Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Analysis of Hair Care Products Market is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Channels, and Other Distribution Channels), and By Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market sizes and values in USD billion during the forecast years for the above segments.

Hair Care Market Size

Hair Care Market Summary
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Study Period 2018 - 2028
Market Size (2023) USD 87.39 Billion
Market Size (2028) USD 104.60 Billion
CAGR (2023 - 2028) 3.66 %
Fastest Growing Market Latin America
Largest Market Asia Pacific

Major Players

Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Hair Care Market Analysis

The Hair Care Market size is expected to grow from USD 87.39 billion in 2023 to USD 104.60 billion by 2028, at a CAGR of 3.66% during the forecast period (2023-2028).

Post the COVID-19 pandemic, consumers in the global marketplace have adopted notable trends, such as do-it-yourself (DIY) beauty care.  As a result, DIY hair coloring is finding new customers. Furthermore, increasing celebrity endorsements and rising awareness about the harmful effects of chemicals and synthetic products augment the demand for natural/organic and vegan hair care products, along with ease of use and availability of small travel-size packs. These are significant trends observed in the global shampoo market.

Furthermore, the growing demand for organic/natural products for personal grooming has become one of the primary concerns for individuals. Among organic hair care products, owing to their wide usage, conditioners and shampoos held a majority share in the global organic haircare market. As a result, manufacturers are expanding their product portfolios by investing heavily in research and development to incorporate organic/natural and clean-label ingredients in the formulation of their hair care products, including shampoos, and cater to the increasing consumer demand. Furthermore, anti-dandruff organic hair oils are expected to register robust growth over the forecast period.

Hair Care Market Trends

This section covers the major market trends shaping the Hair Care Market according to our research experts:

Growing Demand for Organic Hair Care Products

The global market is witnessing an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum compounds, present in hair care products. In recent years, this has increased the demand for natural and organic hair care products. A high percentage of consumers choose one brand over others based on its organic formulation. According to a study conducted by DSM, 56% of consumers place more importance on active ingredients than brand, package, or fragrance in purchasing decisions.

The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. For instance, in May 2021, AVA Group's flagship brand, Medimix, launched a shampoo with natural ingredients, Total Care Shampoo, as part of its reputable line of beauty products.

Among the organic hair care product types, conditioners and shampoos hold a majority of the share in the global organic hair care market, owing to their wide usage. Furthermore, anti-dandruff organic hair oils are expected to register robust growth during the forecast period. The demand for organic hair care products in Western Europe is expected to increase at a substantial rate. Moreover, the growing personal care industry is expected to boost the market in Latin America.

Hair Care Products Market: Consumer Willingness To Pay More For Certified Hair Care Product, in %, Germany, 2021

Asia-Pacific is the Fastest Growing Region

Asia-Pacific is the fastest-growing region across the globe owing to the fact that there is a high presence of the millennial population, increased migration to cities, and the growing number of women in the workforce. Due to the migration of a large population to urban areas, traditional hair care products have experienced high growth in the market. 

China is the second-largest market for hair care products worldwide, only after the United States. In the Asia-Pacific region, the country holds the largest market share and is expected to hold its position during the forecast period, further increasing the demand for hair care products in the overall Asia-Pacific region, which, in turn, increases the potential of Asia-Pacific to become one of the largest markets of hair care products in the next five to ten years. 

The usage of premium hair care products is most prevalent in the megacities of Asia-Pacific countries. This is likely to increase further with the growing middle class and consumption of consumer products. The increasing internet penetration and push of e-commerce companies to attract consumers is driving sales from e-commerce in the Asia-Pacific region, while sales from physical retail channels continue to dominate the market.

Hair Care Market: Market Size (Z), By Geography, Global, 2021

Hair Care Industry Overview

The industry leaders include L'Oreal SA, Henkel AG & Co. KGaA, Unilever, and Procter & Gamble. The key players are actively focusing on gaining larger market shares through constant innovation in products and investments in R&D for the development of niche products. Considering the above-mentioned factors, the competitive rivalry in the industry is assessed to be high. ​​​Apart from product innovations and mergers and acquisitions, the market players are considering environmental and human health issues and adopting sustainable initiatives to accelerate the global beauty industry’s progress in addressing plastic waste,

Hair Care Market Leaders

  1. Shiseido Company, Limited

  2. Johnson & Johnson Services, Inc.

  3. Unilever

  4. Amway

  5. Procter and Gamble

*Disclaimer: Major Players sorted in no particular order

Hair Care Market Concentration

Hair Care Market News

  • In July 2022, The Johnson & Johnson Company launched its new skin and hair care brand VIVVI & BLOOM, specifically designed for babies and toddlers of all ages.
  • In September 2021, Drunk Elephant, a Shiseido Company Limited brand, expanded its distribution channels by introducing its product lines to ultra beauty stores online and offline. The product line includes a skincare range, along with Cocomino Glossing Shampoo, Cocomino Marula Cream Conditioner, and Wild Marula Tangle Spray.
  • In August 2021, Procter & Gamble launched the multicultural hair care line Nou aimed at Gen Z. The Nou brand is sold via and is expected to be rolled out to stores. The product line includes hair oils, shampoo, and conditioners.

Hair Care Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threats of New Entrants

      4. 4.3.4 Threat of Substitute Product and Services

      5. 4.3.5 Competitive Rivarly In the Industry


    1. 5.1 Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Loss Treatment Products

      4. 5.1.4 Hair Colorants

      5. 5.1.5 Hair Styling Products

      6. 5.1.6 Perms and Relaxants

      7. 5.1.7 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Specialty Store

      3. 5.2.3 Online Stores

      4. 5.2.4 Pharmacies/ Drug Stores

      5. 5.2.5 Convenience Stores

      6. 5.2.6 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. Italy

        3. Spain

        4. United Kingdom

        5. France

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East and Africa


    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Company Profiles

      1. 6.3.1 Shiseido Company Limited

      2. 6.3.2 Johnson & Johnson Services Inc.

      3. 6.3.3 Unilever

      4. 6.3.4 Amway

      5. 6.3.5 Oriflame Cosmetics AG

      6. 6.3.6 Procter & Gamble Co.

      7. 6.3.7 L'Oreal SA

      8. 6.3.8 Revlon Inc.

      9. 6.3.9 Kao Corporation

      10. 6.3.10 Beiersdorf AG

    4. *List Not Exhaustive

**Subject to Availability

Hair Care Industry Segmentation

The term "hair care" refers to all aspects of hygiene and cosmetology that have to do with the human hair that grows on the head and, to a lesser extent, the body hair on the face, the pubic region, and other parts of the body.

The global hair care market (henceforth referred to as the market studied) is segmented by product type, distribution channel, and geography. By product type, the global hair care market is segmented into shampoos, conditioners, hair loss treatment products, hair colorants, hair styling products, perms and relaxants, and others. The market is segmented by distribution channels, including supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. The study also covers the global level analysis of the major regions such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).

Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants
Other Product Types
Distribution Channel
Specialty Store
Online Stores
Pharmacies/ Drug Stores
Convenience Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
Saudi Arabia
South Africa
Rest of Middle East and Africa

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Hair Care Market Research FAQs

The Hair Care Market size is expected to reach USD 87.39 billion in 2023 and grow at a CAGR of 3.66% to reach USD 104.60 billion by 2028.

In 2023, the Hair Care Market size is expected to reach USD 87.39 billion.

Shiseido Company, Limited, Johnson & Johnson Services, Inc., Unilever, Amway and Procter and Gamble are the major companies operating in the Hair Care Market.

Latin America is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the Asia Pacific accounts for the largest market share in the Hair Care Market.

Hair Care Industry Report

Statistics for the 2023 Hair Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hair Care analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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