Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Hair care Market is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants​, Hair Styling Products​, Perms and Relaxants, and Others​); by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores​, Online Channels, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America and Middle East and Africa). The report offers market size and forecasts in value (USD billion) for the above segments.

Market Snapshot

Hair Care Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Latin America
Largest Market: Asia Pacific
CAGR: 3.35 %
Hair Care Market Key Players

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Market Overview

The global hair care market is projected to grow at a CAGR of 3.35% during the forecast period (2021 - 2026).

The beauty industry (comprising skin care, color cosmetics, hair care, fragrances, and personal care) has been affected by the COVID-19 crisis, as there have been widespread retail and salon store closures leading to the weakening sales of various beauty and personal care product in the global market. 

​Owing to the above factor of the closures of salons, the consumer in the global marketplace had adopted one of the notable trends such that do-it-yourself (DIY) beauty care. Since many beauty salons were closed, and even in places where they have not, consumers forged these services because of concerns about close physical contact. ​

As result, DIY hair colouring is finding new customers. Owing to this, Superdrug from the United Kingdom witnessed an increased sales of haircare category, 76% growth on year to date (Apr- May 2020) was registered including the root touch up products like hair dye category.

The changing fashion trends and rise in awareness of the availability of new, more effective, and safer hair care products have led to a significant increase in the use of these products, which in turn boosting the hair care market globally.

Furthermore, the growing demand for organic/natural products for personal grooming has become one of the primary concerns for individuals. Among the organic hair care products, owing to their wide usage, conditioners and shampoos held a majority share in the global organic haircare market in 2018. Furthermore, anti-dandruff organic hair oils are expected to register robust growth over the forecast period.

Scope of the Report

The global hair care market by product type is segmented as shampoo, conditioner, hair loss treatment products, hair colorants​, hair styling products​, perms and relaxants​, and others. The market is segmented by distribution channel, including supermarket/hypermarket, specialty stores, convenience stores, online retail stores, and other distribution channels. The study also covers the global level analysis of the major regions such as North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).

By Type
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants
By Distribution Channel
Specialty Store
Online Stores
Pharmacies/ Drug Stores
Convenience Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest Of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

Growing Demand for Organic Hair Care Products

The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Among the organic hair care product types, such as conditioners and shampoos, serums and oils, and styling, the former holds a majority of the share in the global organic hair care market, owing to its wide usage. Furthermore, anti-dandruff organic hair oils are expected to register robust growth over the forecast period. The demand for organic hair care products in Western Europe is expected to increase at a substantial rate. Moreover, the growing personal care industry is expected to boost the market in Latin America.

Hair Care Market Key Trends

Increasing Dominance for the Hair Care Products in Asia-Pacific

China is the second-largest market for hair care products worldwide, only after the United States. In the Asia-Pacific region, the country holds the largest market share and is expected to hold its position during the forecast period, thus further increasing the demand for hair care products in the overall Asia-Pacific and further increasing the potential of Asia-Pacific to become one of the largest markets of hair care products over the next five to ten years. The usage of premium hair care products is most prevalent in tier one megacities, with increasing penetration in China’s inland tier two and tier three cities. This is further likely to increase with the growing middle class and consumption of consumer products. The increasing internet penetration and push of e-commerce companies to attract consumers is driving the sales from e-commerce in the Asia-Pacific region, while sales from the physical retail channel continue to dominate the market.

Hair Care Market Growth Rate

Competitive Landscape

The industry leaders include L'Oreal SA, Henkel AG & Co. KGaA, Unilever, Procter & Gamble and others. The key players are actively focusing on gaining larger market shares, through constant innovation in products and investments in R&D, for the development of niche products. Considering the above-mentioned factors, the competitive rivalry in the industry is assessed to be high. ​​​Apart from product innovation and merger and acquisition, considering global environmental and human health issues, the market players are adopting sustainable initiatives to accelerate the global beauty industry’s progress to address plastic waste.

Recent Developments

January 2021: St. Botanica introduced 'GO Colored Purple Shampoo'. The ultimate premium go-to haircare collection consists of the absolute must-have for bleached hair - GO Purple Shampoo. It is created explicitly for bleached and blonde hair, and it is a formulation of Linseed Oil, Purple Mica, and Sunflower Oil that effectively helps in maintaining the colour-treated hair in the long run.

October 2020, Procter & Gamble Co. launched its new 100% reusable aluminium bottle and refilled pouch across its haircare brands. The refill pouch has been made using 60% less plastic and is recyclable. The new packaging system is part of P&G’s commitment to reduce the use of virgin petroleum plastic by 50% by 2030.​

Oct 2017: Dabur launched a new and improved enriched hair oil under Vatika. The new hair oil, which is introduced as a blend of seven ayurvedic herbs like amla, henna and others, is aimed at catering to the growing demand for natural products.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threats of New Entrants

      4. 4.3.4 Threat of Substitute Product and Services

      5. 4.3.5 Competitive Rivarly In the Industry


    1. 5.1 By Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Loss Treatment Products

      4. 5.1.4 Hair Colorants

      5. 5.1.5 Hair Styling Products

      6. 5.1.6 Perms and Relaxants

      7. 5.1.7 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Specialty Store

      3. 5.2.3 Online Stores

      4. 5.2.4 Pharmacies/ Drug Stores

      5. 5.2.5 Convenience Stores

      6. 5.2.6 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. Italy

        3. Spain

        4. United Kingdom

        5. France

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest Of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Most Adopted Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 Shiseido Company, Limited

      2. 6.4.2 Johnson & Johnson Services, Inc.

      3. 6.4.3 Unilever

      4. 6.4.4 Amway

      5. 6.4.5 Oriflame Cosmetics AG

      6. 6.4.6 Procter & Gamble Co.

      7. 6.4.7 L'Oreal SA

      8. 6.4.8 Revlon Inc.

      9. 6.4.9 Kao Corporation

      10. 6.4.10 Beiersdorf AG

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Hair Care Market market is studied from 2016 - 2026.

The Hair Care Market is growing at a CAGR of 3.35% over the next 5 years.

Latin America is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Shiseido Company, Limited, Johnson & Johnson Services, Inc., Unilever, Amway, Oriflame Cosmetics AG are the major companies operating in Hair Care Market .

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