Italy Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Italy Hair Care Market Manufacturers and it is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/Drugstores, Online Retail Stores, and Other Distribution Channels). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Italy Hair Care Market Size

Italy Hair Care Market Summary
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Italy Hair Care Market Analysis

The Italy Hair Care Market is expected to register a CAGR of 3.01% during the forecast period.

  • The hair care industry has undergone significant changes over the past decade, with the emergence of a variety of hair styling, regrowth, and colorant products. The demand for premium hair care products, as well as hair styling and growth products, has been on the rise. Younger consumers aged 20-30 are particularly interested in damage care products, while older consumers are more focused on scalp care, coloring, and hair growth products. The availability of these products in supermarkets and hypermarkets, as well as the growing popularity of e-commerce, have contributed to this trend.
  • Advancements in ingredients and technologies have also led to the emergence of improved formulations for hair loss treatment products. Changing consumer dynamics and increasing product awareness have been identified as major drivers of the market. The growing number of millennial consumers and women in the workforce has further boosted demand.
  • City populations are driving sales from specialty stores, e-commerce websites, and salons. Consumers also prefer products made with natural components, and as a result, synthetic compounds such as sulfates and parabens are avoided. This has created opportunities for the organic/herbal hair care business to thrive. Countries with large populations and favorable network externalities have achieved tremendous growth in the organic hair care industry over the last five years.

Italy Hair Care Industry Overview

The Italy hair care market is dominated by established players, including L'Oreal, Procter & Gamble, and Unilever, which hold a significant market share. Significant regional players occupy the remaining market share. These players have a global presence and invest heavily in product innovation, research and development, and branding. The strength of brand identity is a crucial factor influencing end-user behavior, as consumers tend to associate strong brands with high quality.

Companies in the Italy hair care market are leveraging digital and social media advertising to increase consumer awareness of new product launches. However, the market incumbents are facing stiff competition from local and regional companies with niche labels. These competitors offer unique products that cater to specific consumer needs and preferences. As a result, the market is becoming increasingly competitive, driving the need for continued innovation and differentiation among companies.

Italy Hair Care Market Leaders

  1. L'Oréal SA

  2. Procter & Gamble

  3. Shiseido Company, Limited

  4. Oriflame Cosmetics AG

  5. Unilever Plc

  6. *Disclaimer: Major Players sorted in no particular order
Italy Hair Care Market Concentration
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Italy Hair Care Market News

  • October 2022: AGF88 Holding, an Italian manufacturer of haircare and skincare, introduced Sinesia Brand. The professional line combines hair care and skin care, offering to multitask products and rituals treating the face, hair, and scalp.
  • June 2022: P&G launched its first paper packaging innovations for its shampoo and conditioner bars range across its European haircare portfolio: Head & Shoulders, Pantene, Herbal Essences, and Aussie. P&G said the new products would change the way people buy and use shampoo and conditioner, with each handmade bar crafted to elevate consumers' haircare experience with its high performance and unique properties.
  • May 2021: L'oreal developed a new line of green beauty-oriented Garnier shampoo bars across Europe. The bars are 94 percent plant-based and biodegradable, using 80 percent less packaging and 70 percent less fossil energy to make. They are also packaged in recyclable cardboard and cater to a range of hair types, with scents such as coconut, honey, oat, and ginger.

Italy Hair Care Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Shampoo
    • 5.1.2 Conditioner
    • 5.1.3 Hair Loss Treatment Products
    • 5.1.4 Hair Colorants
    • 5.1.5 Hair Styling Products
    • 5.1.6 Perms and Relaxants
    • 5.1.7 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Hypermarkets/Supermarkets
    • 5.2.2 Specialty Stores
    • 5.2.3 Pharmacies/Drugstores
    • 5.2.4 Convenience Stores
    • 5.2.5 Online Stores
    • 5.2.6 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Major Strategies Adopted by Key Players
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Oriflame Cosmetics AG
    • 6.3.2 Henkel AG & Co. KGaA
    • 6.3.3 L'oreal SA
    • 6.3.4 Procter & Gamble
    • 6.3.5 Shiseido Company, Limited
    • 6.3.6 Unilever Plc
    • 6.3.7 Coty INC.
    • 6.3.8 Revlon Inc.
    • 6.3.9 Kao Corporation
    • 6.3.10 H.S.A. Cosmetics (Nouvelle)
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Italy Hair Care Industry Segmentation

Hair care is an overall term for hygiene and cosmetology involving hair.

Italy's hair care market is segmented by product type and distribution channel. The market is segmented based on product type into shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products, perms and relaxants, and other product types. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, pharmacies/drugstores, online retail stores, and other distribution channels.

The report offers market size and values in (USD Million) during the forecasted years for the above segments.

Product Type Shampoo
Conditioner
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants
Other Product Types
Distribution Channel Hypermarkets/Supermarkets
Specialty Stores
Pharmacies/Drugstores
Convenience Stores
Online Stores
Other Distribution Channels
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Italy Hair Care Market Research FAQs

What is the current Italy Hair Care Market size?

The Italy Hair Care Market is projected to register a CAGR of 3.01% during the forecast period (2025-2030)

Who are the key players in Italy Hair Care Market?

L'Oréal SA, Procter & Gamble, Shiseido Company, Limited, Oriflame Cosmetics AG and Unilever Plc are the major companies operating in the Italy Hair Care Market.

What years does this Italy Hair Care Market cover?

The report covers the Italy Hair Care Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Italy Hair Care Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Italy Hair Care Products Industry Report

Statistics for the 2025 Italy Hair Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy Hair Care analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Italy Hair Care Products Market Report Snapshots

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Italy Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)