Hair Relaxer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Hair Relaxer market is segmented by Distribution Channel (Hypermarkets/Supermarkets, Stores, Online Stores, and Other Distribution Channels) and Geography

Market Snapshot

Hair Relaxer Market Summary
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 1.8 %

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Market Overview

The hair relaxer market is projected to register a CAGR of 1.8% during the forecast period, 2020 - 2025.

  • The market is primarily driven by the rising consumer demand for styling hair from curl to straightening. Furthermore, frequent launches of advanced hair relaxer products from the key players are boosting the market growth globally. For instance, in 2019, Sofnfree, a leading haircare brand, launched the new Sofnfree Infusions Salon Relaxer System in Botswana that includes an innovative and custom-made relaxer system for the latest trending hairstyles. In addition, the rising spending power of the people on styling products is further fueling the market growth.
  • However, factors such as demand for natural hair and awareness of the harmful effects of chemicals present in relaxers are restraining the hair relaxer market growth, globally.

Scope of the report

The hair relaxer market has been segmented by distribution channel into hypermarket/supermarkets, convenience stores, online stores, and other distribution channels. Also, the study provides an analysis of the hair relaxer market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa.

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Key Market Trends

Supermarkets/Hypermarkets to Witness the Fastest Growth

Supermarkets/hypermarkets hold the most significant share in the global market, which is further expanding at a faster pace in countries of Europe, North America, and the Asia-Pacific region. Moreover, supermarkets are applying various mixes of promotional activities to make customers prefer supermarkets. However, the market is likely to face a slow down during the coming years, owing to the price competition among the major market players, growing maturity of products and consolidation of own-label brands by big supermarkets, which are quickly expanding their operations in the region like Europe and North America.

Hair Relaxer Market1

Europe to Dominate the Global Market

Europe has been witnessed to have the fastest growing market in the global market. The volume sale of hair relaxers in the region has been recorded to have a steady growth owing to the rising demand for styling products. Furthermore, the expansion of retail stores in the region has fueled market growth. Also, an increase in the concentration of internet users in the Asia-Pacific has strongly impacted the e-retail market. A variety of brands available at low cost in online retail has attracted customers. The bulk price offered by online retail is further boosting the online market growth. Convenience stores and specialist retailers combined accounts for a significant market share of the distribution channel sales for hair conditioners.

Hair Relaxer Market2

Competitive Landscape

The hair relaxer market is consolidated in nature owing to the presence of a fewer number of regional and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the market include Softsheen-Carson, Phyto, Avlon Industries Inc., Mizani, and Jotoco Corp., among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Online Retail Stores

      4. 5.1.4 Other Distribution Channels

    2. 5.2 By Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.2.2 Europe

        1. Germany

        2. United Kingdom

        3. Russia

        4. France

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. China

        2. Japan

        3. Australia

        4. India

        5. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Rest of the World


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Softsheen-Carson

      2. 6.4.2 Phyto

      3. 6.4.3 Avlon Industries, Inc.

      4. 6.4.4 Mizani

      5. 6.4.5 Jotoco Corp.

      6. 6.4.6 AfricanPrideHair

      7. 6.4.7 George's Hair Fashions East


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Frequently Asked Questions

The Hair Relaxer Market market is studied from 2016 - 2026.

The Hair Relaxer Market is growing at a CAGR of 1.8% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

Softsheen-Carson, Phyto, Avlon Industries, Inc., Mizani, Jotoco Corp., AfricanPrideHair are the major companies operating in Hair Relaxer Market.

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