South America Paints & Coatings Market | Growth, Trends and Forecast (2018-2023)
South America Paints & Coatings Market - Segmented by End-user Industry, Technology, Resin Type, and Geography - Growth, Trends, and Forecast (2018 - 2023)


MAR 2018

South America Paints & Coatings Market - Segmented by End-user Industry, Technology, Resin Type, and Geography - Growth, Trends, and Forecast (2018 - 2023)

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The South America paints & coatings market is estimated to register a growth rate of 3.09% during the forecast period (2018-2023). Brazil is estimated to lead the market, due to the ongoing growth in the automotive and architectural sectors in the country. Water-based coatings are expected to be the fastest-growing type, by technology.

Emergence of Infrastructure Projects

Colombia, Brazil, and Peru have proposed national infrastructure plans to boost further investment. By 2021, Colombia plans to invest nearly USD 55 billion in infrastructural projects, while Brazil anticipates over USD 900 billion in total infrastructure investment by 2020. The increase in infrastructure and maintenance expenditure by the private and public sectors in Brazil, Peru, and Columbia are lending momentum to the growth of the paints & coatings market in these countries. Brazil has recently announced a USD 64 billion infrastructure-spending package that is intended to rejuvenate the slumping Brazilian economy. More than a third of the new spending is planned for 2018, and the remainder in 2019. Nearly USD 28 billion is expected to be invested in rail and road infrastructure, USD 21 billion in highways, USD 12 billion in ports, and nearly USD 3 billion in airports. The Peruvian government has taken steps to secure infrastructural investments for projects through PPPs. These factors are expected to increase the infrastructure output, which, in turn, is likely to increase the usage of paints & coatings.

Water-borne Technology - The Fastest Growing Type by Technology

The VOCs released from solvent-borne coatings is the core reason for the manufacturers switching to water-borne coatings. Also, other properties, like low odor, more durability, and more block resistance make water-borne coatings more preferable. There are many regulations from several governments, which support water-based coatings. These are usually used in several applications, which include transportation, building & construction, and industrial applications. In recent times, there has been a propensity to seek coatings with high usability, and water clean-up characteristics among the users. Water-borne coatings meet the requirements and facilitate low viscosity as well, without the addition of low-molecular weight monomers.

Brazil to Lead the Market in the South American Region

In the first three quarters of 2017, the Brazilian automotive industry had recorded a growth of 27% YoY, reaching a total of 1,564,485 vehicles. Brazil holds more than 3.75% market share in the global beverage can production, thus, boosting the demand for packaging coatings. Brazil’s energy production, as a share of consumption, is forecasted to rise from 94% in 2015 to 112% by 2035. This would, in turn, boost the demand for industrial coatings. With an increase in the number of government social housing programs, including, “Minha Casa, Minha Vada”, the demand for paints and coatings in Brazil has also increased. Construction of new hotels, coupled with the refurbishment of existing houses, is likely to boost the demand for architectural coatings during the forecast period. All these factors are expected to rapidly drive the market for paints & coatings in Brazil during the forecast period.

Notable Developments in the Market

  • June 2017: The Sherwin-Williams Company completed the acquisition of The Valspar Corporation and created a global leader in paints & coatings industry
  • February 2016: AkzoNobel acquired BASF’s Industrial Coatings business.

Major Players: AkzoNobel, Axalta, Hempel A/S, BASF SE, and The Sherwin Williams Company, among others.

Reasons to Purchase the Report

  • To understand the impact of end-user applications on the market
  • Analyzing various perspectives of the market with the help of Porter’s five forces analysis
  • To understand the dominating technology in the market
  • Countries expected to witness the fastest growth during the forecast period
  • Identify the latest developments, market shares, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet (in excel)

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1. Introduction

                1.1 Research Phases

                1.2 Study Deliverables

                1.3 Scope of the Report

2. Executive Summary

3. Market Insights

                3.1 Industry Value Chain Analysis

                3.2 Industry Attractiveness – Porter’s Five Forces Analysis

                                3.2.1 Bargaining Power of Suppliers

                                3.2.2 Bargaining Power of Consumers

                                3.2.3 Threat of New Entrants

                                3.2.4 Threat of Substitute Products and Services

                                3.2.5 Degree of Competition

                3.3 Raw Material Analysis

4. Market Dynamics

                4.1 Drivers

                                4.1.1 Emergence of Infrastructure Projects

                                4.1.2 Growing Applications and Usage in Aerospace Sector

                4.2 Restraints

                                4.2.1 Rise in Prices of Raw Materials

                                4.2.2 Other Restraints

                4.3 Opportunities

                                4.3.1 Increase in Demand for Bio-based & Eco-friendly Paints & Coatings

                                4.3.2 Other Opportunities

5. Market Segmentation and Analysis (Market Size, Share, and Forecast)

                5.1 By End-user Industry

                                5.1.1 Architectural

                                5.1.2 Automotive

                                5.1.3 Wood

                                5.1.4 Protective Coating

                                5.1.5 General Industrial

                                5.1.6 Transportation

                                5.1.7 Packaging

                5.2 By Technology

                                5.2.1 Water-Borne

                                5.2.2 Solvent-Borne

                                5.2.3 Powder

                                5.2.4 Radiation Cure

                5.3 By Resin Type

                                5.3.1 Acrylic

                                5.3.2 Alkyd

                                5.3.3 Polyurethane

                                5.3.4 Epoxy

                                5.3.5 Polyesters

                                5.3.6 Others

6. Regional Market Analysis (Market Size, Share, and Forecast)

                6.1 Brazil

                6.2 Argentina

                6.3 Colombia

                6.4 Chile

                6.5 Rest of South America

7. Competitive Landscape

                7.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements

                7.2 Market Share Analysis**

                7.3 Strategies Adopted by Leading Players

8. Company Profiles (Overview, Financials**, Products & Services, Recent Developments, and Analyst View)

                8.1 Akzo Nobel N.V

                8.2 Axalta Coating Systems

                8.3 BASF SE

                8.4 Jotun

                8.5 Lanco Paints

                8.6 Pintuco SA

                8.7 PPG Industries, Inc.

                8.8 Renner Herrmann S.A.

                8.9 The Sherwin William Company

                8.10 WEG Tintas

                *List Not Exhaustive

9. Disclaimer

**Subject to availability on public domain

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