North America Hair Conditioner Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

North America Hair Conditioner Market is segmented by Product Type (Regular Conditioner, and Deep Conditioner), by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail Stores, Specialist Retailers, Pharmacies/Drug Stores, and Others).

North America Hair Conditioner Market Size

North America Hair Conditioner Market Size
Study Period: 2018 - 2028
CAGR: 3.43 %

Major Players

North America Hair Conditioner Market Key Players

*Disclaimer: Major Players sorted in no particular order


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North America Hair Conditioner Market Analysis

The North America hair conditioner market is projected to witness a CAGR of 3.43% during the forecast period (2020 - 2025).

  • The growth in hair care products segments particularly conditioner and shampoos in the United States, Canada, and other North American countries is largely driven by the healthy living movement, as consumers are becoming more health-conscious and looking for products that are better for them.
  • Therefore, consumers are looking to embrace their natural hair, reducing the usage of certain hair care products that are associated with the heavy use of chemicals. Therefore many companies are coming with their consumer and environmental characteristics in their hair conditioner brand such as Cruelty-Free, Paraben Free, Phthalate-Free, and Sulfate-Free.

North America Hair Conditioner Industry Segmentation

The North America hair conditioner market is segmented by product type, which includes regular conditioner, and deep conditioner). These products are distributed in the different channel as supermarkets and hypermarkets, convenience stores, online retail stores, specialist retailers, pharmacies/drug stores, and others).

By Product Type
Regular Conditioner
Deep Conditioner
By Application
Supermarkets and Hypermarkets
Convenience Stores
Online Retail Stores
Specialist Retailers
Pharmacies/Drug Stores
By Country
United States
Rest of North America

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North America Hair Conditioner Market Trends

This section covers the major market trends shaping the North America Hair Conditioner Market according to our research experts:

Inculcation of Natural Products for Hair Care

The share of emollients within conditioning ingredients is increasing. The green trend could also be responsible for consumers looking for alternatives to silicones. For instance, Hair Volume Multiplier Conditioner With Bamboo from Pantene (Procter & Gamble), is made with bamboo extracted from bamboo shoots grown in China’s Fujian Provence. This extract contains B-vitamins known for their supportive properties.

Since haircare concerns are increasing among the Americans, so the healthier practices are rife across both emerging and developed markets in the North American region. Conditioners and treatments continued to experience healthy growth in the US during previous years driven by mainstream brands updating their formulations to have a more “natural” positioning, or through hair care brands’ emphasis on their treatments, oils, and conditioners.

North America Hair Conditioner Market Share

Rising Demand for Semi-Solid Leave-in Conditioner

Sensing the radical consumer shifts and evolving preferences, the leading manufacturers are forging ahead with their plans of effective product innovations & advancements, therefore, semi-solid leave-in conditioner is projected to be hugely favored during the forecast period, thereby supporting the rising sales of hair care products in the region. This rising demand can be credited to better conditioning as alleged by consumers when it comes to semi-solid solutions. Furthermore, the continuous consumer exploration for products which improve the appearance and manageability of hair. Therefore, demand for a semi-solid leave-in conditioner particularly from the company such as L'oreal S.A. is expected to stay persistent in the future.

North America Hair Conditioner Market Trends

North America Hair Conditioner Industry Overview

The North America hair conditioner market is a competitive market, where numerous companies are launching hair conditioner products, which can benefit the hair health of the consumer. Considering this fact, Herbal Essences, a haircare brand by the Procter & Gamble Company (P&G), entered into a strategic collaboration with the Royal Botanic Gardens in 2018. This collaboration was aimed at using advanced botanical science for the company’s exclusive shampoos and conditioners. Some of the prominent companies operating in the market are Procter & Gamble, L'Oréal S.A., Unilever, and Johnson & Johnson.

North America Hair Conditioner Market Leaders

  1. Procter & Gamble

  2. L'Oréal S.A.

  3. Unilever

  4. Amway

  5. Estée Lauder Inc

*Disclaimer: Major Players sorted in no particular order

Procter & Gamble, L'Oréal S.A., Unilever, Amway, Estée Lauder Inc

North America Hair Conditioner Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Regular Conditioner

      2. 5.1.2 Deep Conditioner

    2. 5.2 By Application

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Specialist Retailers

      5. 5.2.5 Pharmacies/Drug Stores

      6. 5.2.6 Others

    3. 5.3 By Country

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Canada

      4. 5.3.4 Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble

      2. 6.4.2 L'Oreal S.A.

      3. 6.4.3 Unilever

      4. 6.4.4 Amway

      5. 6.4.5 Estee Lauder Inc.

      6. 6.4.6 Johnson & Johnson

      7. 6.4.7 Kao Corporation

    5. *List Not Exhaustive

**Subject to Availability
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North America Hair Conditioner Market Research FAQs

The North America Hair Conditioner is studied from 2018 - 2028.

The North America Hair Conditioner is growing at a CAGR of 3.43% over the next 5 years.

Procter & Gamble, L'Oréal S.A., Unilever, Amway , Estée Lauder Inc are the major companies operating in North America Hair Conditioner.

North America Hair Conditioner Industry Report

Statistics for the 2023 North America Hair Conditioner market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Hair Conditioner analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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