Hair Styling Products Market Growth, Trends, and Forecast (2019 - 2024)

Hair Styling Products Market is segmented by Product as Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, Other Styling Products; by Distribution channel as Convenience Stores, Supermarkets/Hypermarkets, Specialist Stores, Online Retail Stores, Others; and by Geography.

Market Snapshot

1
Study Period:

2016-2024

Base Year:

2018

Largest Market:

North America

CAGR % (2019 - 2024):

3.9%

Key Players:

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Market Overview

Hair Styling Products market is growing at a CAGR of 3.9% during the forecast period (2019-2024).

  • Changing lifestyle, rising disposable income, product innovation, and marketing activities are some of the factors enabling market growth. 
  • Furthermore, rapid adoption of various hair styling products such as hair conditioner, shampoo, hair mousse, and hair color across the globe is anticipated to boost demand for the hair styling products over the forecast period. 

Scope of the Report

Hair styling products are available as hair gel, hair mousse, hairspray, styling creams and waxes, and other styling products that are sold in convenience stores, supermarkets/hypermarkets, specialist stores, online retail stores, and others. Increased working population and exposure to environmental pollution affecting hair strength and look has driven the demand for hair styling among individuals.     

By Product Type
Hair Gel
Hair Mousse
Hairspray
Styling Creams and Waxes
Other Styling Products
By Distribution Channel
Convenience Stores
Supermarkets/Hypermarkets
Specialist Stores
Online Retaile Stores
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
Italy
Spain
France
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Increased Inclination Towards Hair Care Products

Hair care market has witnessed several changes over the past decade, with the emergence of various hair styling, hair regrowth, and hair colorant products. Owing to the advancements in ingredients and technologies, hair care products that treat hair loss are poised to witness the emergence of improved formulations in the near future. Further, with men becoming more conscious about their hairstyles, they have been increasingly relying on hairsprays to keep their hair feeling lighter while still providing volume. With a fashion-conscious youth population that is constantly informed about various hair care offerings, such as hair styling and colorant products that express individuality, consumer habits are driving the market.

 

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North America Witnessed Highest Revenues

North America held the largest share of the global industry revenues in 2018. The United States is one of the leading markets for hair styling products market in the North American region. The increasing incidence of thinning hair and hair loss, hair styling products are expected to gain traction, as consumers in the region are looking for non-surgical procedures and at-home products to overcome these issues. Owing to the significance of hair styling products as one of the primary grooming products for both men and women, there is an increasing demand for styling and grooming products, thus driving the adoption of hair styling products.

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Competitive Landscape

Henkel AG & Co. KGaA, Procter & Gamble, L’Oréal S.A., and Unilever are some of the companies leading the salon hair care market. Key players are focussing on technology to offer products made from organic and natural ingredients. Locally made brands have also been contributing to the growth of hair care products. The companies are focusing on adapting to specialty stores business models which help to offer mix approach towards brands, categories, and products.

Major Players

  1. Henkel AG & Co. KGaA
  2. Procter & Gamble
  3. L’Oréal S.A.
  4. Unilever
  5. mandom corp.

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Hair Gel

      2. 5.1.2 Hair Mousse

      3. 5.1.3 Hairspray

      4. 5.1.4 Styling Creams and Waxes

      5. 5.1.5 Other Styling Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Convenience Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retaile Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Italy

        4. 5.3.2.4 Spain

        5. 5.3.2.5 France

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 United Arab Emirates

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Henkel AG & Co. KGaA

      2. 6.4.2 Procter & Gamble

      3. 6.4.3 LOreal S.A.

      4. 6.4.4 Unilever

      5. 6.4.5 mandom corp.

      6. 6.4.6 Amorepacific

      7. 6.4.7 Shiseido Co.,Ltd.

      8. 6.4.8 Flora & Curl

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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