Hair Colorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Hair Colorants Market is segmented By Product Type (Bleachers, Highlighters, Permanent Colorants, Semi-Permanent Colorants, and Other Product Types); By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and Rest of Middle East & Africa). The report offers market size and forecast in value terms in USD million for all the above segments.

Market Snapshot

 hair colorants market overview
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 1.91 %

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Market Overview

The Global Hair Colorants market is expected to register a CAGR of 1.91% during the forecast period.

The growing use of hair color by the aging population to cover their grey hair is the primary driver for the growth of the hair color market. The aging population in many regions of the world, including Europe, Eastern Asia, and Southeast Asia, among others, creates a robust opportunity for the growth of the Hair Colorants Market.

Increased incidence of grey hair among the young working population due to stress and improper diet is primarily driving the market. Permanent hair colorants offer long-lasting hair color, which is why they have a high demand among consumers. The potential health risks due to the toxic chemicals in hair colorants hamper the market growth. To tackle the issue, companies are coming up with better solutions, like using natural ingredients and refraining from using ammonia.

The increasing prevalence of skin allergies among consumers is anticipated to drive the growth of the global organic hair color market. Overall, the global outlook of the organic hair color market is expected to remain positive during the forecast period.

Scope of the report

The hair colorants market is segmented by product type into bleachers, highlighters, permanent colorants, semi-permanent colorants, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. The report offers market size and forecast in value terms in USD million for all the above segments.

By Product Type
Permanent Colorants
Semi-Permanent Colorants
Other Product Types
By Distribution Channel
Convenience Stores
Specialist Retailers
Online Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Rapid Growth in the Premium Hair Colorant Space

The growth in the premium category of hair colorants is projected to witness rapid growth over the forecast period. This segment is expected to register a CAGR of 3.17% over the forecast period, while the CAGR over the same period for mass hair colorant products is expected to hover around 1.74%. Premium hair colors and dyes are comparatively expensive owing to the amount of research and development that goes into formulating these, as well as the higher cost of ingredients used in the product. For instance, Vegetal Safe Color offers natural hair color developed from 100% natural herbs and extracts like Indigo, Shikakai, Brahmi, and Manjistha, among other organic ingredients. Furthermore, this chemical-free hair color is free from harmful chemicals like PPD, Ammonia, Peroxide, and Paraben. Increasingly, this category is widely being used by hair styling professionals, hair salons, and spas to treat consumers’ hair, and also is available from specialty stores and online retailing platforms.

Hair Colorants Market: Revenue in USD billion, Mass vs. Premium Categories, 2017-2021

Asia Pacific is the Fastest Growing Market Among All Regions

The increased overall population in China and India, coupled with a high gaining population in Japan and other Southeast Asian countries, is generating a higher demand for more hair colorants to cover grey hair. Rapidly changing lifestyles, owing to urbanization in the emerging market, creates demand for products such as hair colorant, which provide stylish looks. The millennial population in the countries of the region is very much influenced by celebrities and opts to color their hair to synchronize with the fashion trends.

Hair Colorants Market2

Competitive Landscape

The market of hair colorants is competitive as the major players are trying to cater to the demands of the consumers in terms of color options, offering safer products for use simultaneously. The demand for funky and neon colors is also rising due to the exchange of cultures and the spread of fashion across global regions. Some major players in the market are Henkel AG & Co. KGaA, Revlon, Coty Inc, L'Oreal SA, Kao Corporation, Mandom Corp., Aveda Corp., Unilever, Avon Products, HACO Tiger Brands.

The demand for hair colorants to cover gray hair has constantly been growing globally. However, people are still worried regarding the side effects of using hair colorants and think twice before acting upon the thought of hair coloring. Thus, the manufacturers of hair colorants have an opportunity to offer safer coloring solutions in more color choices to capture the potential market.

Recent Development

  • In 2022, Mamaearth, a direct-to-consumer (D2C) startup, acquired Mumbai-based BBlunt from Godrej Consumer Products Limited (GCPL). “This is a win-win situation for both companies, and the expected synergies will allow us to broaden our customer, product, geographical and technological base.
  • In 2021, L’Oréal signed an agreement to acquire Youth to the People, an American skincare company based in California. The brand’s mission is to create skincare using vegan ingredients with practices that are good for the planet and suitable for the people.
  • In 2020, Revlon introduced NEW Total Color, its first high-performance, vegan permanent hair color, “Revlon Total Color represents a significant milestone in clean beauty with real innovation in the hair color category.

Table of Contents


    1. 1.1 Study Assumptions and Market Defination

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Bleachers

      2. 5.1.2 Highlighters

      3. 5.1.3 Permanent Colorants

      4. 5.1.4 Semi-Permanent Colorants

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Henkel AG & Co. KGaA

      2. 6.4.2 Revlon

      3. 6.4.3 Coty Inc

      4. 6.4.4 L'Oreal SA

      5. 6.4.5 Kao Corporation

      6. 6.4.6 Mandom Corp.

      7. 6.4.7 Aveda Corp.

      8. 6.4.8 HACO Tiger Brands.

      9. 6.4.9 Unilever

      10. 6.4.10 Avon Products


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Frequently Asked Questions

The Hair Colorants Market market is studied from 2016 - 2027.

The Hair Colorants Market is growing at a CAGR of 1.91% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

Henkel AG & Co. KGaA, Revlon, Coty Inc.,, L'Oréal S.A, Mandom corp. are the major companies operating in Hair Colorants Market.

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