Hair Care Products Market - Growth, Trends, and Forecast (2023 - 2028)

The Hair Care Products Market is Segmented by Product Type (Shampoo, Conditioner, Hair Oil, Hair Spray, and Other Product Types); by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

Hair Care Products Industry Overview

Hair Care Products Market Summary
Study Period: 2016 -2027
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 4.55 %

Major Players

Hair Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Hair Care Products Market Analysis

The Global Hair Care Products Market is projected to record a CAGR of 4.55% over the forecasted period.

Increased consumer concerns about scalp health and problems related to hair thinning, hair loss, dandruff, and sensitive scalp are driving the demand for specialist hair care products. Consumer inclination toward hair care products recommended by professionals is also strongly driving the market. Fashion trends among consumers demanding hair styling products further accelerate salon hair care sales. For instance, the Office of National Statistics estimated that about GBP 5,480 million was spent in the United Kingdom on consumption expenditure on hair salons and personal grooming establishments in 2021. The rising influence of western culture and increased consumer awareness about fashion trends and celebrity styles are expected to boost the hair care market.

The growing demand for organic/natural products for personal grooming has become one of the primary concerns for individuals. Conditioners and shampoos held a majority share of the organic hair care market due to their wide usage. A wide range of weather conditions in the country causing hair fall and hair damage problems are increasing the potential for external hair treatments.​ Anti-dandruff organic hair oils are also expected to register robust growth over the forecast period.

Hair Care Products Industry Segments

The hair care products market is segmented by product type, distribution channel, and geography. Based on the product type, the market is segmented into shampoos, conditioners, hair oils, hair sprays, and other product types. Based on the distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Hair Oil
Hair Spray
Other Product Types
Distribution Channel
Specialty Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Hair Care Products Market Trends

This section covers the major market trends shaping the Hair Care Products Market according to our research experts:

Increased Consumer Spending on Hair Care Products

Consumers purchase hair care products from retail outlets for easy access while addressing their hair problems. For the past few years, the market has been primarily driven by the sales of hair oils, especially Moroccan oil, which is witnessing significant global demand. More women consumers are inclined toward hair care products due to the increased usage of heat styling tools that damage the hair. Thus, consumers are using hair care products targeted to prevent further damage to hair and reverse hair fall caused due to heat from styling tools. The amount spent on hair care products annually varies in the United States. According to the Bureau of Labor Statistics, American consumers spent around USD 77.17 on hair care products in 2021, an increase from USD 64.7 in 2020. There is high demand for natural ingredients in the market, leading to most companies launching products with natural ingredients, such as plant-inspired and premium botanical ingredients. Among the organic hair care product types, such as conditioners and shampoos, serums and oils, and styling products, the former holds most of the share in the organic hair care market due to its wide usage. Owing to the demand, manufacturers are introducing natural and organic-based hair care products. Development For instance, in September 2022, Dabur India launched its new hair oil product, Vatika Neelibhringa21. It follows the ancient ayurvedic method of Tali Pak Vidhi. Anti-dandruff organic hair oils are also expected to register robust growth over the forecast period.

Hair Care Products Market : Household Expenditure on Hair Care Products, in USD, United States, 2018-2021

Asia-Pacific is the Fastest-growing Region

China is the second-largest market for hair care products worldwide, only after the United States. In Asia-Pacific, the country holds the largest market share. It is expected to maintain its position during the forecast period, thus boosting the demand for hair care products and further increasing the region’s potential to become one of the largest markets for hair care products over the next five to ten years. The usage of premium hair care products is most prevalent in tier-one megacities, with increasing penetration in China’s inland tier-two and tier-three cities. The increasing internet penetration and strategies by e-commerce companies to attract consumers are driving sales from e-commerce in the Asia-Pacific region, while sales from the physical retail channel continue to dominate the market. For instance, in October 2022, Brooklyn-based hair care brand Amika entered the Chinese market–launching its cross-border personal care global flagship store on Tmall Global, as well as a store on Little Red Book (Xiaohongshu).

Hair Care Products Market : Market Size (%), By Geography, Global, 2021

Hair Care Products Market Competitor Analysis

The hair care products market is highly competitive. Procter & Gamble, L’Oréal SA, Johnson & Johnson, Dabur India Pvt Ltd, and Unilever PLC are some leading companies in the hair care market. Apart from product innovations and mergers and acquisitions, considering environmental and human health issues, the market players are adopting sustainable initiatives to accelerate the beauty industry’s progress in addressing plastic waste. Key players focus on technology and increasing their investment in promotions and advertisements. Companies are also focusing on using natural products to provide proper care to hair.

Hair Care Products Market Top Players

  1. Johnson & Johnson

  2. Unilever PLC

  3. Procter & Gamble Company

  4. L'Oréal S.A.

  5. Dabur India Ltd

*Disclaimer: Major Players sorted in no particular order

Hair  care products market CL.png

Hair Care Products Market Recent Developments

  • In March 2022, Dabur India Ltd. company launched virgin coconut oil, and the company claims the product assists in hair nourishment as the product is formulated by using 100% natural ingredients. The product is retailed in convenience stores and eCommerce websites operating across the country.
  • In March 2022, Unilever PLC company launched its new hair and scalp product range in Walmart. The Beautiful Hair & Scalp range of products includes shampoos and conditioners manufactured with no sulfates, parabens, or dyes and are claimed to be color safe.
  • In February 2022, Gold Series from Pantene brand of Procter and Gamble launched its new range of shampoo products, "New Lengths," with a partnership with Elthel's Club. These products are focused on retaining length for longer and stronger hair. The products are claimed to moisturize, strengthen and protect roots to the top for visibly longer hair.

Hair Care Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Defination

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Oil

      4. 5.1.4 Hair Spray

      5. 5.1.5 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. France

        4. Germany

        5. Russia

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever PLC

      2. 6.3.2 Procter & Gamble Company

      3. 6.3.3 L'Oréal S.A.

      4. 6.3.4 Johnson & Johnson

      5. 6.3.5 Dabur India Ltd

      6. 6.3.6 Natura & Co.

      7. 6.3.7 Shiseido Company, Limited

      8. 6.3.8 Oriflame Holding AG

      9. 6.3.9 Kao Corporation

      10. 6.3.10 Himalaya Global Holdings Ltd.

    4. *List Not Exhaustive

**Subject to Availability
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Hair Care Products Market Research FAQs

The Hair Care Products Market market is studied from 2016 - 2027.

The Hair Care Products Market is growing at a CAGR of 4.55% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Johnson & Johnson, Unilever PLC, Procter & Gamble Company, L'Oréal S.A., Dabur India Ltd are the major companies operating in Hair Care Products Market.

Hair Care Products Industry Reports

In-depth industry statistics and market share insights of the Hair Care Products sector for 2020, 2021, and 2022. The Hair Care Products research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Hair Care Products report PDF.

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