Asia-Pacific Hair Conditioner Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Asia-Pacific Hair Conditioner market is segmented by Product Type (Intensive Hair Conditioner, Traditional Hair Conditioner, and Other Hair Conditioner), By Distribution Channel (Supermarkets/Hypermarkets, Speciality Stores, E-Commerce, Pharmacies/Drugstore, Other Distribution Channels), and Geography.

APAC Hair Conditioner Market Size

Asia-Pacific hair conditioner market
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 5.34 %
Market Concentration Low

Major Players

Asia-Pacific hair conditioner market size

*Disclaimer: Major Players sorted in no particular order


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APAC Hair Conditioner Market Analysis

Asia-Pacific Hair Conditioner market is projected to grow at a CAGR of 5.34% during the forecast period 2020 - 2025.

  • The changing fashion trends and rise in awareness of the availability of new, more effective, and safer hair care products have led to a significant increase in the use of these products, which in turn boosting the conditioner market in the region.
  • Moreover, with the increasing incidence of thinning hair and hair loss, hair care products are expected to gain attraction, as consumers look for non-surgical procedures and at-home products to overcome these issues.

APAC Hair Conditioner Market Trends

This section covers the major market trends shaping the APAC Hair Conditioner Market according to our research experts:

Growing Demand for Organic Hair Care Products

Increased consumer preference for natural and botanical ingredients providing functional effects on hair conditioning drove the market. Also, the traditional knowledge of herbs and botanicals among consumers in China, India, and Japan is quite high that supports market growth. Brands are aggressively investing in R&D to access the regional natural hair care market. The demand for organic hair care products in the region is expected to increase at a substantial rate. Moreover, the growing personal care industry is expected to boost the market in the Asia-Pacific region.

Asia-Pacific hair conditioner market share

India is the Fastest Growing Country in Haircare Market

The India haircare market is projected to record the fastest growth rates in the Asia-Pacific region. Changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver of the market. These changes are majorly due to the high millennial population, migration towards cities, and rising women employment. This migration to cities has directly impacted the market of traditional hair care products. Meanwhile, the existing population of the cities is the reason for the uptick in sales from specialty stores, e-commerce websites, and particularly salons, which in turn boosting the hair conditioner market in the country.

 Asia-Pacific hair conditioner market growth

APAC Hair Conditioner Industry Overview

Asia-Pacific hair conditioner market is highly competitive with multinational brands occupying major chunk in the market. However, domestic brands are increasingly growing their presence in botanical and natural product categories. Acquisition and new product innovation in traditional hair conditioner focus on active ingredients is the main strategy adopted by players. Some of the major players in the market studied are Procter & Gamble Co., L'Oreal S.A., Johnson & Johnson Consumer Inc., Unilever among others.

APAC Hair Conditioner Market Leaders

  1. Procter & Gamble Co.

  2. L'Oreal S.A.

  3. Johnson & Johnson Consumer Inc.

  4. Unilever

  5. Amway

*Disclaimer: Major Players sorted in no particular order

Procter & Gamble Co., L'Oreal S.A., Johnson & Johnson Consumer Inc., Unilever, Amway, Kao Corporation, Revlon Inc, New Avon LLC

APAC Hair Conditioner Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Intensive Hair Conditioner

      2. 5.1.2 Traditional Hair Conditioner

      3. 5.1.3 Other Hair Conditioner

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Speciality Stores

      3. 5.2.3 Pharmacies/Drugstore

      4. 5.2.4 E-Commerce

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble Co.

      2. 6.3.2 L'Oreal S.A.

      3. 6.3.3 Johnson & Johnson Consumer Inc.

      4. 6.3.4 Unilever

      5. 6.3.5 Amway

      6. 6.3.6 Kao Corporation

      7. 6.3.7 Revlon Inc

      8. 6.3.8 New Avon LLC

    4. *List Not Exhaustive

**Subject to Availability

APAC Hair Conditioner Industry Segmentation

Asia-Pacific Hair Conditioner market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into Intensive Hair Conditioner, Traditional Hair Conditioner, Other Hair Conditioner. On the basis of the distribution channels, the market is segmented into Supermarkets/Hypermarkets, Speciality Stores, E-Commerce, Pharmacies/Drugstore, Other Distribution Channels. On the basis of geography, the report provides a regional analysis, which includes China, Japan, India, Australia, and the Rest of Asia-Pacific.

By Product Type
Intensive Hair Conditioner
Traditional Hair Conditioner
Other Hair Conditioner
By Distribution Channel
Speciality Stores
Other Distribution Channels
By Geography
Rest of Asia-Pacific

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APAC Hair Conditioner Market Research FAQs

The Asia-Pacific Hair Conditioner Market is projected to register a CAGR of 5.34% during the forecast period (2023-2028).

Procter & Gamble Co., L'Oreal S.A., Johnson & Johnson Consumer Inc., Unilever and Amway are the major companies operating in the Asia-Pacific Hair Conditioner Market.

Asia-Pacific Hair Conditioner Industry Report

Statistics for the 2023 Asia-Pacific Hair Conditioner market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Hair Conditioner analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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