Hair Care Products Market - Growth, Trends, and Forecast (2023 - 2028)

Hair Care Products Market Analysis

The Global Hair Care Products Market is projected to record a CAGR of 4.55% over the forecasted period.

Increased consumer concerns about scalp health and problems related to hair thinning, hair loss, dandruff, and sensitive scalp are driving the demand for specialist hair care products. Consumer inclination toward hair care products recommended by professionals is also strongly driving the market. Fashion trends among consumers demanding hair styling products further accelerate salon hair care sales. For instance, the Office of National Statistics estimated that about GBP 5,480 million was spent in the United Kingdom on consumption expenditure on hair salons and personal grooming establishments in 2021. The rising influence of western culture and increased consumer awareness about fashion trends and celebrity styles are expected to boost the hair care market.

The growing demand for organic/natural products for personal grooming has become one of the primary concerns for individuals. Conditioners and shampoos held a majority share of the organic hair care market due to their wide usage. A wide range of weather conditions in the country causing hair fall and hair damage problems are increasing the potential for external hair treatments.​ Anti-dandruff organic hair oils are also expected to register robust growth over the forecast period.

Hair Care Products Industry Segments

The hair care products market is segmented by product type, distribution channel, and geography. Based on the product type, the market is segmented into shampoos, conditioners, hair oils, hair sprays, and other product types. Based on the distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

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Hair Care Products Market Trends

This section covers the major market trends shaping the Hair Care Products Market according to our research experts:

Increased Consumer Spending on Hair Care Products

Consumers purchase hair care products from retail outlets for easy access while addressing their hair problems. For the past few years, the market has been primarily driven by the sales of hair oils, especially Moroccan oil, which is witnessing significant global demand. More women consumers are inclined toward hair care products due to the increased usage of heat styling tools that damage the hair. Thus, consumers are using hair care products targeted to prevent further damage to hair and reverse hair fall caused due to heat from styling tools. The amount spent on hair care products annually varies in the United States. According to the Bureau of Labor Statistics, American consumers spent around USD 77.17 on hair care products in 2021, an increase from USD 64.7 in 2020. There is high demand for natural ingredients in the market, leading to most companies launching products with natural ingredients, such as plant-inspired and premium botanical ingredients. Among the organic hair care product types, such as conditioners and shampoos, serums and oils, and styling products, the former holds most of the share in the organic hair care market due to its wide usage. Owing to the demand, manufacturers are introducing natural and organic-based hair care products. Development For instance, in September 2022, Dabur India launched its new hair oil product, Vatika Neelibhringa21. It follows the ancient ayurvedic method of Tali Pak Vidhi. Anti-dandruff organic hair oils are also expected to register robust growth over the forecast period.

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