Shampoo holds great prominence in the haircare market, owing to a vast product range being manufactured and marketed to almost each age group, dealing with distinctive hair conditions. In regards, manufacturers are increasingly broadening their product portfolio to incorporate the specific needs of consumers, such as dandruff, hair fall, oily hair, dryness of hair, itchiness. Additionally, with the rising awareness to use personal care products made from herbs and other natural ingredients, Mexicans are progressively switching to herbal and plant-based shampoos over conventional offerings, portraying a promising market for shampoos with the lower chemical formulation.

By distribution channel, e-commerce recorded the highest growth rate, owing to consumers’ rising inclination toward online platforms to shop, primarily owing to immense convenience offered by the channel. Moreover, manufacturers are progressively opting e-commerce to retail their product offerings, in order to get more visibility and increase their presence in less developed areas of the country. Some of the online retailers active in the Mexican market are Walmart, Amazon, Mercado Libre Mexico, Coppel, and Liverpool.