Watch Industry in India Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The report covers Indian Watch Market Share By Brand and is Segmented by Product Type (Quartz Watch, Digital Watch, and Smart Watch); by Distribution Channel (Online Retail Stores and Offline Retail Stores); and by End User (Women, Men, and Unisex). The report offers market size and values in (USD million) during the forecasted years for the above segments.

India Watch Market Size

India Watch Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 20.32 %
Market Concentration Low

Major Players

India Watch Market Major Players

*Disclaimer: Major Players sorted in no particular order


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India Watch Market Analysis

The Indian Watch Market is projected to register a CAGR of 20.32% during the forecast period.

The disposability and affordability of watch brands make them a popular fashion choice among consumers across the country. Lower priced and mid-priced watches are increasingly gaining market traction due to increasing demand for ‘value-for-product’ watches and accessories among Indians. Furthermore, the increased health awareness among consumers across the country has resulted in rising consumer spending on health monitoring gadgets. This has further led to the increased sales of smartwatches as it has a wide range of monitoring functionalities that enable users to control music, notifications, walk tracks, heartbeat rates, and other functions, increasing the market's growth. Popular brands, like Apple Inc, Fitbit, Xiaomi, and Fossil Group Inc., are increasingly launching new products with new product innovation year-on-year to sustain in this growing market. Additionally, companies offering watches in India use advertisements and promotion of their products by prominent public figures to promote their respective brands and push the sales of their products in the market. For instance, in July 2022, TAGG, an Indian homegrown watch brand, featured Rohit Sharma, the Captain of the Indian cricket team, in their print advertisement campaign sporting a TAGG smartwatch. Similarly, the popular Indian brand "Boat" features various cricketers like K L Rahul and others to promote their wearables, including the smartwatches they offer.

Furthermore, the offline retail channel holds a major share, and under the offline retail channel segment, specialty stores accounted for the prominent share, and it turned out to be the largest segment as well. Furthermore, mono-brand specialty stores are gaining popularity across the country; for instance, a significant number of chain stores on Titan are operated through 'World of Titan’ outlet franchises.

India Watch Industry Segmentation

A watch is a portable timepiece intended to be carried or worn by a person. The Indian Watch Market is segmented by product type, distribution channel, and end-user. By product type, the market is segmented into quartz, digital, and smartwatches. By distribution channel, the market is segmented into online retail stores and offline retail stores. Offline retail stores are further sub-segmented into specialty stores, supermarkets/hypermarkets, and other offline retail stores. By End-user, the Indian watch market is segmented into women, men, and unisex. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Quartz Watch
Digital Watch
Smart Watch
Distribution Channel
Online Retail Stores
Offline Retail Stores
Specialty Stores
Other Offline Retail Stores
End Users

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India Watch Market Trends

This section covers the major market trends shaping the India Watch Market according to our research experts:

Consumer Inclination Toward Luxury Watches

Luxury is no longer restricted to developed countries but is also gaining popularity in developing countries of the Asia-Pacific. In India, watches are considered a part of fashion accessories; thus, consumers are shifting from classical watches to luxury brands with innovative designs. Additionally, the increasing disposable income of Indian citizens is driving the market for luxury watches across the country. According to World Bank data, India's GDP per capita in 2021 was USD 2,277, registering a 17.81% increase from 2020. With these factors, the Indian watch market is expected to grow in the upcoming years. Furthermore, India is a lucrative market for various luxury brands, owing to the presence of royal heritage and the availability of technological assets.

Some of the major brands offering luxury watches in India include Rolex, Omega, Rado, and Tissot. Due to the increasing demand, other companies have identified the potential and invested in expanding their product portfolio to strengthen their position in the market. For instance, in October 2022, a limited-edition timepiece with an Indian-inspired design was launched by Franck Muller. Exclusively at Kapoor Watch Company retail locations across India, the luxury watch company will offer the timepieces. The watch is available in two variations: steel and gold (100 pieces) and rose gold (50 pieces). Each piece is uniquely numbered, and the watch casing is etched with a map of India. The watches have a green leather strap and are part of its hallmark Vanguard collection.

India Watch Market : GDP Per Capita, in USD, India, 2017-2021

Increased Sports Participation

Healthy lifestyle adoption and the preference for staying fit have increased consumer indulgence in various sports activities. In line with the athleisure trend, consumers increasingly seek multiple varieties in the sports wearable segment, thereby accelerating smartwatch sales. Presently, the usage of smartwatches among cyclers, runners, fitness-conscious consumers, swimmers, and athletes is increasing rapidly, attributed to their wide range of monitoring capabilities. Additionally, increased government initiatives in various countries meant to improve sports participation are playing a key role in driving the market in the last few years. For instance, the Sports Authority of India (SAI), with technical and organizational support from AIFF (All India Football Federation), launched Khelo India Girls League. Thus, owing to the increased sports participation rate among women, players have also introduced sports watches specifically designed for women to encourage them to engage in sports activities and lead healthy and active lifestyles.

India Watch Market: Sports Expenditure, in INR billion, India, 2017-2022

India Watch Industry Overview

The Indian watch market is highly competitive and expected to witness significant growth over the forecast period, owing to the adoption of various marketing strategies, such as product innovation, expansion of distribution network, and branding of the products via social media, to broaden their customer base. Titan, Timex, Casio, Swatch Group, Rolex, Fossil, and Citizen are some of the major companies in the market. Titan is the most dynamic participant in the market that has segmented and developed different sub-brands for each segment. On the other hand, foreign brands, like Omega, which belongs to the Swatch Group, India, witnessed higher growth than the company’s global average. With the increasing trend toward e-commerce, online retailing is also emerging as a strong distribution channel in the sales of watches and is expected to grow at a significant rate during the forecast period.

India Watch Market Leaders

  1. Fossil Group Inc.

  2. Casio Computer Co. Ltd.

  3. The Tata Group (Titan Company)

  4. The Swatch Group Ltd.

  5. BBK Electronics Corporation

*Disclaimer: Major Players sorted in no particular order

 Nestle Purina Petcare Company, Ban Leong Shell Products Sdn Bhd, Perfect Champion Group, Colgate Palmolive , Powerpets Food Sdn Bhd

India Watch Market News

  • In September 2022, BBK Electronics Corporation subsidiary OnePlus announced the launch of its smartwatch series 'Nord' in India. The OnePlus Nord Watch has a 1.78-inch AMOLED display with a refresh rate of 60Hz. It boasts a peak brightness of 500 nits. The smartwatch features 105 different sports modes. The device's key features are monitoring blood level, stress, and heart rate.
  • In September 2022, BBK Electronics Corporation subsidiary Realme launched the Realme Watch 3 Pro in India. The watch was launched on September 6th via retail channels like Flipkart and other Realme India Channels.
  • In December 2021, Titan launched its new smartwatch with best-in-class features by introducing various products backed by powerful tech features. It has long been expected to expand into the arena of smartwatches in Bangalore and Karnataka.

India Watch Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definitions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Quartz Watch

      2. 5.1.2 Digital Watch

      3. 5.1.3 Smart Watch

    2. 5.2 Distribution Channel

      1. 5.2.1 Online Retail Stores

      2. 5.2.2 Offline Retail Stores

        1. Specialty Stores

        2. Supermarkets/Hypermarkets

        3. Other Offline Retail Stores

    3. 5.3 End Users

      1. 5.3.1 Women

      2. 5.3.2 Men

      3. 5.3.3 Unisex


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The Tata Group (Titan Group)

      2. 6.3.2 Casio Computer Co. Ltd

      3. 6.3.3 The Swatch Group Ltd.

      4. 6.3.4 Seiko Holding Corporation

      5. 6.3.5 Fossil Group Inc.

      6. 6.3.6 Timex Group B.V.

      7. 6.3.7 Citizen Watch Co. ltd

      8. 6.3.8 BBK Electronics Corporation

      9. 6.3.9 Samsung Group

      10. 6.3.10 Apple Inc.

      11. 6.3.11 Xiaomi Corporation

    4. *List Not Exhaustive

**Subject to Availability
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India Watch Market Research FAQs

The India Watch Market is projected to register a CAGR of 20.32% during the forecast period (2023-2028).

Fossil Group Inc., Casio Computer Co. Ltd., The Tata Group (Titan Company), The Swatch Group Ltd. and BBK Electronics Corporation are the major companies operating in the India Watch Market.

India Watch Industry Report

Statistics for the 2023 India Watch market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Watch analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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