Europe Architectural Coatings Market Analysis
The Europe Architectural Coatings Market size is estimated at USD 18.15 billion in 2024, and is expected to reach USD 20.76 billion by 2028, growing at a CAGR of 3.42% during the forecast period (2024-2028).
The European architectural coatings market industry is experiencing a significant transformation driven by stringent environmental regulations and sustainability initiatives. The implementation of EU REACH regulations has fundamentally reshaped product formulations and manufacturing processes across the region. Manufacturers are increasingly investing in research and development to create eco-friendly coating solutions that comply with these regulations while maintaining high performance standards. The industry has witnessed a notable shift towards sustainable raw materials, with many companies establishing dedicated sustainability departments to oversee environmental compliance and innovation.
The market is witnessing a revolutionary shift in coating technologies, particularly in the waterborne segment. Waterborne coatings have emerged as the dominant technology type, driven by increasing consumer awareness and stringent environmental regulations. The transition from traditional solvent-based formulations to waterborne alternatives has been accelerated by technological advancements in resin chemistry. Acrylic latex emulsions are increasingly replacing conventional solvent-borne coatings, offering improved performance characteristics while meeting environmental standards.
The construction sector's evolution has significantly influenced architectural coatings market demands across Europe. The commercial construction segment has shown stronger growth compared to residential construction, leading to shifting demand patterns in coating applications. Advanced coating solutions with enhanced durability, weather resistance, and aesthetic properties are becoming increasingly important in modern architectural projects. The industry has responded with innovative products featuring improved application properties and reduced environmental impact.
The market is characterized by an increasing focus on product innovation and performance enhancement. Manufacturers are developing specialized coatings with additional functionalities such as antimicrobial properties, enhanced UV resistance, and improved thermal insulation capabilities. The integration of smart coating technologies, including self-cleaning and temperature-responsive formulations, represents a growing trend in the industry. These innovations are supported by advances in resin technology, particularly in acrylic formulations, which continue to dominate the market due to their versatility and performance characteristics.
Europe Architectural Coatings Market Trends
Residential is the largest segment by Sub End User.
- Among the end-user segments, the residential segment dominated the construction sector in 2020, generating the highest demand for architectural coatings in the European market, with a share of 71.61%.
- The share of residential coatings has been declining over the past five years due to the relatively slow growth of residential construction compared to commercial. However, in 2020, the high growth of the residential DIY segment in many countries and the contraction of commercial paint consumption contributed to the sudden increase in the share of residential coatings in the European architectural coatings market.
- The growth of the commercial segment is expected to be slightly higher than its residential counterpart, which may result in a slight recovery of the commercial share during the forecast period.
Germany is the largest segment by Country.
- In Europe, Germany has the largest architectural coatings consumption, with more than 17% share, followed by Russia, France, Italy, and the United Kingdom. Spain, Poland, and Nordic regions were estimated to have had a share of around 5% each during 2020. The share of eastern block countries such as Poland and Russia is expected to increase due to the increasing median floor area and paint per capita.
- Poland is estimated to be the fastest-growing architectural market in Europe, with around 4% growth during the forecast period, followed by Russia, Spain, and France, with around 3% growth rates. Mature markets such as Germany and Italy are expected to have lower growth rates of less than and around 2% in volume.
- Many countries such as Poland, Italy, and Germany saw huge increases in residential consumption in 2020 due to huge growth in consumption in the residential DIY segment.
Segment Analysis: SUB END USER
Residential Segment in Europe Architectural Coatings Market
The residential segment dominates the European architectural coatings market, driven by the large existing housing stock requiring regular maintenance and renovation. The segment's strength is supported by increasing home improvement activities across major European countries, particularly in Germany, France, and the UK. The growing trend toward sustainable and eco-friendly home renovations has led to increased demand for low-VOC and environmentally friendly coating solutions in the residential sector. Additionally, the rise in remote working has prompted many homeowners to invest in home improvements, including fresh coatings and renovations, further strengthening this segment's position.
Commercial Segment in Europe Architectural Coatings Market
The commercial segment is experiencing robust growth in the European architectural coatings market, driven by increasing construction activities in office spaces, retail establishments, and institutional buildings. The segment's growth is fueled by strict building regulations regarding coating performance and sustainability, particularly in countries like Germany and France. The demand for specialized coatings with enhanced durability, weather resistance, and aesthetic properties is rising in the commercial sector. Furthermore, the growing emphasis on green building certifications and sustainable construction practices is pushing the adoption of advanced coating technologies in commercial applications.
Segment Analysis: TECHNOLOGY
Waterborne Segment in Europe Architectural Coatings Market
Waterborne coatings dominate the European architectural coatings market, holding approximately 65% market share in 2024. This segment's leadership position is primarily driven by stringent environmental regulations across European countries, particularly the EU's VOC (Volatile Organic Compounds) emission directives. The segment has seen substantial growth due to increasing consumer awareness about environmental sustainability and health concerns. Technological advancements in waterborne coating formulations have significantly improved their performance characteristics, making them comparable or superior to traditional solventborne alternatives in terms of durability and finish quality. The segment's growth is further supported by the expanding green building movement across Europe, with many construction projects specifically requiring eco-friendly coating solutions. Major manufacturers have expanded their waterborne product portfolios, introducing innovative solutions with enhanced application properties and reduced drying times.
Solventborne Segment in Europe Architectural Coatings Market
The solventborne segment continues to maintain its presence in specific applications where high performance and particular technical requirements are paramount. Despite facing regulatory pressures, these coatings remain essential in certain architectural applications, particularly in harsh environmental conditions or where specific performance characteristics are required. The segment has evolved through the development of high-solids formulations and compliant solutions that meet current VOC regulations while maintaining traditional performance benefits. Manufacturers have focused on improving the environmental profile of solventborne coatings through reformulation and the use of less harmful solvents, though this segment faces ongoing challenges from increasing environmental restrictions and shifting market preferences toward more sustainable alternatives.
Segment Analysis: RESIN
Acrylic Segment in Europe Architectural Coatings Market
Acrylic resins continue to dominate the European architectural coatings market, maintaining their position as the largest segment in 2024. This dominance is primarily attributed to their exceptional durability, weather resistance, and superior adhesion properties across various substrates. The segment's strong performance is further supported by the increasing demand for eco-friendly coating solutions, as acrylic-based coatings typically offer lower VOC emissions compared to alternative resin types. The widespread adoption of acrylic resins in both interior and exterior applications, particularly in residential construction and renovation projects, has solidified their market position. Additionally, manufacturers have been investing in research and development to enhance the performance characteristics of acrylic resins, including improved UV resistance and color retention properties, which has further strengthened their market presence.
Epoxy Segment in Europe Architectural Coatings Market
The epoxy resin segment is emerging as the fastest-growing category in the European architectural coatings market for the forecast period 2024-2029. This growth is primarily driven by the increasing demand for high-performance coatings in commercial and industrial applications, where durability and chemical resistance are paramount. The segment's expansion is further fueled by innovations in epoxy formulations that offer improved application properties and reduced curing times. The rising adoption of epoxy-based floor coatings in commercial spaces, healthcare facilities, and industrial buildings has contributed significantly to this growth trajectory. Additionally, the development of water-based epoxy systems, which align with stringent European environmental regulations, has opened new opportunities in the market. The segment is also benefiting from the growing trend of protective coatings in infrastructure projects and the renovation of existing commercial buildings.
Remaining Segments in Resin
The other resin segments, including alkyd, polyester, and polyurethane, continue to play vital roles in specific applications within the European architectural coatings market. Alkyd resins remain popular in traditional wood coatings and metal protection applications, particularly in regions with strong heritage restoration markets. Polyester resins have found their niche in specialty architectural applications where high gloss and excellent weather resistance are required. Polyurethane resins are increasingly being utilized in high-performance exterior coatings and floor applications, offering excellent abrasion resistance and flexibility. These segments collectively contribute to the market's diversity, providing solutions for specialized applications and specific performance requirements that cannot be met by acrylic or epoxy resins alone.
Europe Architectural Coatings Industry Overview
Top Companies in Europe Architectural Coatings Market
The European architectural coatings market is characterized by intense competition among major players who continuously focus on product innovation and sustainable solutions. Companies are increasingly investing in research and development to develop eco-friendly coating solutions that comply with stringent European environmental regulations. Market leaders have demonstrated strong operational agility by optimizing their supply chains and distribution networks across the region. Strategic partnerships with construction companies and architects have become a common trend to strengthen market presence. Companies are also expanding their product portfolios through both organic growth and acquisitions, particularly in emerging European markets. The focus on digital transformation and smart coating solutions has emerged as a key differentiator among top players.
Market Structure Shows Strong Regional Players
The European architectural coatings market exhibits a mix of global conglomerates and strong regional specialists, with both types of players maintaining significant market shares in their respective territories. Global players leverage their extensive research capabilities and broad product portfolios, while regional specialists capitalize on their deep understanding of local preferences and regulations. The market shows moderate consolidation, with several medium-sized players maintaining strong positions in specific geographic regions or product segments. The presence of numerous family-owned businesses, particularly in Central and Eastern Europe, adds to the market's competitive dynamics.
Merger and acquisition activities have been steadily increasing, with larger companies acquiring regional players to expand their geographic footprint and technical capabilities. Cross-border acquisitions have become more common as companies seek to strengthen their presence in high-growth markets. Strategic partnerships and joint ventures, particularly in the development of innovative coating technologies, have emerged as alternatives to outright acquisitions. The market has also witnessed vertical integration attempts, with some coating manufacturers acquiring raw material suppliers to secure their supply chains.
Innovation and Sustainability Drive Future Success
Success in the European architectural coatings market increasingly depends on companies' ability to develop sustainable products while maintaining performance standards. Market leaders are investing heavily in green technologies and bio-based raw materials to meet growing environmental concerns. Digital transformation initiatives, including the development of color-matching apps and online consultation tools, are becoming crucial for maintaining competitive advantage. Companies are also focusing on building strong relationships with architects and specifiers through technical support and training programs. The ability to provide comprehensive solutions rather than just products is becoming a key differentiator in the market.
For new entrants and smaller players, success lies in identifying and serving niche markets or specific geographic regions where larger players may have less presence. Regulatory compliance, particularly with EU environmental regulations, remains a critical factor for all market participants. Companies must also address the growing trend of end-user consolidation in the construction industry by developing strategic partnerships with key customers. The threat of substitution from alternative coating technologies necessitates continuous innovation in product development. Future success will depend on maintaining a balance between environmental sustainability, technical performance, and cost-effectiveness while adapting to evolving market demands and regulatory requirements.
Europe Architectural Coatings Market Leaders
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AkzoNobel N.V.
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DAW SE
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Flügger group A/S
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Nippon Paint Holdings Co., Ltd.
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PPG Industries, Inc.
- *Disclaimer: Major Players sorted in no particular order

Europe Architectural Coatings Market News
- May 2022: PPG opened an Architectural Paints and Coatings Color Automation Laboratory in Milan to increase the speed of developing paint color formulations.
- April 2022: Hammerite Ultima was introduced in several markets. It is a water-based exterior paint that can be applied directly to any metal surface without the need for a primer, which was designed to help the company expand its customer base.
- March 2022: Brillux launched a whole range of products for the maintenance, protection, and design of wooden surfaces under the Lignodur brand. The applications include solutions for wood stains, wood paints, oils, or impregnations.
List of Tables & Figures
- Figure 1:
- EUROPE MARKET, UNDEFINED YOY GROWTH RATE, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, VOLUME, KILOGRAMS, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY SUB END USER, VOLUME, KILOGRAMS, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY SUB END USER, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY SUB END USER, VOLUME, KILOGRAMS, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY SUB END USER, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY TECHNOLOGY, 2021 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY SUB END USER, VOLUME, KILOGRAMS, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY SUB END USER, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY TECHNOLOGY, 2021 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY TECHNOLOGY, VOLUME, KILOGRAMS, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY TECHNOLOGY, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY TECHNOLOGY, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY TECHNOLOGY, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY TECHNOLOGY, VOLUME, KILOGRAMS, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY TECHNOLOGY, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
- Figure 21:
- EUROPE ARCHITECTURAL COATINGS MARKET, BY TECHNOLOGY, VOLUME, KILOGRAMS, 2016 - 2026
- Figure 22:
- EUROPE ARCHITECTURAL COATINGS MARKET, BY TECHNOLOGY, VALUE, USD, 2016 - 2028
- Figure 23:
- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
- Figure 24:
- EUROPE ARCHITECTURAL COATINGS MARKET, BY RESIN, VOLUME, KILOGRAMS, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY RESIN, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY RESIN, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY RESIN, 2016 - 2028
- Figure 28:
- EUROPE ARCHITECTURAL COATINGS MARKET, BY RESIN, VOLUME, KILOGRAMS, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY RESIN, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
- Figure 31:
- EUROPE ARCHITECTURAL COATINGS MARKET, BY RESIN, VOLUME, KILOGRAMS, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY RESIN, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
- Figure 34:
- EUROPE ARCHITECTURAL COATINGS MARKET, BY RESIN, VOLUME, KILOGRAMS, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY RESIN, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY RESIN, VOLUME, KILOGRAMS, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY RESIN, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY RESIN, VOLUME, KILOGRAMS, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY RESIN, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY RESIN, VOLUME, KILOGRAMS, 2016 - 2026
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY RESIN, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VOLUME, KILOGRAMS, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY COUNTRY, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY COUNTRY, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VOLUME, KILOGRAMS, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VOLUME, KILOGRAMS, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VOLUME, KILOGRAMS, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VOLUME, KILOGRAMS, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VOLUME, KILOGRAMS, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VOLUME, KILOGRAMS, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VOLUME, KILOGRAMS, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VOLUME, KILOGRAMS, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VOLUME, KILOGRAMS, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET, BY COUNTRY, VALUE, USD, 2016 - 2028
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- EUROPE ARCHITECTURAL COATINGS MARKET MARKET, SHARE(%), BY SUB END USER, 2021 - 2028
- Figure 77:
- EUROPE ARCHITECTURAL COATINGS MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2018 - 2021
- Figure 78:
- EUROPE ARCHITECTURAL COATINGS MARKET, MOST ADOPTED STRATEGIES, 2018 - 2021
- Figure 79:
- EUROPE ARCHITECTURAL COATINGS MARKET SHARE(%), BY MAJOR PLAYERS, 2021
Europe Architectural Coatings Industry Segmentation
Commercial, Residential are covered as segments by Sub End User. Solventborne, Waterborne are covered as segments by Technology. Acrylic, Alkyd, Epoxy, Polyester, Polyurethane are covered as segments by Resin. France, Germany, Italy, Nordic Countries, Poland, Russia, Spain, United Kingdom are covered as segments by Country.Sub End User | Commercial |
Residential | |
Technology | Solventborne |
Waterborne | |
Resin | Acrylic |
Alkyd | |
Epoxy | |
Polyester | |
Polyurethane | |
Other Resin Types | |
Country | France |
Germany | |
Italy | |
Nordic Countries | |
Poland | |
Russia | |
Spain | |
United Kingdom | |
Rest Of Europe |
Commercial |
Residential |
Solventborne |
Waterborne |
Acrylic |
Alkyd |
Epoxy |
Polyester |
Polyurethane |
Other Resin Types |
France |
Germany |
Italy |
Nordic Countries |
Poland |
Russia |
Spain |
United Kingdom |
Rest Of Europe |
Market Definition
- COMMERCIAL - The Commercial Sector includes the paints and coatings used for hotels, hospitals, educational institutions, government institutions and malls among others. The scope does not include paints and coatings used for infrastructure applications.
- RESIDENTIAL - This section includes interior and exterior paints and coatings used on residential buildings.
- FLOOR AREA - The total floor area comprises of both existing and new floor area for the sub end users considered in the study.
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: The quantifiable key variables (industry and extraneous) pertaining to the specific end-user segment and country are selected from a group of relevant variables & factors based on the desk research & literature review; along with primary expert inputs.
- Step-2: Build a Market Model: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built based on these variables.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms