Middle East and Africa Hair Colorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Middle East and Africa Hair Colorants Market is segmented By Product Type (Bleachers, Highlighters, Permanent Colorants, Semi-Permanent Colorants, and Others) By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores, and Others), and by Geography.

Market Snapshot

middle east and africa hair colorants market summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 5.2 %

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Market Overview

The Middle East and Africa Hair Colorants Market is projected to grow at a CAGR of 5.2% during the forecast period (2020 - 2025).

  • The growing use of hair color by the aging population to cover their grey hair is the primary driver for the growth of the hair color market. An increasing number of the millennial population is adopting trendy fashion which includes coloring the hair in appealing colors.
  • Changing lifestyles, rising urbanization, and the growing youth population in emerging economies is driving the hair color market.
  • However, stringent cosmetics regulations are likely to have a negative impact on the manufacturing of hair colorants in the near future.

Scope of the report

The Middle East and Africa colorants market is segmented by product type into bleachers, highlighters, permanent colorants, semi-permanent colorants, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online stores, and others. The study also involves the analysis of regions such as South Africa, Saudi Arabia, the United Arab Emirates, Qatar, and rest of the Middle East and Africa.

By Product Type
Permanent Colorants
Semi-Permanent Colorants
By Distribution Channel
Convenience Stores
Specialist Retailers
Online Stores
Middle East and Africa
Saudi Arabia
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Increasing Demand for Permanent Colorants

Increased incidence of grey hair among the young working population due to stress and improper diet is primarily driving the market as the youngsters are very conscious. Permanent hair colorants offer long-lasting hair color, which is why the demand for the category has inflated. Social media penetration and advertisement have further fueled the beauty and personal care market including hair colorants in the region. Rapidly changing lifestyles, owing to urbanization in the emerging market, demands products such as hair colorant which provide stylish looks.

Middle East and Africa Hair Colorants Market1

Supermarket/Hypermarket Drives the Sales of Hair Colorants

Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are dominant channels for the sales of hair colorants. The factors, such as business expansion, rising number of hypermarkets and supermarkets add to the sales of these retail formats and significantly contribute to the growth of their overall market. ​ The availability of a variety of brands has been a key factor for the increasing consumer preferences, as customers want to make fewer trips to the store and receive more value for their money, which, in turn, has also increase the sales. Thus, customers find it beneficial to shop from such retail stores, as they offer attractive discount offers and schemes.

Middle East and Africa Hair Colorants  Market2

Competitive Landscape

The market of hair colorants is competitive as the major players are trying to cater to the demands of the consumers in terms of color options, offering safer products for use at the same time. The key palyers are Henkel AG & Co. KGaA, L'Oreal S.A, Kao Corporation and Avon Products, Inc.

Major Players

  1. Henkel AG & Co. KGaA

  2. L'Oreal S.A

  3. Kao Corporation

  4. Hoyu Co., Ltd.

  5. Avon Products, Inc.

MEA hair colorant.png

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Bleachers

      2. 5.1.2 Highlighters

      3. 5.1.3 Permanent Colorants

      4. 5.1.4 Semi-Permanent Colorants

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 Middle East and Africa

        1. Saudi Arabia

        2. South Africa

        3. United Arab Emirates

        4. Qatar

        5. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Henkel AG & Co. KGaA

      2. 6.3.2 L'Oreal S.A

      3. 6.3.3 Hygienic Research Institute Pvt Ltd

      4. 6.3.4 Laboratorios Phergal

      5. 6.3.5 Hoyu Co., Ltd.

      6. 6.3.6 Avon Products, Inc.

      7. 6.3.7 Kao Corporation

    4. *List Not Exhaustive

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Frequently Asked Questions

The Middle East and Africa Hair Colorants Market market is studied from 2016 - 2026.

The Middle East and Africa Hair Colorants Market is growing at a CAGR of 5.2% over the next 5 years.

Henkel AG & Co. KGaA, L'Oreal S.A, Kao Corporation, Hoyu Co., Ltd., Avon Products, Inc. are the major companies operating in Middle East and Africa Hair Colorants Market .

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