Australia Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Australia Hair Care Market is segmented by Type (Shampoo, Conditioner, Hair Oil, Hair Spray, and Other Types) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels).

Market Snapshot

Australia Hair Care Market Summary
Study Period:

2016 - 2026

Base Year:



4.45 %

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Market Overview

The Australian hair care market is projected to register a CAGR of 4.45% during the forecast period, 2020-2025.

  • The changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver for the market. These changes are majorly due to high millennial population and rising women employment.
  • Increase in internet penetration and e-commerce companies to attract consumers is driving the sales from e-commerce, while the sales from physical retail channel continue to dominate the market.

Scope of the Report

The Australian hair care market is segmented by type and distribution channel. On the basis of type, the market is segmented into shampoo, conditioner, hair colorants, and other types. On the basis of the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels.

By Type
Hair Colorants
Other Types
By Distribution Channel
Convenience Stores
Specialty Store
Online Stores
Other Distribution Channels

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Key Market Trends

Shampoo Holds a Prominent Share in the Australia Hair Care Market

The changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver for the market. Additionally, the increasing cases of hair loss and hair damage among the population have also driven the demand for products containing natural ingredients. Focus on the premium sector is expected to increase among the urban and youth population, with consumers willing to spend on premium products offering faster results. Products designed for specific hair types are gaining popularity among users, with companies now focusing on products rich in active ingredients.


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Growing Demand for Organic/Natural Personal Care Products

In Australia, a growing number of people gained awareness about the benefits of natural and organic products. The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. The organic hair care products are available with a variety of specifications that are specially produced for different types of hair, such as the dry scalp and normal and oily scalp. The global atmospheric and seasonal changes affect the hair growth to a considerable extent, which is one of the major reasons driving the consumption of organic hair care products.


Competitive Landscape

The Australian hair care market is a competitive market, with the presence of various small and big companies. Major companies dominate the market with a major market share. Companies come up with various strategies to remain in the competition. Acquisitions and product innovations are the major strategies followed. Players are also into incorporating natural/organic products in their portfolio. Some of the major players are Unilever Group, Procter & Gamble Co., Johnson & Johnson Services Inc., and L'Oreal SA, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Colorants

      4. 5.1.4 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Store

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever Group

      2. 6.3.2 Procter & Gamble Co.

      3. 6.3.3 L'Oreal SA

      4. 6.3.4 Johnson & Johnson Services Inc.

      5. 6.3.5 Amway

      6. 6.3.6 Nak Hair

      7. 6.3.7 PPS Hairwear Pvt Ltd

      8. 6.3.8 Kao Corporation


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Frequently Asked Questions

The Australia Hair Care Market market is studied from 2016 - 2026.

The Australia Hair Care Market is growing at a CAGR of 4.45% over the next 5 years.

  • Unilever Group
  • Procter & Gamble Co.
  • L'Oreal SA
  • Johnson & Johnson Services, Inc.
  • Nak Hair

Are the major companies operating in Australia Hair Care Market.

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