France Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The French Hair Care Market is segmented by Type (Shampoo, Conditioner, Hair Oil, Hair Spray, and Others) and By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels). The report offers the market size and forecast of the market in value (USD million) and volume in metric ton for all the above segments.

Market Snapshot

France Hair Care Market Size
Study Period: 2016 -2027
Base Year: 2021
CAGR: 3.37 %

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Market Overview

The French Hair Care Market is projected to record a CAGR of 3.37% during the forecast period (2022 - 2027).

The hair care market in France was impacted by decreases in average product unit prices, owing to the persistent promotional activities which turned out to spark sales. With the sudden outbreak of COVID-19, the sales of hair care products have been reduced as consumers' preferences have shifted toward essential products. However, the ongoing pandemic has boosted the sales of the products through e-commerce websites on a large scale, which helped the giant companies to focus actively on fabricating the latest product in the hair care range. Furthermore, various companies are offering discounts and lucrative offers on hair care products, which enable the companies to engage consumers stocking up on these products, boosting the market's growth.

Customers are becoming vigilant about the composition of products, and the proportion of natural products is increasing in hair care. An increasing number of people are turning to alternative organic, natural, or pharmaceutical products. In addition, the presence of multi ethnic demographics of France poses opportunities for major players, leading to a growing demand for specific hair care products. The high demand for organic and natural ingredients infused in hair care products has been quite evident in the market, which has led most companies to launch products with nature-inspired ingredients, including plant extract.

The rising demand for premium products is resulting in significant investments in innovation as France is one of the leading countries with renowned cosmetic brands. The former holds most of the French hair care market among the organic hair care product types, such as conditioners and shampoos, serums and oils, and styling. Some of the leading hair care companies operating in France are the L'Oréal Group, Procter &Gamble, Beiersdorf AG, and Unilever Pucallpa Lauren Corporation, among others.

Scope of the Report

Hair care products can be defined as the products that is being utilized to keep hair clean. France's Hair Care Market is segmented by type into Shampoo, Conditioner, Hair Oil, Hair Spray, and Other Types. Further, the market has been segmented by Distribution Channel into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels. The report offers the market size and forecast of the market in value (USD million) and volume in metric ton for all the above segments.

Product Type
Hair Spray
Hair Oil
Distribution Channel
Specialty Store
Convenience Store
Online Stores

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Key Market Trends

Growing Demand For Natural Products

The hair care market in France is witnessing rising demand for natural and organic products owing to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum compounds present in hair care products. The high demand for natural ingredients has been quite evident in the market studied, leading to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Among the organic hair care product types, such as conditioners and shampoos, serums and oils, and styling, the former holds a majority of the share in the global organic hair care market, owing to its wide usage. Further, anti-dandruff organic oils are expected to register robust growth over the forecast period. The global atmospheric and seasonal changes affect hair growth considerably, which is one of the major reasons driving the consumption of organic hair care products.

France Hair Care Market1

Conditioner Segment is Growing at a Significant Pace

Nowadays, people are conscious about hair care which boosts the hair care product market owing to its organic and beneficial properties in conditioners. Hair conditioners are designed to improve hair manageability, decrease static hair electricity, and add luster. They are used in several ways, depending upon the state of hair and the requirement of the individual. Hair conditioners are available as pack conditioners, leave-in, hold, and ordinary conditioners. Pack conditioners are heavy and thick, with a high content of surfactants, and are able to bind to the hair structure and keep the hair surface scales together. Leave-in conditioners are thinner and have different surfactants, which add only a little material to the hair. However, the presence of cost-effective products in the market of various brands in the market has lent a hand for the consumers basically the young generation, to choose their brands which in turn is driving the growth of the market.

France Hair Care Market2

Competitive Landscape

The French Hair Care market is a competitive market with various major and small players. Various luxury brands also exist in the market, accounted for by the demand for luxury hair care products. The market is dominated by major layers such as Shiseido Group, Procter & Gamble, L'Oreal, Kao Corporation, and Unilever Group, which are taking steps toward product innovation to attract Moreover, the further rise of craft beer is expected to be the main trend in the category over the forecast period and is forecast to increase the market activity. Advanced distribution network and manufacturing expertise give an upper edge to the manufacturers to expand their range of products in France market.

Major Players

  1. Shiseido Group

  2. Procter & Gamble

  3. L'Oreal

  4. Kao Corporation

  5. Unilever Group


Recent Developments

· In 2021, Kao Corporation declared the launch of its new range of products under Molten Brown, which includes four collections of shampoos and conditioners, each of which features a sustainably- sourced herb to Balance, Volumize, Hydrate, and Repair. The herbs include nettle, chamomile, fennel, and coriander. The products are free from parabens, phthalates & sulfates and are available in the European market.

· In 2020, L'Oréal launched the “solid shampoo bars” product line of the Garnier brand across Europe. The company has launched this in order to expand its product range into mass beauty over the European countries.

· In 2020, Procter & Gamble Beauty company declared the first ever launch of its re-usable and Refillable aluminum bottle system under its brands Pantene, Herbal Essences, Head & Shoulders, and Aussie in the European market.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Hair Spray

      2. 5.1.2 Conditioner

      3. 5.1.3 Shampoo

      4. 5.1.4 Hair Oil

      5. 5.1.5 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Specialty Store

      3. 5.2.3 Convenience Store

      4. 5.2.4 Online Stores

      5. 5.2.5 Others


    1. 6.1 Major Strategies by Key Players

    2. 6.2 Most Active Companies in the Past Five Years

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Lissfactor Cosmetics

      2. 6.4.2 Henkel

      3. 6.4.3 Loreal SA

      4. 6.4.4 Procter & Gamble

      5. 6.4.5 Shiseido Company, Limited

      6. 6.4.6 Unilever group

      7. 6.4.7 Coty Inc.

      8. 6.4.8 Revlon

      9. 6.4.9 Avon Products

      10. 6.4.10 Davines Group

    5. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The France Hair Care Market market is studied from 2016 - 2027.

The France Hair Care Market is growing at a CAGR of 3.37% over the next 5 years.

Shiseido Group, Procter & Gamble, L'Oreal, Kao Corporation, Unilever Group are the major companies operating in France Hair Care Market.

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