Global Premium Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Global Premium Hair Care Market is segmented by Type (Shampoo, Conditioner, Hair Color, Hair Oil, Hair Creams and Masks, Hair Styling Products, and Other Types), by Distribution Channel (Supermarkets/ Hypermarkets, Specialty Stores, Online Stores, Convenience Stores, and Other Distribution channels), by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The report offers market size and forecasts in value (USD million) for all of the above segments.

Premium Hair Care Market Size

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Premium Hair Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 6.60 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration High

Major Players

Premium Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Premium Hair Care Market Analysis

The global premium hair care market is projected to register a CAGR of 6.6% during the forecast period, 2022-2027.

The COVID-19 pandemic had positively influenced consumers' spending habits and purchase decisions and had also witnessed a slowdown in growth owing to various governments imposing multiple measures intended to slow down the spread of COVID-19. Some basic initiatives included social isolation directives, limitations on business opening hours, and travel restrictions. According to the International Journal of Dermatology and the US National Library of Medicine, hair loss had been found to be a late onset symptom of COVID-19 with almost 25% of patients reporting the issue and Telogen effluvium (an acute hair loss that is experienced when the body goes through physical trauma such as illness, pregnancy or even a crash diet). Another notable trend is the rise of do-it-yourself (DIY) hair care products and routines. As many beauty salons had closed, and even in places where they were not, consumers had forgone services owing to concerns over close physical contact. As a result, DIY hair coloring is finding new customers with the hair dye sales increasing 23% in Apr 2020 (Y-O-Y) as stated by Baird.

Over the medium term, consumers across the global market face varied hair care-related problems, among which, hair loss and oily scalp are the most common ones. These problems are mainly due to hot and sweaty weather conditions, pollution, among others which lead the consumers to shampoo their hair daily, removing the natural oils present in the hair or scalp. This in turn is driving the global premium hair care market.

Increasing celebrity endorsements and raising awareness about the harmful effects of chemicals and synthetic products augment the demand for natural/organic, and vegan hair care products, along with ease of usage and availability of small travel-size packs acting as significant trends observed in the market.

Premium Hair Care Market Trends

This section covers the major market trends shaping the Premium Hair Care Market according to our research experts:

Growing Appeal For Organic and Natural Products

The global premium hair care market is witnessing an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum compounds present in hair care products. A high percentage of consumers choose one brand over others based on its natural formulation. This enhanced the demand for safe, natural, and organic hair care products in recent times, according to DSM 56% of consumers believe that active ingredient is more important than brand, package, or fragrance when it comes to purchasing decisions.

Moreover, consumers with sensitivity tend to look for natural and fragrance-free products. In Scandinavian countries, there has been a growing shift toward fragrance-free products. Wherein according to research by Battelle Memorial Institute and Silent Spring Institute, the analysis of 18 commonly used products like relaxers, hair root stimulators, and anti-frizz products detected 66 chemicals with potentially toxic effects. The researchers also detected nonylphenol, a compound associated with obesity and a higher risk of breast cancer, in 30% of the hair treatments in the United States. Thus, the high demand for natural ingredients is evident in the market studied. It has led to most companies launching products with nature-inspired ingredients, such as plant-based and premium botanical ingredients.

For instance, in 2020, Henkel launched a brand of natural toiletries and hair care products, Nature Box, with both solid and liquid products in France. The range features five liquid shampoos and their solid equivalents, plus a conditioner. The products are incorporated of 99% natural ingredients derived from fair sourcing cold-pressed hemp, coconut, nut, argan or avocado oil in both liquid or solid product and packed in eco-packaging.

Global Premium Hair Care Market: Consumer Willingness To Pay More For Certified Hair Care Product, in %, Germany, 2021

Asia-Pacific is the Fastest Growing Region

The market in the Asia Pacific region is expected to register the fastest growth rate during the forecast period due to the rising awareness about personal hygiene and well-being along with the gradually increasing disposable income levels and standards of living. Furthermore, hair care has always been a top priority for both men and women. Also, there is an increased demand for premium hair care and other grooming products by men, owing to a robust shift in attitude toward personal well-being. In addition, the vast male population in emerging countries is doing away with manual work and adopting white-collar jobs, which is further anticipated to create product demand. Millennials are one of the prominent consumer segments for premium hair care products. The influence of K-Pop culture along with Thai and Korean celebrities are creating awareness regarding the latest hair care and styling trends. This has exhibited stronger demand for coloring and treatment products for grey hair coverage and resolving hair-related concerns, respectively.

Owing to the high concern for hair care, there's a rise in demand for specialized premium products. Hair textures vary from person to person and so do the hair and scalp-related issues. Some people might have damaged or dry hair, while others have to deal with breakage and hair fall problems. As a result, specialized products are being introduced in the region that claims to fix damages caused by many factors. For instance, in 2021, Dabur India has diversified its product portfolio with the launch of a premium range of shampoos under the brand Dabur Vatika Select and each variant of the new range has a unique ingredient that solves specific hair problems.

Premium Hair Care Market: Market Share, in %, by Geography, Global, 2021

Premium Hair Care Industry Overview

The global premium hair care market is highly competitive with the presence of global and small- and medium-scale regional manufacturers. The key players in the market are Procter & Gamble Company, L'Oreal S.A., The Estee Lauder Companies, Johnson & Johnson, and Unilever Plc.

Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Companies are increasing in research and development(R&D) efforts and marketing to expand their presence globally. They are focusing on expanding their distribution network to reach out to maximum customers. Retailers are also developing their standards for natural and organic hair care products. For instance, in December 2020, Henkel Beauty Care announced the launch of several products in 2021 for organic brand NAE and Schwarzkopf hair dyes. It also launched a brand of natural toiletries and hair care products under the name Nature Box, an environmentally friendly brand in France.

Premium Hair Care Market Leaders

  1. Procter & Gamble Company

  2. The Estee Lauder Companies

  3. L’Oreal S.A.

  4. Johnson & Johnson

  5. Unilever Plc

*Disclaimer: Major Players sorted in no particular order

Premium Hair Care Market Concentration
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Premium Hair Care Market News

  • In May 2021, Beacon Bio Life Sciences Private Limited's highly acclaimed launched brand 'Atulya' launched its new Veg Keratin, and Wheat Protein range of products which includes hair shampoo, hair conditioner, hair oil, and hair mask. Atulya Keratin & Wheat Protein Conditioner is made from pure organic and luxurious ingredients to keep the hair strong and manageable, in addition to providing nutrition to hair. The range based on a vegetable alternative to animal keratin is the first of its kind in India.
  • In March 2021, Vaycay Beauty launched its first-ever solid shampoo and conditioner bars made from natural ingredients, in eco-friendly, plastic-free packaging. The shampoo and conditioner bundle, 'Maldives with Marula', caters to all hair types and combines organic marula oil with bergamot and patchouli essential oils, along with ingredients such as cocoa butter, coconut oil, and grapeseed oil.
  • In January 2021, Naturally Brite launched its plant-based hair color products exclusively at Target stores. The demi-permanent color line is infused with conditioning henna, is 100% plant-based, can be applied in four ways, and is available in seven shades, namely- Fire, Auburn, Dark Strawberry Blonde, Copper Rose, Dark Red, Dark Brown, and Black.

Premium Hair Care Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Color

      4. 5.1.4 Hair Oil

      5. 5.1.5 Hair Creams and Masks

      6. 5.1.6 Hair Styling Products

      7. 5.1.7 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Johnson & Johnson

      2. 6.3.2 Unilever PLC

      3. 6.3.3 Estee Lauder Companies

      4. 6.3.4 Procter & Gamble

      5. 6.3.5 Oriflame Group

      6. 6.3.6 L'Oreal SA

      7. 6.3.7 Beiersdorf AG

      8. 6.3.8 Natura & Co.

      9. 6.3.9 Kao Corporation

      10. 6.3.10 Amway Corporation

    4. *List Not Exhaustive



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Premium Hair Care Industry Segmentation

Premium hair care refers to the hygiene and cosmetic care provided for the hair so that it would be healthy, clean, and stylish. These products cost more than mass-produced hair care products and offer better quality. The market studied is segmented by type, distribution channel, and geography. Based on type, the market studied is segmented into shampoo, conditioner, hair color, hair oil, hair creams and masks, hair styling products, and other types. Based on distribution channels, the market studied is segmented into hypermarkets/ supermarkets, specialty stores, online stores, convenience stores, and other distribution channels. Based on geography, the market studied is segmented into North America, Europe, Asia-Pacific, South America, Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Hair Color
Hair Oil
Hair Creams and Masks
Hair Styling Products
Other Types
By Distribution Channel
Specialty Stores
Online Stores
Convenience Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa
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Premium Hair Care Market Research FAQs

The Global Premium Hair Care Market is projected to register a CAGR of 6.60% during the forecast period (2024-2029)

Procter & Gamble Company, The Estee Lauder Companies, L’Oreal S.A., Johnson & Johnson and Unilever Plc are the major companies operating in the Global Premium Hair Care Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Global Premium Hair Care Market.

The report covers the Global Premium Hair Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Premium Hair Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Global Premium Hair Care Industry Report

Statistics for the 2024 Global Premium Hair Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Global Premium Hair Care analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Global Premium Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)