Japan Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Japan Hair Care Market is Segmented by Product as hair colorants, hair spray, styling gel, conditioners, shampoo, others; Distribution channel as online stores, specialist stores, supermarkets/hypermarkets, convenience stores, drug stores.

Japan Hair Care Market Size

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Study Period: 2018 - 2028
CAGR: -0.22 %
Major Segment: Shampoo

Major Players


*Disclaimer: Major Players sorted in no particular order


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Japan Hair Care Market Analysis

The Japan Hair Care Market is forecasted to reach USD 5.61 billion by 2025 growing at a rate of -0.22% over the forecast period.

Japan is one of the largest markets for cosmetic and personal care products, which is boosting the Japanese haircare market’s growth. Japanese consumers are extremely sophisticated and well informed regarding the chemical formulations in hair products. Natural ingredients and organic formulations are witnessing high demand in the market, which is driving key manufacturers to launch haircare products with natural/clean product labels.

Japan Hair Care Industry Segmentation

Japanese hair care products are applied to provide natural solutions for common hair troubles, such as the itchy scalp, hair loss, dandruff, frizzy hair, split ends, etc. They are also used to provide hair styling hair cleansing and conditioning.

Hair Colorants
Hair Spray
Styling Gel
Other Hair Care Products
Distribution Channel
Specialist Retailers
Convenience Stores
Other Distribution Channels

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Japan Hair Care Market Trends

This section covers the major market trends shaping the Japan Hair Care Market according to our research experts:

Increased Concerns Toward Hair Care

Increased hair loss due to changing lifestyle and exposure to the environment have primarily driven the hair care products market growth in Japan. The growing awareness about hair care products through social media, magazines, and TV advertisement is encouraging consumers to purchase various hair care products. Owning to the high concern for hair care, there’s a rise in demand for specialized products. Hair textures vary from person to person and so do the hair and scalp related issues. Some people might have damaged or dry hair, while others have to deal with breakage and hair fall problems. As a result, specialized products like L’Oréal’s Total Repair are being introduced in the market that claims to fix damages caused by many factors. This increase in the availability of specialized products, which help to address a range of hair and scalp related problems, will positively influence the market during the forecast period. The rise in the aging population, coupled with the rise in hair fall problems is likely to contribute to the hair care market growth in the forecast period. 


Shampoo Dominates the Market

Standard shampoo and 2 in 1 shampoo products had driven the shampoo segment toward positive growth in 2017. Anti-dandruff shampoo, kids shampoo, and medicated shampoo sales are also included in this segment. The demand for shampoos is influenced by the prevalence of disorders related to hair, such as dandruff, hair fall, oily hair, dryness of hair, itchiness, and many others. Many ingredients are used in shampoo formulation to maximize qualities, like the ease of rinsing, pleasing foam, minimum skin and eye irritation, good fragrance, and affordable level of pricing. Even though silicon has its own benefits of making hair shiny, silky, and smooth, in the long run, it is damaging the health of the hair. Hence, companies are coming up with silicone-free shampoo products. Some of the brand offerings are KAO Merit PYUAN Shampoo, Kumano Yushi Horse Oil Shampoo, and ANGFA Scalp D.


Japan Hair Care Industry Overview

The Japanese hair care market is a highly fragmented market, comprising of regional and international competitors. The market is dominated by players like Shiseido Group, Mandom Corp, Procter & Gamble Co., Unilever, L'Oreal SA among others.

Japan Hair Care Market Leaders

  1. Shiseido Group

  2. Mandom Corp

  3. Procter & Gamble Co.

  4. Unilever

  5. L'Oreal SA

*Disclaimer: Major Players sorted in no particular order


Japan Hair Care Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter Five Forces Framework

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition


    1. 5.1 Product

      1. 5.1.1 Hair Colorants

      2. 5.1.2 Hair Spray

      3. 5.1.3 Conditioners

      4. 5.1.4 Styling Gel

      5. 5.1.5 Shampoos

      6. 5.1.6 Other Hair Care Products

    2. 5.2 Distribution Channel

      1. 5.2.1 E-Commerce

      2. 5.2.2 Specialist Retailers

      3. 5.2.3 Hypermarket/Supermarkets

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Pharmacies

      6. 5.2.6 Other Distribution Channels

  6. 6. Competitive Landscape

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Shiseido Co. Ltd

      2. 6.3.2 Mandom Corp

      3. 6.3.3 Procter & Gamble Co.

      4. 6.3.4 Unilever

      5. 6.3.5 Hoyuco. Ltd

      6. 6.3.6 L'Oreal SA

      7. 6.3.7 Kao corporation

      8. 6.3.8 Lion Corporation

      9. 6.3.9 The Estee Lauder Companies Inc.

      10. 6.3.10 Henkel AG & Co. KGaA


**Subject to Availability
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Japan Hair Care Market Research FAQs

The Japan Hair Care Market is studied from 2018 - 2028.

The Japan Hair Care Market is valued at Shampoo in 2028.

Shiseido Group, Mandom Corp, Procter & Gamble Co., Unilever, L'Oreal SA are the major companies operating in Japan Hair Care Market.

Japan Hair Care Industry Report

Statistics for the 2023 Japan Hair Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Japan Hair Care analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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