Luxury Watch Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The report covers Global Premium Watch Brands & Industry Statistics and is Segmented by Type (Analog Watch and Digital Watch), End User (Women, Men, and Unisex), Distribution Channel (Offline Retail Stores and Online Retail Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Luxury Watch Market Size

Luxury Watch Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
CAGR 3.25 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration High

Major Players

Luxury Watch Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Luxury Watch Market Analysis

The global luxury watch market is projected to register at a CAGR of 3.25% over the forecast period.

  • A luxury watch is designed of high-quality premium materials powered by advanced and complex movements and is often hand-made. Using high-quality, premium materials in watches can attract more consumers. 
  • Premium materials such as steel, bi-metallics, and precious metals are often associated with luxury and high-end products and can add perceived value to a watch. Moreover, these materials also often offer practical benefits such as durability, scratch resistance, and corrosion resistance, which can further enhance the attractiveness of the watch to consumers. Additionally, offering watches across various price ranges can make high-quality watches accessible to a wider range of consumers.
  • Globally, consumers are interested in using quality products made with extremely advanced production technologies, materials, and methods. Thus, the growing consumer preference for high-quality, premium watches, perceived as status symbols, is the major driving factor for the luxury watches market.
  • In addition, the innovation of luxury smartwatches with advanced features to monitor health conditions such as heart rate, blood, and oxygen levels, sleep, and physical activity tracking is one of the major factors strengthening the market growth. As a result, manufacturers are introducing new luxury smartwatches in the global market. 
  • For instance, in October 2022, luxury smartwatch maker Garmin released its latest collection of luxury smartwatches, the MARQ series. The new Garmin MARQ collection of luxury smartwatches comes with pricing on the high end of the spectrum and a titanium exterior. As per the company’s statement, the model is developed with health and wellness features, including heart rate monitoring, sleep monitoring, respiration, stress tracking, and body battery energy monitoring.
  • Over the medium term, the increase in brand awareness, the influence of the western world, and the inherent need for exclusivity are some of the factors that contribute to the increased demand for luxury watches. The use of various advertising and marketing strategies by market players has also augmented consumers' expectations of watches, resulting in market growth. Switzerland, Hong Kong, China, France, and Germany are some of the major countries producing and exporting luxury watches to the global market.
  • However, the extensive distribution of counterfeited luxury goods in the marketplace has become a significant threat to luxury watch manufacturers. The growth of the luxury watch market has been affected by the presence of various counterfeit products, which customers may not be able to identify as fake.

Luxury Watch Market Trends

Rising Demand for Luxury Goods

  • The perception of luxury goods, including luxury watches, as a symbol of high status and wealth, has played a significant role in the growth of the luxury watch market. Many consumers view luxury watches as a way to display their financial success and social status, making them increasingly popular in recent years. This demand has fueled the growth of the luxury watch market, with many brands offering high-end, exclusive designs to appeal to this market. 
  • Additionally, the increasing number of the high-income earning population associated with changing standard of living is also driving the sales of luxury goods in the market. According to the survey conducted by pre-owned watch specialist Watchfinder in 2021, luxury watch owners in the United States own 2.6 luxury watches on average.
  • Manufacturers in the luxury watch industry are constantly innovating and introducing new products to cater to consumer demands. This includes incorporating new technologies and materials to improve the quality and functionality of watches while maintaining the durability and comfort consumers expect. Quality is paramount to luxury watch consumers, who expect watches to be crafted precisely and made with the finest materials. Branding also significantly drives sales, as consumers often associate luxury watch brands with prestige and status. As a result, manufacturers are focusing on launching new products to cater to consumer demands. For instance, in January 2022, Louis Vuitton expanded its smartwatch portfolio with the launch of the Tambour Horizon Light Up series. The product is developed with a custom-designed operating system, LED light for notification, and a dedicated heart-rate monitor.
Luxury Watch Market: Value of Leading Luxury Watch Brands (in USD Million), Global, 2021

Asia-Pacific Emerging as the Largest Consumer of Luxury Watches

  • Globally, China has become one of the most important markets for luxury watches in recent years due to its growing population of high-net-worth individuals. The country's economic growth has led to a significant increase in disposable income among its citizens, which has led to an increase in demand for luxury goods, including high-end watches. Rolex, Omega, Patek Philippe, Cartier, Channel, Longines, Tissot, Rado, Blancpain, and Piaget are some of the prominent luxury watch manufacturers presently competing in the country. 
  • According to the Federation of the Swiss Watch Industry, the most recent figures show exports of Swiss watches to Mainland markets, such as China, totaled CHF 212 million (USD 2.39 billion) in 2022, holding 8.8% of the market share, followed by the United States.
  • Moreover, with the rising fashion trend coupled with the need for a unique timepiece, the country's demand for customized and limited-edition luxury watches has been increasing. Sensing the demand and the growing market, the manufacturers are launching limited edition luxury watches to gain consumer attention. 
  • For instance, in October 2022, the Swiss luxury watch brand Franck Muller launched limited-edition watches targeting the Indian market. Available in two variants – steel and gold and rose gold – each uniquely numbered watch has a map of India etched on the watch case. The watches have a green leather strap and are part of its hallmark Vanguard collection. In a first-of-its-kind initiative for a Swiss watch brand, these timepieces would be assembled in a high-tech facility in India in line with the government’s Make in India program. 
  • The availability of premium watches through online channels has made the market more competitive. As the region is more open to tourism, tourists are more likely to purchase these high-value products over the forecast period. Owing to this factor, companies are increasing their online retail to support further the increasing sales of luxury watches in the region.
Luxury Watch Market: Market Size (%), by Region, Global, 2021

Luxury Watch Industry Overview

The luxury watch market is highly competitive, with the presence of both global and domestic players. The major players in the market include Rolex SA, The Swatch Group Ltd, Compagnie Financiere Richemont SA, Patek Philippe SA, Audemars Piguet, and Richard Mille. Key players are now focusing on social media platforms to engage prospective customers. Social media platforms have become an increasingly important tool for businesses to engage with their prospective customers. With the rise of social media, many companies have shifted their marketing and advertising strategies to focus more on social media platforms to reach their target audience.

For instance, in November 2020, Alibaba, Richemont, and Farfetch announced a strategic partnership to accelerate the digitization of the global luxury industry and give luxury brands better access to the Chinese market. As per the deal, Alibaba and Richemont are expected to invest USD 300 million each in the luxury e-commerce platform Farfetch.

Luxury Watch Market Leaders

  1. Rolex SA

  2. The Swatch Group Ltd

  3. Compagnie Financiere Richemont SA

  4. Patek Philippe A

  5. Audemars Piguet

*Disclaimer: Major Players sorted in no particular order

Luxury Watch Market Concentration

Luxury Watch Market News

  • December 2022: Bucherer, one of the leading luxury goods companies, acquired Klarlund, a leading Danish watch and jewelry retailer. As per the company statement, this acquisition will aid Klarlund in establishing itself as a leading company for watch enthusiasts in Denmark.
  • October 2022: Luxury watch retailer Ethos Limited announced its plans to open 30-35 new stores in India over the next three years. The company aims to expand its retail network owing to the increasing demand for the luxury watch segment in the country.
  • June 2021: Tudor introduced the “mid-sized” Black Bay 58 collection, including the Black Bay Fifty-Eight Bronze. The 200-meter water-resistant watch is secured to the wrist by a matching bronze bracelet fitted with the Tudor “T-fit” rapid adjustment system, which allows the wearer to adjust the clasp in five positions, across 8 mm, with no additional tools necessary. The Tudor Black Bay Fifty-Eight Bronze is available now via Tudor and its authorized boutiques on a non-limited basis.
  • April 2021: Hermes launched a new men's watch collection called Hermes H08. The collection has five distinct 39 mm references, with four in titanium and one piece with a graphene-filled composite case. The cushion-shaped collection has a sporting-inspired design that mingles taut and flowing lines, while the circular dials are framed by a case with softened edges.

Luxury Watch Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Analog Watch

      2. 5.1.2 Digital Watch

    2. 5.2 By End User

      1. 5.2.1 Women

      2. 5.2.2 Men

      3. 5.2.3 Unisex

    3. 5.3 By Distribution Channel

      1. 5.3.1 Offline Retail Stores

      2. 5.3.2 Online Retail Stores

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. Russia

        5. France

        6. Italy

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 LVMH

      2. 6.3.2 Chanel

      3. 6.3.3 Hermes International SA

      4. 6.3.4 Kering Group

      5. 6.3.5 Rolex SA

      6. 6.3.6 Compagnie Financiere Richemont SA

      7. 6.3.7 Patek Philippe SA

      8. 6.3.8 The Swatch Group Ltd

      9. 6.3.9 Breitling SA

      10. 6.3.10 Audemars Piguet

    4. *List Not Exhaustive

**Subject to Availability

Luxury Watch Industry Segmentation

Luxury watches are manually manufactured watches of high quality and available at premium prices. 

The luxury watch market is segmented by type into analog watches and digital watches. By end user, the market is segmented into women, men, and unisex segments. The market also includes retail sales of the product through both online and offline channels. Additionally, the study covers market revenue in major countries across the regions of North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. 

For each segment, the market sizing and forecasts have been done on the basis of value (USD million).

By Type
Analog Watch
Digital Watch
By End User
By Distribution Channel
Offline Retail Stores
Online Retail Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Luxury Watch Market Research FAQs

The Luxury Watch Market is projected to register a CAGR of 3.25% during the forecast period (2023-2028).

Rolex SA, The Swatch Group Ltd, Compagnie Financiere Richemont SA, Patek Philippe A and Audemars Piguet are the major companies operating in the Luxury Watch Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the North America accounts for the largest market share in the Luxury Watch Market.

Premium Watches Industry Report

Statistics for the 2023 Premium Watches market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Premium Watches analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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