Hair Color Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Hair Color Market is Segmented By Product Type (Bleachers, Highlighters, Permanent Colorants, Semi-Permanent Colorants, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Rest of Middle East and Africa). The report offers market size and values in USD during the next five years for all the above segments.


Hair Colorants Market Size

Hair Colorants Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
CAGR 5.48 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration High

Major Players

Hair Colorants Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Hair Colorants Market Analysis

The hair colorants market size is estimated at USD 14,081.75 million in 2023 and is expected to reach USD 18,386.84 million by 2028, registering a CAGR of 5.48% during the forecast period (2023-2028).

  • The increasing global aging population and the growing consciousness among older adults about their physical appearance drive market growth. Due to rising concerns among individuals about the negative health impact of toxic chemicals in hair colorants, companies are developing better solutions to tackle the issue, like using natural ingredients and refraining from using ammonia. Therefore, the increasing prevalence of skin allergies among consumers is anticipated to boost the demand for organic hair colorants in the coming years.
  • In recent years, bleachers have gained immense popularity as hair bleaches lighten the color of the hair by alteration of the coloring components in the hair. Moreover, brands are launching hair bleachers in innovative formats to drive their overall sales. For instance, in 2022, the professional hair brand Alfaparf Milano launched a new line of bleaching powders featuring BB bleach formula to help restore hair resilience and protect hair against external aggressors.

Hair Colorants Market Trends

Enhanced Self-Grooming Focus Bolstered Market Growth

  • The increasing consciousness among consumers about their personal wellness and physical appearance is inducing spending on hairdressing salons and personal grooming establishments. Salon services can be professional, attentive, and relaxing for consumers, thus placing higher demand. 
  • Moreover, the greater penetration of mobile phones and enhanced internet usage, coupled with the rising influence of social media platforms, drive the sales of hair colorants through e-commerce channels. Consumers today are highly well-informed regarding the chemical formulations in their hair products and considerably opt for professional services at salons. 
  • As a result, they are taking great interest in clean hair products that do not irritate the skin or have no allergic reactions. Safety is another factor considered while selecting hair colorants, along with ease of use and the long-lasting color that consumers prefer the most today.
Hair Colorants Market: Consumer Spending on Hairdressing Salons and Personal Grooming Establishments, in Million GBP, United Kingdom, Q2 2021-Q2 2022

Asia Pacific is the Fastest Growing Market Among All Regions

  • The increasing population in the Asia-Pacific region, especially in emerging countries like China and India, coupled with rapidly changing lifestyles and urbanization, is generating higher demand for hair colorants. The increasing influence of celebrities on millennials to keep up with fashion trends bolstered market growth.
  • Moreover, leading players operating in the industry are focusing on aggressive marketing campaigns and R&D to launch innovative products that meet customer demands. Due to the availability of customized solutions, like hair highlights, that meet the diverse demands of the entire demography, the market for hair colorants has experienced a tremendous expansion in recent years.
  • According to the Ministry of Finance of the People's Republic of China, the total public spending on hygiene/personal care and health care in 2021 for China was estimated to be CNY 1.92 trillion (USD 295.68 billion).
Hair Colorants Market, Market Share (%), By Region, Global, 2022

Hair Colorants Industry Overview

The hair colorants market is intensely centric toward the top players in the market. Some major players in the market are Henkel AG & Co. KGaA, Revlon Inc., L'Oreal SA, Mandom Corp., and Wella Operations Us LLC. The key players are embarking on product innovation as their key strategy to capture the potential market and optimize offerings. They are also keen on launching single-color-centric products with sustainable and natural claims to attract consumers.

Hair Colorants Market Leaders

  1. Henkel AG & Co. KGaA

  2. L'Oréal S.A

  3. Mandom corp.

  4. Wella Operations Us LLC

  5. Revlon Inc.

*Disclaimer: Major Players sorted in no particular order

Hair Color Market Concentration

Hair Colorants Market News

  • June 2022: L'Oréal introduced its first permanent hair color, L'Oréal Paris Men Expert One-Twist Hair Color, made especially for men.
  • February 2022: Mamaearth, a direct-to-consumer (D2C) startup, acquired Mumbai-based BBlunt from Godrej Consumer Products Limited (GCPL).
  • December 2021: L'Oréal signed an agreement to acquire Youth to the People, an American skincare company based in California. The brand's mission is to create skincare using vegan ingredients with practices that are good for the planet and suitable for the people.

Hair Colorants Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Bleachers

      2. 5.1.2 Highlighters

      3. 5.1.3 Permanent Colorants

      4. 5.1.4 Semi-Permanent Colorants

      5. 5.1.5 Temporary Hair Colorants

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience/Grocery Stores

      3. 5.2.3 Health and Beauty Specialist Retailers

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. France

        3. Germany

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Henkel AG & Co. KGaA

      2. 6.3.2 Revlon Inc.

      3. 6.3.3 Wella Operations Us LLC

      4. 6.3.4 L'Oreal SA

      5. 6.3.5 Kao Corporation

      6. 6.3.6 Mandom Corp.

      7. 6.3.7 Heena Industries Private Limited

      8. 6.3.8 Honasa Consumer Ltd

      9. 6.3.9 Unilever PLC

      10. 6.3.10 Natura & Co. Holding SA

    4. *List Not Exhaustive

**Subject to Availability

Hair Colorants Industry Segmentation

Hair colorants are highlighting products capable of coloring the hair in various shades and tints, ranging from very light blonde to black, passing through a range of tones, like golden ash, reddish, mahogany, and violets. 

The hair colorants market is segmented by type, distribution channel, and geography. The hair colorants market is segmented by product type into bleachers, highlighters, permanent colorants, semi-permanent colorants, and temporary hair colorants. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, health, and beauty specialist stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. 

For each segment, the market sizing and forecasts have been done on the basis of value in USD.

Product Type
Permanent Colorants
Semi-Permanent Colorants
Temporary Hair Colorants
Distribution Channel
Convenience/Grocery Stores
Health and Beauty Specialist Retailers
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Hair Colorants Market Research FAQs

The Hair Colorants Market is studied from 2018 - 2028.

The Hair Colorants Market is growing at a CAGR of 5.48% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2018 - 2028.

Europe holds highest share in 2022.

Henkel AG & Co. KGaA, L'Oréal S.A, Mandom corp., Wella Operations Us LLC , Revlon Inc. are the major companies operating in Hair Colorants Market.

Hair Color Industry Report

Statistics for the 2023 Hair Colorants market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hair Colorants analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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