Germany Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Germany Hair Care Market is segmented by Type as Shampoo, Conditioner, Hair Oil, Hair Spray, Other Types, by Distribution Channel as Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Stores, Other Distribution Channels

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 2.08 %

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Market Overview

German Hair Care Market is growing at a CAGR of 2.08% during the forecast period.

  • In Germany, a growing number of people have gained awareness about the benefits of natural and organic products, the effects of harmful chemicals in the existent ones, and the ability to take care of hair in the house itself, which is resulting in a decline in salon visits.
  • Apart from this, the market in the country is driven by the presence of global players such as Beiersdorf AG, Henkel, and various others. Being local, these companies are well aware of the client preferences in the country, and are launching new products at a regular interval.


Scope of the Report

Germany hair care market is segmented by type as shampoo, conditioner, hair oil, hair spray, other types; By distribution channel as supermarket/hypermarket, convenience stores, specialty stores, online stores, other distribution channels.

Product Type
Hair Spray
Hair Oil
Distribution Channel
Specialty Store
Convenience Store
Online Stores

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Key Market Trends

Growing Demand For Organic/Natural Cosmetic Products

In Germany, a growing number of people have gained awareness about the benefits of natural and organic products. The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. The organic hair care products are available with a variety of specifications that are specially produced for different types of hair, such as dry scalp, normal and oily scalp. The global atmospheric and seasonal changes affect the hair growth to a considerable extent, which is one of the major reasons driving the consumption of organic hair care products.


Shampoo Holds a Major Market Share

The demand for shampoos is growing, due to a rising prevalence of disorders related to hair, such as dandruff, hair fall, oily hair, dryness of hair, itchiness, and many others. The growth of the shampoo market is also supported by a changing lifestyle and growing urbanization, along with increasing environmental pollution. Also, the introduction of innovative products, such as herbal shampoos, along with employing aggressive marketing strategies will also boost the growth of the shampoo market. Also, the trend of using different types of shampoos for different hair related problems will give a fillip to the market of shampoos.


Competitive Landscape

Germany hair care market is a competitive market with the presence of various small and big companies. Major companies dominate the market with a major market share. Companies come up with various strategies to remain in the competition. Acquisitions and product innovations are the major strategies followed. Players are also into incorporating natural/organic products in their portfolio.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Hair Spray

      2. 5.1.2 Conditioner

      3. 5.1.3 Shampoo

      4. 5.1.4 Hair Oil

      5. 5.1.5 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Specialty Store

      3. 5.2.3 Convenience Store

      4. 5.2.4 Online Stores

      5. 5.2.5 Others


    1. 6.1 Major Strategies by Key Players

    2. 6.2 Most Active Companies in the Past Five Years

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Garnier

      2. 6.4.2 Henkel

      3. 6.4.3 Loreal SA

      4. 6.4.4 Procter & Gamble

      5. 6.4.5 Shiseido Company, Limited

      6. 6.4.6 Unilever

      7. 6.4.7 Coty INC.

      8. 6.4.8 Beiersdorf AG

      9. 6.4.9 Revlon

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Germany Hair Care Market market is studied from 2016 - 2026.

The Germany Hair Care Market is growing at a CAGR of 2.08% over the next 5 years.

L'Oreal, Beiersdorf, Henkel, Coty are the major companies operating in Germany Hair Care Market.

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