North America Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

North America Hair Care Market is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants​, Hair Styling Products​, Perms and Relaxants​); by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores​, Online Channels, and Other Distribution Channels); and by Geography.

Market Snapshot

North America Hair Care Market-Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 3.1 %

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Market Overview

North America haircare market is projected to grow at a CAGR of 3.1% during the forecast period (2020 - 2025).

  • North America is the largest haircare market, and it continues to grow at a moderate rate. The market is driven by new advancements in the product portfolio of shampoos, conditioners, sprays, etc. Additionally, an increase in male grooming, a growing aged population, and rising fashion consciousness among the consumers is further boosting the hair care products demand in the region.
  • The growing hair health consciousness amongst the consumers is giving rise to the development of organic hair care products. However, the increased availability of counterfeit hair care products is causing a considerable dent in the market shares of the leading brands in the market.

Scope of the report

North America hair care market report analyses the recent trends, drivers, and challenges affecting the market. The market is segmented by product type, distribution channel, and by geography. the market by product type is segmented into shampoo, conditioner, hair loss treatment products, hair colorants​, hair styling products​, and perms and relaxants​. The market by distribution channel is further segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. By geography, the market is studied for the United States, Canada, Mexico, and Rest of North America. The report also provides a competitive analysis of prominent players along with their key strategies and product offerings in the respective market.

By Product Type
Hair Loss Treatment Products
Hair Styling Products
Perms and Relaxants
Hair Colorants
By Distribution channel
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
By Geography
United States
Rest of North America

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Key Market Trends

United States Occupies the Largest Share of Hair Care Products Market

The United States has been increasing in population demographic, which has been opting for better hair care solutions. The growing levels of pollution in the atmosphere has also been affecting the use of hair care products. Many of the pollutants present in the atmosphere irritate and damage hair and scalp, thus, the demand for hair care products has increased significantly.

Further, social media trends have also been influencing the market, with an increase in the number of men going to themed barbershops and salons. Sales of hair colors, shampoos, and conditioners are on the rise. Salons, such as Salon Lofts, Salon Republic, Solera, Phenix have continued to grow rapidly. About 80 million men and women are experiencing hair loss on an average and the high number of products to cater to such population is expected to contribute to the growth of hair care products.

North America Hair Care Market trend1

Specialty Stores Recorded Significant Growth

These stores sell a wide range of hair care products in the country. These stores provide expert guidance and higher service quality to the consumers when compared to other stores. ​The rising trend of premiumization and high-income levels of consumers are expected to drive the growth of specialty stores. As the market is becoming more fragmented, the companies are focusing on adapting to specialty stores in order to cater millennial population with the variants of their existing brands of hair care products.

Specialty stores such as Beauty and Sephora both cited hair care as the fastest-growing category in United States stores in recent years. These stores cater to a broader audience with their luxury beauty and hair care products in the operating areas which are expected to fuel the market growth during the forecast period.

North America Hair Care Market trend2

Competitive Landscape

North America hair care market is moderately fragmented with the presence of key players such as Loreal SA, Kao Corporation, Unilever PLC, Procter & Gamble Company, and Henkel AG & Co., KGaA. The key strategies adopted by the players include product innovations, expansions, and mergers and acquisitions among others. Companies are increasing their investments in research and development, and marketing, and expanding their distribution channels to maintain their position in the market.

Table of Contents


    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Conditioner

      2. 5.1.2 Shampoo

      3. 5.1.3 Hair Loss Treatment Products

      4. 5.1.4 Hair Styling Products

      5. 5.1.5 Perms and Relaxants

      6. 5.1.6 Hair Colorants

    2. 5.2 By Distribution channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble Company

      2. 6.3.2 L'Oreal S.A.

      3. 6.3.3 Henkel AG & Co., KGaA

      4. 6.3.4 Shiseido Company, Limited

      5. 6.3.5 Avon Products Inc.

      6. 6.3.6 Kao Corporation

      7. 6.3.7 Unilever

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The North America Hair Care Market market is studied from 2016 - 2026.

The North America Hair Care Market is growing at a CAGR of 3.1% over the next 5 years.

L'Oréal S.A., Procter & Gamble Company, Kao Corporation, Shiseido Company, Limited, Henkel AG & Co., KGaA are the major companies operating in North America Hair Care Market.

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