Thailand Luxury Goods Industry Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Thailand Luxury Goods Market Trends & Key Players and it is Segmented by Type (Clothing and Apparel, Footwear, Bags, Jewelry, Watches, and Other Accessories); and by Distribution Channel (Single-branded Stores, Multi-brand Stores, Online Retail Stores, and Other Distribution Channels). The market size and forecasts are provided in terms of value (USD million) for the above segments.

Thailand Luxury Goods Industry Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Thailand Luxury Goods Market Size

Thailand Luxury Goods Market Size
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 6.15 %
Market Concentration Low

Major Players

Thailand Luxury Goods Market Key players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Thailand Luxury Goods Market with other markets in Consumer Goods and Services Industry

Apparel, Footwear & Accessories

Luxury Goods & Services

Recreational Goods

Baby Care

Beauty and Personal Care

Consumer Services

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Thailand Luxury Goods Market Analysis

The Thailand Luxury Goods Market is expected to register a CAGR of 6.15% during the forecast period.

Over the medium term, the Thailand luxury market is in flux, with consumers demanding luxury goods from different backgrounds and starting points. A steady economy, rapidly changing consumer trends, the growth of boutique luxury brands, and the massive shift from physical to digital channels are creating a new competitive landscape for the luxury goods market. Younger consumers are helping to drive changes in luxury consumption and attitudes. They are heavily fixated on sustainability, and most luxury consumers say they prefer brands that are socially responsible.

This is in accordance with the trend of digitalization in the new era, whose vendors are not only competing with the prices of their offerings but with customer services in terms of quality and how fast they can take their clients through customer journey from the pre-purchase to purchase and post-purchase periods.This has further contributed toward the overall growth of the luxury goods market.

Since the COVID-19 pandemic has forced a major part of the global population to sit at home, owing to travel restrictions and lockdown, the luxury goods industry has been hit hard by the pandemic, especially in this region. To reach out to the customers and provide awareness about their products, most luxury companies were focusing on e-commerce. The emergence of chat-commerce has provided consumers easy access to product-related information and prices through online sources. It became the main approach to conducting a business that entrepreneurs should seriously consider. More and more consumers regardless of their age and gender embrace e-commerce and online shopping, contributing to the growth of Chat Commerce, an already lively trading channel that still has more room to grow. According to the LINE Company Thailand, since the COVID-19 pandemic began sweeping across the country, about 83% of Thais have a history of engaging in online shopping and 71% of them made transactions from smartphones.

Thailand Luxury Goods Industry Overview

The Thailand luxury goods market is highly competitive with the presence of various companies. Some of the major players in the market are LVMH Moët Hennessy, Chanel SA, Hermès International SA, and Kering SA. Emphasis is given to the merger, expansion, acquisition, and partnerships of the companies along with the new product development as a strategy adopted by the leading companies to boost their brand presence among consumers. In October 2019, Louis Vuitton Thailand, the renowned fashion house, launched its maiden store in Phuket. The new store is located in the Central Phuket mall which is characterized by its distinctive interiors - a perfect mix of local elements and international spirit. Players in the market are diversifying their products and expanding their distribution circles, and they are experimenting and advertising through online channels to acquire a competitive edge in the market.

Thailand Luxury Goods Market Leaders

  1. Moet Hennessy Louis Vuitton (LVMH)

  2. Hermes International SA

  3. Chanel SA

  4. The Swatch Group Ltd

  5. Kering SA

  6. *Disclaimer: Major Players sorted in no particular order
Moet Hennessy Louis Vuitton (LVMH), Hermes International SA, Chanel SA, The Swatch Group Ltd, Kering SA
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Thailand Luxury Goods Market News

  • In July 2022, Cortina Watch Thailand launched the new luxury watch boutique at The Mandarin Oriental Hotel. Providing customers the unique shopping experience. The new boutique combined 3 watches brand within area of 156 sqm., including Patek Philippe, Franck Muller, and Breguet.
  • In July 2022, Ulysse Nardin unveils a new model launch of its new Diver Chrono Great White it is a limited edition watch with satin finish titanium case and displays a white, unidirectional, rotating, rubberized bezel.
  • In June 2022, Estée Lauder Travel Retail launched its luxury fragrance collection in Thailand in partnership with King Power Duty-Free. The Luxury fragrance collection, featuring eight scents, will be available via the retailer's downtown and online stores, and Suvarnabhumi airport.

Thailand Luxury Goods Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

  • 2.1 Market Overview

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Clothing and Apparel
    • 5.1.2 Footwear
    • 5.1.3 Bags
    • 5.1.4 Jewellery
    • 5.1.5 Watches
    • 5.1.6 Other Types
  • 5.2 Distibution Channel
    • 5.2.1 Single-branded Stores
    • 5.2.2 Multi-brand Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Moet Hennessy Louis Vuitton
    • 6.3.2 Kering SA
    • 6.3.3 Chanel SA
    • 6.3.4 Hermes International SA
    • 6.3.5 The Swatch Group Ltd
    • 6.3.6 PVH Corp
    • 6.3.7 Rolex SA
    • 6.3.8 Prada SpA
    • 6.3.9 Ralph Lauren Corporation
    • 6.3.10 The Estee Lauder Company
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. IMPACT OF COVID-19 ON THE MARKET

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Thailand Luxury Goods Industry Segmentation

Luxury goods are products that are deemed highly desirable within society due to their premium quality. Thailand's luxury goods market is segmented by type and distribution channel. By type, the market is segmented into clothing and apparel, footwear, bags, jewelry, watches, and other accessories. By distribution channel, the market is segmented into single-branded stores, multi-brand stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Type Clothing and Apparel
Footwear
Bags
Jewellery
Watches
Other Types
Distibution Channel Single-branded Stores
Multi-brand Stores
Online Retail Stores
Other Distribution Channels
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Thailand Luxury Goods Market Research FAQs

What is the current Thailand Luxury Goods Market size?

The Thailand Luxury Goods Market is projected to register a CAGR of 6.15% during the forecast period (2025-2030)

Who are the key players in Thailand Luxury Goods Market?

Moet Hennessy Louis Vuitton (LVMH), Hermes International SA, Chanel SA, The Swatch Group Ltd and Kering SA are the major companies operating in the Thailand Luxury Goods Market.

What years does this Thailand Luxury Goods Market cover?

The report covers the Thailand Luxury Goods Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Thailand Luxury Goods Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Thailand Luxury Goods Industry Report

Statistics for the 2025 Thailand Luxury Goods market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Thailand Luxury Goods analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.