The changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver for the market. Additionally, the increasing cases of hair loss and hair damage among the population have also driven the demand for products containing natural ingredients. Focus on the premium sector is expected to increase among the urban and youth population, with consumers willing to spend on premium products offering faster results. Products designed for specific hair types are gaining popularity among users, with companies now focusing on products rich in active ingredients.

In Australia, a growing number of people gained awareness about the benefits of natural and organic products. The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. The organic hair care products are available with a variety of specifications that are specially produced for different types of hair, such as the dry scalp and normal and oily scalp. The global atmospheric and seasonal changes affect the hair growth to a considerable extent, which is one of the major reasons driving the consumption of organic hair care products.