| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 93.89 Billion |
| Market Size (2030) | USD 110.97 Billion |
| CAGR (2025 - 2030) | 3.40% |
| Fastest Growing Market | South America |
| Largest Market | Asia Pacific |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Hair Care Market Analysis
The Hair Care Market size is estimated at USD 93.89 billion in 2025, and is expected to reach USD 110.97 billion by 2030, at a CAGR of 3.4% during the forecast period (2025-2030).
Factors that are projected to push market expansion throughout the forecast period include the improved quality of life, the impact of beauty and personal care on self-esteem and social connection, and the steady consumer shift toward premium and luxury hair care brands. The growth of technological breakthroughs has further fueled these products' popularity, creating a lucrative demand for hairstyles. Various technological improvements will boost the expansion of the hair care market, including novel antibacterial materials, volume enhancement, controlled release and encapsulation of actives, stability enhancement, and fiber strengthening and thickening. With more consumers becoming conscious about their hair health and wanting to adopt natural and traditional measures for hair enrichment and smoothening, the hair care market is set to grow worldwide. Additionally, the market is experiencing an escalating pull by the availability and affordability of hair care products, such as shampoo, conditioner, oil, and spray. Multifunctional hair care products that target various hair concerns, such as addressing issues like dryness, frizz, or damage, are gaining popularity. Consumers appreciate the convenience of addressing multiple concerns with a single product, streamlining their hair care routines. Consumers now desire efficiency and effectiveness and seek solutions that cater to their specific needs without the need for multiple products. Also, the excessive use of heat styling tools, exposure to environmental stressors, and chemical treatments contribute to hair damage. As consumers are becoming more aware of these factors, there is a rising need for multifunctional products designed to repair and nourish damaged hair.
Furthermore, increasing celebrity endorsements and rising awareness about the harmful effects of chemicals and synthetic ingredients augment the demand for natural/organic and vegan hair care products. As a result, manufacturers are expanding their product portfolios by investing heavily in research and development to incorporate organic/natural and clean-label ingredients in the formulation of their hair care products, including shampoos, conditioners, hair colorants, and styling products. They are focused on catering to the increasing consumer demand to establish their market position and garner significant shares in organic and natural segments. For instance, in May 2022, Medimix, AVA Group's flagship brand, launched its new hair care product, Total Care Shampoo. According to the company, Medimix Total Care Shampoo is enriched with natural ingredients and suitable for all hair types. Such developments are expected to support the market growth over the coming years.
Hair Care Market Trends
Rising Consumer Preference for Natural and Organic Shampoo
The global market is witnessing increasing demand for natural and organic products due to growing consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum, in hair care products. Effective marketing and advertising campaigns are helping create awareness and generate demand for various shampoo products. The trend toward organic and natural products is also driving the growth of the shampoo market, as consumers are becoming more conscious about the ingredients used in their personal care products. The demand for different types of shampoos for various hair-related problems is expected to drive the shampoo market owing to the increasing prevalence of hair disorders such as dandruff, hair fall, oily hair, dryness of hair, itchiness, and split ends. The demand for natural/organic, vegan hair care products is growing as a result of rising celebrity endorsements and awareness of the harmful effects of synthetic and chemical products, along with ease of usage and availability of small travel-size packs, which act as significant trends observed in the global shampoo market.
Manufacturers like The Himalaya Wellness Company, Procter & Gamble Company (P&G), Unilever PLC, and L'Oreal SA, among others, are expanding their product portfolios as a result of the increased consumer demand by heavily investing in research and development to formulate shampoos with organic/natural and clean label ingredients. For instance, in 2022, Klorane added the Volumizing Dry Shampoo with Organic Flax to its dry shampoo collection. The company claims it is formulated with organic flax and seven plant-based cleansing powders to add volume, extend blowout, or freshen up hair for up to eight hours. The Volumizing Dry Shampoo is also formulated without silicones, parabens, preservatives, sulfates, and silica and utilizes 100% recyclable packaging.
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Asia-Pacific Holds Largest Market Share
Asia-Pacific stands as the largest regional market for global hair care, driven by a significant population shift to urban areas and a heightened awareness of hair care practices. Collaborations between various brands and celebrities further bolster market growth. For instance, in August 2023, The Moms Co., a leading D2C brand in India known for its toxin-free and natural personal care products, launched a digital video campaign featuring Neha Dhupia to promote its Natural Protein Hair Care Range. This launch also marked The Moms Co.'s partnership with celebrity Neha Dhupia for its haircare category. Shampoos and conditioners are some of the most preferred hair care products among Asian consumers, as they are very particular about their hair care practices. Moreover, rising demand for hair colorants has been observed owing to key factors such as changing lifestyles, higher spending on personal care products, and greater influence from the Western part of the world. The growing desirability of hair colorants among all age groups and genders to either redeem lost aesthetics of the hair or make a style statement has been boosting the sales of hair colorant products across the region. According to the Ministry of Economy, Trade, and Industry, in 2022, the sales value of hair colorants in Japan amounted to USD 0.76 billion.
Factors such as high sun exposure and extreme weather conditions lead to a decrease in hair longevity. Hence, customers are looking for a solution for their hair problems, including hair loss, hair thinning, and scalp problems. This, in turn, increases the demand for hair care products across countries like Australia and India. South Korea is one of the world's most exciting and fastest-changing beauty markets, introducing industry-leading innovations in the hair care market. Korean beauty startups have been able to break into the global market owing to the huge demand for K-beauty products. Cleaner label products and claims, such as cruelty-free and eco-friendly, among others, have been gaining more prominence in the market. For instance, in June 2022, South Korean cosmetic titans Amorepacific and LG Household & Healthcare (LG H&H) together launched shampoos that can conceal grey hairs to an extent, signaling a huge demand for anti-aging hair care products. Manufacturers in the region are focusing on launching products with minimal ingredients and addressing specific concerns in line with consumer demands. For example, in August 2023, Dercos by Vichy Laboratories introduced its dermatological anti-dandruff shampoo line in Australia, formulated to address the root causes of dandruff with a proven formula.
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Hair Care Industry Overview
The hair care market is fragmented, with several players competing to increase their share. The industry leaders include Henkel AG & Co. KGaA, Johnson & Johnson Services Inc., Unilever PLC, L’oreal SA, and Procter and Gamble. The key players are actively focusing on gaining larger market shares through constant product innovation and investments in R&D to develop niche products. Apart from product innovations, mergers, and acquisitions, market players are considering environmental and human health issues and adopting sustainable initiatives to enhance their green credibility and brand image. Considering the factors mentioned above, the competitive rivalry in the industry is assessed to be high.
Hair Care Market Leaders
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Johnson & Johnson Services, Inc.
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Procter and Gamble Company
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Unilever Plc
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L’oreal SA
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Henkel AG & Co. Kgaa
- *Disclaimer: Major Players sorted in no particular order
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Hair Care Market News
- February 2024: Loreal Paris launched its new hair care products exclusively at Walmart. Products such as ElviveHyaluronPure are to be retailed exclusively in Walmart stores across the United States and other operating areas in the world.
- February 2024: The Procter and Gamble Company's brand Herbal Essences launched a line of 11 new shampoo and conditioner products. As per the brand’s claim, the shampoo and conditioner have a blend of pure aloe and camellia oil.
- April 2023: Kao launched a waterless dry shampoo sheet created for use in space. In response to the rising need for portable dry shampoos, Merit launched waterless dry shampoo, which included a shampoo sheet design created for use in space.
Hair Care Industry Segmentation
Hair care products are grooming and nourishing products used for styling, cleaning, and maintaining a person's hair. The scope of the report covers an analysis of the type of hair care products, including shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products, and perms and relaxants. The global hair care market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into shampoos, conditioners, hair loss treatment products, hair colorants, hair styling products, perms and relaxants, and other product types. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, online stores, pharmacies/drug stores, and other distribution channels. The study also covers the global level analysis of major regions such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | Shampoo | ||
| Conditioner | |||
| Hair Loss Treatment Products | |||
| Hair Colorants | |||
| Hair Styling Products | |||
| Perms and Relaxants | |||
| Other Product Types | |||
| Distribution Channel | Supermarkets/Hypermarkets | ||
| Specialty Stores | |||
| Online Stores | |||
| Pharmacies/ Drug Stores | |||
| Other Distribution Channels | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | United Kingdom | ||
| Germany | |||
| Spain | |||
| France | |||
| Italy | |||
| Netherlands | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle East and Africa | South Africa | ||
| Saudi Arabia | |||
| Rest of Middle East and Africa | |||
Product Type
| Shampoo |
| Conditioner |
| Hair Loss Treatment Products |
| Hair Colorants |
| Hair Styling Products |
| Perms and Relaxants |
| Other Product Types |
Distribution Channel
| Supermarkets/Hypermarkets |
| Specialty Stores |
| Online Stores |
| Pharmacies/ Drug Stores |
| Other Distribution Channels |
Geography
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| Europe | United Kingdom |
| Germany | |
| Spain | |
| France | |
| Italy | |
| Netherlands | |
| Rest of Europe | |
| Asia-Pacific | China |
| Japan | |
| India | |
| Australia | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Middle East and Africa | South Africa |
| Saudi Arabia | |
| Rest of Middle East and Africa |
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Hair Care Market Research Faqs
How big is the Hair Care Market?
The Hair Care Market size is expected to reach USD 93.89 billion in 2025 and grow at a CAGR of 3.40% to reach USD 110.97 billion by 2030.
What is the current Hair Care Market size?
In 2025, the Hair Care Market size is expected to reach USD 93.89 billion.
Who are the key players in Hair Care Market?
Johnson & Johnson Services, Inc., Procter and Gamble Company, Unilever Plc, L’oreal SA and Henkel AG & Co. Kgaa are the major companies operating in the Hair Care Market.
Which is the fastest growing region in Hair Care Market?
South America is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Hair Care Market?
In 2025, the Asia Pacific accounts for the largest market share in Hair Care Market.
What years does this Hair Care Market cover, and what was the market size in 2024?
In 2024, the Hair Care Market size was estimated at USD 90.70 billion. The report covers the Hair Care Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Hair Care Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Hair Care Industry Report
The global hair care market is experiencing notable growth, driven by enhanced consumer awareness of hair health and a shift towards organic and natural products. This market is projected to see significant expansion over the coming decade due to innovations such as plant-based, cruelty-free products that protect hair and replenish proteins without harsh chemicals. Market segmentation reveals a wide range of products tailored for different hair types and conditions, with shampoos holding a considerable share due to their essential role in hair care routines. Distribution channels vary, with supermarkets/hypermarkets currently dominating, although online channels are rapidly growing due to their convenience and broad product availability. Regionally, Europe maintains a substantial market share due to its beauty-conscious population and flourishing hairdressing industry. Meanwhile, the North American market benefits from significant personal care expenditure and an increase in female employment, driving higher consumption of premium hair products. For detailed insights on top manufacturers and market trends without specific data, consider exploring comprehensive industry reports available through market analysis resources like Mordor Intelligence™.
