Russia Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Russia Hair Care Market is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants​, Hair Styling Products​, Perms and Relaxants​); by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores​, Online Channels, and Other Distribution Channels).

Market Snapshot

Russia Hair Care Market-Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.1 %

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Market Overview

Russia haircare market is projected to grow at a CAGR of 4.1% during the forecast period (2020 - 2025).

  • Russian consumers, in general, prefer more natural products towards their hair care routines. Thus, the demand for organic products or the products containing natural ingredients is comparatively higher in the region. For Instance: Owing to the demand for natural hair care products, In 2018, L'Oréal launched the Garnier Fructis hair care line, made from natural ingredients.
  • Among the hair care product types, the shampoo segment holds a majority of the share in the Russia haircare market, owing to its wide usage. Further, the increasing internet penetration and prevalence of e-commerce companies to attract consumers is driving the sales via online stores in the region.

Scope of the report

The Russia haircare market includes shampoo, conditioner, hair loss treatment products, hair colorants​, hair styling products​, perms and relaxants​. The market is further segmented by distribution channel, which includes supermarket/hypermarket, specialty stores, convenience stores, and online retail stores, and other retail stores. The shampoo segment dominated the sales in the country, whereas, post shampoo products, like conditioners, serums, and other products for use at home, are also predominantly consumed by the women in the country.

By Product Type
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products​
Perms and Relaxants​
By Distribution Channel
Specialty Store
Online Stores
Convenience Stores
Other Distribution Channels

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Key Market Trends

Hypermarkets/Supermarkets Dominate the Sales of Hair Care Products in the Region

Hypermarkets/supermarkets form a key mode of distribution in the country, as key players in the country are primarily focussed on the sales through these stores. All the varieties of shampoo, conditioners, and other hair care products offered by different brands are placed on the same shelf; thus it is convenient for the consumers to select and buy the specific product according to their preference.​ Auchan, Azbuka Vkusa, are few prominent supermarkets in the country offering a variety of hair care products in the country.

Russia Hair Care Market trend1

Russian Consumers Prefer Branded Hair Care Products Over Private Label

The hair care brands like Avon, L’Oreal, and P&G dominated the Russian hair care market. The rising inclination of consumers towards branded products is making Russia a lucrative market for the multinationals. Owing to the rising demand for branded products, companies are expanding their product portfolio and manufacturing facilities in the country. However, companies like Loreal S.A. has put in place measures to improve their environmental performance, particularly with respect to sustainable water management, along with the expansion of its hair care plant in Russia.

Russia Hair Care Market trend1

Competitive Landscape

The key players in Russia Hair Care Market include L'Oreal, Henkel, and Procter & Gamble. The key players are actively focusing on gaining larger market shares, through constant innovation in products and investments in R&D, for the development of niche products. Considering the above-mentioned factors, the competitive rivalry in the industry is assessed to be high during the forecast period.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Loss Treatment Products

      4. 5.1.4 Hair Colorants

      5. 5.1.5 Hair Styling Products​

      6. 5.1.6 Perms and Relaxants​

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Specialty Store

      3. 5.2.3 Online Stores

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble

      2. 6.3.2 L'Oreal S.A.

      3. 6.3.3 Henkel AG & Co., KGaA

      4. 6.3.4 Shiseido Company, Limited

      5. 6.3.5 Johnson & Johnson Services, Inc.

      6. 6.3.6 Avon Products Inc.

      7. 6.3.7 Unilever

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Russia Hair Care Market market is studied from 2016 - 2026.

The Russia Hair Care Market is growing at a CAGR of 4.1% over the next 5 years.

Procter & Gamble, L'Oréal S.A., Henkel AG & Co., KGaA, Shiseido Company, Limited, Johnson & Johnson Services, Inc. are the major companies operating in Russia Hair Care Market .

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