Hair Colorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Global Hair Colorants Market is segmented By Product Type (Bleachers, Highlighters, Permanent Colorants, Semi-Permanent Colorants, and Other Product Types); By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores, and Other Distribution Channels), and by Geography.

Market Snapshot

Hair Colorants Market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 4.5 %

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Market Overview

The hair colorants market is expected to grow with a CAGR of 4.5% during the forecast period (2020-2025).

  • Increased incidence of grey hair among the young working population, due to stress and improper diet, is primarily driving the market.
  • Permanent hair colorants offer long-lasting hair color, which is why they have a high demand among the consumers.
  • The potential health risks, due to the toxic chemicals incorporated in hair colorants, are hampering the market growth to an extent. To tackle the issue, companies are coming up with better solutions, like the use of natural ingredients and by refraining from the use of ammonia.

Scope of the report

The hair colorants market is segmented by product type into bleachers, highlighters, permanent colorants, semi-permanent colorants, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online stores, and other distribution channels. The market is also segmented by geography into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

By Product Type
Permanent Colorants
Semi-Permanent Colorants
Other Product Types
By Distribution Channel
Convenience Stores
Specialist Retailers
Online Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Increasing Hair Graying Issue is Fueling the Demand for Permanent Colorants

Increased incidence of grey hair among the young working population, due to stress and improper diet, is primarily driving the market as the youngsters are very conscious. Permanent hair colorants offer long-lasting hair color, which is why the demand for the category has inflated. The populaion of Southeast Asian countries, such as South Korea, Hong Kong, Taiwan, and Singapore, are aging faster than Japan, which creates an excellent opportunity for the hair colorant market. In the European Union, about 70% of women use hair colorants, while the rate is higher in the United States, with more than 75% of women using hair colorant products.

Hair Colorants Market1

Asia Pacific is the Fastest Growing Market Among All Regions

The increased overall population in China and India, coupled with a high gaining population in Japan and other Southeast Asian countries, is generating a higher demand for more hair colorants to cover grey hair. Rapidly changing lifestyles, owing to urbanization in the emerging market, creates demand for products such as hair colorant, which provide stylish looks. The millennial population in the countries of the region is very much influenced by the celebrities and opt to color their hair to synchronize with the fashion trends.

Hair Colorants Market2

Competitive Landscape

The market of hair colorants is competitive as the major players are trying to cater to the demands of the consumers in terms of color options, offering safer products for use at the same time. The demand for funky and neon colors is also rising with the exchange of cultures and the spread of fashion across the global regions. The demand for hair colorants to cover the gray hair has been constantly growing at a global scale, but the people are still worried regarding the side-effects of using hair colorants and think twice before acting upon the thought of hair coloring. Thus, the manufacturers of hair colorants have an opportunity to offer safer coloring solutions in more color choices to capture the potential market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Bleachers

      2. 5.1.2 Highlighters

      3. 5.1.3 Permanent Colorants

      4. 5.1.4 Semi-Permanent Colorants

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Henkel AG & Co. KGaA

      2. 6.4.2 Revlon

      3. 6.4.3 Coty Inc

      4. 6.4.4 L'Oreal SA

      5. 6.4.5 Kao Corporation

      6. 6.4.6 Mandom Corp.

      7. 6.4.7 Aveda Corp.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Hair Colorants Market market is studied from 2016 - 2026.

The Hair Colorants Market is growing at a CAGR of 4.5% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

Henkel AG & Co. KGaA, Revlon, Coty Inc.,, L'Oréal S.A, Mandom corp. are the major companies operating in Hair Colorants Market.

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