Hair Styling Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Hair Styling Products Market is segmented by Product as Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, Other Styling Products; by Distribution channel as Convenience Stores, Supermarkets/Hypermarkets, Specialist Stores, Online Retail Stores, Others; and by Geography.

Market Snapshot

hair styling products market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Asia
CAGR: 3.9 %

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Market Overview

Global hair styling products market is growing at a CAGR of 3.9% during the forecast period (2019-2024).

  • Changing lifestyle, rising disposable income, product innovation, and marketing activities are some of the factors enabling market growth. 
  • Furthermore, rapid adoption of various hair styling products such as hair conditioner, shampoo, hair mousse, and hair color across the globe is anticipated to boost demand for the hair styling products over the forecast period. 

Scope of the Report

Hair styling products are available as hair gel, hair mousse, hairspray, styling creams and waxes, and other styling products that are sold in convenience stores, supermarkets/hypermarkets, specialist stores, online retail stores, and others. Increased working population and exposure to environmental pollution affecting hair strength and look has driven the demand for hair styling among individuals.     

By Product Type
Hair Gel
Hair Mousse
Styling Creams and Waxes
Other Styling Products
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retaile Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Increased Inclination Towards Hair Care Products

Hair care market has witnessed several changes over the past decade, with the emergence of various hair styling, hair regrowth, and hair colorant products. Owing to the advancements in ingredients and technologies, hair care products that treat hair loss are poised to witness the emergence of improved formulations in the near future. Further, with men becoming more conscious about their hairstyles, they have been increasingly relying on hairsprays to keep their hair feeling lighter while still providing volume. With a fashion-conscious youth population that is constantly informed about various hair care offerings, such as hair styling and colorant products that express individuality, consumer habits are driving the market.


Hair Styling Market 1

APAC Emerges As The Fastest Growing Market

China is the second-largest market for hair care products including hair styling worldwide, only after the United States. In APAC, the country holds the largest market share and is expected to hold its position during the forecast period. It has the potential to become the largest market of hair care products over the next five to ten years. Focus on the premium sector has been identified to grow among the urban and youth population with consumers willing to spend a premium on products offering faster results. Products designed for focused hair types are gaining popularity among users, with companies now focusing on products rich in active ingredients. Across all product price segments and sectors, there is a rise in demand for products with natural ingredients that prominently feature essential oils, organic, and biodynamic ingredients.

Hair Styling Market 2

Competitive Landscape

Henkel AG & Co. KGaA, Procter & Gamble, L’Oréal S.A., and Unilever are some of the companies leading the salon hair care market. Key players are focussing on technology to offer products made from organic and natural ingredients. Locally made brands have also been contributing to the growth of hair care products. The companies are focusing on adapting to specialty stores business models which help to offer mix approach towards brands, categories, and products.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Hair Gel

      2. 5.1.2 Hair Mousse

      3. 5.1.3 Hairspray

      4. 5.1.4 Styling Creams and Waxes

      5. 5.1.5 Other Styling Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Convenience Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retaile Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. Italy

        4. Spain

        5. France

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Henkel AG & Co. KGaA

      2. 6.4.2 Procter & Gamble

      3. 6.4.3 LOreal S.A.

      4. 6.4.4 Unilever

      5. 6.4.5 mandom corp.

      6. 6.4.6 Amorepacific

      7. 6.4.7 Shiseido Co.,Ltd.

      8. 6.4.8 Flora & Curl

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Hair Styling Products Market market is studied from 2016 - 2026.

The Hair Styling Products Market is growing at a CAGR of 3.9% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Asia holds highest share in 2020.

Henkel AG & Co. KGaA, Procter & Gamble, L’Oréal S.A., Unilever, mandom corp. are the major companies operating in Hair Styling Products Market.

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