United States Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The United States Hair Care Market is segmented by Product Type (Shampoo, Hair Colorant, Conditioner, Hair Styling Agent, Hair Oil, and Other Product Types) and Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels).

Market Snapshot

Market Growth
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 3.2 %
Fastest Growing Segment: Hair Styling Agent

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The US hair care market is expected to register a CAGR of 3.2% during the forecast period.

  • The US hair care market has witnessed several changes over the past decade, with the emergence of various hair styling, hair regrowth, and hair colorant products. The shampoo segment is expected to maintain its dominance over the market, while the hair colorant and conditioner segments may witness rapid adoption rates over the forecast period.
  • The fashion-conscious youth population is constantly aware about various hair care offerings, such as hair styling and colorant products that express individuality. Thus, such consumer habits are driving the market.
  • While the market players focus on offering a wide range of products to cater to the customer needs, they are challenged to maintain quality and adhere to various government standards and regulations, in terms of product contents and side effects.

Scope of the Report

The US hair care market is segmented by product type, into shampoo, hair colorant, conditioner, hair styling agent, hair oil, and other product types. The other product types segment includes perms and relaxants. Additionally, the market is segmented by distribution channel, into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels.

Product Type
Hair Styling Agent
Hair Colorant
Hair Oil
Other Product Types
Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels

Report scope can be customized per your requirements. Click here.

Key Market Trends

Rising Demand for Beauty and Personal Care Products

The trend of healthier living to improve the quality of life is increasing end-user preference toward various beauty and personal care products, including skin care, hair care, color cosmetics, oral care, and feminine hygiene. Factors, such as extensive exposure to reliable information, increase in awareness about products and services through digital media and other sources, and the advent of social media, are educating the consumers regarding the benefits of these products, which, in turn, is driving the demand for these products. One of the key trends within the US hair care market is pertaining to natural hair growth, which encourages women to spend more on hair treatment products, such as shampoos, conditioner, hair oil, supplements, etc. Additionally, the aging population has also contributed to the growth of the US hair care market.      


To understand key trends, Download Sample Report

Increasing Expenditure on Hair Care Products across the Country

The surge in demand for hair care products, rise in aging population, and increase in hair fall problems are likely to contribute to the market growth during the forecast period. According to the America Hair Loss Association, hair loss begins at the age of 35, with around 40% loss rate among men and women, and more than 50% of the US population is 35 years old, which indicates that there is a large consumer base for hair loss treatment products in the country. Moreover, increasing awareness about various hair care products through social media, magazines, and TV advertisements is encouraging consumers to purchase various hair loss treatment products. Additionally, according to the Bureau of Labor Statistics, in the United States, the average annual expenditure on hair care products per consumer had witnessed a growth rate of 8.02% from 2012 to 2017.


Competitive Landscape

The most active companies in the market include key players, such as Procter & Gamble, Unilever PLC, L'Oréal SA, and The Estée Lauder Companies Inc. These players consider mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Moreover, these players are merging with local players to gain dominance in the local markets. Procter & Gamble is one of the most active companies in the market, with numerous brands offering a broad range of hair care products. The company has spent considerably on improving the quality of products and on product innovation, in terms of functionality, ingredients, size, and packaging.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Styling Agent

      4. 5.1.4 Hair Colorant

      5. 5.1.5 Hair Oil

      6. 5.1.6 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble Co.

      2. 6.4.2 Unilever PLC

      3. 6.4.3 L'Oreal SA

      4. 6.4.4 Shiseido Group

      5. 6.4.5 The Estee Lauder Companies Inc.

      6. 6.4.6 Kao Corporation

      7. 6.4.7 Henkel AG & Co. KGaA

    5. *List Not Exhaustive

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The United States Hair Care Market market is studied from 2016 - 2026.

The United States Hair Care Market is growing at a CAGR of 3.2% over the next 5 years.

The United States Hair Care Market is valued at Hair Styling Agent in 2026.

Procter & Gamble, Unilever PLC, L'Oreal SA, Alticor, The Estée Lauder Companies Inc. are the major companies operating in United States Hair Care Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!