Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Hair care market is segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants​, Hair Styling Products​, Perms and Relaxants​); by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores​, Online Channels, and Other Distribution Channels); and by Geography.

Market Snapshot

Summary
Study Period:

2016 - 2026

Base Year:

2020

Fastest Growing Market:

Latin America

Largest Market:

Asia Pacific

CAGR:

3.35 %

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Market Overview

The global hair care market is projected to grow at a CAGR of 3.35% during the forecast period (2020 - 2025).

  • The changing fashion trends and rise in awareness of the availability of new, more effective, and safer hair care products have led to a significant increase in the use of these products, which in turn boosting the hair care market globally.
  • Furthermore, the growing demand for organic/natural products for personal grooming has become one of the primary concerns for individuals. Among the organic hair care products, owing to its wide usage, conditioners and shampoos held a majority share in the global organic haircare market in 2018. Furthermore, anti-dandruff organic hair oils are expected to register robust growth over the forecast period.

Scope of the Report

The hair care market includes shampoo, conditioner, hair oil, hair spray, and others. The other hair care products include hair mask, hair gel, hair serum, color, and various heat protective products. The market is segmented by distribution channel, which includes supermarket/hypermarket, specialty stores, convenience stores, and online retail stores. Other retail stores include drug stores, salons, etc.

By Type
Shampoo
Conditioner
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants
By Distribution Channel
Hypermarket/Supermarket
Specialty Store
Online Stores
Pharmacies/ Drug Stores
Convenience Stores
Other Distribution Channels
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
Italy
Spain
United Kingdom
France
Russia
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest Of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

Growing demand for organic hair care products

The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Among the organic hair care product types, such as conditioners and shampoos, serums and oils, and styling, the former holds a majority of the share in the global organic hair care market, owing to its wide usage. Furthermore, anti-dandruff organic hair oils are expected to register a robust growth over the forecast period. The demand for organic hair care products in Western Europe is expected to increase at a substantial rate. Moreover, the growing personal care industry is expected to boost the market in Latin America.

Hair Care Market1

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Asia-Pacific dominated the hair care market

China is the second largest market for hair care products worldwide, only after the United States. In APAC, the country holds the largest market share, and is expected to hold its position during the forecast period. It has the potential to become the largest market of hair care products over the next five to ten years. The usage of premium hair care products is most prevalent in tier one megacities, with increasing penetration in China’s inland tier two and tier three cities. This is further likely to increase with the growing middle class and consumption of consumer products. The increasing internet penetration and push of e-commerce companies to attract consumers is driving the sales from e-commerce in the Asia-Pacific region, while sales from the physical retail channel continues to dominate the market.

hair-care-market-industry

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Competitive Landscape

The industry leaders include L'Oreal, Henkel, and Procter & Gamble. The key players are actively focusing on gaining larger market shares, through constant innovation in products and investments in R&D, for the development of niche products. Considering the above-mentioned factors, the competitive rivalry in the industry is assessed to be high. Some key developments in the hair care market are as follows:

  • Johnson & Johnson announced plans to start vertical construction on USD 18 million at the Lake Nona facility. This expansion helps to provide internal and external service to North American-based companies and functions in the Johnson & Johnson family, as well as Fortune 500 companies.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threats of New Entrants

      4. 4.3.4 Threat of Substitute Product and Services

      5. 4.3.5 Competitive Rivarly In the Industry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Loss Treatment Products

      4. 5.1.4 Hair Colorants

      5. 5.1.5 Hair Styling Products

      6. 5.1.6 Perms and Relaxants

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Specialty Store

      3. 5.2.3 Online Stores

      4. 5.2.4 Pharmacies/ Drug Stores

      5. 5.2.5 Convenience Stores

      6. 5.2.6 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 Italy

        3. 5.3.2.3 Spain

        4. 5.3.2.4 United Kingdom

        5. 5.3.2.5 France

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest Of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 Saudi Arabia

        2. 5.3.5.2 South Africa

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Most Adopted Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 Shiseido Company, Limited

      2. 6.4.2 Johnson & Johnson Services, Inc.

      3. 6.4.3 Unilever

      4. 6.4.4 Amway

      5. 6.4.5 Oriflame Cosmetics AG

      6. 6.4.6 Procter & Gamble Co.

      7. 6.4.7 L'Oreal SA

      8. 6.4.8 Revlon Inc.

      9. 6.4.9 Kao Corporation

      10. 6.4.10 Beiersdorf AG

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Hair Care Market market is studied from 2016 - 2026.

The Hair Care Market is growing at a CAGR of 3.35% over the next 5 years.

Latin America is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

  • Shiseido Company, Limited
  • Johnson & Johnson Services, Inc.
  • Unilever
  • Amway
  • Oriflame Cosmetics AG

Are the major companies operating in Hair Care Market .

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