Hair Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Hair Care Product Manufacturers and is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, And Other Product Types), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Drug Stores/Pharmacies, Online Retail Stores, And Other Distribution Channels) and by Geography (North America, Europe, Asia-pacific, South America, And Middle-East and Africa). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

Hair Care Products Market Size

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Hair Care Products Market Summary
Study Period 2019-2029
Market Size (2024) USD 91.01 Billion
Market Size (2029) USD 107.54 Billion
CAGR (2024 - 2029) 3.39 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Hair Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Hair Care Products Market Analysis

The Hair Care Products Market size is estimated at USD 91.01 billion in 2024, and is expected to reach USD 107.54 billion by 2029, growing at a CAGR of 3.39% during the forecast period (2024-2029).

  • Increased consumer concerns about scalp health and problems related to hair thinning, hair loss, dandruff, and sensitive scalp are driving the demand for specialist hair care products. Consumer inclination toward hair care products recommended by professionals is also strongly driving the market. Fashion trends among consumers demanding hair styling products further accelerate salon hair care sales.
  • For instance, according to the Office for National Statistics (UK), in the second quarter of 2022, United Kingdom households spent approximately 1.74 billion British pounds on personal care salon services. The rising influence of Western culture and increased consumer awareness about fashion trends and celebrity styles are expected to boost the hair care market.
  • Furthermore, the growing demand for organic/natural products for personal grooming has become one of the primary concerns for individuals. Conditioners and shampoos held a majority share of the organic hair care market due to their wide usage. A wide range of weather conditions in the country causing hair fall and hair damage problems are increasing the potential for external hair treatments. Anti-dandruff organic hair oils are also expected to register robust growth over the forecast period.
  • The major players in the market are mainly focusing on innovative product launches to cater the consumer demands. For instance, The Himalaya Wellness Company launched two new shampoos in Rs 2 sachet form: Dandruff Control Aloe Vera Shampoo and Hair Fall Control Bhringaraja Shampoo. According to the company's claim, these shampoos are infused with natural ingredients that are carefully selected to provide effective hair care solutions.

Hair Care Products Market Trends

Increased Consumer Spending on Hair Care Products

  • Consumers purchase hair care products from retail outlets for easy access while addressing their hair problems. For the past few years, the market has been primarily driven by the sales of hair oils, especially Moroccan oil, which is witnessing significant global demand. More women consumers are inclined toward hair care products due to the increased usage of heat styling tools that damage the hair. Thus, consumers are using hair care products targeted to prevent further damage to hair and reverse hair fall caused due to heat from styling tools. 
  • The amount spent on hair care products annually varies in the United States. According to the Bureau of Labor Statistics, American consumers spent around USD 85.53 on hair care products in 2022, an increase from USD 77.17 in 2021.
  • Furthermore, there is a high demand for natural ingredients in the market, leading to most companies launching products with natural ingredients, such as plant-inspired and premium botanical ingredients. Among the organic hair care product types, such as conditioners and shampoos, serums and oils, and styling products, the former holds most of the share in the organic hair care market due to its wide usage. Owing to the demand, manufacturers are introducing natural and organic-based hair care products. Development For instance, in September 2022, Dabur India launched its new hair oil product, Vatika Neelibhringa21. It follows the ancient Ayurvedic method of Tali Pak Vidhi. Anti-dandruff organic hair oils are also expected to register robust growth over the forecast period.
Hair Care Products Market: Household Expenditure on Hair Care Products, in USD, United States, 2018-2022

Asia-Pacific is the Fastest-growing Region

  • The hair care market is projected to record the fastest growth rates in the Asia-Pacific region. Changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver of the market. Increasing millennial consumers, migration toward cities, and rising women's employment are further augmenting the market demand. 
  • For instance, according to the World Bank, the female labor force participation rate in China was approximately 61.07% in 2022. Additionally, migration to cities has directly impacted the market of traditional hair care products. Meanwhile, the existing population of the cities is further driving sales from specialty stores, e-commerce websites, and salons particularly.
  • Moreover, consumers increasingly prefer items made with natural components. As a result of research reports linking synthetic compounds such as sulfates and parabens to curly hair, flaky scalps, and split ends, customers are avoiding products with these chemicals. Countries with zestful consumer cultures, such as India, China, and Japan, have opened the way for the organic/herbal hair care business to thrive. Over the last half-decade, these countries' large populations and favorable network externalities have helped them achieve tremendous development in the organic hair care industry. 
  • The key players across the region are mainly focusing on innovative product launches and expansion. For instance, in February 2022, Arata introduced its most innovative hair care range – The Advanced Curl Care range. Featuring eight innovative and aspirational products including hair gel exclusively created for the curly-haired community. This hair care range was launched by the Indian actress Taapsee Pannu.
Hair Care Products Market : Market Size (%), By Geography, Global, 2023

Hair Care Products Industry Overview

The hair care products market is highly competitive. Procter & Gamble, L'Oréal SA, Johnson & Johnson, Dabur India Pvt Ltd, and Unilever PLC are some leading companies in the hair care market. Apart from product innovations and mergers and acquisitions, considering environmental and human health issues, the market players are adopting sustainable initiatives to accelerate the beauty industry's progress in addressing plastic waste. Key players focus on technology and increasing their investment in promotions and advertisements. Companies are also focusing on using natural products to provide proper care to hair. 

For instance, in May 2022, Medimix, a brand for AVA Group, launched a new total care shampoo enriched with natural ingredients suitable for all hair types in India. The shampoo contains nine natural herbs and other essential ingredients, including rosemary oil, neem, wheat protein, wild ginger, datura, tea tree oil, and others.

Hair Care Products Market Leaders

  1. Johnson & Johnson

  2. Unilever PLC

  3. Procter & Gamble Company

  4. L'Oréal S.A.

  5. Dabur India Ltd

*Disclaimer: Major Players sorted in no particular order

Hair Care Products Market Concentration
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Hair Care Products Market News

  • September 2023: Sally Beauty expanded its product portfolio by launching the third extension to the bond bar product line, including four new bonding products, including a first-to-market shampoo, and three versatile styling products globally, including Brazil.
  • July 2023: L’Oréal partnered with Verily, an Alphabet precision health tech company, and launched “My Skin & Hair Journey,” a multi-year study that helped researchers to better understand the biological, clinical, and environmental factors that contribute to skin and hair health over time.
  • May 2023: Procter & Gamble Co brand Head & Shoulders, one of the top anti-dandruff shampoos, introduces BARE – H&S’s first-ever nine-ingredient anti-dandruff shampoo in the United States. This new anti-dandruff formula is free from sulfates, silicones, and dyes, with a recyclable bottle that contains 45% less plastic.​
  • March 2023: Godrej Consumer Products (GCPL) expanded its product portfolio by launching short and long hair pack options for both men and women, starting at just INR 15.

Hair Care Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Defination

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Growing Appeal For Natural and Organic Hair Care Products

      2. 4.1.2 Increased Consumer Spending on Hair Care Products

    2. 4.2 Market Restraints

      1. 4.2.1 Availability of Counterfeit Products

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Loss Treatment Products

      4. 5.1.4 Hair Colorants

      5. 5.1.5 Hair Styling Products

      6. 5.1.6 Other Products Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Drug Stores/ Pharmacies

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. France

        4. Germany

        5. Russia

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever PLC

      2. 6.3.2 Procter & Gamble Company

      3. 6.3.3 L'oreal S.A.

      4. 6.3.4 Johnson & Johnson

      5. 6.3.5 Dabur India Ltd

      6. 6.3.6 Natura & Co.

      7. 6.3.7 Shiseido Company, Limited

      8. 6.3.8 Oriflame Holding AG

      9. 6.3.9 Kao Corporation

      10. 6.3.10 Himalaya Global Holdings Ltd.

    4. *List Not Exhaustive

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Hair Care Products Industry Segmentation

Hair care is an overall term for hygiene and cosmetology involving the hair that grows from the human scalp hair. 

The hair care products market is segmented by product type, distribution channel, and geography. Based on the product type, the market is segmented into shampoos, conditioners, hair loss treatment products, hair colorants, hair styling products, and other product types. Based on the distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, drug stores/pharmacies, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. 

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Other Products Types
Distribution Channel
Specialty Stores
Drug Stores/ Pharmacies
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Hair Care Products Market Research FAQs

The Hair Care Products Market size is expected to reach USD 91.01 billion in 2024 and grow at a CAGR of 3.39% to reach USD 107.54 billion by 2029.

In 2024, the Hair Care Products Market size is expected to reach USD 91.01 billion.

Johnson & Johnson, Unilever PLC, Procter & Gamble Company, L'Oréal S.A. and Dabur India Ltd are the major companies operating in the Hair Care Products Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Hair Care Products Market.

In 2023, the Hair Care Products Market size was estimated at USD 87.92 billion. The report covers the Hair Care Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Hair Care Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Hair Care Products Industry Report

Statistics for the 2024 Hair Care Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hair Care Products analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Hair Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)