Architectural Coatings Market Analysis by Mordor Intelligence
The Architectural Coatings Market size is estimated at USD 91.62 billion in 2025, and is expected to reach USD 114.28 billion by 2030, at a CAGR of 4.52% during the forecast period (2025-2030). Regulatory mandates for low-VOC formulations, rapid water-borne technology adoption, and renovation-led demand in mature housing stocks underpin this steady trajectory. Mandatory cool-roof codes in U.S. hot-climate states are accelerating reflective‐coating uptake, while China’s Tier-2 and Tier-3 cities are fast-tracking water-borne conversions that shift global product mix toward sustainable chemistries. At the same time, labor shortages and epoxy-raw-material volatility are tightening margins, fostering investment in labor-saving application tools and smart-coating technologies.
Key Report Takeaways
- By technology, water-borne systems captured 52.58% of the architectural coatings market share in 2024, and are forecast to trail a 4.92% CAGR through 2030.
- By resin type, acrylics accounted for 54.51% of the architectural coatings market size in 2024 and are advancing at a 4.83% CAGR to 2030.
- By end-use, residential applications held 68.97% revenue share in 2024 and are projected to rise at a 4.70% CAGR through 2030.
- By geography, Asia-Pacific commanded 46.55% of global demand in 2024, and is projected to grow at a CAGR of 5.71%.
Global Architectural Coatings Market Trends and Insights
Driver Impact Analysis
| Drivers | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Surging renovation demand in aging U.S. housing stock | +1.2% | North America, with spillover to Canada | Medium term (2-4 years) |
| Mandatory "cool-roof" codes in hot-climate U.S. states | +0.8% | U.S. climate zones 4 and 8-15, early adoption in California and Texas | Short term (≤ 2 years) |
| Rapid shift to water-borne technologies in China's Tier-2 and Tier-3 cities | +1.5% | China core, with regulatory influence spreading to ASEAN | Medium term (2-4 years) |
| Booming Do-It-For-Me (DIFM) trade painter networks in ASEAN | +0.7% | Southeast Asia, particularly Vietnam, Malaysia, and Thailand | Long term (≥ 4 years) |
| Smart-pigmented self-cleaning façade coatings | +0.4% | Global, with early adoption in Europe and premium segments | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Surging Renovation Demand in Aging U.S. Housing Stock
Homeowners are choosing upgrades over relocation as high mortgage rates persist, lifting volumes of premium exterior paints with cool-roof properties mandated by California Title 24[1]Cool Roof Rating Council, “California Energy Code Title 24,” coolroofs.org. Compliance drives predictable demand because coatings are embedded in building-permit workflows rather than discretionary cycles. Los Angeles’ Green Building Code stipulates Solar Reflectance Index thresholds, while local utilities pay USD 0.20 per ft² rebates that widen project budgets for higher-value formulations. Aging-in-place preferences extend repaint cycles, increasing willingness to invest in long-life systems that curb long-term maintenance. Manufacturers benefit as renovation spending is less volatile than new-build activity, allowing steadier production planning. Specialty suppliers leverage the shift by bundling color-visualization apps and contractor-matching services that streamline consumer decisions.
Mandatory Cool-Roof Codes in Hot-Climate U.S. States
California and the International Energy Conservation Code now require aged solar-reflectance levels more than or equal to 0.55 and thermal-emittance more than or equal to 0.75 for low-slope roofs in zones 1-3, compelling builders to select CRRC-listed products. Certification narrows the competitive field and pushes formulation research and development toward high-reflectance pigments and durable elastomeric binders. Compliance linkage to permitting enables suppliers to forecast volume more accurately and negotiate longer-term raw-material contracts. Exception pathways for air-gap roof assemblies influence architectural design and may spur hybrid systems combining coatings with vented substrates. States such as Texas and Arizona are amending codes, escalating nationwide adoption momentum.
Rapid Shift to Water-Borne Technologies in China’s Tier-2 and Tier-3 Cities
Multiple Chinese municipalities banned solvent-based exterior paints after Shanghai’s 2018 decree, and cities like Shenzhen and Tianjin enforced similar mandates by 2019. Jiangsu Province data shows water-borne formulas emit only 0.14-0.24 kg VOC/kg coating versus 0.40-0.51 kg/kg for solvent systems. The policy cascade converts millions of square meters of façade area, bolstering global demand for water-soluble acrylic emulsions and coalescing agents. ASEAN neighbors are drafting corresponding VOC limits, amplifying regional spillovers. Manufacturers with local water-borne capacity gain a first-mover edge and can command price premiums linked to compliance guarantees.
Smart-Pigmented Self-Cleaning Façade Coatings
Biomimetic and photocatalytic technologies deliver value by reducing wash-down cycles, a critical cost driver for high-rise maintenance. Sto’s Lotusan replicates lotus-leaf microtextures to shed dirt naturally, supported by a 160-person research and development team and 3% of turnover allocated to innovation. PHOTOKAT reports pollutant-removal rates above 85%, positioning façades as active air-purification surfaces. ARC CBBC coordinates multilateral programs to scale laboratory breakthroughs into factory-ready water-borne lines. Early adopters in Europe justify premium prices through lifetime cost savings and sustainability certifications, prompting global architects to specify self-cleaning coats in ESG-driven project briefs.
Restraint Impact Analysis
| Restraints | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Epoxy raw-material price spikes post-2024 supply disruptions | -1.1% | Global, with acute impact in North America and Europe | Short term (≤ 2 years) |
| Stricter EU biocide rules limiting in-can preservatives | -0.6% | Europe core, with regulatory influence spreading globally | Medium term (2-4 years) |
| Skilled-painter shortages in North America | -0.8% | North America, with spillover effects in developed markets | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Stricter EU Biocide Rules Limiting In-Can Preservatives
Regulations enacted in 2023 cap diisocyanate content and restrict PFAS, forcing European producers to redesign hardeners and stain-repellent chemistries. Reformulation costs rise as suppliers search for drop-in alternatives with equivalent shelf stability. Creosote bans in agriculture further squeeze wood-preservative ranges, raising technical hurdles for pan-European lines[2]Farmers Journal, “Creosote Ban in EU Agriculture,” farmersjournal.ie. The ripple extends globally as multinationals harmonize specifications, increasing compliance investments and elongating product-development cycles.
Skilled-Painter Shortages in North America
ABC estimates the U.S. needs 501,000 additional construction workers in 2024 amid record-low unemployment, with one-fifth of the workforce nearing retirement age. Labor scarcity lengthens project timelines and inflates wage bills, curbing discretionary repaint jobs. Contractors adopt laser-scanning and AI-based estimating tools to raise productivity, and coating suppliers market quick-dry, single-coat solutions that cut labor hours. Nevertheless, persistent shortages temper growth potential until vocational training and immigration pipelines expand.
Segment Analysis
By Technology: Water-Borne Dominance Accelerates
Water-borne systems generated 52.58% of the architectural coatings market share in 2024 and are growing at a 4.92% CAGR as regulators curb VOC emissions and municipalities from Shanghai to Shenzhen outlaw solvent-rich products. These advances, combined with demonstrated VOC reductions of more than 50% versus solvent lines, cement water-borne leadership. Solvent-borne coatings persist in niche uses requiring penetration or extreme moisture tolerance, whereas powder and radiation-curable technologies make incremental gains in factory-applied finishes. Adoption momentum positions water-borne as the technology backbone of the architectural coatings market, with suppliers scaling capacity and localized tinting infrastructure to meet code-driven demand surges.
Continued legislative tightening in the EU and North America will accelerate the technology’s penetration into mid-tier and entry-level price points, narrowing historical cost gaps with solvent alternatives. OEM and contract applicators increasingly specify water-borne lines to align with ESG reporting and to mitigate future compliance liabilities. Consequently, tier-one producers channel capital toward water-borne resin reactors, while second-tier firms explore licensing or joint ventures to access proprietary polymer platforms. As economies of scale lower per-liter costs, water-borne adoption becomes self-reinforcing, underpinning its central role in overall architectural coatings market growth.
Note: Segment shares of all individual segments available upon report purchase
By Resin Type: Acrylic Leadership Reinforced
Acrylic chemistries supplied 54.51% of 2024 demand and are forecast to grow at 4.83% annually, reflecting their synergy with water-borne platforms and broad climatic resilience. Formulators value acrylics for color retention, UV stability, and compatibility with functional additives such as antimicrobial agents cited in Microban projections. VOC caps and drying-oil cost volatility pressure their share. Epoxies confront raw-material tariffs and are pivoting toward hybridized systems for specific primer or floor-coating roles. Polyester and polyurethane resins expand modestly in high-traffic or chemically aggressive environments where lifecycle costs justify price premiums.
Growth in acrylic demand sparks backward-integration moves as paint firms secure emulsion supply to buffer styrene-acrylate cost swings. Emerging hybrid architectures blend acrylics with polysiloxanes or fluoropolymers, delivering extended weatherability in coastal and industrial atmospheres. As research and development hones crosslinking density and dirt-pickup resistance, acrylics solidify their position as the default binder in the architectural coatings market, anchoring future innovation roadmaps.
By End-Use: Residential Segment Sustains Momentum
The residential segment captured 68.97% of 2024 global value and is set to advance 4.70% through 2030, buoyed by renovation cycles in North America and urban housing expansion across Asia-Pacific. Aging properties in the U.S. require retrofit coatings that integrate energy-saving and weather-proofing properties, driving premiumization. Meanwhile, rising middle-class incomes in India, Vietnam, and Indonesia underpin first-time home ownership, expanding baseline paint demand. Commercial buildings remain sensitive to office-vacancy rates and retail foot traffic, yet ESG reporting and occupant-health certifications spur specification of low-odor, antimicrobial solutions, sustaining value despite lower volume.
Residential demand increasingly favors bundled services, illustrated by Neo by Nippon Paint’s 12-year warranty packages in Chennai that incorporate anti-bacterial interior products and weather-shield exteriors. Digital color-preview and e-commerce ordering offer convenience, particularly in densely populated megacities where DIY expertise is limited. Consequently, residential coatings anchor long-term architectural coatings market growth and provide scale for capacity utilization across global manufacturing networks.
Geography Analysis
Asia-Pacific generated 46.55% of worldwide architectural coatings revenue in 2024 and is climbing at a 5.71% CAGR, powered by urbanization, smart-city investments, and rapid residential construction. China’s enforcement of water-borne mandates is propelling large-scale technology switching, while ASEAN nations leverage DIFM service models and rising disposable incomes to adopt higher-quality finishes.
North America delivers steady growth through renovation cycles and regulatory-driven cool-roof demand. California Title 24 and IECC provisions convert code compliance into steady volumes of high-reflectance coatings, even as overall housing starts moderate. However, skilled-painter shortages and escalating labor rates temper near-term expansion, prompting uptake of labor-saving spray rigs and quick-set formulations to sustain application capacity
Europe’s mature market navigates a complex regulatory environment that tightens VOC, biocide, and PFAS thresholds. Reformulation costs challenge profitability, yet the region’s commitment to sustainability and circular-economy principles favors premium, low-VOC water-borne solutions. Eastern European infrastructure projects and renovation subsidies offer pockets of above-average growth, while Western Europe focuses on high-performance envelope upgrades to meet carbon-reduction targets. Latin America, the Middle East, and Africa remain smaller segments but present upside tied to economic diversification and large-scale housing initiatives, attracting strategic acquisitions such as Saint-Gobain’s purchase of Mexico’s Ovniver Group .
Competitive Landscape
Global competition is moderately fragmented. Major players deploy e-commerce color studios and on-demand tinting to capture omnichannel shoppers, while enterprise resource-planning upgrades streamline raw-material procurement amid volatile epoxy and solvent pricing. Regional concentration varies. North American distribution remains fragmented among independent retailers and big-box chains, offering niche entry points for challenger brands emphasizing clean-label or tech-enabled products. Overall, brand equity, distribution depth, and regulatory-compliant research and development pipelines remain critical entry barriers, anchoring incumbents’ positions while still allowing innovation-led disruptors to carve specialist niches.
Architectural Coatings Industry Leaders
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The Sherwin-Williams Company
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AkzoNobel N.V.
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Asian Paints
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Nippon Paint Holdings Co., Ltd
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PPG Industries Inc.
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- May 2025: Akzo Nobel India confirmed its acquisition by JSW Paints. JSW Paints will merge into the publicly listed Akzo Nobel India entity.
- February 2025: BASF agreed to sell its Brazilian architectural coatings business to The Sherwin-Williams Company for USD 1.15 billion, transferring two production sites, Suvinil and Glasu brands, and about 1,000 employees.
Global Architectural Coatings Market Report Scope
The scope of the study includes coatings used for commercial purposes, such as office buildings, warehouses, retail convenience stores, and shopping malls and residential buildings. However, it does not include the infrastructure segment, which comprises roads, bridges, and rails. Moreover, it also includes the coatings used in the new construction and remodeling of old houses.
The architectural coatings market is segmented by technology, resin type, application, construction sector, and Geography. By technology, the market segmented into Water-borne and Solvent-borne. By resin type, the market is segmented into Acrylic, Alkyd, Polyurethane, Epoxy, Polyester, and Other Resin Types. B By construction sector, the market is segmented into commercial and residential. The report also covers the market size and forecasts for the architectural coatings market in 25 countries across major regions. For each segment, the market sizing and forecasts have been done based on revenue (USD million) and volume (kilotons).
| Water-borne |
| Solvent-borne |
| Others |
| Acrylic |
| Alkyd |
| Epoxy |
| Polyester |
| Polyurethane |
| Other Resin Types |
| Residential |
| Commercial |
| Asia-Pacific | China |
| India | |
| Japan | |
| South Korea | |
| Indonesia | |
| Vietnam | |
| Thailand | |
| Philippines | |
| Singapore | |
| Vietnam | |
| Australia and Newzealand | |
| Rest of Asia-Pacific | |
| North America | United States |
| Canada | |
| Mexico | |
| Europe | Germany |
| United Kingdom | |
| France | |
| Italy | |
| Spain | |
| Poland | |
| Nordic Countries | |
| Russia | |
| Rest of Europe | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Middle-East and Africa | Saudi Arabia |
| South Africa | |
| Rest of Middle-East and Africa |
| By Technology | Water-borne | |
| Solvent-borne | ||
| Others | ||
| By Resin Type | Acrylic | |
| Alkyd | ||
| Epoxy | ||
| Polyester | ||
| Polyurethane | ||
| Other Resin Types | ||
| By End-Use | Residential | |
| Commercial | ||
| By Geography | Asia-Pacific | China |
| India | ||
| Japan | ||
| South Korea | ||
| Indonesia | ||
| Vietnam | ||
| Thailand | ||
| Philippines | ||
| Singapore | ||
| Vietnam | ||
| Australia and Newzealand | ||
| Rest of Asia-Pacific | ||
| North America | United States | |
| Canada | ||
| Mexico | ||
| Europe | Germany | |
| United Kingdom | ||
| France | ||
| Italy | ||
| Spain | ||
| Poland | ||
| Nordic Countries | ||
| Russia | ||
| Rest of Europe | ||
| South America | Brazil | |
| Argentina | ||
| Rest of South America | ||
| Middle-East and Africa | Saudi Arabia | |
| South Africa | ||
| Rest of Middle-East and Africa | ||
Key Questions Answered in the Report
How large is the architectural coatings market in 2025?
The architectural coatings market size reached USD 91.62 billion in 2025 and is projected to grow to USD 114.28 billion by 2030 at a 4.52% CAGR.
Which technology segment leads global demand?
Water-borne systems dominate with 52.58% 2024 share and the fastest 4.92% CAGR, propelled by global VOC regulations and Chinese municipal bans on solvent-based paints.
What drives Asia-Pacific's out-performance?
Rapid urbanization, infrastructure spending, and regulatory pushes for low-VOC coatings give Asia-Pacific 46.55% share and a 5.71% CAGR, with India leading at 9.38%.
How are labor shortages affecting suppliers?
North American skilled-painter gaps elevate labor costs and delay projects, encouraging uptake of quick-dry formulations and automated application tools.
Which companies expanded through M&A in 2025?
Nippon Paint bought AOC for EUR 2.1 billion and BASF divested its Brazilian unit to Sherwin-Williams for USD 1.15 billion, reshaping regional competitive positions.
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