Key Market Trends

Growing Demand For Organic/Natural Products

The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Among the organic hair care product types, such as conditioners and shampoos, serums and oils, and styling, the former holds a majority of the share in the global organic hair care market, owing to its wide usage. Further, anti-dandruff organic oils are expected to register robust growth over the forecast period. The global atmospheric and seasonal changes affect the hair growth to a considerable extent, which is one of the major reasons driving the consumption of organic hair care products.

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Conditioner Segment Is Growing At A Better Pace

 Hair conditioners are designed to improve hair manageability, decrease hair static electricity, and add luster. They are used in several ways, depending upon the state of hair and requirement of the individual. Hair conditioners are available as pack conditioners, leave-in, hold, and ordinary conditioners. Pack conditioners are heavy and thick, with a high content of surfactants, and are able to bind to the hair structure and keep the hair surface scales together. Leave-in conditioners are thinner and have different surfactants, which add only a little material to the hair.

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