Hair Relaxer Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Global Hair Relaxer Market is segmented by Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels) and Geography (North America, Europe, South America, Asia-Pacific, and Middle-East and Africa). The market size is provided in terms of value (USD Million) during the forecast years for the above segments.

Hair Relaxer Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Hair Relaxer Market Size

Hair Relaxer Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 751.05 Million
Market Size (2030) USD 928.36 Million
CAGR (2025 - 2030) 4.33 %
Fastest Growing Market Asia Pacific
Largest Market Middle East and Africa
Market Concentration High

Major Players

Hair Relaxer Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Hair Relaxer Market with other markets in Consumer Goods and Services Industry

Apparel, Footwear & Accessories

Luxury Goods & Services

Recreational Goods

Baby Care

Beauty and Personal Care

Consumer Services

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

Hair Relaxer Market Analysis

The Hair Relaxer Market size is estimated at USD 751.05 million in 2025, and is expected to reach USD 928.36 million by 2030, at a CAGR of 4.33% during the forecast period (2025-2030).

The market is primarily driven by the rising consumer demand for hair styling products, including hair-straightening or relaxer products. The hair relaxants market has been steadily growing owing to the increasing influence of social media and television endorsements. The trend of social media influencers showcasing their hair styling regimens has been on the rise over the past few years, and both local and international hair product companies have been turning to influencers to increase their brand awareness and reach potential consumers.

Changing consumer dynamics, coupled with increasing product awareness, is supporting the growth of the market. The demand for organic and natural-label hair relaxant products has been growing due to elevated awareness about the harmful effects of the chemicals on hair.

The growing popularity of hair relaxants, especially among black women, to style or manage their hair, along with an increase in launches of advanced hair relaxer products for different textured hairs, are boosting the market growth globally. In addition, the rising spending power of consumers on styling products is further fueling market growth.

Hair Relaxer Industry Overview

The hair relaxer market is highly consolidated owing to the presence of fewer global, regional, and domestic players. The key players in the market are L'Oreal SA, Avlon Industries Inc., MacAndrews & Forbes, Unilever, and Jotoco Corp, among others. The market players are focusing on offering consumer-oriented hair relaxant products, such as organic and natural relaxers, for different textured hairs. Expansion, product innovation, partnership, and merger are the key competitive strategies adopted by the market players to boost the presence of their brand among consumers and to gain a significant share in the market.

Hair Relaxer Market Leaders

  1. Jotoco Corp.

  2. L'Oreal SA

  3. Laboratoire Native

  4. Avlon Industries, Inc.

  5. MacAndrews & Forbes

  6. *Disclaimer: Major Players sorted in no particular order
Hair Relaxer Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Hair Relaxer Market News

Jun 2021: Design Essential partnered with L'Oreal subsidiaries, SalonCentric and StatelRDA, to expand its distribution of hair care products. This partnership resulted in SalonCentric carrying the best-selling Classic Collection of Design Essential hair relaxers.

Oct 2021: Matrix launched ProSolutionist Backbar Heroes, InstaCure, Alt Action Clarifying Shampoo, and No Stain as a solution for porosity issues. The Alt Action Clarifying Shampoo is formulated to prep the hair before applying relaxer and texturing products.

Dec 2020: Mega Growth Nigeria launched the Sensitive Care no-lye relaxer for women with soft to medium hair textures.

Hair Relaxer Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Distribution Channel
    • 5.1.1 Supermarkets/Hypermarkets
    • 5.1.2 Convenience Stores
    • 5.1.3 Online Retail Stores
    • 5.1.4 Other Distribution Channels
  • 5.2 Geography
    • 5.2.1 North America
    • 5.2.1.1 United States
    • 5.2.1.2 Canada
    • 5.2.1.3 Mexico
    • 5.2.1.4 Rest of North America
    • 5.2.2 Europe
    • 5.2.2.1 Germany
    • 5.2.2.2 United Kingdom
    • 5.2.2.3 Russia
    • 5.2.2.4 France
    • 5.2.2.5 Spain
    • 5.2.2.6 Italy
    • 5.2.2.7 Rest of Europe
    • 5.2.3 Asia-Pacific
    • 5.2.3.1 China
    • 5.2.3.2 Japan
    • 5.2.3.3 Australia
    • 5.2.3.4 India
    • 5.2.3.5 Rest of Asia-Pacific
    • 5.2.4 South America
    • 5.2.4.1 Brazil
    • 5.2.4.2 Argentina
    • 5.2.4.3 Rest of South America
    • 5.2.5 Middle-East and Africa
    • 5.2.5.1 South Africa
    • 5.2.5.2 Saudi Arabia
    • 5.2.5.3 Rest of Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Laboratoire Native
    • 6.3.2 Avlon Industries Inc.
    • 6.3.3 Henkel AG & Co. KGaA
    • 6.3.4 Jotoco Corp.
    • 6.3.5 L'Oreal SA
    • 6.3.6 Godrej Group
    • 6.3.7 George's Hair Fashions East
    • 6.3.8 Profectiv MegaGrowth
    • 6.3.9 Croda International PLC
    • 6.3.10 Unilever PLC
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Hair Relaxer Industry Segmentation

Hair relaxers are usually creams or lotions applied on hair that make it easier to straighten and manage by chemically 'relaxing' the natural curls.

The Hair Relaxer Market is segmented by Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels) and Geography (North America, Europe, South America, Asia-Pacific, and Middle-East and Africa). The report offers market size and values in (USD Million) during the forecast years for the above segments. 

Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Russia
France
Spain
Italy
Rest of Europe
Asia-Pacific China
Japan
Australia
India
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle-East and Africa South Africa
Saudi Arabia
Rest of Middle-East and Africa
Need A Different Region or Segment?
Customize Now

Hair Relaxer Market Research FAQs

How big is the Hair Relaxer Market?

The Hair Relaxer Market size is expected to reach USD 751.05 million in 2025 and grow at a CAGR of 4.33% to reach USD 928.36 million by 2030.

What is the current Hair Relaxer Market size?

In 2025, the Hair Relaxer Market size is expected to reach USD 751.05 million.

Who are the key players in Hair Relaxer Market?

Jotoco Corp., L'Oreal SA, Laboratoire Native, Avlon Industries, Inc. and MacAndrews & Forbes are the major companies operating in the Hair Relaxer Market.

Which is the fastest growing region in Hair Relaxer Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Hair Relaxer Market?

In 2025, the Middle East and Africa accounts for the largest market share in Hair Relaxer Market.

What years does this Hair Relaxer Market cover, and what was the market size in 2024?

In 2024, the Hair Relaxer Market size was estimated at USD 718.53 million. The report covers the Hair Relaxer Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Hair Relaxer Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Hair Relaxer Industry Report

Statistics for the 2025 Hair Relaxer market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hair Relaxer analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.