Australia Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Australia Hair Care Market is segmented by Type (Shampoo, Conditioner, Hair Colorants, and Other Types) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels).

Market Snapshot

Australia Hair Care Market Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.45 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The Australian hair care market is projected to register a CAGR of 4.45% during the forecast period, 2021-2026.

The market was positively impacted by COVID-19 in 2020. The global pandemic has shown an impact on the proper functioning of the hair care industry in Australia. Due to the pandemic, people were prioritizing hygiene which boosted the demand for shampoo products. Also, the government has imposed a lockdown, which resulted in the closure of salons, which led companies to innovate at-home hair dyes for consumers. After the COVID-19 impact, some people were suffering from 'Alopecia Areata,' stress-related hair loss, which surged the demand for hair-loss treatments products.

The changing consumer dynamics, coupled with increasing product awareness, have been identified as the major driver for the market. These changes are majorly due to the high millennial population and rising women's employment. Also, there was a surge in demand for organic/natural products with exotic ingredients.

An increase in internet penetration and e-commerce companies to attract consumers is driving the sales from e-commerce, while the sales from physical retail channels continue to dominate the market.

Scope of the Report

Hair care products are those that help to control the properties and behavior of the hair so that it can be maintained in a controlled and desirable manner. The proper use of hair care products will help boost the quality of hair by providing proper nourishment and restoration of moisture. The Australian hair care market is segmented by type and distribution channel. On the basis of type, the market is segmented into shampoo, conditioner, hair colorants, and other types. On the basis of the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. The report offers market size and forecasts in value (USD million) for the above segments. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Hair Colorants
Other Types
By Distribution Channel
Convenience Stores
Speciality Stores
Online Stores
Other Distribution Channels

Report scope can be customized per your requirements. Click here.

Key Market Trends

Shampoo Holds a Prominent Share in the Australia Hair Care Market

The changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver for shampoo sales in the Australian haircare market. Additionally, the increasing cases of hair loss and hair damage shampoo products among the population have also driven the demand for shampoo in the countries. Focus on the premium sector is expected to increase among the urban and youth population, with consumers willing to spend on premium shampoo products offering faster results. Also, shampoo products designed for specific hair types are gaining popularity among users, with companies now focusing on products with rich inactive ingredients. Therefore, factors such as these are further pushing the sales of shampoo in the market studied.


Growing Demand for Organic/Natural Care Products

In Australia, a growing number of people gained awareness about the benefits of natural and organic products. The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Organic hair care products are available with a variety of specifications that are specially produced for different types of hair, such as dry scalp and normal and oily scalp. Moreover, Australian consumers are getting aware of side effects caused due to harsh chemicals like ammonia in hair color, which has led consumers to choose herbal/organic hair colors. The atmospheric and seasonal changes affect hair growth to a considerable extent, which is one of the major reasons driving the consumption of organic hair care products.


Competitive Landscape

The Australian hair care market is a competitive market, with the presence of various local and international companies. Major companies dominate the market with a major market share. Companies come up with various strategies to remain in the competition. Acquisitions and product innovations are the major strategies followed. Players are also incorporating natural/organic products in their portfolio. Some of the major players are Procter & Gamble, Unilever PLC, Henkel AG & Co. KGaA, and L'Oreal SA, among others.

Recent Developments

In April 2019, L'Oreal's hair care brand Kérastase launched hair care products under the Blond Absolu range. Kérastase launched its first-ever range to cater exclusively to blonde hair, with specifically ultraviolet care made for bleached hair. The range offers six products which include Bain Lumière Shampoo, Bain Ultraviolet anti-brass purple Shampoo, Cicaflash Fondant Conditioner, Ultraviolet Hairmask, Fusio-Dose Booster Cicafiber, and Cicaplasme Hair Primer.

In March 2019, Schwarzkopf Professional launched a new hair care product under the BC Fibre Clinix range. The new range is derived from ingredients like keratin, collagen, and hyaluronic acid and made using Triple Bonding Technology. The range includes Schwarzkopf Professional BC Fibre Clinix Trinix Shampoo, Treatment Fine Hair and Treatment Coarse Hair, Peptide Repair Booster, PH 4.5 Color Booster, Clinix Moisture Booster, and Collagen Volume Booster.

In July 2018, Sisley Paris introduced the HAIR RITUEL haircare line in Australia. The new haircare range is packed with essential oils for scalp health and other nutrients like zinc, copper, magnesium, vitamin B6, provitamin B5, vitamin E, and arginine. The new range includes shampoo, conditioner, haircare mask, serum, and hair oil.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Colorants

      4. 5.1.4 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Speciality Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble

      2. 6.4.2 Unilever PLC

      3. 6.4.3 Henkel AG & Co. KGaA

      4. 6.4.4 L'Oreal SA

      5. 6.4.5 Johnson & Johnson Services Inc.

      6. 6.4.6 Amway

      7. 6.4.7 Nak Hair

      8. 6.4.8 Sisley Paris

      9. 6.4.9 Kao Corporation

      10. 6.4.10 OC Naturals

    5. *List Not Exhaustive


**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Australia Hair Care Market market is studied from 2016 - 2026.

The Australia Hair Care Market is growing at a CAGR of 4.45% over the next 5 years.

Procter & Gamble Co., Unilever Plc, Henkel AG & Co. KGaA, L'Oréal SA, Johnson & Johnson Services Inc. are the major companies operating in Australia Hair Care Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!