Hair care in the Asia Pacific is experiencing a period of stagnation, and Australia is no exception to this. Market growth was generated through incremental innovations in products, through new technologies and benefits.

There are increasing concerns about the health of hair due to a number of reasons. An increase in factors like pollution, sun damage, scalp issues, hair thinning and loss, there is an increased focus on categories offering benefits of maintaining the health of hair – including hair thickness, faster regrowth, damage repair, deep nourishment and other such categories gaining importance. A large section of the Australian population is aged, with about 53% of the population lying between the ages of 25 and 64. An aging population will drive the hair colourant growth in the country. Furthermore, hair styling through DIY home based packs and internet tutorials will gain popularity.

Hair styling is another category which will post a modest growth of X.XX% over the next year, although this category is expected to decline due to increasing concerns about health of hair, and social media fuelled awareness about harmful chemicals added to these products. These ingredients include parabens, silicones, sulphates, ammonia, and more.

Shampoo held the largest market share, both by value and volume, at XX.XX% and XX.XX% respectively. However, the share of shampoos is going to decline as new hair health promoting natural products will make their way to mainstream hair care in Australia. Furthermore, the no-poo (no-shampoo) trend of substituting shampoos with natural hair washing agents is also gaining importance.

Another trend in hair styling and hair colouring product categories will be the inclusion of natural ingredients based products which will minimize hair damage, and will contain properties which promote hair health.

Dominant players L’Oréal Australia, Unilever, P&G, and others.

Drivers

An aging population looking towards buying products and (salon) services for hair colouring for a youthful look, hair styling by the younger population, and herbal and natural based products will drive the growth in hair care in Australia.

Challenges

A highly competitive and mature market space for hair care, highly unique preferences, increased awareness and tendency of discarding products with one or more harmful ingredients, including Silicones, has been undermining the hair care market in Australia.

What the report offers

1. Market analysis for the Australia hair care market, with country specific assessments.
2. Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
3. Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
4. Identification and analysis of the Macro and Micro factors that affect the Australia hair care market on regional scale.
5. A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information