Australia Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Australian Hair Care Market is segmented by Type (Shampoo, Conditioner, Hair Colorants, and Other Types); and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

Australia Hair Care Market Size

Australia Hair Care Market Summary
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Study Period: 2018 - 2028
CAGR: 4.45 %

Major Players

Australia Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Australia Hair Care Market Analysis

Australia's Hair Care Market is poised to grow at a CAGR of 4.45% over the forecast period.

The changing consumer dynamics, coupled with increasing product awareness, have been identified as the major driver for the market. In addition, amid the growing prevalence of hair thinning, loss of volume, dryness, and several other hair-related concerns among consumers across the country, hair care products are emerging as the most affluent and cost-effective way. Moreover, consumers are opting for products that do not contain synthetically derived chemicals, propelling vendors to launch hair care products that contain ingredients derived from natural and organic sources.

Furthermore, there is an increasing demand for at-home hair care products that enable consumers to use their personalized treatments, with the premium ingredients of choice, as per their needs. The shampoo is the most preferred and used hair care product in the country for its cleansing and outward nourishment properties. Personalized hair care products with desired functionality such as hair loss treatment, hair repair, and others are gaining importance. Combo product offerings that contain hair conditioning and hair nourishing elements are preferred as they are easily available in the market. Moreover, manufacturers in the market are focusing on introducing clinically proven and scientifically backed products to attract consumers. Celebrity endorsements and extensive marketing of the products propel the sales of these hair care products as they reach maximum consumers and encourage them to try novel products available in the market.

Australia Hair Care Industry Segmentation

Hair care products help control the properties and behavior of the hair so that it can be maintained in a controlled and desirable manner. The proper use of hair care products will help boost the quality of hair by providing proper nourishment and restoration of moisture. The Australian hair care market is segmented by type and distribution channel. On the basis of type, the market is segmented into shampoo, conditioner, hair colorants, and other types. On the basis of the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Hair Colorants
Other Types
Distribution Channel
Convenience Stores
Speciality Stores
Online Stores
Other Distribution Channels

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Australia Hair Care Market Trends

This section covers the major market trends shaping the Australia Hair Care Market according to our research experts:

Shampoo Holds a Prominent Share in the Australian Hair Care Market

The changing consumer dynamics, coupled with increasing product awareness, have been identified as the major driver for shampoo sales in the Australian hair care market. Additionally, the increasing cases of hair loss and hair damage shampoo products among the population have also driven the demand for shampoo in the country. Shampoo products that come with anti-dandruff, anti-thinning, and hair repair treatments are gaining importance in the market for their additional functionality. Moreover, the focus on the premium sector is expected to increase among the urban and youth population, with consumers willing to spend on premium shampoo products offering faster results. Also, shampoo products designed for specific hair types are gaining popularity among users, with companies now focusing on products with rich inactive ingredients. Therefore, factors such as these are further pushing the sales of shampoo in the market studied.

Australia Hair Care Market : Iurnover of Unilever PLC, by geography, in EUR millions, 2021

Growing Demand for Organic/Natural Care Products

In Australia, a growing number of people gained awareness about the benefits of natural and organic products. The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Organic hair care products are available with a variety of specifications that are specially produced for different types of hair, such as dry scalp and normal and oily scalp. Moreover, Australian consumers are getting aware of side effects caused due to harsh chemicals like ammonia in hair color, which has led consumers to choose herbal/organic hair colors. The atmospheric and seasonal changes affect hair growth to a considerable extent, which is one of the major reasons driving the consumption of organic hair care products. Owing to the demand for natural and medicinal products in the market, new entrants are focusing on brand launches with natural hair care options. For instance, in March 2022, the Vedix brand of India launched its international debut across Australia as well. The hair care product of the company includes hair oil which helps in strengthening the roots, rejuvenates the hair follicles, and promoted healthy hair growth.

Australia Hair Care Market : Organic Health Wellness Products Usage in Australia, Value (in USD Million), 2018-2021

Australia Hair Care Industry Overview

The Australian hair care market is a competitive market, with the presence of various local and international companies. Major companies dominate the market with a major market share. Companies come up with various strategies to remain in the competition. Acquisitions and product innovations are the major strategies followed. Players are also incorporating natural/organic products in their portfolio. Some of the major players are Procter & Gamble, Unilever PLC, Henkel AG & Co. KGaA, and L'Oreal SA.

Australia Hair Care Market Leaders

  1. Procter & Gamble Co.

  2. Unilever Plc

  3. Henkel AG & Co. KGaA

  4. L'Oréal SA

  5. Johnson & Johnson Services Inc.

*Disclaimer: Major Players sorted in no particular order

Australia Hair Care Market.png

Australia Hair Care Market News

  • In October 2022, Epres Brand launched two different hair care products that include an at-home product and a professional in-salon SKU. The products are science-based treatments with the usage of Biodiffusion technology.
  • In September 2022, David Mallett's styling brand launched its two new products namely Fresh Eau de Concombre, which is a hair mist product type, and Volume Powder, which helps in retaining hair volume. The brand also introduced the "Pure" product line which includes a shampoo and conditioner made 96% natural and fragrance-free.
  • In August 2022, Nutrafol's company launched its new hair care products that assist in hair health. The new product Strand Defender conditioner is offered in the Scalp Microbiome line. The company claims that the product is silicone-free and reduces the extra oiliness and dryness that adversely affects hair health.

Australia Hair Care Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Colorants

      4. 5.1.4 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Speciality Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Strategies adopted by the leading players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble

      2. 6.3.2 Unilever PLC

      3. 6.3.3 Henkel AG & Co. KGaA

      4. 6.3.4 L'Oreal SA

      5. 6.3.5 Johnson & Johnson Services Inc.

      6. 6.3.6 Amway

      7. 6.3.7 Nak Hair

      8. 6.3.8 Sisley Paris

      9. 6.3.9 Kao Corporation

      10. 6.3.10 OC Naturals

    4. *List Not Exhaustive

**Subject to Availability
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Australia Hair Care Market Research FAQs

The Australia Hair Care Market is studied from 2018 - 2028.

The Australia Hair Care Market is growing at a CAGR of 4.45% over the next 5 years.

Procter & Gamble Co., Unilever Plc, Henkel AG & Co. KGaA, L'Oréal SA, Johnson & Johnson Services Inc. are the major companies operating in Australia Hair Care Market.

Australia Hair Care Industry Report

Statistics for the 2023 Australia Hair Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Australia Hair Care analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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