RTD Beverages Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers RTD Market Analysis and it is segmented by Product Type (Tea, Coffee, Energy Drinks, Yogurt Drinks, Dairy-based beverages, Flavored & Fortified Water, Others); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, Specialty Retail Stores and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The market size and forecasts are Provided in terms of value (USD million) for the above segments.

Ready to Drink Beverages Market Size

Ready To Drink Beverages Market Summary
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Study Period 2018 - 2028
Market Size (2023) USD 344.44 Billion
Market Size (2028) USD 435.65 Billion
CAGR (2023 - 2028) 4.81 %
Fastest Growing Market South America
Largest Market Asia

Major Players

Ready To Drink Beverages Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Ready to Drink Beverages Market Analysis

The Ready to Drink Beverages Market size is estimated at USD 344.44 billion in 2023, and is expected to reach USD 435.65 billion by 2028, growing at a CAGR of 4.81% during the forecast period (2023-2028).

  • Due to rising health and wellness trends, consumers, especially fitness enthusiasts, gravitate toward ready to drink beverages with functional benefits. Functional ready to drink beverages are a good source of antioxidants, protein, and probiotics with no to low sugar. Moreover, dairy-free and vegan drinks are increasingly gaining traction among lactose-intolerant people as healthy on-the-go beverages.
  • Ready to drink tea will likely be the next functional crowd-pleaser as its various types, like iced tea, herbal tea, black tea, and many more, are introduced to serve the vast consumer base worldwide.
  • Moreover, manufacturers are innovating low-calorie products or adding zero-calorie sweeteners like stevia. They are also incorporating herbs and ayurvedic ingredients in the products to increase their functionality. This, along with the increasing diabetic population worldwide, is anticipated to drive the demand for these drinks as an alternative to carbonated beverages.

Ready to Drink Beverages Industry Segmentation

As the name suggests, ready to drink beverages are packed in single-use containers for immediate consumption. 

The ready to drink beverages market is segmented into product type, distribution channel, and geography. By product type, the market is segmented into tea, coffee, energy drinks, yogurt drinks, dairy and dairy alternative beverages, flavored & fortified water, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, online stores, specialty retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle-East and Africa. 

The report offers market size and forecasts in value (USD) for the above segments.

Product Type
Energy Drinks
Yogurt Drinks
Dairy and Dairy Alternative Beverages
Flavored & Fortified Water
Other Product Types
Distribution Channel
Convenience/Grocery Stores
Online Stores
Specialty Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Ready to Drink Beverages Market Trends

Augmented Expenditure on Advertisement and Promotional Activities Impel Market Growth

  • Social media has become a very influential factor in deciding the purchasing behavior of consumers across the world. Hence, the enhanced promotions of ready-to-drink beverages like energy & sports drinks, packaged juices, and other types of beverages on different social media channels further support market growth.​ 
  • Leading brands, such as Tropicana and Dole, among others, turned to social media platforms in recent years, such as Facebook, Instagram, and YouTube, to engage their consumers through promotional campaigns. ​
  • Social media platforms also help expand the reach of smaller companies or start-up brands, which need more marketing budgets or, in some cases, even an offline presence. These brands also focus on sharing their narrative and ideology, along with a detailed description of the ingredients used in their products and sources, with potential consumers, creating a sense of transparency and awareness, which helps attract a more extensive consumer base.
Ready To Drink Beverages Market: Penetration of Leading Social Networks (in %), INDIA, Q3 2022

Asia-Pacific Dominates the Industry

  • The growing population in the region, the rising health consciousness among individuals, and the increasing per capita income are some major factors driving the demand for ready to drink beverages in the Asia-Pacific region. Moreover, energy drinks with less sugar and natural components are expected to thrive and keep drawing the interest of more people suffering from medical issues like diabetes. 
  • According to the International Diabetes Federation, in 2021, around 140.87 million people suffered from diabetes in China. Due to the rising incidence of lifestyle diseases, consumers opt for naturally sweetened or sugar-free ready-to-drink beverages.
  • The companies are introducing innovative products to maintain competitiveness in the market. For instance, in 2021, Danone India launched AptaGrow, claiming it is a scientifically designed, ready to drink health drink for children with 37 nutrients and prebiotics. Moreover, the players in the region focus on expanding their distribution channels and developing unique products with lucrative packaging styles.
Ready to Drink Beverages Market: Market Size (in %), By Geography, Global, 2022

Ready to Drink Beverages Industry Overview

The Coca-Cola Company, PepsiCo, Danone, Monster Beverage Corporation, Red Bull GmbH, and Nestlé S.A. are leading players operating in the ready to drink beverages market. Companies are focusing on the sustainability of products and mergers and acquisitions to strengthen their supply chain and expand their business. The emerging smart advertisements and other marketing activities by manufacturers coupled with products launched with functional benefits have further increased the sales percentage of companies globally.

Ready to Drink Beverages Market Leaders

  1. PepsiCo Inc.

  2. The Coca-Cola Company

  3. Red Bull GmbH

  4. Monster Beverage Corporation

  5. Danone S.A.

*Disclaimer: Major Players sorted in no particular order

Ready To Drink Beverages Market Concentration

Ready to Drink Beverages Market News

  • February 2023: Pepsi Co. launched marshmallow-flavored Cola in partnership with Peeps. The pillowy-soft marshmallow cola flavor, paired with the instantly recognizable PEEPS®, comes in vibrant yellow packaging.
  • September 2022: Honest Tea launched Just Iced Tea, a ready-to-drink organic iced tea brand focused on sourcing simple ingredients and Fair-Trade Certified teas and sweeteners.
  • March 2022: Nirvana Water Sciences Inc. introduced Nirvana HMB (beta-hydroxy and beta-methyl butyrate) + vitamin D3 spring water with powerful immune-boosting and muscle recovery capabilities.

Ready to Drink Beverages Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Inclination Toward Low-Sugar/Sugar-free Beverages

    2. 4.2 Market Restraints

      1. 4.2.1 Concerns Over Health Issues Associated with Functional Beverages

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Tea

      2. 5.1.2 Coffee

      3. 5.1.3 Energy Drinks

      4. 5.1.4 Yogurt Drinks

      5. 5.1.5 Dairy and Dairy Alternative Beverages

      6. 5.1.6 Flavored & Fortified Water

      7. 5.1.7 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience/Grocery Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Specialty Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. Italy

        4. Spain

        5. France

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Red Bull GmbH

      2. 6.3.2 Pepsico Inc.

      3. 6.3.3 Monster Beverage Corporation

      4. 6.3.4 The Coca-Cola Company

      5. 6.3.5 Yakult Honsha Co. Ltd

      6. 6.3.6 Nestle SA

      7. 6.3.7 Danone SA

      8. 6.3.8 Suntory Holdings Limited

      9. 6.3.9 Blue Diamond Growers

      10. 6.3.10 Dabur India Limited

    4. *List Not Exhaustive

**Subject to Availability
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Ready to Drink Beverages Market Research FAQs

The Ready to Drink Beverages Market size is expected to reach USD 344.44 billion in 2023 and grow at a CAGR of 4.81% to reach USD 435.65 billion by 2028.

In 2023, the Ready to Drink Beverages Market size is expected to reach USD 344.44 billion.

PepsiCo Inc., The Coca-Cola Company, Red Bull GmbH, Monster Beverage Corporation and Danone S.A. are the major companies operating in the Ready to Drink Beverages Market.

South America is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the Asia accounts for the largest market share in the Ready to Drink Beverages Market.

Ready to Drink Beverages Industry Report

Statistics for the 2023 Ready to Drink Beverages market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Ready to Drink Beverages analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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