Mexico Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Mexican Hair Care Market is segmented by Product Type (Shampoo, Conditioner, and Other Product Types) and Distribution Channel (Hypermarket/ Supermarket, Convenience Store, Specialty Store, Online Channel, and Other Distribution Channels)

Market Snapshot

Mexico Hair Care Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.82 %

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Market Overview

The Mexican haircare market is projected to witness a CAGR of 4.82% during the forecast period, 2020-2025.

  • Bad lifestyle choices, including a lack of proper nutrition and stress, have made hair-related problems all-pervasive. Sourcing the concern, Mexicans are increasingly spending on hair health, which is further boosting the market of hair care products in the country.
  • However, mass-market sectors, like hair care, continued to be victims of the price war, as grocers have started to match discounter pricing and withdraw multi-buy promotions for example, thus, the shoppers pay lower prices but are not encouraged to buy more volume. The factor serves as a restraint to the country’s haircare market.

Scope of the Report

The Mexican haircare market is segmented into by product types as shampoo, conditioner, and other product types. The study also includes revenue generated through hypermarket/ supermarket, convenience store, online channel, and others. 

Product Type
Other Product Types
Distribution Channel
Convenience Store
Specialty Store
Online Channel
Other Distribution Channels

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Key Market Trends

Shampoo Held the Largest Market Share

Shampoo holds great prominence in the haircare market, owing to a vast product range being manufactured and marketed to almost each age group, dealing with distinctive hair conditions. In regards, manufacturers are increasingly broadening their product portfolio to incorporate the specific needs of consumers, such as dandruff, hair fall, oily hair, dryness of hair, itchiness. Additionally, with the rising awareness to use personal care products made from herbs and other natural ingredients, Mexicans are progressively switching to herbal and plant-based shampoos over conventional offerings, portraying a promising market for shampoos with the lower chemical formulation.

Mexico Hair Care Market1

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Online Stores Outpaced Other Distribution Channels

By distribution channel, e-commerce recorded the highest growth rate, owing to consumers’ rising inclination toward online platforms to shop, primarily owing to immense convenience offered by the channel. Moreover, manufacturers are progressively opting e-commerce to retail their product offerings, in order to get more visibility and increase their presence in less developed areas of the country. Some of the online retailers active in the Mexican market are Walmart, Amazon, Mercado Libre Mexico, Coppel, and Liverpool.

Mexico Hair Care Market2

Competitive Landscape

The haircare market in Mexico is highly competitive with a significant share held by the leading player Procter & Gamble, Unilever, and Genomma Lab. Key players are focusing on online distribution channels for their online marketing and branding of their products, in order to expand their product visibility, hence, consumer base. Market leader Procter & Gamble has been doing several developments in the market, primarily focused on packaging innovation, in order to provide customers with convenient size variants of the product.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Convenience Store

      3. 5.2.3 Specialty Store

      4. 5.2.4 Online Channel

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Most Active Companies

    4. 6.4 Company Profiles

      1. 6.4.1 Proctor and Gamble

      2. 6.4.2 Unilever

      3. 6.4.3 GENOMMALAB

      4. 6.4.4 Vogue International LLC

      5. 6.4.5 Loreal SA

      6. 6.4.6 Johnson & Johnson

      7. 6.4.7 Henkel AG & Co. KGaA

      8. 6.4.8 Moroccanoil


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Frequently Asked Questions

The Mexico Hair Care Market market is studied from 2016 - 2026.

The Mexico Hair Care Market is growing at a CAGR of 4.82% over the next 5 years.

Proctor and Gamble, Unilever, Loreal SA, Johnson & Johnson, GENOMMALAB are the major companies operating in Mexico Hair Care Market.

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