Canada Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Canada Haircare Market is Segmented by Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Types); and by Distribution Channel as (Supermarket/Hypermarket, Specialty Stores, Online Stores, Pharmacies/ Drug Stores, Convenience Stores, Other Distribution Channels). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

Canada Hair Care Market Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 6.88 %

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Market Overview

The Canada hair care market is projected to register a CAGR of 6.58% during the forecast period (2021 - 2026).

The hair care market has been affected by the COVID-19 crisis, as there have been widespread retail and salon store closures leading to the weakening sales of hair care products in the market. The work-from-home trend had a negative impact on the haircare market due to less usage of products as consumers reduced the amount of time they spent on hair maintenance.

The growing demand for organic/natural products for personal grooming has become one of the primary concerns for individuals. Among the organic hair care products, owing to their wide usage, conditioners and shampoos held a majority share in the global organic haircare market in 2020. Furthermore, anti-dandruff organic hair oils are expected to register robust growth over the forecast period.

The changing fashion trends and rise in awareness of the availability of new, more effective, and safer hair care products have led to a significant increase in the use of these products, which in turn boosting the hair care market

Scope of the Report

Haircare is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp. The Canada haircare market is segmented by type and distribution channel. On the basis of type, the market is segmented into shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products, perms and relaxants, and other types. On the basis of the distribution channels, the market is segmented into Supermarket/Hypermarket, Specialty Stores, Online Stores, Pharmacies/ Drug Stores, Convenience Stores, Other Distribution Channels. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

By Type
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants
By Distribution Channel
Specialty Store
Online Stores
Pharmacies/ Drug Stores
Convenience Stores
Other Distribution Channels

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Key Market Trends

Growing Demand for Organic Hair Care Products

The Canadian hair care products market witnessed an increasing demand for natural and organic products, due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminium compounds present in hair care products. A high percentage of consumers choose one brand over others, based on its natural formulation. This enhanced the demand for safe, natural, and organic skin and hair care products in recent times. Furthermore, anti-dandruff organic hair oils are expected to register robust growth over the forecast period. The demand for organic hair care products in Canada is expected to increase at a substantial rate thus, driving the market further.


Shampoo Dominates the Sales of Hair Care Products

The Canadian market has witnessed a significant rise in demand for hair care products, coupled with rising in hair fall problems, which is likely to contribute to the growth of the shampoo market. Furthermore, increasing celebrity endorsements, a rise in demand for natural and organic products, ease of usage, and availability of small travel-size packs are the major trends observed in the shampoo market. The increasing number of people facing hair and scalp problems because of unhealthy eating habits across the country are some of the major factors, which are expected to drive the growth of the hair shampoo segment in hair care market.


Competitive Landscape

The industry leaders include L'Oreal S.A., Johnson & Johnson Inc., Unilever, and Procter & Gamble. The key players are actively focusing on gaining larger market shares, through constant innovation in products, expansion, and investments in R&D, for the development of niche products. ​​​Apart from product innovation and merger and acquisition, considering global environmental and human health issues, the market players are adopting sustainable initiatives to accelerate the haircare industry’s progress to address plastic waste. Considering the above-mentioned factors, the competitive rivalry in the industry is assessed to be high.

Recent Developments

  • In August 2020, Combe Incorporated, brand Just For Men renamed two products, such as the Shampoo-in-Color, which was previously called Original Formula, and Easy Comb-In Color, formerly known as AutoStop. Both boast new formulas that include keratin, olive oil, and vitamin E as nourishing ingredients.
  • In June 2018, L'oreal Canada expanded its E-commerce presence with OSF Digital. New e-commerce-driven, multi-lingual websites have recently been launched in Canada for SkinCeuticals and LaRoche-Posay - with a new website for Dermablend.
  • In January 2017, Combe Incorporated, brand Just For Men claimed to be the world’s first brand, with its latest patented shampoo that is said to gradually reduce grey hair with each wash. The Control GX range GBP 8.69 was launched in Canada

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Loss Treatment Products

      4. 5.1.4 Hair Colorants

      5. 5.1.5 Hair Styling Products

      6. 5.1.6 Perms and Relaxants

      7. 5.1.7 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Specialty Store

      3. 5.2.3 Online Stores

      4. 5.2.4 Pharmacies/ Drug Stores

      5. 5.2.5 Convenience Stores

      6. 5.2.6 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Shiseido Company, Limited

      2. 6.4.2 Johnson & Johnson Inc.

      3. 6.4.3 Unilever

      4. 6.4.4 Amway Corporation

      5. 6.4.5 Oriflame Cosmetics AG

      6. 6.4.6 Procter & Gamble

      7. 6.4.7 L'Oreal SA

      8. 6.4.8 Revlon Inc.

      9. 6.4.9 Kao Corporation

      10. 6.4.10 Combe Incorporated

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Canada Hair Care Market market is studied from 2016 - 2026.

The Canada Hair Care Market is growing at a CAGR of 6.88% over the next 5 years.

Johnson & Johnson Inc., Unilever, Amway Corporation, Procter & Gamble, L'Oreal SA are the major companies operating in Canada Hair Care Market.

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