Chile Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Chile Hair Care Market is Segmented by Type (Shampoo, Conditioner, Hair Color, and Other Types) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and forecasts for all the above segments in value (USD million).

Chile Hair Care Market Size

Chile Hair Care Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 2.07 %
Market Concentration Low

Major Players

Chile Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Chile Hair Care Market Analysis

The Chile Hair Care Market is expected to grow at a CAGR of 2.07% during the forecast period.

Hair care products have been able to capture the consumer’s eye in the personal care products industry as hair is considered a signifier of beauty. With a greater number of consumers, especially men who are becoming conscious about their physical appearance and want to adopt natural and traditional measures for hair enrichment and smoothening, the hair care market is set to grow across the country.

Moreover, harsh climatic conditions, poor water quality, and the trend toward colored hair in the country are factors driving the need for an increasingly sophisticated hair care routine and regular treatments for hair care burgeoning the demand in the near future. Due to the large retail space and convenient conventional services, specialty stores and supermarkets/ hypermarkets remained one of the most preferred points of sale of hair care products in the country studied. However, with the increasing trend toward e-commerce, online retailing is also emerging as a strong distribution channel in the sales of the market studied, and it is expected to grow at a significant rate during the forecast period.

The demand for hair care range across the country is majorly boosted by increased consumer demand for sustainable, chemical-free, and eco-friendly products, along with the surge in product developments cued from contemporary market potentials. Companies are even bringing premiumization in the category to be more appealing to consumers by personalizing it to meet their needs and emphasizing its superior quality or exclusivity.

Chile Hair Care Market Trends

Escalating Expenditure on Hair Care Products Along With Growth Social Media Penetration

The market is experiencing an escalating pull by the availability and affordability of hair care products, such as shampoo, conditioner, oil, spray, etc., leading to the enhanced spending pattern in the hair care market. Furthermore, the market has witnessed an increasing number of millennials experiencing hair problems like hair fall and dandruff owing to changing lifestyle patterns, along with an increase in stress levels among the working-class women population, which is expected to boost the demand for these products in the forecast period. In response to rising expenditure on hair care products, the players operating in the market are following various strategies like product innovation, expansion, promotional investments, and others to occupy the market share. Additionally, social media and online portals have become major platforms for consumers to gain knowledge about products or share their reviews of products they have purchased that would help other consumers while making a purchase, which, in turn, helps in avoiding counterfeit products of the market studied. Further, shifts in consumer preferences and discretionary spending on hair care products by consumers are encouraging manufacturers to bring product innovations, in terms of packaging, to boost the market demand.

Chile Hair Care Market: Number of Active Social Media Users, in Millions, Chile, 2018-2022

Shampoos Are Expected to Capture a Larger Market Share

The shampoo segment witnessed a significant demand for natural and herbal products, owing to the changing consumer dynamics, coupled with the increasing product awareness among consumers. This has been identified as a major driver for the market. These changes are majorly due to the high millennial population, migration to cities, and rising women employment rates. Furthermore, shampoos designed for specific hair types are gaining popularity among users, with companies now focusing on catering to every niche segment. The demand for different types of shampoos for various hair-related problems is expected to drive the shampoo market owing to the increasing prevalence of hair disorders such as dandruff, hair fall, oily hair, dryness of hair, itchiness, split ends, and many others. Supermarkets/ hypermarkets claim the largest revenue share in shampoo sales, owing to the inclination of broader audiences to these channels when compared to other sales channels. Furthermore, owing to the rising demand for hair care products like shampoo, the import of the same is increasing in the country. The country is witnessing imports of varied hair care products from significant brands in different countries, thereby, propelling the growth of the market further.

Chile Hair Care Market: Leading Countries of Destination for Imports of Hair Care Products, in USD Million, Latin America, 2020

Chile Hair Care Industry Overview

The Chilean hair care market is highly fragmented, with the presence of both global and regional players. The major global players have been continuously working on expanding their geographical reach and creating brand awareness, which gives them a competitive advantage. The key players in the market include L'Oreal SA, Unilever Plc, Coty Inc., Procter & Gamble Company, and Laboratorio Ballerina Ltd, among others. Furthermore, the other prominent players in the market have been focusing on developing new and innovative products by targeting the new formulation for the market, thereby, engineering the various unexplored ingredients in the market. Additionally, these companies are focusing on increasing the production capacities of their existing plants while investing in R&D activities. Thus, the market studied is expected to witness numerous product launches during the forecast period.

Chile Hair Care Market Leaders

  1. Coty Inc

  2. The Procter & Gamble Company

  3. Unilever Plc

  4. Laboratorio Ballerina Ltd

  5. L'Oreal SA

*Disclaimer: Major Players sorted in no particular order

Chile Hair Care Market Concentration

Chile Hair Care Market News

  • July 2022: Johnson & Johnson announced the launch of its new skincare and hair care brand for babies and toddlers namely, Vivvi & Bloom. The company strategized its brand towards Gen Z parents and caregivers, aiming to streamline the baby care routine.
  • April 2022: Pantene collaborated with Walmart to launch new hair care products, to suit consumers' changing needs. The product was made available at online and offline stores of Walmart globally, including in Chile.
  • August 2021: The Procter & Gamble Company launched its new multicultural hair care line, consisting of eight hair care products globally. The company mentioned that its aimed its new product line at Gen Z consumers in the market.

Chile Hair Care Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Color

      4. 5.1.4 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oreal SA

      2. 6.3.2 Unilever Plc

      3. 6.3.3 Coty Inc.

      4. 6.3.4 The Procter & Gamble Company

      5. 6.3.5 Shiseido Company, Limited

      6. 6.3.6 Henkel AG & Co. KGaA

      7. 6.3.7 Johnson & Johnson Services, Inc.

      8. 6.3.8 Moroccanoil Israel, Ltd.

      9. 6.3.9 Laboratorio Ballerina Ltd

      10. 6.3.10 Laboratorio Durandin S.A.I

    4. *List Not Exhaustive


Chile Hair Care Industry Segmentation

The term "hair care" refers to all aspects of hygiene and cosmetology that have to do with the human hair that grows on the head. The Chile hair care market is segmented by type and distribution channel. On the basis of type, the market is segmented into shampoo, conditioner, hair color, and other types. The study also includes the revenue generated through supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecast have been done based on value (in USD million).

Hair Color
Other Types
Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels

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Chile Hair Care Market Research FAQs

The Chile Hair Care Market is projected to register a CAGR of 2.07% during the forecast period (2023-2028).

Coty Inc, The Procter & Gamble Company, Unilever Plc, Laboratorio Ballerina Ltd and L'Oreal SA are the major companies operating in the Chile Hair Care Market.

Chile Hair Care Industry Report

Statistics for the 2023 Chile Hair Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Chile Hair Care analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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