type, the market is segmented into shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products, perms and relaxants, and other product types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, pharmacy/drug stores, online stores, and other distribution channels. 

The report offers market size and forecasts in value (USD million) for the above segments.

Product Type
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants
Other Product Types
Distribution Channel
Convenience Stores/Grocery Stores
Pharmacy/ Drug Stores
Online Stores
Other Distribution Channels
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Mexico Hair Care Market Research FAQs

The Mexico Hair Care Market is projected to register a CAGR of 4.82% during the forecast period (2024-2029)

Unilever PLC, L'Oréal SA , The Procter & Gamble Company, Genomma Lab Internacional, S.A.B. de C.V. and Johnson & Johnson are the major companies operating in the Mexico Hair Care Market.

The report covers the Mexico Hair Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Mexico Hair Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Mexico Hair Care Industry Report

Statistics for the 2024 Mexico Hair Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Mexico Hair Care analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Mexico Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)