全球代餐奶昔市场 - 增长、趋势和预测(2022 - 2027 年)

全球代餐奶昔市场根据产品类型(即饮产品和粉状产品)、分销渠道(便利店、大卖场/超市、专卖店、在线零售商、其他分销渠道)和地理位置进行细分。

市场快照

Meal Replacement Shakes
Study Period: 2016-2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 8.49 %

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市场概况

全球代餐奶昔市场预计在预测期内(2021-2026 年)的复合年增长率为 8.49%。

  • 代餐产品在监测特殊饮食的消费者中越来越受欢迎,主要是那些控制体重或观察糖尿病引起的血糖水平的消费者。
  • 此外,该市场针对的是时间有限、生活方式繁忙和工作繁忙的消费者,通过帮助他们用比传统零食更健康、更有营养的奶昔代替他们的饭菜。
  • 电子商务部门的高增长率预计将有助于研究市场的增长,因为供应商可以通过各种在线渠道推销他们的产品,如蛋白质奶昔。
  • 全球范围内的 COVID-19 封锁对健康提出了前所未有的挑战,消费者对生活方式的适应被吹捧为新常态。较小的运动会导致压力的诱惑,导致过度饮食并最终因体重增加而摔倒。在此期间,健康饮食的概念得到了极大的支持,消费者保持自身免疫的努力至关重要。因此,随着对营养产品的需求不断增加,消费者为了减肥,对代餐奶昔的需求也急剧增加。

报告范围

全球代餐奶昔市场按产品类型分为即饮产品和粉末产品。通过分销渠道,研究的市场分为便利店、大卖场/超市、专卖店和在线零售商店等。按地域划分,市场分为北美、欧洲、亚太地区、南美、中东和非洲。

By Product Type
Ready-to-Drink Products
Powdered Products
By Distribution Channel
Convenience Stores
Hypermarkets/Supermarkets
Specialty Stores
Online Retailers
Other Distribution Channels
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
Saudi Arabia
South Africa
Rest of Middle East and Africa

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主要市场趋势

对方便和小份减肥食品的需求上升

消费者忙碌的生活方式导致饮食习惯受到干扰,因此,多年来对移动营养的需求不断增加。对于超重或肥胖的人来说,代餐奶昔是简单而有效的减肥工具,因此,他的需求是由它提供的便利性驱动的。这些产品已经显示出优于自我选择减肥饮食的优势。根据 Welch's 在 2017 年进行的一项调查,大约 92% 的千禧一代报告说他们用零食或代餐奶昔代替了他们的饭菜。该数据描述了消费者对短餐的日益增长的倾向,表明市场上对更健康、更适合您的代餐产品的需求不断增加。

Meal Replacement Shakes Market1

北美市场份额最大

就收入而言,2020 年北美地区占最大份额。美国是北美地区代餐奶昔的主要市场之一。当地玩家推出了不仅热量低而且健康的代餐奶昔。因此,这些产品正在成为该地区消费者的热门选择。此外,市场参与者正专注于推出全有机代餐奶昔,以满足消费者的需求。此外,代餐奶昔的多功能功能和随身携带的便利性正吸引着北美各地的消费者。

meal replacement shakes market

竞争格局

全球代餐奶昔市场竞争激烈,顶级玩家占据了主要市场份额。制造商正在加大对研发、营销、产品创新和扩大分销渠道的投资,以保持其在市场上的地位。此外,Herbalife International of America, Inc. 和 Amway Corp. 等全球参与者正专注于利用新兴细分市场提供的机会,如无糖、素食、无麸质、无大豆和非转基因产品。​

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porters Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Ready-to-Drink Products

      2. 5.1.2 Powdered Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Convenience Stores

      2. 5.2.2 Hypermarkets/Supermarkets

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retailers

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Italy

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 Saudi Arabia

        2. 5.3.5.2 South Africa

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Abbott Laboratories

      2. 6.4.2 Amway Corp.

      3. 6.4.3 Bob's Red Mill Natural Foods

      4. 6.4.4 Herbalife Nutrition

      5. 6.4.5 Glanbia PLC

      6. 6.4.6 The Simply Good Foods Company

      7. 6.4.7 The Kellogg Company

      8. 6.4.8 Nestle SA

      9. 6.4.9 The Kraft Heinz Company

      10. 6.4.10 Ripple Foods

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Global Meal Replacement Shakes Market market is studied from 2016 - 2026.

The Global Meal Replacement Shakes Market is growing at a CAGR of 8.49% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Abbott Laboratories, Bob’s Red Mill Natural Foods, Herbalife International of America, Inc., GNC Holdings, LLC, KELLOGG CO., Ripple Foods are the major companies operating in Global Meal Replacement Shakes Market.

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