Middle East & Africa Hair Care Market - Segmented By Product (Colorants, Hair Spray, and Shampoos), Distribution Channel (Direct Selling, Hypermarkets & Retail Chains, and E-Commerce), and Geography - Growth, Trends, and Forecast (2020 - 2025)

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The Middle East & Africa hair care market is expected to register a CAGR of about 9.75% during 2018-2023 (the forecast period). Although the Middle East & African hair care market is merely the sixth-largest market worldwide, it lacks in terms of revenues. The region is expected to make up for it in terms of growth. The Middle East & African hair care market is expected to register the fastest growth rate over the forecast period.

Herbal Products to Gain a Strong Hold on the Market

The rise in the use of Halal products, compliant with the religious sentiments of the Islamic population in the region, is a major trend observed in the MEA market. Halal is complemented by the preference for all natural/vegan products in, both, skin and hair care. Also, owing to the increasing inclusion of women in the workforce, a high growth rate is expected in the MEA market for hair care.

Iran witnesses a rapid rate of Consumption

Turkey, Iran, Egypt, Saudi Arabia, and UAE are the top revenue countries in the hair care segment in the Middle East. Of these, Iran is the market leader, followed by Turkey, Saudi Arabia, Israel, and UAE. The per capita hair care spending in the Middle East is greater than that in its corresponding African counterpart. In the recent years Iran witnessed the highest growth within the Middle East region.

Notable Developments

  • July 2017: FMCG major Marico’s wholly-owned subsidiary, Marico South Africa  acquired Isoplus, a hair styling brand, for about USD 75 million South African Rand (over Rs.36 crore) from JM Products Pty.

Major Players: Sheseido Company, Johnson & Johnson, Unilever, Amway, Procter & Gamble, L’oreal Group, Revlon Group, Beiersdorf AG, and Naturacosmeticos SA, amongst others.

Reasons to Purchase this Report

  • The changing scenario of the Middle East & African hair care market
  • Various perspectives of the market, with the help of Porter’s five forces analysis
  • The security technology, services, and vertical expected to dominate the market
  • Regions expected to witness the fastest growth rates during the forecast period
  • The latest developments, market shares, and strategies that are employed by the major market players
  • 3 months analyst support, along with the Market Estimate sheet (in excel)

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