United States Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The United States Hair Care Market is segmented by Product Type (Shampoo, Conditioner, Hair Styling Agent, Hair Colorant, Hair Oil, and Other Product Type); and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The report offers the market size and forecasts in value (USD million) for the above segments.

Market Snapshot

United States Hair Care Market Size
Study Period: 2016 -2027
Base Year: 2021
CAGR: 2.18 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The United States hair care market is valued at USD 13,287.77 million in 2021 and is projected to register a CAGR of 2.18% during the forecast period 2022-2027.

According to the International Journal of Dermatology and the United States National Library of Medicine, 33% of COVID-19 survivors in the United States experienced Telogen effluvium hair loss. A COVID-19 survivor experiences this type of acute hair loss due to the body's weakness from the illness. Also, the pandemic gave rise to stress-induced hair loss due to the uncertainty and stress of the times, which could pay the way for anti-hair loss or hair thickening claimed products in the forecast period. Thus, in 2021 Virtue Labs launched Flourish female-focused hair loss lines.

Over the long term, the United States haircare market has witnessed several changes over the past decade, with the emergence of various hairstyling, hair regrowth, and hair colorant products. The shampoo segment is expected to maintain its dominance over the market, while the hair colorant and conditioner segments may witness rapid adoption rates over the forecast period.​

The demand for hair care products across the region is primarily boosted by the increased consumer demand for sustainable, chemical-free, and eco-friendly products, along with a surge in product developments based on contemporary market potentials.

The fashion-conscious youth is constantly aware of various hair care offerings, such as hair styling and colorant products expressing individuality. Thus, such consumer habits are driving the market.​

Scope of the Report

Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp. Hair care routines differ according to an individual's culture and the physical characteristics of one's hair. The United States hair care market is segmented by product type and distribution channel. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Hair Styling Agent
Hair Colorant
Hair Oil
Other Product Types
Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels

Report scope can be customized per your requirements. Click here.

Key Market Trends

Escalating Expenditure On Hair Care Products

The market is experiencing an escalating pull by the availability and affordability of hair care products, such as shampoo, conditioner, oil, spray, etc., leading to the enhanced spending pattern in the hair care market. The market witnessed an increasing number of millennials experiencing hair problems like hair fall and dandruff owing to changing lifestyle patterns, along with an increase in stress levels among the working-class women population, which is expected to boost the demand for these products in the forecast period. A further shift in consumer preferences and discretionary spending on hair care products encourages manufacturers to bring product innovations in terms of packaging to boost the market demand. Products, such as treatment oils for hair loss protection, imparting shine, and decreasing frizz, are available in dropper packaging for dosing and precise application. Companies have also started offering travel-size packaging, such as sachets, deluxe samples, and mini bottles, for convenience and portability acting as a driving factor in the market studied. Moreover, in response to the rising expenditure on hair care products, the players operating in the market are implementing various strategies, like product innovation, expansion, and promotional investments, to gain market share. For instance, in January 2020, Frédéric Fekkai launched FEKKAI, the first haircare collection with environment-conscious ingredients and packaging that provides salon-level quality.

United States Hair Care Market Growth

Shampoo Holds the Largest Share

There is a growing demand for shampoos due to the rise in the prevalence of disorders related to hair, such as dandruff, hair fall, oily hair, and itchiness, which is boosting shampoo sales market during the forecast period.​ Dry shampoo has been gaining prominence in the United States over the last five years. The benefit of daily shampooing is questioned as many argue that frequent washing can strip the hair from its natural oils, creating an opportunity for dry shampoos. Further, convenience is a compelling attribute for consumers which plays a definite part in hair care product purchases.​ Companies started incorporating convenient attributes to their dry shampoo products keeping in line with consumer preferences.​ Herbal shampoo demand is growing at a more excellent pace than cosmetic shampoo, dry shampoo, and anti-dandruff shampoo. Natural ingredients and botanical for hair care products are performing well in the United States, and it is pressing the herbal shampoo market forward.​ Product Innovations, the emerging men’s grooming sector, and increasing demand for organic shampoos are driving the Shampoo market growth during the forecast period. For instance, in April 2020, Avenue Man Hair Products launched Organic Shampoo and Conditioner. The new organic Fortifying Shampoo and Volumizing Conditioner are certified organic and are free from paraben and sulfate. The product delivers a dose of antioxidants, vitamins, and herbs and strengthens and replenishes the scalp.

United States Hair Care Market Statistics

Competitive Landscape

The United States hair care market is highly competitive. The most active companies in the market are Procter & Gamble Co., Unilever PLC, L'Oréal SA, and Henkel AG & Co. KgaA. They consider mergers and acquisitions their key strategies to consolidate and optimize their offerings. Moreover, these players merge with local players to gain dominance in the local markets. Procter & Gamble is one of the most active companies in the market, with numerous brands offering a broad range of hair care products. The company has spent considerably on improving the quality of products and on product innovation in terms of functionality, ingredients, size, and packaging. For instance, in November 2021, Procter & Gamble partnered with materials specialist Eastman to use Eastman Renew molecular-recycled plastic in packaging for its Herbal Essences brand.

Recent Developments

· In September 2021, L'Oréal filed a patent on its natural sugar-based curly hair styling formula. The company's international beauty major developed a hair styling formulation for curly hair from a blend of sugar compounds and plant fiber, offering a natural and lightweight alternative to film-forming polymer and silicone products.

· In August 2021, Procter and Gamble formally launched its newest hair care brand, Nou. It is sold through Walmart and expanded to other stores in the United States.

· In June 2021, Unilever's Love Beauty and Planet launched a reusable aluminum bottle, along with 32.3-oz refills. Refill bottles are made from 100% recycled PET and use 40% less plastic per ounce than Love Beauty and Planet's traditional 13.5-oz bottles.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Styling Agent

      4. 5.1.4 Hair Colorant

      5. 5.1.5 Hair Oil

      6. 5.1.6 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble Co.

      2. 6.3.2 Unilever PLC

      3. 6.3.3 L'Oréal S

      4. 6.3.4 Shiseido Company Limited

      5. 6.3.5 The Estee Lauder Companies Inc.

      6. 6.3.6 Kao Corporation

      7. 6.3.7 Henkel AG & Co. KGaA

      8. 6.3.8 Amway Corporation

      9. 6.3.9 Natura & Co.

      10. 6.3.10 Moroccanoil

    4. *List Not Exhaustive


**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The United States Hair Care Market market is studied from 2016 - 2027.

The United States Hair Care Market is growing at a CAGR of 2.18% over the next 5 years.

L'Oreal SA, The Estée Lauder Companies Inc., Procter & Gamble Co., Unilever PLC, Henkel AG & Co. KGaA are the major companies operating in United States Hair Care Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!