Privacy Policy

We respect the privacy of everyone who visits this website. As a result, we would like to inform you regarding the way we would use your personal data in plain and simple language. We recommend you read this privacy policy so that you understand our approach towards the use of your personal data.

By submitting your data to us, you will permit us to disclose it, where necessary and appropriate, as per the following policy.

Our privacy policy explains the following things -

  • What kind of personal data are we storing and why do we do it?
  • How do we use this data and with whom do we share it?
  • How can you update and remove your data from our systems?

Please go through our privacy policy. By submitting your details, you acknowledge that you have read, understood, and agree that we can use your data

We have tried to keep it as simple as possible. But, in case you are not familiar with a few technical terms such as sessions duration, cookies, or IP addresses or have difficulty understanding the privacy policy, feel free to reach us out.

Types of personal data we collect

Mordor Intelligence collects personal data about you when you provide it directly to us or when we collect this data from third-party business partners/service providers, or when you use one of our services. Below are the following data we collect:

Contact Information - The information we use to identify or contact you, including but not limited to your First Name, Last Name, Phone number, Email Address, Physical Address, the company you work with, LinkedIn and Twitter details. This data we collect when you sign up for our service.

Log Data - Information that identifies how you use our services and websites, including but not limited to the IP address, operating system, the device you use to access our platform, the browser, the downloads, the time you spent on each page, etc. We maintain this information to present you with the most relevant content and improve user experience.

Communication Data - Information that we store when you communicate with us either through the mail, chat, phone call, video conference, or by another means. We use this information for contextual communication and to ensure our representatives maintain appropriate behavior with the customers.

How do we collect the data?

We collect the information mentioned above when a user visits our websites, signs up for a service, requests us to call back, communicates, or interacts with us in any form. Some of the methods and tools we use to collect your information are:

Website forms -When you sign up for our service, where you proactively provide your information such as Name, Email & Phone Number.

Event Triggers - Event triggers we place on our products that gather information such as time spent on a page, page views, referrer URLs, the time taken to fill the form etc. We collect this data to know how the visitors use our service on an individual basis.

Tracking tools -We use third-party tracking tools such as Google Analytics, Google Adwords, Amplitude, Clarity, Freshchat, Wisepops, and other in-house developed tools to collect the information. We use this information to analyze how visitors use our services and provide relevant information to maximize user experience.

Cookies - We use cookies and similar technologies on our websites and products to gather usage and performance data to give a personalized experience. Cookies can be session-based or persistent cookies. Session cookies are temporarily stored when you visit our website, while persistent cookies are stored on your device for a longer period of time. We use these to store your preferences so that they are available when you visit us the next time.

Social Media Widgets - Some of our services include social media widgets such as the share or like buttons. When you use these, a small part of your personal information may be transferred to us from respective third-party sources.

Third party sources - We use third-party services such as search tools, CRMs, and social networks to obtain information about you, such as your company, contact information, employment information, etc.

Online Advertising - Some of our advertising tools use tracking codes to collect information on user’s online activity from non-affiliated websites and applications.

How do we use this data?

One of the purposes of our website is to inform you of who we are and what we do. We collect and use personal information (including name, address, telephone number, and email) to provide you with the required services or information. We would, therefore, use your personal data to:

  • Provide you with the information requested from us relating to our products or services. To provide information on other products or services within our group of companies, subsidiaries, related companies, and affiliates, which we feel may interest you.
  • To meet our contractual commitments to you.
  • To notify you about any changes to our website, such as improvements or service/product changes, that may affect our service.
  • To personalize your experience.

Furthermore, we may permit selected third parties to use your data so that you can be provided with information about related products and services that we consider may be of interest to you. You can stop these messages or any communication from our end any time by letting us know either through the mail, chat, call, or by any other means you are comfortable with. Please be assured that we will not use your information for any of the purposes mentioned above if you let us know that you do not wish us to use the same.

To whom do we share the information?

We may share this information with third parties who provide us services related to data hosting, analytics, payment processing, sales, marketing, and other administrative services.

  • For Data Hosting, we use Amazon Web Services (AWS), and Google Cloud. You can read about them here and here respectively.
  • For Payment Processing, we use Stripe and PayPal. You can read about it here and here respectively.
  • For Sales and Marketing - We use Freshsales. You can read about it here.
  • For other administrative services, we use Microsoft Office 365. You can read about it here.
  • For Email Marketing, we use Mail Chimp, OutReach, and Hubspot. You can read about it here, here and here respectively.
  • Other third-party services we use are Clarity, Amplitude, Wisepops and Google Analytics

Opting-out

  • We provide a provision for our customers and visitors to opt out from our communications or opt-out from tracking their data. You can also control how your data will be stored, shared and processed. You can also request us to update your data or delete the same from our database, by reaching us out here or sending us a mail at [email protected] or calling us at the mentioned phone number on the website.
  • We use Google Analytics and Google Tag Manager to collect data. Information regarding opt out can be found here.

Data Retention Policy

We will be storing the data provided by you or the data that we collect from third-party providers. But, you can always opt out if you wish to delete the data.

Consent

By reading this compliance document, you agree to accept our privacy policy and we would continue our professional relationship with you as it is.

Changes to this policy

From time to time, we may make changes to this privacy policy. If we make any substantial changes to this privacy policy and how we use your data, we will post these changes on this page and do our best to notify you of any significant changes. Please check our privacy policy regularly.