The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Among the organic hair care product types, such as conditioners and shampoos, serums and oils, and styling, the former holds a majority of the share in the global organic hair care market, owing to its wide usage. Furthermore, anti-dandruff organic hair oils are expected to register robust growth over the forecast period. The demand for organic hair care products in Canada is expected to increase at a substantial rate.

Increasing product awareness in rural and semi-rural regions is further pushing the market penetration with companies looking forward to expanding in new regions with products offered at small volumes at low costs. Hindustan Unilever retained its market leadership, aided by the strong performance of its flagship brands such as Dove and Sunsilk, while Patanjali Ayurved recorded the fastest growth rate, in terms of volume sales. This is due to high product penetration and high product availability through various supermarkets across the country thereby leading to market growth.