Hair Loss Treatment Products Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers Global Hair Loss Treatment Market Share & Forecast and is segmented by product type (shampoo & conditioner, oil, serum, and other product types), distribution channel (supermarkets and hypermarkets, convenience stores, specialty retailers, pharmacies, online retail, and other distribution channels), and geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts for all the above segments in value (USD million).

Hair Loss Treatment Market Size

Hair Loss Treatment Products Market Summary
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Study Period 2017-2027
Market Size (2023) USD 1.9 Billion
Market Size (2028) USD 2.80 Billion
CAGR (2023 - 2028) 8.08 %
Fastest Growing Market North America
Largest Market Asia-Pacific

Major Players

Hair Loss Treatment Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Hair Loss Treatment Market Analysis

The Hair Loss Treatment Products Market size is expected to grow from USD 1.90 billion in 2023 to USD 2.80 billion by 2028, at a CAGR of 8.08% during the forecast period (2023-2028).

Hair loss is a crucial issue most people face nowadays due to several internal factors, such as hormonal imbalance, major diseases, aging, and many others. The increasing demand for treatment among people with androgenetic alopecia, a hair problem among women, men, and children that leads to baldness and requires medication, is accelerating the market for hair loss treatment products. Manufacturers are revitalizing their product portfolios and targeting conscious consumers by introducing new products at affordable prices to attain a larger market share.

According to research by the American Academy of Dermatology, more than 40% of women globally have started facing hair loss issues by age 40 due to hormonal imbalances and other reasons. The increasing stress level owing to the ever-changing lifestyle is one of the major factors responsible for hair loss, increasing the demand for hair loss treatment products across the globe. The growing popularity of brands that aim to assert natural hair growth and an increasing consumer inclination toward origin-specific ingredients with approval from the US Food and Drug Administration and dermatology-approved products are predicted to enhance the market dynamics over the forecast period. However, the market is anticipated to restrain growth owing to the growing popularity of alternate hair treatments such as hair loss transplants, laser therapy, and scalp reduction.

Hair Loss Treatment Market Trends

This section covers the major market trends shaping the Hair Loss Treatment Products Market according to our research experts:

Increasing Hair-related Issues Boosting Market Demand

The market witnessed a rising number of millennials experiencing hair loss due to changing lifestyle patterns, hormonal disbalance, and increased stress levels among working-class women. According to the AMCP's (Academy of Managed Care Pharmacy) report in 2022, the prevalence of alopecia areata is increasing among females (0.25% - 0.27%) than males (0.14% - 0.17%). Thus, the increasing incidence of alopecia is further encouraging the players to innovate new products. For instance, in March 2022, Triple Hair Group Inc., a company specializing in the development of innovative treatments for alopecia, launched Plenty Natural, patented and clinically proven natural hair growth products for women. The natural ingredients in Plenty Natural products will prevent thinning and hair loss and stimulate hair growth. Moreover, the availability and affordability of hair treatment products, such as shampoo, conditioner, oil, foam, etc., supported by the development of online distribution channels, are playing critical roles in increasing spending on hair care products worldwide.

Additionally, the primary factor boosting the market for hair loss treatment products is the growing number of organizations that spread awareness and solutions for hair regrowth, like the National Alopecia Areata Foundation and the American Hair Loss Association. Various studies have depicted that more than 50% of the Indian and Chinese populations look for hair fall control products, including shampoos, conditioners, serums, and other product types in the overall hair care product range. It indicates strong demand for hair loss treatment products in these countries compared to others.

Hair Loss Treatment Products Market : Prevalence of Alopecia Areata (in 6), by Geographic Region, United States, 2021

Asia-Pacific Holds the Largest Market Share

Asia-Pacific holds the largest market share for hair loss medication and anticipates dominating the market over the forecast period. Hair loss is one of China's most common health problems. According to a survey conducted by the China Association of Health Promotion and Education in 2021, over 250 million Chinese experienced hair loss, wherein 1 out of 6 people suffer from thinning hair. Millennials are the prominent group suffering from hair thinning which recorded 39.3% in 2021.

Due to the high incidence of hair loss issues, the market for hair loss treatment products is witnessing increased demand in Asian regions. Moreover, the increasing disposable income induced Asian consumers to spend more on hair care products. Thus, the consumption upgrade resulted in the growth of hair loss treatment products in the market. Major manufacturers like Unilever PLC, L'Oréal SA, and Shiseido Company Limited have introduced innovative, affordable, readily available, and enhanced hair loss treatment products yearly in all supermarkets and hypermarkets in developed and developing countries.

Hair Loss Treatment Products Market : Market Size (6), By Region, Global, 2021

Hair Loss Treatment Industry Overview

The global market for hair loss treatment products is competitive, with various international and domestic players. The market vendors are developing new products as per customer convenience and emphasizing technologically advanced therapies to increase their market share and gain traction in the global market. Significant players like Procter & Gamble Company, Unilever PLC, L'Oréal SA, Taisho Pharmaceutical Co. Ltd, and Pierre Fabre dominate the primary market share of hair loss treatment products. Advanced distribution networks and manufacturing expertise give manufacturers an edge to expand their product range. The key players in the hair loss treatment products industry are focusing on R&D for the latest product innovation and engaging in mergers and acquisitions, which is expected to continue during the forecast period.

Hair Loss Treatment Market Leaders

  1. The Procter & Gamble Company

  2. L'Oréal S.A.

  3. Unilever

  4. Taisho Pharmaceutical Co., Ltd.

  5. Pierre Fabre

*Disclaimer: Major Players sorted in no particular order

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Hair Loss Treatment Market News

  • August 2022: UNITE Hair launched BOOSTA PLUS+ Hair serum, designed to stimulate hair growth and prevent hair loss by activating the stem cells and rejuvenating the hair follicle to help prevent hair loss.
  • October 2022: South Korean hair care brand Dr. Groot launched a shampoo with brewer's yeast that claims to benefit the microbiome and alleviate hair loss symptoms.
  • August 2021: Adon Hair Care Clinic launched an innovative hair loss and regrowth treatment product, grow-dense hair serum, in the Indian market. According to the company's statement, this product is effective for both males and females.

Hair Loss Treatment Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Shampoo & Conditioner

      2. 5.1.2 Oil

      3. 5.1.3 Serum

      4. 5.1.4 Other Product Type

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Retailers

      4. 5.2.4 Pharmacies

      5. 5.2.5 Online Retail

      6. 5.2.6 Other Distribution Channel

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The Procter & Gamble Company

      2. 6.3.2 L'Oreal SA

      3. 6.3.3 Unilever PLC

      4. 6.3.4 Taisho Pharmaceutical Co. Ltd

      5. 6.3.5 Pierre Fabre Group

      6. 6.3.6 Himalaya Wellness Company

      7. 6.3.7 Shiseido Company Limited

      8. 6.3.8 Johnson & Johnson

      9. 6.3.9 Natura & Co.

      10. 6.3.10 The Estee Lauder Companies Inc.

    4. *List Not Exhaustive


**Subject to Availability

Hair Loss Treatment Industry Segmentation

Hair loss can be termed baldness or alopecia. Treatment products, such as minoxidil and finasteride, are considered the most effective medicine to help hair growth. The global hair loss treatment products market is segmented based on product type, distribution channels, and geography. The product type is segmented into shampoo & conditioner, oil, serum, and other products. Based on distribution channels, it is segmented into supermarkets and hypermarkets, convenience stores, specialty retailers, pharmacies, online retail, and other distribution channels. Also, the study analyzes the market for hair loss treatment products in emerging and established markets worldwide, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Shampoo & Conditioner
Other Product Type
Distribution Channel
Convenience Stores
Specialty Retailers
Online Retail
Other Distribution Channel
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle East & Africa

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Hair Loss Treatment Market Research FAQs

The Hair Loss Treatment Products Market size is expected to reach USD 1.9 billion in 2023 and grow at a CAGR of 8.08% to reach USD 2.80 billion by 2028.

In 2023, the Hair Loss Treatment Products Market size is expected to reach USD 1.9 billion.

The Procter & Gamble Company, L'Oréal S.A., Unilever, Taisho Pharmaceutical Co., Ltd. and Pierre Fabre are the major companies operating in the Hair Loss Treatment Products Market.

North America is estimated to grow at the highest CAGR over the forecast period (2023-2027).

In 2023, the Asia-Pacific accounts for the largest market share in the Hair Loss Treatment Products Market.

Hair Loss Treatment Products Industry Report

Statistics for the 2023 Hair Loss Treatment Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hair Loss Treatment Products analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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