Hair Serum Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Hair Serum Brands and is segmented by Product Type (Hair Treatment Serum and Hair Styling Serum); Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug stores, Online Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).

Hair Serum Market Size

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Hair Serum Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 7.10 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Hair Serum Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Hair Serum Market Analysis

The hair serum market is projected to register a CAGR of 7.1% during the forecast period, 2022-2027.

The rising application of hair serum in hair loss treatment and hair damage repairing is driving the market as consumers are becoming conscious about hair health and prefer advanced hair care products such as serums. Further, modern consumers are increasingly preferring organic products featuring herbal or natural ingredients like argan oil, onion, tea tree, Aloe Vera, and green tea, among others. As a result, the market is witnessing high penetration of herbal hair serum brands across key geographical markets that facilitate retail sales expansion in the worldwide market. For instance, in September 2022, Herbal Farm, a Singapore-based neutraceutical brand announced the business expansion into the personal care segment with the launch of a new hair care range featuring serum, shampoo, and conditioners.

Furthermore, hair serums are widely used in hair styling to rejuvenate hair texture after hair coloring. With the rising popularity of hair coloring among millennial consumers, the demand for hair styling serum has been increasing across emerging economies along with developed countries. In hair styling, the serum is primarily used to enhance the hair curls and straightness while hair straightening or smoothing treatment. In addition, hair styling serums tend to reduce frizziness, improve detangling and impart shiny texture which is often lost due to bleaching and hair coloring.

During the COVID-19 pandemic, the demand for hair care products like hair serum across the developed countries and Tier I and Tier II cities of other countries have increased as the majority of patients reported heavy hair loss after Covid-recovery. For instance, Dr. Reddy's, one of the leading hair care clinics in India recommended the use of topical hair serums like Mintop Pro Hair Serum in daily hair care routines to promote post-covid hair growth.

Hair Serum Market Trends

This section covers the major market trends shaping the Hair Serum Market according to our research experts:

Rising Preference for Advanced Hair Care Solutions

The demand for hair care and hair styling products like hair serum has increased significantly in the recent past with numerous cases of hair loss and hair damage being recorded across many countries in the world. Hair loss has become one of the most common hair problems among the population from Tier I and Tier II cities as they are constantly exposed to pollution and harmful UV rays leading to a damaged scalp, hair loss, and brittle and dry hair texture. This, in turn, requires advanced hair care solutions to survive in the changing environmental conditions. Most professional hair treatments involve the application of hair serums to treat dull and damaged hair. Therefore, the increasing number of professional salons to cater to rising consumer preference for bespoke hair care services is identified as the key factor driving the growth in the worldwide hair serum market.

Further, hair serum is also used as a styling element that imparts smoothness and shiny texture along with hair nourishments. Hence, consumers in the market are preferring products that help in decreasing hair loss problems and nourishing the hair for better texture.

Hair Serum Market: Europe Professional Hair Care Services Revenue, By Country, in USD million, 2021

North America is the Largest Market

The hair serum market is experiencing a significant demand across North America as consumers in the region are aware and conscious of hair growth and health when compared to consumers from other parts of the world. Further, consumers are more open to hair coloring and hair styling, driving the demand for hair styling serum products to rejuvenate the hair texture post-hair coloring. For instance, the recent data disclosed by PBA (Professional Beauty Association) shows that hair styling products acquired around 26% share in the total sales of U.S. salons for 2021. Hair serum tends to reduce frizziness and imparts a shiny texture to the hair. Also, rising consumer interest in organic hair care products is influencing the sales of herbal hair serums formulated with natural extracts such as rosemary, ginger, avocado, and neem leaves, among others. key brands are introducing a range of new products in response to changing consumer perceptions. For instance, in September 2022, UNITE, the U.S.-based hair care product brand launched a new hair serum called BOOSTA PLUS+, featuring scutellaria baicalensis root extract, wheat germ extract, and soybean germ extract as key ingredients.

Hair Serum Market: Market Share by Region, Global, 2021

Hair Serum Industry Overview

The global hair serum market is highly competitive owing to the presence of multiple regional and multinational companies offering a wide range of hair serum products and trying to maintain their leadership position in the market studied. Major players in the market include The Proctor & Gamble company. Unilever PLC, LOReal, Giovanni Cosmetics, and Henkel AG & Co. KGaA holding a significant share of the market studied and implementing business strategies including product innovations, acquisitions, strengthening their hold over online and offline marketing, to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market. For instance, in December 2021, Procter & Gamble acquired the hair care products brand Ouai, featuring different types of hair serum products in its portfolio.

Hair Serum Market Leaders

  1. The Proctor and Gamble Company

  2. Unilever PLC

  3. L'Oréal Group

  4. Giovanni Cosmetics

  5. Henkel AG & Co. KGaA

*Disclaimer: Major Players sorted in no particular order

Hair Serum Market Concentration
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Hair Serum Market News

  • In May 2022, OUAI the brand that offers hair and body care products introduced its new hair serum treatment products in the United States. The products include scalp serum that is manufactured from key ingredients like arctic root, Siberian ginseng, and Chaga mushroom which helps in maintaining scalp health and thicker hair.
  • In February 2022, Wethrivv launched its new hair growth serum named Revivv. The product is manufactured from natural and drug-free solutions to treat hair loss. The company claims that the product is clinically tested and proven to rejuvenate hair growth. The product is marketed in the worldwide market through various third-party e-commerce websites.
  • In August 2021, Adon Hair Care launched its hair unique hair loss treatment 'Growdense Hair Serum' which can be used by both men and women. The product is manufactured with various ingredients like 5% Redensyl, 3% Procapil, Green Apple Extract, and 17 molecules, in total that helps reduce hair loss. The company claims the product to be side effects free.

Hair Serum Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Hair Treatment Serum

      2. 5.1.2 Hair Styling Serum

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Pharmacies/Drug stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The Proctor & Gamble Company

      2. 6.3.2 Unilever PLC

      3. 6.3.3 L'Oréal Group

      4. 6.3.4 Giovanni Cosmetics

      5. 6.3.5 Henkel AG & Co KGaA

      6. 6.3.6 Morocconoil

      7. 6.3.7 Divi Official LLC

      8. 6.3.8 Redken

      9. 6.3.9 Johnpaul Mitchel Systems

      10. 6.3.10 KAO Corporation

    4. *List Not Exhaustive



**Subject to Availability
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Hair Serum Industry Segmentation

Hair serum is a hair care product that adds a protective layer to the scalp and helps in the nourishment of hair, generally used post hair coloring and bleaching. The global hair serum market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into hair styling serum and hair treatment serum. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies/drug stores, online stores, and other distribution channels. It provides an analysis of emerging and established economies across the world, comprising North America, Europe, South America, Asia-Pacific, Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Product Type
Hair Treatment Serum
Hair Styling Serum
By Distribution Channel
Pharmacies/Drug stores
Online Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa
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Hair Serum Market Research FAQs

The Hair Serum Market is projected to register a CAGR of 7.10% during the forecast period (2024-2029)

The Proctor and Gamble Company, Unilever PLC, L'Oréal Group, Giovanni Cosmetics and Henkel AG & Co. KGaA are the major companies operating in the Hair Serum Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Hair Serum Market.

The report covers the Hair Serum Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Hair Serum Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Hair Serum Industry Report

Statistics for the 2024 Hair Serum market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hair Serum analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Hair Serum Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)