Hair Care Australia Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Hair Care Products in the Australian Market is Segmented by Type (Shampoo, Conditioner, Hair Colorants, and Other Types) and by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

Australian Hair Care Market Size

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Australia Hair Care Market Summary
Study Period 2019-2029
Base Year For Estimation 2023
Market Size (2024) USD 1.34 Billion
Market Size (2029) USD 1.69 Billion
CAGR (2024 - 2029) 4.82 %
Market Concentration Low

Major Players

Australia Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Australian Hair Care Market Analysis

The Australia Hair Care Market size is estimated at USD 1.34 billion in 2024, and is expected to reach USD 1.69 billion by 2029, growing at a CAGR of 4.82% during the forecast period (2024-2029).

  • The changing consumer dynamics, coupled with increasing product awareness, have been identified as the major driver for the market. In addition, amid the growing prevalence of hair thinning, loss of volume, dryness, and several other hair-related concerns among consumers across the country, hair care products are emerging as the most affluent and cost-effective way. Moreover, a rising awareness of the importance of natural and organic ingredients in hair care has driven the demand for products that align with these preferences. Owing to this, the market players are launching new natural hair care products in the country. For instance, in May 2021, Nature Organics launched a new plant-based sustainable brand, Soda. The brand provides different types of plant-based hair care products.
  • Furthermore, there is an increasing demand for at-home hair care products that enable consumers to use their personalized treatments with the premium ingredients of choice, as per their needs. The shampoo is the most preferred and used hair care product in the country for its cleansing and outward nourishment properties. Personalized hair care products with desired functionality, such as hair loss treatment, hair repair, and others, are gaining importance. Combo product offerings that contain hair conditioning and hair nourishing elements are preferred as they are easily available in the market.
  • Moreover, manufacturers in the market are focusing on introducing clinically proven and scientifically backed products to attract consumers. Celebrity endorsements and extensive marketing of the products propel the sales of these hair care products as they reach maximum consumers and encourage them to try novel products available in the market. For instance, Eva Mendes promoted the Pantene haircare brand in Australia through social media and television advertisements. Over the medium term, the demand for hair care products is expected to grow owing to the increasing demand for organic and natural hair care products.

Australian Hair Care Market Trends

Shampoo Holds a Prominent Share in the Australian Hair Care Market

  • A growing emphasis on personal grooming and wellness has led individuals to invest more in maintaining healthy and stylish hair. Additionally, exposure to global beauty trends through social media has heightened the desire for diverse hair care products. According to We Are Social data from 2022, 82.7% of the population in Australia actively uses social media. Owing to this, the demand for hair care products is increasing. Shampoo products that come with anti-dandruff, anti-thinning, and hair repair treatments are gaining importance in the market for their additional functionality.
  • Moreover, the focus on the premium sector is expected to increase among the urban and youth population, with consumers willing to spend on premium shampoo products offering faster results. Also, shampoo products designed for specific hair types are gaining popularity among users, with companies now focusing on products with rich, inactive ingredients. Therefore, factors such as these are further pushing the sales of shampoo in the market studied.
Australia Hair Care Market: Revenue of Aesop, in USD Million, 2019-2022

Growing Demand for Organic/Natural Care Products

  • In Australia, a growing number of people gained awareness about the benefits of natural and organic products. The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Organic hair care products are available with a variety of specifications that are specially produced for different types of hair, such as dry scalp and normal and oily scalp.
  • Moreover, Australian consumers are becoming aware of side effects caused due to harsh chemicals like ammonia in hair color, which has led consumers to choose herbal/organic hair colors. The atmospheric and seasonal changes affect hair growth considerably, which is one of the major reasons driving the consumption of organic hair care products. Owing to the demand for natural and medicinal products in the market, new entrants are focusing on brand launches with natural hair care options. 
  • For instance, in March 2022, the Vedix brand of India also launched its international debut across Australia. The hair care product of the company includes hair oil which helps in strengthening the roots, rejuvenates the hair follicles, and promotes healthy hair growth.
Australia Hair Care Market: Organic Health & Wellness Products Usage in Australia, Value (in USD Million), 2019-2021

Australian Hair Care Industry Overview

The Australian hair care market is a competitive market, with the presence of various local and international companies. Some of the major players are Procter & Gamble Company, Unilever PLC, Henkel AG & Co. KGaA, and L'Oreal SA. Major companies dominate the market with a major market share. Companies come up with various strategies to remain in the competition. Acquisitions and product innovations are the major strategies followed. The market players are launching new products in the market to cater to the growing demand.

For instance, in August 2022, Nutrafol's company launched its new hair care products that assist in hair health. The new product, Strand Defender conditioner, is offered in the scalp microbiome line. The company claims that the product is silicone-free and reduces the extra oiliness and dryness that adversely affects hair health.

Australian Hair Care Market Leaders

  1. Procter & Gamble Co.

  2. Unilever Plc

  3. Henkel AG & Co. KGaA

  4. L'Oréal SA

  5. Johnson & Johnson Services Inc.

*Disclaimer: Major Players sorted in no particular order

Australia Hair Care Market Concentration
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Australian Hair Care Market News

  • August 2023: Dercos by Vichy Laboratories launched its dermatological anti-dandruff shampoo line in Australia, targeting the core causes of dandruff with a proven formula. The product is available in different dermatological warehouses across Australia.
  •  October 2022: Epres Brand launched two different hair care products that include an at-home product and a professional in-salon SKU. The products are science-based treatments with the usage of Biodiffusion technology.
  • September 2022: David Mallett's styling brand launched its two new products namely Fresh Eau de Concombre, which is a hair mist product type, and Volume Powder, which helps in retaining hair volume. The brand also introduced the "Pure" product line, which includes a shampoo and conditioner made 96% natural and fragrance-free.

Australian Hair Care Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Increasing Demand for Natural and Organic Hare care Products

      2. 4.1.2 Increasing Consumption of Shampoos

    2. 4.2 Market Restraints

      1. 4.2.1 Problems Associated with the use of Synthetic Products

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Colorants

      4. 5.1.4 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Speciality Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Strategies adopted by the leading players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble

      2. 6.3.2 Unilever PLC

      3. 6.3.3 Henkel AG & Co. KGaA

      4. 6.3.4 L'Oreal SA

      5. 6.3.5 Johnson & Johnson Services Inc.

      6. 6.3.6 Amway Corporation

      7. 6.3.7 Nak Hair

      8. 6.3.8 Sisley Paris

      9. 6.3.9 Kao Corporation

      10. 6.3.10 OC Naturals

    4. *List Not Exhaustive

**Subject to Availability
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Australian Hair Care Industry Segmentation

Hair care products help control the properties and behavior of the hair so that it can be maintained in a controlled and desirable manner. The proper use of hair care products will help boost the quality of hair by providing proper nourishment and restoration of moisture. 

The Australian hair care market is segmented by type and distribution channel. On the basis of type, the market is segmented into shampoo, conditioner, hair colorants, and other types. On the basis of the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. 

The market sizing has been done in value terms in USD for all the abovementioned segments.

Hair Colorants
Other Types
Distribution Channel
Convenience Stores
Speciality Stores
Online Stores
Other Distribution Channels
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Australian Hair Care Market Research FAQs

The Australia Hair Care Market size is expected to reach USD 1.34 billion in 2024 and grow at a CAGR of 4.82% to reach USD 1.69 billion by 2029.

In 2024, the Australia Hair Care Market size is expected to reach USD 1.34 billion.

Procter & Gamble Co., Unilever Plc, Henkel AG & Co. KGaA, L'Oréal SA and Johnson & Johnson Services Inc. are the major companies operating in the Australia Hair Care Market.

In 2023, the Australia Hair Care Market size was estimated at USD 1.28 billion. The report covers the Australia Hair Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Australia Hair Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The emerging trends in the Australia Hair Care Market are a) The convenience of online shopping and the rise of D2C brands may continue to disrupt traditional retail channels and influence consumer behavior b) Consumers may increasingly seek out hair care products with eco-friendly packaging, ethical sourcing, and sustainable production practices

Hair Products Australia Industry Report

The Australia hair care market is flourishing, driven by rising consumer interest in premium and organic products tailored for specific hair care needs, such as shampoos, conditioners, hair coloring, and styling treatments. The demand for products made from natural ingredients is escalating as consumers seek alternatives to harsh chemicals, focusing on health benefits and solutions for issues like hair thinning, damage, and greying. This shift toward organic and environmentally friendly formulations is reshaping preferences across genders, with distribution through online platforms, pharmacies, retail stores, and direct channels. The sector enjoys a diverse product range, addressing various hair types and concerns, intensifying its attractiveness across a broad consumer base. As more consumers frequent professional salons, the market sees vibrant product innovation and strategic launches by local and international brands. This competitive landscape promotes relentless product development, incorporating advanced technologies and ingredients to satisfy dynamic consumer demands and drive market expansion. Get a deeper insight into this with a sample industry analysis available for free download.

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Hair Care Australia Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)