Hair Color Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Hair Color Market is Segmented By Product Type (Bleachers, Highlighters, Permanent Colorants, Semi-Permanent Colorants, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Rest of Middle East and Africa). The report offers market size and values in USD during the next five years for all the above segments.

Hair Color Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Hair Colorants Market Size

Hair Colorants Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 5.48 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration High

Major Players

Hair Colorants Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Hair Colorants Market with other markets in Consumer Goods and Services Industry

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Hair Colorants Market Analysis

The Hair Colorants Market is expected to register a CAGR of 5.48% during the forecast period.

The hair colorants industry continues to evolve with changing consumer preferences and demographic shifts, particularly influenced by the rising aging population worldwide. According to World Bank data, Japan leads with 29% of its population being geriatric as of 2022, reflecting a broader global trend that is driving demand for hair dye products. This demographic shift has prompted manufacturers to develop specialized products catering to mature consumers, with particular emphasis on grey coverage solutions. The industry has also witnessed a significant transformation in workplace demographics, with the Bureau of Labor Statistics reporting that 54.7% of women and 65.5% of men were employed in the United States in 2022, contributing to increased demand for professional appearance maintenance products.


The industry is experiencing a notable shift towards natural and organic formulations, driven by increasing consumer awareness about product ingredients and their potential health impacts. Manufacturers are actively reformulating their products to eliminate harsh chemicals, with many brands introducing ammonia-free and natural ingredient-based alternatives. This trend is particularly evident in recent product launches, such as Alfaparf Milano's introduction of a new line of bleaching powders in 2022, featuring their BB bleach formula designed to protect hair against external aggressors while maintaining effectiveness.


A significant transformation is occurring in the retail landscape for hair colorants, with an increasing emphasis on omnichannel distribution strategies. Traditional retail channels are being complemented by robust e-commerce platforms, offering consumers greater accessibility and product information. The industry has witnessed a surge in direct-to-consumer (D2C) brands and specialized beauty retailers, providing consumers with more personalized shopping experiences and expert guidance in product selection. This shift has been accompanied by the integration of virtual try-on technologies and AI-powered shade matching tools, enhancing the consumer purchase journey.


The professional salon segment continues to play a crucial role in the hair colorants market, with an increasing focus on premium and specialized treatments. Salon professionals are increasingly becoming influential in product recommendations and application techniques, leading to the development of professional-grade products for both in-salon and at-home use. The industry has seen a rise in collaboration between manufacturers and professional stylists, resulting in innovative product formulations and application methods. This trend has been particularly evident in the development of complex coloring techniques such as balayage and ombre, which require professional expertise while driving demand for specialized product formulations.

Segment Analysis: Product Type

Permanent Colorants Segment in Hair Colorants Market

Permanent colorants continue to dominate the global hair colorants market, commanding approximately 49% of the market share in 2024. This significant market position is driven by increasing consumer consciousness about physical appearance and the rising millennial population that is highly influenced by celebrities and media influencers following current market trends. The segment's popularity is further enhanced by technological advancements in permanent hair color methods, with manufacturers focusing on developing innovative formulations that offer better gray coverage and longer-lasting results. Major players like L'Oréal and Henkel are continuously launching new permanent hair color products with enhanced features such as ammonia-free formulations and natural ingredients, catering to the growing demand for safer and more effective coloring solutions.

Market Analysis of Hair Colorants Market: Chart for Product Type

Highlighters Segment in Hair Colorants Market

The highlighters segment is emerging as the fastest-growing category in the hair colorants market, projected to grow at approximately 9% during 2024-2029. This remarkable growth is attributed to the increasing popularity of highlighting techniques among younger consumers who prefer subtle color changes rather than full-color treatments. The segment's growth is further fueled by innovations in hair lightener products that offer more precise application methods and reduced damage to hair. Professional salons are increasingly incorporating highlighting services in their portfolios, while manufacturers are developing at-home hair lightener kits with improved formulations and easier application methods. The trend towards personalized and multi-tonal hair colors has also contributed to the segment's growth, with consumers seeking more sophisticated and natural-looking results.

Remaining Segments in Product Type

The hair colorants market's remaining segments, including semi-permanent colorants, temporary hair color, and bleachers, each serve distinct consumer needs and preferences. Semi-permanent colorants have gained significant traction among consumers seeking less commitment and reduced hair damage, while temporary hair color caters to the growing trend of experimental and fashion-forward consumers who prefer frequently changing their hair color. Hair bleach continues to play a crucial role in the market, particularly in supporting the growing demand for lighter hair shades and serving as a base for vibrant color applications. These segments are witnessing continuous innovation in terms of formulation, with manufacturers focusing on developing products with natural ingredients, improved safety profiles, and enhanced performance characteristics.

Segment Analysis: Distribution Channel

Health and Beauty Specialist Stores Segment in Hair Colorants Market

Health and beauty specialist stores dominate the global hair colorants market, commanding approximately 40% of the market share in 2024. These specialized retail establishments offer a comprehensive range of retail hair color products spanning from premium to affordable price ranges. The segment's success can be attributed to its tailor-made approach, offering customized and specific products alongside personalized services. These stores employ specialized professionals who provide expert advice, address customer concerns, and explain product benefits, creating a unique value proposition. Additionally, these outlets maintain luxurious décor to attract more consumers and offer innovative varieties of beauty care products in terms of application, packaging, and durability, further strengthening their market position.

Online Retail Stores Segment in Hair Colorants Market

The online retail stores segment is projected to experience the highest growth rate of approximately 7% during the forecast period 2024-2029. This remarkable growth is driven by the increasing convenience factors associated with e-commerce retailing, such as 24/7 shopping accessibility and doorstep delivery. These platforms often provide sophisticated filtering options to enhance the shopping experience, allowing consumers to search by specific criteria like free-from claims, permanency type, price range, and color combinations. The segment's growth is further bolstered by the emergence of specialized e-commerce websites dedicated to beauty and personal care products, offering extensive product varieties on a single platform. The trend of online shopping continues to gain momentum as consumers appreciate the ease of comparing products, reading reviews, and making informed purchase decisions from the comfort of their homes.

Remaining Segments in Distribution Channel

The hair colorants market is also served through other significant distribution channels including supermarkets/hypermarkets, convenience/grocery stores, and other retail formats. Supermarkets/hypermarkets represent a substantial portion of sales due to their widespread presence and ability to offer multiple brands under one roof. These outlets often provide attractive discounts and combo offers, making them popular among value-conscious consumers. Convenience and grocery stores play a crucial role in reaching consumers in tier 2, tier 3 cities, and remote areas, offering easy accessibility and convenience. Other distribution channels, including warehouse clubs and direct selling, contribute to the market by providing unique buying experiences and personalized service to specific consumer segments.

Hair Colorants Market Geography Segment Analysis

Hair Colorants Market in North America

The North American hair colorants market demonstrates strong growth potential driven by increasing consumer consciousness about personal appearance and growing demand for professional hair coloring services. The United States leads the regional market, followed by Mexico and Canada. The region's market is characterized by high penetration of premium products, a strong presence of major manufacturers, and increasing adoption of natural and organic hair coloring solutions. Consumer preferences vary across countries, with a notable trend toward ammonia-free and plant-based formulations gaining momentum across the region.

Market Analysis of Hair Colorants Market: Forecasted Growth Rate by Region

Hair Colorants Market in United States

The United States dominates the North American hair colorants market, holding approximately 83% share of the regional market. The market is primarily driven by a growing aged population, rising demand for natural and organic hair colorants, and increasingly prevalent hair fashion trends among young consumers. Additionally, advertisements often focus on specific age groups, such as adolescents or aging women, to influence and target specific population groups. The development of the market is supported by frequent product innovation, with consumers generally wanting to ensure they buy products that suit their skin or hair type.

Hair Colorants Market in Mexico

Mexico represents the fastest-growing market in North America, with a projected growth rate of approximately 5% during 2024-2029. The growth is attributed to innovation in product formulation and format, with hair color available in pre-measured sachets that are convenient to use. Consumer demand for formulations made using natural and organic ingredients is rising, owing to growing awareness about the adverse impacts of ingredients such as parabens and aluminum compounds. The country's market is also benefiting from the expansion of specialty stores and increasing disposable income levels among consumers.

Hair Colorants Market in Europe

The European hair colorants market showcases a mature landscape with sophisticated consumer preferences and a strong presence of established manufacturers. The region benefits from advanced research and development facilities, leading to continuous product innovations and improvements. Germany leads the market, followed by France and the United Kingdom, while Russia, Spain, and Italy also contribute significantly to the regional market. The market is characterized by increasing demand for natural and organic products, with consumers showing a strong preference for sustainable and eco-friendly solutions.

Hair Colorants Market in Germany

Germany maintains its position as the largest hair colorants market in Europe, commanding approximately 15% of the regional market share. Rising disposable income coupled with the increasing popularity of hair colorants and growing awareness about personal grooming among both men and women is propelling market growth. The country's market is particularly strong in professional hair care products, with consumers showing a high preference for premium quality products and innovative solutions.

Hair Colorants Market in Germany - Growth Trends

Germany also leads the European market in terms of growth, with an expected CAGR of approximately 5% during 2024-2029. The growth is driven by increasing use of hair colorants by youngsters to constantly change their hair color and keep up with the latest fashion trends. Moreover, hair colorants like highlighters help in contouring highlights to add dimension to the hair, and not changing the overall color of the hair is also gaining prominence among consumers. The market is further supported by strong distribution networks and innovative product launches.

Hair Colorants Market in Asia-Pacific

The Asia-Pacific hair colorants market demonstrates robust growth potential, driven by changing consumer preferences and increasing urbanization. Japan leads the regional market, while India shows the highest growth potential. China and Australia also contribute significantly to the market dynamics. The region is witnessing a strong trend toward natural and organic hair coloring products, with increasing awareness about harmful chemicals driving the demand for safer alternatives. The market is characterized by a mix of international brands and strong local players, each catering to specific consumer segments and preferences.

Hair Colorants Market in Japan

Japan maintains its position as the largest market in the Asia-Pacific region, driven by the growing desirability of hair colorants among all age groups and genders. The country's market is characterized by strong demand for premium products and improved hair care practices. The surge in the market for premium hair colors is attributed to the time and investment in developing unique formulas, with consumers showing a strong preference for quality and innovation.

Hair Colorants Market in India

India emerges as the fastest-growing market in the Asia-Pacific region, driven by rising urbanization and changing lifestyles. The popularity of hair highlights, an increase in demand for salon services, and the development of new tools for use in salons are boosting market growth. The country is witnessing a significant shift toward natural and organic hair colorants, with companies focusing on launching products that combine traditional ingredients with modern technology.

Hair Colorants Market in South America

The South American hair colorants market shows significant growth potential, with Brazil emerging as both the largest and fastest-growing market in the region. Argentina also contributes to the regional market dynamics. The market is characterized by a strong preference for professional hair coloring services and increasing adoption of innovative products. Consumer awareness regarding product ingredients and safety is rising, leading to increased demand for natural and organic solutions.

Hair Colorants Market in Middle East & Africa

The Middle East & Africa hair colorants market demonstrates steady growth, with Saudi Arabia emerging as the largest market and showing the fastest growth rate in the region. South Africa also plays a significant role in the regional market. The region shows a strong preference for halal-certified products, particularly in Middle Eastern countries, while African markets show increasing demand for products catering to specific hair types and textures. The market is witnessing a gradual shift toward natural and organic ingredients, with consumers becoming more conscious about product formulations.

Hair Colorants Industry Overview

Top Companies in Hair Colorants Market

The global hair color companies market is dominated by established multinational corporations, with L'Oréal SA leading the pack, followed by Wella Professionals, Revlon Inc., and Henkel AG & Co. KGaA. These companies are actively pursuing product innovation as their primary strategy, focusing on launching single-color-centric products with sustainable and natural claims to attract environmentally conscious consumers. The industry witnesses continuous operational improvements through the expansion of production facilities and distribution networks, particularly in emerging markets. Strategic partnerships and celebrity endorsements have become crucial tools for market penetration, with companies leveraging social media influence to enhance brand visibility. Companies are increasingly investing in research and development to develop new-generation technologies, particularly focusing on safer coloring solutions and expanded color choices to meet evolving consumer preferences.

Consolidated Market with Strong Brand Loyalty

The hair colorants market exhibits a highly consolidated structure dominated by global conglomerates with extensive product portfolios spanning permanent, semi-permanent, and natural hair colors. These major players benefit from economies of scale, established distribution networks, and strong brand loyalty among consumers, creating significant entry barriers for new competitors. The market demonstrates a clear preference for companies with integrated operations, from research and development to distribution, allowing them to maintain quality control and innovation pipelines.


The industry has witnessed strategic mergers and acquisitions as companies seek to expand their geographical presence and strengthen their product offerings. Notable examples include Honasa Consumer Limited's acquisition of BBLUNT and Natura & Co's acquisition of Avon Products, indicating a trend toward consolidation to achieve market dominance. Local players, particularly in emerging markets, maintain their presence through specialized product offerings and regional distribution strengths, though their market share remains limited compared to global leaders. Hair color industry statistics reveal that these strategic moves are essential for maintaining a competitive edge.

Innovation and Distribution Drive Market Success

Success in the hair colorants market increasingly depends on companies' ability to innovate while maintaining strong distribution networks. Incumbent players must focus on developing natural and organic formulations, expanding their color ranges, and investing in sustainable packaging solutions to maintain their market position. The ability to adapt to changing consumer preferences, particularly the growing demand for ammonia-free and plant-based products, while maintaining product efficacy, has become crucial for market leadership.


For contenders aiming to gain hair color market share, differentiation through specialized product offerings, such as professional salon-specific lines or natural ingredient-based formulations, presents opportunities for growth. The development of a strong online presence and direct-to-consumer channels has become essential, particularly as e-commerce continues to grow in importance. Companies must also consider potential regulatory changes regarding chemical ingredients and environmental impact, making investments in compliant formulations and sustainable practices crucial for long-term success. The market shows relatively low substitution risk due to limited alternatives for hair coloring, though companies must continue to address safety concerns and consumer preferences for natural products. Hair dye industry statistics indicate that the market's growth is driven by these innovative and sustainable practices.

Hair Colorants Market Leaders

  1. Henkel AG & Co. KGaA

  2. L'Oréal S.A

  3. Mandom corp.

  4. Wella Operations Us LLC

  5. Revlon Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Hair Color Market Concentration
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Hair Colorants Market News

  • June 2022: L'Oréal introduced its first permanent hair color, L'Oréal Paris Men Expert One-Twist Hair Color, made especially for men.
  • February 2022: Mamaearth, a direct-to-consumer (D2C) startup, acquired Mumbai-based BBlunt from Godrej Consumer Products Limited (GCPL).
  • December 2021: L'Oréal signed an agreement to acquire Youth to the People, an American skincare company based in California. The brand's mission is to create skincare using vegan ingredients with practices that are good for the planet and suitable for the people.

Hair Colorants Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Bleachers
    • 5.1.2 Highlighters
    • 5.1.3 Permanent Colorants
    • 5.1.4 Semi-Permanent Colorants
    • 5.1.5 Temporary Hair Colorants
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience/Grocery Stores
    • 5.2.3 Health and Beauty Specialist Retailers
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 United Kingdom
    • 5.3.2.2 France
    • 5.3.2.3 Germany
    • 5.3.2.4 Spain
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted by Leading Players
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Henkel AG & Co. KGaA
    • 6.3.2 Revlon Inc.
    • 6.3.3 Wella Operations Us LLC
    • 6.3.4 L'Oreal SA
    • 6.3.5 Kao Corporation
    • 6.3.6 Mandom Corp.
    • 6.3.7 Heena Industries Private Limited
    • 6.3.8 Honasa Consumer Ltd
    • 6.3.9 Unilever PLC
    • 6.3.10 Natura & Co. Holding SA
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Hair Colorants Industry Segmentation

Hair colorants are highlighting products capable of coloring the hair in various shades and tints, ranging from very light blonde to black, passing through a range of tones, like golden ash, reddish, mahogany, and violets. 

The hair colorants market is segmented by type, distribution channel, and geography. The hair colorants market is segmented by product type into bleachers, highlighters, permanent colorants, semi-permanent colorants, and temporary hair colorants. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, health, and beauty specialist stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. 

For each segment, the market sizing and forecasts have been done on the basis of value in USD.

Product Type Bleachers
Highlighters
Permanent Colorants
Semi-Permanent Colorants
Temporary Hair Colorants
Distribution Channel Supermarkets/Hypermarkets
Convenience/Grocery Stores
Health and Beauty Specialist Retailers
Online Retail Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
France
Germany
Spain
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
Rest of Middle East and Africa
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Hair Colorants Market Research FAQs

What is the current Hair Colorants Market size?

The Hair Colorants Market is projected to register a CAGR of 5.48% during the forecast period (2025-2030)

Who are the key players in Hair Colorants Market?

Henkel AG & Co. KGaA, L'Oréal S.A, Mandom corp., Wella Operations Us LLC and Revlon Inc. are the major companies operating in the Hair Colorants Market.

Which is the fastest growing region in Hair Colorants Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Hair Colorants Market?

In 2025, the Europe accounts for the largest market share in Hair Colorants Market.

What years does this Hair Colorants Market cover?

The report covers the Hair Colorants Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Hair Colorants Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Hair Colorants Market Research

Mordor Intelligence offers comprehensive insights into the hair colorants market. We leverage our extensive expertise to analyze the dynamics and emerging trends within the hair dye industry. Our detailed research spans the entire spectrum of hair coloring products. This includes permanent hair color, temporary hair color solutions, and segments like natural hair dye, herbal hair color, and organic hair color. The analysis also covers hair treatment methodologies, hair highlighting techniques, and hair bleach applications. Stakeholders can access crucial hair color industry statistics in a report PDF format available for download.

Our research thoroughly examines trends in hair color. We analyze both the retail hair color and salon hair color market segments while exploring the growing demand for professional hair color services. The report investigates various aspects of hair cosmetics, including hair pigment technologies, hair lightener innovations, and chemical hair dye formulations. Stakeholders across the value chain, from hair color companies to hair beautification service providers, benefit from our detailed market analysis. Our industry forecasts and comprehensive insights delve into hair tint preferences and consumer behavior patterns in the salon hair color and organic hair color market segments.