Hair Care Market - Growth, Trends, and Forecast (2019 - 2024)

Global Haircare market is segmented by Type as Shampoo, Conditioner, Hair Oil, Hair Spray, Other Types, by Distribution Channel as Supermarket/Hypermarket, Convenience Stores, Speciality Stores, Online Stores, Other Distribution Channels, and by Geography.

Market Snapshot

hair care market
Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Latin America

Largest Market:

Asia Pacific

CAGR% (2019-2024):

2.86%

Key Players:

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Hair Care Market

The hair care market is forecasted to reach USD 116.33 billion by 2024, registering a CAGR of 3.35% during the forecast period (2019 - 2024).

  • The growing demand for organic/natural products for personal grooming has become one of the primary concerns for individuals. Among the organic hair care products, owing to its wide usage, conditioners and shampoos held a majority share in the global organic haircare market in 2018. Furthermore, anti-dandruff organic hair oils are expected to register robust growth over the forecast period.

 

Scope of the Report

The hair care market includes shampoo, conditioner, hair oil, hair spray, and others. The other hair care products include hair mask, hair gel, hair serum, color, and various heat protective products. The market is segmented by distribution channel, which includes supermarket/hypermarket, specialty stores, convenience stores, and online retail stores. Other retail stores include drug stores, salons, etc.

By Type
Hair Spray
Conditioner
Shampoo
Hair Oil
Other Types
By Distribution Channel
Hypermarket/Supermarket
Specialty Store
Online Stores
Convenience Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
Italy
Spain
United Kingdom
France
Russia
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest Of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
UAE
South Africa
Rest of Middle East & Africa

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Key Market Trends

Growing Demand for Organic Hair Care Products

The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Among the organic hair care product types, such as conditioners and shampoos, serums and oils, and styling, the former holds a majority of the share in the global organic hair care market, owing to its wide usage. Furthermore, anti-dandruff organic hair oils are expected to register a robust growth over the forecast period. The demand for organic hair care products in Western Europe is expected to increase at a substantial rate. Moreover, the growing personal care industry is expected to boost the market in Latin America.

hair care market

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Asia-Pacific Dominated the Hair Care Market

China is the second largest market for hair care products worldwide, only after the United States. In APAC, the country holds the largest market share, and is expected to hold its position during the forecast period. It has the potential to become the largest market of hair care products over the next five to ten years. The usage of premium hair care products is most prevalent in tier one megacities, with increasing penetration in China’s inland tier two and tier three cities. This is further likely to increase with the growing middle class and consumption of consumer products. The increasing internet penetration and push of e-commerce companies to attract consumers is driving the sales from e-commerce in the Asia-Pacific region, while sales from the physical retail channel continues to dominate the market.

hair care market

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Competitive Landscape

The industry leaders include L'Oreal, Henkel, and Procter & Gamble. The key players are actively focusing on gaining larger market shares, through constant innovation in products and investments in R&D, for the development of niche products. Considering the above-mentioned factors, the competitive rivalry in the industry is assessed to be high. Some key developments in the hair care market are as follows:

  • Johnson & Johnson announced plans to start vertical construction on USD 18 million at the Lake Nona facility. This expansion helps to provide internal and external service to North American-based companies and functions in the Johnson & Johnson family, as well as Fortune 500 companies. 

Major Players

  1. SHISEIDO GROUP
  2. JOHNSON & JOHNSON
  3. UNILEVER
  4. AMWAY
  5. ORIFLAME COSMETICS AG

* Complete list of players covered available in the table of contents below

hair care market

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threats of New Entrants

      4. 4.3.4 Threat of Substitute Product and Services

      5. 4.3.5 Competitive Rivarly In the Industry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Hair Spray

      2. 5.1.2 Conditioner

      3. 5.1.3 Shampoo

      4. 5.1.4 Hair Oil

      5. 5.1.5 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Specialty Store

      3. 5.2.3 Online Stores

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 Italy

        3. 5.3.2.3 Spain

        4. 5.3.2.4 United Kingdom

        5. 5.3.2.5 France

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest Of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 UAE

        2. 5.3.5.2 South Africa

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Key Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 SHISEIDO GROUP

      2. 6.4.2 JOHNSON & JOHNSON

      3. 6.4.3 UNILEVER CORPORATION

      4. 6.4.4 AMWAY CORPORATION

      5. 6.4.5 ORIFLAME COSMETICS AG

      6. 6.4.6 Procter & Gamble Co.

      7. 6.4.7 L'Oreal SA

      8. 6.4.8 Revlon Inc.

      9. 6.4.9 Kao corporation

      10. 6.4.10 Beiersdorf AG

    5. *List Not Exhaustive
  7. 7. MARKET INVESTMENT ANALYSIS

  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

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