Hair Styling Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Hair Styling Products Market Brands and it is segmented by product type (hair gel, hair mousse, hairspray, styling creams and waxes, and other styling products), by distribution channel (convenience stores, supermarkets/hypermarkets, specialist stores, online retail stores, and other distribution channels), and by geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Hair Styling Products Market Size

Single User License


Team License


Corporate License


Book before:
Hair Styling Products Market Summary
share button
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 3.90 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Hair Styling Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License


Team License


Corporate License


Book before:

Hair Styling Products Market Analysis

The Global Hair Styling Products Market is projected to register a CAGR of 3.9% over the next five years.

Consumers these days are more conscious of their looks and appearance. Changes in lifestyle pattern and consumer attraction toward foreign hair styling products is driving the market. Moreover, product innovation and marketing activities by major players in the market are some of the factors propelling its growth. As demand for plant-based products is increasing, the market players are launching new products with plant-based ingredients. For instance, in April 2022, Bulldog SkinCare entered the hair care segment by launching the "Natural Hero Ingredients" range of hair styling products. The products include pomade, cream, and spray and contain argan oil, shea butter, and Mediterranean sea salt.

Furthermore, globally, the rapid adoption of various hair styling products, such as hair mousse, gels, and others, is anticipated to boost demand for hair styling products over the forecast period. Additionally, growing social media influence among teenagers and millennials is also driving the market. Social media influencers and actors try different hairstyling products to style their hair and post the process on social media platforms. Because of this, the market is growing. In August 2022, La Biosthetique, a United Kingdom brand, launched Sun Hair Sprays. The spray-packed lacquer, which is butane-free, spreads perfectly throughout the hair, dries instantly, and provides UVA and UVB protection.

Hair Styling Products Market Trends

This section covers the major market trends shaping the Hair Styling Products Market according to our research experts:

Innovation and Social Media Triggering Market Growth

Increasing demand for different hair styling products is due to consumer interest in new hairstyles, hair colors, and new product innovations. The primary reason for the growth in demand for hair styling products is the adoption of different Western hairstyles, along with making the hair straight, curly, and wavy, among other styles. The innovation by various companies in creating new hair styling products is further adding to market demand. For instance, in 2022, the Complex Culture brand launched a fresh hair mist, Heat Cheat, which can be applied on damp hair before blow-drying, or on dry hair before using styling tools. This heat-protectant mist helps in protecting hair from heat styling damage.

Additionally, the millennials and gen Z are much more attracted to styling their hair owing to social media influence. The population is interested in trying different hairstyles by observing celebrities and influencers on social media platforms. This growing use of social media and adaptation of social media trends is also driving market growth.

Hair Styling Products Market : Social Media Usage (%), By Age, United States, 2021

Asia-Pacific Emerging as the Fastest-growing Market

Asia-Pacific is the fastest-growing region for the hair styling products market. The market includes a high growth rate, and China caters to a large portion of the market demand. The key players in the market focus on understanding the demand from customers in the urban and youth populations, along with their willingness to spend on the premium products offered. Products designed for focused hair types are gaining popularity among users, with companies now focusing on products rich in active ingredients. Across all products, price segments, and sectors, there is an increase in demand for natural ingredients that feature essential oils and organic and biodynamic ingredients. Other countries like India, Japan, and Australia contribute to the market's growth due to their interest in foreign hairstyles. Market players are targeting consumers of a certain age, especially teenagers and millennials. For instance, in September 2021, Kao Corporation launched the " Cape for Active" series of hair spray in collaboration with the famous anime series Jujutsu Kaisen. Because of this collaboration, young consumers in the country are attracted to the products.

Hair Styling Products Market : Market Size (%), By Geography, Global, 2021l

Hair Styling Products Industry Overview

The hair styling products market is highly competitive with many international players. The market is fragmented with companies like Henkel AG & Co. KGaA, Procter & Gamble, L'Oréal SA, and Unilever PLC, which are leading the market. The key players are focusing on technology to offer products made from organic and natural ingredients, catering to the growing customer demand. Locally made brands have also been contributing to the growth of hair styling products because of the diverse needs of customers in different regions. The companies are focusing on adapting to specialty stores' business models, which help offer a hybrid approach toward brands, categories, and products. Meanwhile, the companies are also focused on expanding their products geographically to cater to larger markets regionally.

Hair Styling Products Market Leaders

  1. Henkel AG & Co. KGaA

  2. L’Oréal S.A.

  3. Procter & Gamble Company

  4. Kao Corporation

  5. Unilever PLC

*Disclaimer: Major Players sorted in no particular order

bookmark Need More Details on Market Players and Competitors?
Download PDF

Hair Styling Products Market News

  • October 2022: Oribe Hair Products, a Kao Corporation brand, launched a limited edition dry texturizing spray. This limited edition design spray provides instant style and polish, builds in rough-luxe texture & volume, and absorbs oil and dirt to extend the time between hair washes.
  • February 2022: Arata, a Slick Organics Private Limited brand, launched its Advanced Curl Care range, consisting of hair styling products like gels and creams. The products use Murumuru butter, mango butter, hydrolyzed proteins, grape seed oil, natural fragrances made of herbs, and floral extracts, which give the curls a shiny look.
  • February 2022: Honasa Consumer Pvt. Ltd. acquired BBlunt Houses Premium Products from Godrej Consumer Products. BBlunt hair styling products will be wholly owned and managed in this acquisition by Honasa Consumer Pvt. Ltd.

Hair Styling Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Hair Gel

      2. 5.1.2 Hair Mousse

      3. 5.1.3 Hairspray

      4. 5.1.4 Styling Creams and Waxes

      5. 5.1.5 Other Styling Products

    2. 5.2 Distribution Channel

      1. 5.2.1 Convenience Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. Italy

        4. Spain

        5. France

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Henkel AG & Co. KGaA

      2. 6.3.2 Procter & Gamble Company

      3. 6.3.3 L'Oréal S.A.

      4. 6.3.4 Unilever PLC

      5. 6.3.5 Mandom Corporation

      6. 6.3.6 Amorepacific Corporation

      7. 6.3.7 Shiseido Company, Limited

      8. 6.3.8 Flora and Curl Ltd

      9. 6.3.9 Coty Inc.

      10. 6.3.10 Kao Corporation

      11. 6.3.11 Slick Organics Private Limited (Arata)

      12. 6.3.12 Honasa Consumer Pvt. Ltd (BBlunt)

    4. *List Not Exhaustive

**Subject to Availability
bookmark You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Hair Styling Products Industry Segmentation

Hair styling products refer to the products used to create different hairstyles on natural hair. These products can be used individually and also with hair styling tools. The hair styling products market is segmented into product type, distribution channel, and geography. Based on the product type, the market is segmented into hair gel, hair mousse, hairspray, styling creams and waxes, and other styling products. The market is segmented by distribution channels: convenience stores, supermarkets/hypermarkets, specialist stores, online retail stores, and other distribution channels. Further, the market is segmented geographically into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD billion).

Product Type
Hair Gel
Hair Mousse
Styling Creams and Waxes
Other Styling Products
Distribution Channel
Convenience Stores
Specialist Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa
customize-icon Need A Different Region Or Segment?
Customize Now

Hair Styling Products Market Research FAQs

The Hair Styling Products Market is projected to register a CAGR of 3.9% during the forecast period (2024-2029)

Henkel AG & Co. KGaA, L’Oréal S.A., Procter & Gamble Company, Kao Corporation and Unilever PLC are the major companies operating in the Hair Styling Products Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Hair Styling Products Market.

The report covers the Hair Styling Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Hair Styling Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Hair Styling Products Industry Report

Statistics for the 2024 Hair Styling Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hair Styling Products analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Hair Styling Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)