South America Architectural Coatings Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The market is segmented by Technology (Water-borne and Solvent-borne), Resin Type (Vinyl Acetate, Pure Acrylic, Acetate, Styrene Acrylic, Alkyd, and Other Resin Types), Application (Professional and DIY), Construction Sector (Commercial and Residential), and Geography (Brazil, Argentina, Colombia, Chile, and Rest of South America)

Market Snapshot

Market Summary - South America Architectural Coatings Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: >3 %

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Market Overview

The South America architectural coatings market is estimated to witness a significant growth, at an estimated CAGR of over 3%, over the forecast period. Recovering economy of Brazil and Argentina are expected to drive the market during the forecast period.

  • Rise in prices of raw materials are likely to hinder the market’s growth.
  • Brazil is expected to dominate the market and is also expected to witness the fastest CAGR during the forecast period.

Scope of the Report

The South America architectural coatings market report includes:

Technology
Water-borne
Solvent-borne
Resin Type
Vinyl Acetate
Pure Acrylics
Acetates
Styrene Acrylics
Alkyd
Other Resin Types
Application
Professional
DIY
Construction Sector
Commercial
Residential
Geography
Brazil
Argentina
Colombia
Chile
Rest of South America

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Key Market Trends

Rising Demand from Residential Construction

  • Paints and coatings are extensively used in the architectural sector, for both exterior and interior applications. Modern advances in paint technology, specifically in the acrylic formulations, have offered a wide range of weatherproof coatings.
  • Paints and coatings are applied on the exterior of the house to not only increase its aesthetic appeal, but also to protect it from blistering summers, freezing winters, soaking rain, and the daily bombardment of UV radiation, without fading, peeling away, and cracking.
  • However, moisture causes problems for paint. Dew, rain, snow, and ice on the outside, or vapor and moisture buildup from the inside, can cause problems with exterior paint. When moisture penetrates the paint, blisters can form, and the paint may peel. Moisture blisters, unlike temperature blisters, go through all coats of paints down to the wood.
  • Additionally, paints and coatings are also used in interiors of houses to add colors, or for decorative purposes, along with a wide range of other functions. Their functions vary, depending upon the type of environment and the room that they are used on.
  • For example, due to the moisture, bathroom walls need to have wipe-ability, in order to keep them clean. Paints with glossier sheens have a tighter molecular structure than flat paints, making it more difficult for moisture to penetrate. Thus, these types of paints are used in bathrooms.
  • The aforementioned factors have been boosting the demand for architectural coatings in the region, in the recent times.
South America Architectural Coatings Market - Segmentation

Brazil to Dominate the Market

  • There are several built-up demands for investments in productive capacity. Brazil is facing problems in the construction industry, owing to various situations, such as political and economical corruption in the country. 
  • Due to corruption and bribery, in construction companies, the Brazilian government introduced the “car wash investigation”. The investigation mostly focused on various construction companies for corruption charges. 
  • The government of Brazil initiated programmes because of the decrease in the public financing for infrastructure projects. One such program is the Programme of Investment Partnerships (PPI). It helped expand and strengthen the relationship between the private sector and the state, with partnership contracts. 
  • Minha Casa, Minha Vida’ (My House, My Life) was launched in 2009. This program is funded mainly through the Growth Acceleration Program (PAC), a federal infrastructure-upgrading program.
  • All these factors, in turn, are expected to show an impact on the demand for architectural coatings in the country during the forecast period.
South America Architectural Coatings Market - Regional Trend

Competitive Landscape

The South America architectural coatings market is consolidated in nature. Key players in the market include PPG Industries, Inc., The Sherwin-Williams Company, and Akzo Nobel N.V., among others.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Drivers

      1. 4.1.1 Recovering Economy of Brazil and Argentina

    2. 4.2 Restraints

      1. 4.2.1 Rise in Prices of Raw Materials

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition

  5. 5. MARKET SEGMENTATION

    1. 5.1 Technology

      1. 5.1.1 Water-borne

      2. 5.1.2 Solvent-borne

    2. 5.2 Resin Type

      1. 5.2.1 Vinyl Acetate

      2. 5.2.2 Pure Acrylics

      3. 5.2.3 Acetates

      4. 5.2.4 Styrene Acrylics

      5. 5.2.5 Alkyd

      6. 5.2.6 Other Resin Types

    3. 5.3 Application

      1. 5.3.1 Professional

      2. 5.3.2 DIY

    4. 5.4 Construction Sector

      1. 5.4.1 Commercial

      2. 5.4.2 Residential

    5. 5.5 Geography

      1. 5.5.1 Brazil

      2. 5.5.2 Argentina

      3. 5.5.3 Colombia

      4. 5.5.4 Chile

      5. 5.5.5 Rest of South America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share Analysis**

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 Akzo Nobel N.V.

      2. 6.4.2 Jotun

      3. 6.4.3 Lanco Paints

      4. 6.4.4 PPG Industries, Inc.

      5. 6.4.5 The Sherwin-Williams Company

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

    1. 7.1 Increase in the Demand for Bio-based & Eco-friendly Coatings

**Subject to Availability

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Frequently Asked Questions

The South America Architectural Coatings Market market is studied from 2016 - 2026.

The South America Architectural Coatings Market is growing at a CAGR of >3% over the next 5 years.

PPG Industries, Inc., The Sherwin-Williams Company, Akzo Nobel N.V. are the major companies operating in South America Architectural Coatings Market.

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