
Study Period | 2016 - 2028 |
Base Year For Estimation | 2021 |
Forecast Data Period | 2024 - 2028 |
Market Size (2024) | USD 1.18 Billion |
Market Size (2028) | USD 1.33 Billion |
CAGR (2024 - 2028) | 3.04 % |
Market Concentration | High |
Nordic Countries Architectural Coatings Market Analysis
The Nordic Countries Architectural Coatings Market size is estimated at USD 1.18 billion in 2024, and is expected to reach USD 1.33 billion by 2028, growing at a CAGR of 3.04% during the forecast period (2024-2028).
The Nordic architectural coatings industry is experiencing a significant transformation driven by stringent environmental regulations and sustainability initiatives. The region's strong emphasis on environmental protection has led to the widespread adoption of eco-friendly architectural coatings solutions, particularly waterborne technologies. The Nordic ecolabel standards and EU REACH regulations have become increasingly stringent, pushing manufacturers to reformulate their products with lower volatile organic compound (VOC) emissions. This regulatory framework has created a distinct market characteristic where sustainability is not just a preference but a fundamental requirement for market participation.
The residential construction sector continues to be a major force shaping the architectural coatings market in Nordic countries. Urban development initiatives across major Nordic cities have stimulated the demand for decorative paints, particularly in new residential projects and renovation activities. The steady expansion of floor area in urban regions, coupled with the consistent addition of new housing stock, has created sustained demand for high-performance building coatings solutions. The market has responded with innovative products specifically designed for the region's unique climatic conditions and architectural preferences.
Technological advancements in coating formulations have revolutionized the industry landscape, with acrylic resins emerging as the predominant choice among manufacturers. The superior performance characteristics of acrylic-based wall coating, including weather resistance, durability, and compliance with environmental standards, have solidified their position in the market. Manufacturers are increasingly investing in research and development to enhance the performance attributes of their products while maintaining compliance with environmental regulations. The integration of smart coating technologies and self-cleaning properties has opened new avenues for market growth.
The distribution landscape in the Nordic architectural coatings market has evolved significantly, with digital transformation playing a crucial role in reshaping traditional channels. Professional contractors and DIY consumers are increasingly utilizing digital platforms for product selection and purchasing decisions. Major industry players have responded by strengthening their online presence and developing comprehensive digital solutions for customer engagement. The market has also witnessed a growing emphasis on technical support services and professional training programs, reflecting the increasing complexity of coating systems and application techniques. This shift in distribution dynamics has created new opportunities for market players while necessitating significant investments in digital infrastructure and customer service capabilities.
Nordic Countries Architectural Coatings Market Trends
Residential is the largest segment by Sub End User.
- In NORDIC countries, architectural paint consumption during 2016-2019 increased by a CAGR of . A major rise was observed in 2016 and 2017 due to the increase in investment in both the new residential and commercial construction sectors in all NORDIC countries.
- The slow growth in the architectural coating consumption in 2020 due to the spread of COVID-19 was followed by the recovering growth in construction in 2021. The DIY segment was continuously fueling the demand for paints and coatings in 2020 and 2021, especially from the residential sector.
- The increase in consumption is expected to continue till 2023 before normalizing from 2023 to 2028 due to positive growth prospects in both the residential and commercial sectors in Sweden, Norway, and Finland.

Segment Analysis: Sub End User
Residential Segment in Nordic Countries Architectural Coatings Market
The residential segment dominates the Nordic Countries architectural coatings market, driven by the region's strong focus on home improvement and renovation activities. The Nordic countries' high living standards and significant investment in residential construction contribute to the segment's prominence. The segment's strength is further supported by the region's emphasis on sustainable and eco-friendly coating solutions for homes, particularly in countries like Sweden, Denmark, and Norway. The harsh Nordic climate necessitates regular maintenance and repainting of residential structures, creating a steady demand for architectural coatings in this segment. Additionally, the growing trend of DIY projects in residential settings has boosted the demand for user-friendly interior architectural coatings and exterior architectural coatings products.
Commercial Segment in Nordic Countries Architectural Coatings Market
The commercial segment is experiencing rapid growth in the Nordic architectural coatings market, fueled by increasing infrastructure development and commercial construction activities across the region. This growth is particularly evident in major urban centers where office buildings, retail spaces, and institutional facilities are being constructed or renovated. The segment's expansion is also driven by strict building regulations in Nordic countries that mandate the use of environmentally compliant coating solutions. The demand for specialized coatings with enhanced durability and weather resistance properties is particularly strong in this segment, given the region's challenging weather conditions.
Segment Analysis: Technology
Waterborne Segment in Nordic Countries Architectural Coatings Market
Waterborne coatings represent the dominant technology segment in the Nordic Countries architectural coatings market, driven by the region's strict environmental regulations and strong focus on sustainability. These coatings have gained widespread acceptance due to their low VOC emissions, reduced environmental impact, and excellent performance characteristics. The segment's dominance is further strengthened by increasing consumer awareness about environmental issues and the Nordic countries' commitment to green building practices. Waterborne coatings offer superior application properties in the region's climate conditions, including better freeze-thaw stability and moisture resistance, making them particularly suitable for the Nordic environment. The segment also benefits from continuous technological advancements in resin chemistry and formulation techniques, leading to improved durability and performance characteristics.
Solventborne Segment in Nordic Countries Architectural Coatings Market
The solventborne coatings segment continues to demonstrate growth potential in specific applications within the Nordic architectural coatings market, particularly in areas requiring high performance and durability. Despite facing regulatory pressures, this segment maintains its relevance through technological innovations focused on reducing VOC content while maintaining performance characteristics. The segment's growth is supported by its superior performance in extreme conditions, excellent adhesion properties, and faster drying times compared to waterborne alternatives. Manufacturers are investing in research and development to develop more environmentally acceptable solventborne formulations, including high-solids coatings and products with bio-based solvents, to align with the region's environmental goals while meeting specific performance requirements.
Segment Analysis: Resin
Acrylic Segment in Nordic Countries Architectural Coatings Market
Acrylic resins dominate the Nordic Countries architectural coatings market, holding approximately 40% market share in 2024. The segment's leadership position is attributed to acrylic paint's exceptional versatility, superior weathering properties, and excellent adhesion characteristics that make it particularly suitable for the harsh Nordic climate. The increasing adoption of water-based formulations, where acrylic paint excels, has further strengthened this segment's position. Acrylic resins offer superior color retention, UV resistance, and durability, making them the preferred choice for both interior architectural coatings and exterior architectural coatings applications. The segment's growth is also supported by stringent environmental regulations in Nordic countries that favor low-VOC coating solutions, where acrylic-based formulations have a clear advantage. Additionally, the ease of application and quick-drying properties of acrylic coatings have made them popular among both professional contractors and DIY users in the region.
Polyurethane Segment in Nordic Countries Architectural Coatings Market
The polyurethane resin segment is experiencing the fastest growth in the Nordic architectural coatings market, projected to grow at approximately 5.8% during 2024-2029. This growth is driven by increasing demand for high-performance coatings in premium architectural applications, particularly in commercial and high-end residential projects. Polyurethane coatings are gaining traction due to their exceptional durability, chemical resistance, and superior finish quality. The segment's growth is further supported by technological advancements in polyurethane formulations, leading to improved environmental compatibility and enhanced performance characteristics. The rising focus on sustainable building practices and the need for long-lasting protective coatings in the region's challenging weather conditions have also contributed to the segment's rapid expansion. Manufacturers are increasingly investing in R&D to develop innovative polyurethane-based solutions that meet both performance and environmental requirements.
Remaining Segments in Resin Market
The other resin segments, including alkyd, epoxy, and polyester, continue to play significant roles in the Nordic architectural coatings market, each serving specific application needs. Alkyd resins maintain their importance in traditional architectural applications, particularly in wood coatings and primers, where their excellent penetration and adhesion properties are valued. Epoxy resins are crucial in specialized architectural applications requiring exceptional chemical resistance and durability, particularly in industrial and commercial settings. Polyester resins find their niche in specific architectural applications where high gloss and excellent weather resistance are primary requirements. These segments collectively contribute to the market's diversity, offering architects and builders a comprehensive range of coating solutions for various architectural requirements and environmental conditions specific to the Nordic region.
Nordic Countries Architectural Coatings Industry Overview
Top Companies in Nordic Countries Architectural Coatings Market
The Nordic architectural coatings market is characterized by intense competition among both regional and international players who are focusing on continuous product innovation and sustainable solutions. Companies are increasingly investing in research and development to develop eco-friendly coating solutions that comply with the strict environmental regulations in Nordic countries. Market leaders are strengthening their positions through strategic partnerships with local distributors and expanding their manufacturing facilities across the region. Digital transformation initiatives are being undertaken to streamline operations and enhance customer experience. The competitive landscape is also seeing a growing emphasis on developing weather-resistant decorative coatings specifically designed for the harsh Nordic climate conditions.
Market Structure Shows Regional Leadership Dominance
The Nordic architectural coatings market exhibits a moderately consolidated structure with a mix of global conglomerates and regional specialists holding significant market shares. Regional players maintain a strong presence due to their deep understanding of local requirements and established distribution networks. These companies have built strong relationships with contractors, architects, and other stakeholders over decades of operation in the Nordic region. The market has witnessed several strategic acquisitions by global players aiming to strengthen their foothold in the region, particularly focusing on companies with strong sustainability credentials and innovative product portfolios.
The competitive dynamics are shaped by the presence of well-established local manufacturers who have successfully defended their market positions against global giants. These regional players have developed specialized products catering to specific Nordic weather conditions and building regulations. The market has seen increased collaboration between coating manufacturers and construction companies to develop customized solutions. Distribution channels play a crucial role in market success, with companies investing heavily in building and maintaining robust distribution networks.
Innovation and Sustainability Drive Future Success
Success in the Nordic architectural coatings market increasingly depends on companies' ability to develop sustainable and environmentally friendly products. Market leaders are focusing on expanding their eco-friendly product portfolios and obtaining relevant environmental certifications. Companies are also investing in digital technologies to improve customer service and streamline supply chain operations. Building strong relationships with key stakeholders, including architects, contractors, and property developers, remains crucial for market success. The ability to provide technical support and customized solutions will become increasingly important as building requirements become more complex.
For new entrants and smaller players, success lies in identifying and serving niche market segments with specialized products. Companies need to focus on developing innovative solutions that address specific regional challenges while maintaining competitive pricing. Regulatory compliance, particularly regarding environmental standards, will continue to be a critical factor for market participation. Investment in research and development, along with the ability to quickly adapt to changing market demands, will be essential for maintaining competitiveness. Companies must also consider potential market consolidation and be prepared for strategic partnerships or acquisitions to strengthen their market position. The introduction of professional paint and architectural sealant solutions tailored to the Nordic environment can provide a competitive edge. Additionally, focusing on construction coatings that meet local building standards will be crucial for market growth.
Nordic Countries Architectural Coatings Market Leaders
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AkzoNobel N.V.
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DAW SE
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Flügger group A/S
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PPG Industries, Inc.
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Teknos
- *Disclaimer: Major Players sorted in no particular order

Nordic Countries Architectural Coatings Market News
- April 2022: Hammerite Ultima was introduced in several markets. It is a water-based exterior paint that can be applied directly to any metal surface without the need for a primer, which was designed to help the company expand its customer base.
- January 2022: The company increased powder coating capacity at its site in Como, Italy, to strengthen its market position and sharpen its focus on greener manufacturing.
- April 2021: Hammerite Ultima was introduced in several markets. It is a water-based exterior paint that can be applied directly to any metal surface without a primer. The company designed the product to expand its customer base.
Nordic Countries Architectural Coatings Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. INTRODUCTION
- 2.1 Study Assumptions & Market Definition
- 2.2 Scope of the Study
- 2.3 Research Methodology
3. KEY INDUSTRY TRENDS
- 3.1 Floor Area Trends
- 3.2 Regulatory Framework
- 3.3 Value Chain & Distribution Channel Analysis
4. MARKET SEGMENTATION
-
4.1 Sub End User
- 4.1.1 Commercial
- 4.1.2 Residential
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4.2 Technology
- 4.2.1 Solventborne
- 4.2.2 Waterborne
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4.3 Resin
- 4.3.1 Acrylic
- 4.3.2 Alkyd
- 4.3.3 Epoxy
- 4.3.4 Polyester
- 4.3.5 Polyurethane
- 4.3.6 Other Resin Types
5. COMPETITIVE LANDSCAPE
- 5.1 Key Strategic Moves
- 5.2 Market Share Analysis
- 5.3 Company Landscape
-
5.4 Company Profiles
- 5.4.1 AkzoNobel N.V.
- 5.4.2 Brillux GmbH & Co. KG
- 5.4.3 DAW SE
- 5.4.4 Flügger group A/S
- 5.4.5 Jotun
- 5.4.6 PPG Industries, Inc.
- 5.4.7 Teknos
- *List Not Exhaustive
6. KEY STRATEGIC QUESTIONS FOR ARCHITECTURAL COATINGS CEOS
7. APPENDIX
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7.1 Global Overview
- 7.1.1 Overview
- 7.1.2 Porter's Five Forces Framework
- 7.1.3 Global Value Chain Analysis
- 7.1.4 Market Dynamics (DROs)
- 7.2 Sources & References
- 7.3 List of Tables & Figures
- 7.4 Primary Insights
- 7.5 Data Pack
- 7.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- NORDIC COUNTRIES MARKET, UNDEFINED YOY GROWTH RATE, 2016 - 2028
- Figure 2:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, VOLUME, KILOGRAMS, 2016 - 2028
- Figure 3:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, VALUE, USD, 2016 - 2028
- Figure 4:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY SUB END USER, VOLUME, KILOGRAMS, 2016 - 2028
- Figure 5:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY SUB END USER, VALUE, USD, 2016 - 2028
- Figure 6:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2016 - 2028
- Figure 7:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2016 - 2028
- Figure 8:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY SUB END USER, VOLUME, KILOGRAMS, 2016 - 2028
- Figure 9:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY SUB END USER, VALUE, USD, 2016 - 2028
- Figure 10:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY TECHNOLOGY, 2021 - 2028
- Figure 11:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY SUB END USER, VOLUME, KILOGRAMS, 2016 - 2028
- Figure 12:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY SUB END USER, VALUE, USD, 2016 - 2028
- Figure 13:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY TECHNOLOGY, 2021 - 2028
- Figure 14:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY TECHNOLOGY, VOLUME, KILOGRAMS, 2016 - 2028
- Figure 15:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY TECHNOLOGY, VALUE, USD, 2016 - 2028
- Figure 16:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY TECHNOLOGY, 2016 - 2028
- Figure 17:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY TECHNOLOGY, 2016 - 2028
- Figure 18:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY TECHNOLOGY, VOLUME, KILOGRAMS, 2016 - 2028
- Figure 19:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY TECHNOLOGY, VALUE, USD, 2016 - 2028
- Figure 20:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
- Figure 21:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY TECHNOLOGY, VOLUME, KILOGRAMS, 2016 - 2028
- Figure 22:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY TECHNOLOGY, VALUE, USD, 2016 - 2028
- Figure 23:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
- Figure 24:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY RESIN, VOLUME, KILOGRAMS, 2016 - 2028
- Figure 25:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY RESIN, VALUE, USD, 2016 - 2028
- Figure 26:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY RESIN, 2016 - 2028
- Figure 27:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY RESIN, 2016 - 2028
- Figure 28:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY RESIN, VOLUME, KILOGRAMS, 2016 - 2028
- Figure 29:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY RESIN, VALUE, USD, 2016 - 2028
- Figure 30:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
- Figure 31:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY RESIN, VOLUME, KILOGRAMS, 2016 - 2028
- Figure 32:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY RESIN, VALUE, USD, 2016 - 2028
- Figure 33:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
- Figure 34:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY RESIN, VOLUME, KILOGRAMS, 2016 - 2028
- Figure 35:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY RESIN, VALUE, USD, 2016 - 2028
- Figure 36:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
- Figure 37:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY RESIN, VOLUME, KILOGRAMS, 2016 - 2028
- Figure 38:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY RESIN, VALUE, USD, 2016 - 2028
- Figure 39:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
- Figure 40:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY RESIN, VOLUME, KILOGRAMS, 2016 - 2028
- Figure 41:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY RESIN, VALUE, USD, 2016 - 2028
- Figure 42:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
- Figure 43:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY RESIN, VOLUME, KILOGRAMS, 2016 - 2028
- Figure 44:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, BY RESIN, VALUE, USD, 2016 - 2028
- Figure 45:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
- Figure 46:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2018 - 2021
- Figure 47:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET, MOST ADOPTED STRATEGIES, 2018 - 2021
- Figure 48:
- NORDIC COUNTRIES ARCHITECTURAL COATINGS MARKET SHARE(%), BY MAJOR PLAYERS, 2021
Nordic Countries Architectural Coatings Industry Segmentation
Commercial, Residential are covered as segments by Sub End User. Solventborne, Waterborne are covered as segments by Technology. Acrylic, Alkyd, Epoxy, Polyester, Polyurethane are covered as segments by Resin.Sub End User | Commercial |
Residential | |
Technology | Solventborne |
Waterborne | |
Resin | Acrylic |
Alkyd | |
Epoxy | |
Polyester | |
Polyurethane | |
Other Resin Types |
Market Definition
- COMMERCIAL - The Commercial Sector includes the paints and coatings used for hotels, hospitals, educational institutions, government institutions and malls among others. The scope does not include paints and coatings used for infrastructure applications.
- RESIDENTIAL - This section includes interior and exterior paints and coatings used on residential buildings.
- FLOOR AREA - The total floor area comprises of both existing and new floor area for the sub end users considered in the study.
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: The quantifiable key variables (industry and extraneous) pertaining to the specific end-user segment and country are selected from a group of relevant variables & factors based on the desk research & literature review; along with primary expert inputs.
- Step-2: Build a Market Model: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built based on these variables.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms