Canada Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Canadian hair care market is Segmented by Type as Shampoo, Conditioner, Hair Oil, Hair Spray, Other Types, by Distribution Channel as Supermarket/Hypermarket, Convenience Stores, Speciality Stores, Online Stores, Other Distribution Channels

Market Snapshot

Canada Hair Care Market Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 6.58 %

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Market Overview

The Canadian hair care market is projected to register a CAGR of 6.58% during the forecast period (2020 - 2025).

  • The growing demand for organic/natural products for personal grooming has become one of the primary concerns for individuals. Among the organic hair care products, owing to its wide usage, conditioners and shampoos held a majority share in the global organic haircare market in 2018. Furthermore, anti-dandruff organic hair oils are expected to register robust growth over the forecast period.
  • The Canadian hair care market is diversified, with a number of new haircare innovations in partnership with the US market.

Scope of the Report

The Canadian hair care market is segmented by type and distribution channel. On the basis of type, the market is segmented into shampoo, conditioner, hair oil, hair spray, and other types. On the basis of the distribution channels, the market is segmented into supermarket/hypermarket, convenience stores, specialty stores, online stores, and other distribution channels.

By Type
Hair Spray
Hair Oil
Other Types
By Distribution Channel
Specialty Store
Online Stores
Convenience Stores
Other Distribution Channels

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Key Market Trends

Growing Demand for Organic Hair Care Products

The high demand for natural ingredients has been quite evident in the market studied, which led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Among the organic hair care product types, such as conditioners and shampoos, serums and oils, and styling, the former holds a majority of the share in the global organic hair care market, owing to its wide usage. Furthermore, anti-dandruff organic hair oils are expected to register robust growth over the forecast period. The demand for organic hair care products in Canada is expected to increase at a substantial rate.

canada hair care market industry2

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Supermarkets/Hypermarket Dominates the Market

The increasing awareness of products in rural and semi-rural regions is further pushing the market penetration with companies looking forward to expanding in new regions with products offered at small volumes at low costs. Hindustan Unilever retained its market leadership, aided by the strong performance of its flagship brands such as Dove and Sunsilk, while Patanjali Ayurved recorded the fastest growth rate, in terms of volume sales. This is due to high product penetration and high product availability through various supermarkets across the country thereby leading to market growth.

canada hair care market industry2

Competitive Landscape

The industry leaders include L'Oreal, JOHNSON & JOHNSON, and Procter & Gamble. The key players are actively focusing on gaining larger market shares, through constant innovation in products and investments in R&D, for the development of niche products. Considering the above-mentioned factors, the competitive rivalry in the industry is assessed to be high

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Hair Spray

      2. 5.1.2 Conditioner

      3. 5.1.3 Shampoo

      4. 5.1.4 Hair Oil

      5. 5.1.5 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Specialty Store

      3. 5.2.3 Online Stores

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Shiseido Group

      2. 6.4.2 Johnson & Johnson

      3. 6.4.3 Unilever Corporation

      4. 6.4.4 Amway Corporation

      5. 6.4.5 Oriflame Cosmetics AG

      6. 6.4.6 Procter & Gamble Co.

      7. 6.4.7 L'Oreal SA

      8. 6.4.8 Revlon Inc.

      9. 6.4.9 Kao corporation

      10. 6.4.10 Beiersdorf AG


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Frequently Asked Questions

The Canada Hair Care Market market is studied from 2016 - 2026.

The Canada Hair Care Market is growing at a CAGR of 6.58% over the next 5 years.

L'Oreal SA, JOHNSON & JOHNSON, UNILEVER CORPORATION, AMWAY CORPORATION, ORIFLAME COSMETICS AG are the major companies operating in Canada Hair Care Market.

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