Hair Care Market in Brazil Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Brazil Hair Products Market Brands and it is segmented by Type (Shampoo, Conditioner, Hair Color, Hair Styling Products, and Other Types) and Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Retail Stores, and Other Distribution Channels). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

Brazilian Hair Care Market Size

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Brazilian Hair Care Market Analysis

The Brazil Hair Care Market is expected to register a CAGR of 4.92% during the forecast period.

The rising incidence of hair problems such as hair loss, hair damage, and other hair-related products has significantly impacted the market with consumers' inclination towards using various hair care products such as hair oil, shampoo, and other products that claim to contain functional ingredients that assist in maintaining hair health.

Despite the economic slump and recession-like environment for its people, Brazil continues to dominate the hair care market drive in Latin America, followed by Mexico and Argentina. A slowing Brazilian economy, stagnant economies, rising cost of products, and some other key factors are the challenges in the hair care market of Brazil.

Due to the rise in hectic schedules and lifestyles, online shopping is becoming a convenient medium for purchasing daily essentials, including hair care products. It is gaining more popularity among millennials and work professionals. Moreover, the ease of use of different online shopping applications as per the convenience of the consumers and the use of applications in smartphones and other devices is increasing the sales of hair care products through online retailers. For instance, the products available via online retail stores often carry offers that allow customers to buy the product of their choice at a lesser price than in single stores.

Hair Care Products like Shampoo are Gaining Importance in the Market

Shampoo products that claim to have additional functionalities such as hair repair and nourishment imparting nature are gaining importance in the market. Moreover, shampoo is one of the most commonly used hair care products in the country. Dry shampoo, and shampoo in small unit packaging tend to drive the market in a positive direction as these products are extensively available in retail establishments like supermarkets and other distribution channels operating in the country. Innovative packing strategies and combo offers offered by the manufacturers in the market encourage consumers in the market to choose these products in the market. For instance, P&G offers shampoo with conditioner combos that have collective claimed functions such as hair loss treatment.

Brazilian Hair Care Industry Overview

The Brazilian Hair Care market is competitive, owing to the presence of large regional and domestic players. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies and new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. The major players in the hair care market include Unilever, Proctor & Gamble, Johnson & Johnson, L'Oréal SA, and Natura & Co.

Brazilian Hair Care Market Leaders

  1. Proctor and Gamble

  2. L’Oréal S.A.

  3. Johnson & Johnson

  4. Natura & Co

  5. Unilever PLC

  6. *Disclaimer: Major Players sorted in no particular order
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Brazilian Hair Care Market News

  • May 2022: The Natura brand resumed growth in Brazil and a further improvement in Avon fundamentals in Quarter 1.
  • Jun 2021: The Clean Beauty hair collection was launched in Brazil. The products were made with clean formula and had 100% recyclable and biodegradable packaging.
  • Oct 2020: O Boticário Brazilian launched a line of organic cosmetic products certified by Ecocert/Cosmos under the brand name Nativa SPA orgânico. It offers formulas with natural ingredients from organic farming and is free from mineral oil, paraffin or petroleum jelly, silicones, parabens, sulfates, and dyes.

Brazilian Hair Care Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Shampoo
    • 5.1.2 Conditioner
    • 5.1.3 Hair Color
    • 5.1.4 Hair Styling Products
    • 5.1.5 Others
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience/Grocery Store
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Loreal S.A.
    • 6.3.2 Coty Inc.
    • 6.3.3 Proctor and Gamble
    • 6.3.4 Shiseido Co., Ltd.
    • 6.3.5 Henkel AG & Co. KGaA
    • 6.3.6 Johnson & Johnson
    • 6.3.7 Moroccanoil
    • 6.3.8 Natura & Co
    • 6.3.9 Unilever
    • 6.3.10 Colgate-Palmolive Company
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability
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Brazilian Hair Care Industry Segmentation

Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp hair.

Brazil's Hair Care Market is segmented by Type (Shampoo, Conditioner, Hair Color, Hair Styling Products, and Other Types) and Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Retail Stores, and Other Distribution Channels). The market sizing has been done in value terms in USD for all the abovementioned segments.

Type Shampoo
Conditioner
Hair Color
Hair Styling Products
Others
Distribution Channel Supermarkets/Hypermarkets
Convenience/Grocery Store
Online Retail Stores
Other Distribution Channels
Type
Shampoo
Conditioner
Hair Color
Hair Styling Products
Others
Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Store
Online Retail Stores
Other Distribution Channels
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Brazilian Hair Care Market Research FAQs

What is the current Brazil Hair Care Market size?

The Brazil Hair Care Market is projected to register a CAGR of 4.92% during the forecast period (2025-2030)

Who are the key players in Brazil Hair Care Market?

Proctor and Gamble, L’Oréal S.A., Johnson & Johnson, Natura & Co and Unilever PLC are the major companies operating in the Brazil Hair Care Market.

What years does this Brazil Hair Care Market cover?

The report covers the Brazil Hair Care Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Brazil Hair Care Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

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