威化饼干市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

全球威化饼干市场按形式细分(奶油填充和涂层);分销渠道(超市/大卖场、便利店、在线零售商等);和地理

市场快照

Wafer Biscuits Market
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 5.12 %
Wafer Biscuits Market Size

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市场概况

在预测期内,威化饼干市场的复合年增长率预计为 5.12%。

  • 可归因于人口结构变化和高可支配收入的城市化程度不断提高,正在推动下注饼干市场的增长。超市的高利润率和激增导致人们对优质产品的兴趣日益浓厚,从而提供了未来的增长机会。
  • 随着消费者渴望方便的早餐选择,早餐饼干市场继续保持强劲增长。吸引顾客的一个方面是方便健康的外带零食的供应,早餐饼干就属于这个范畴。

 

报告范围

威化饼干市场按形式和分销渠道进行细分。根据形式,市场分为奶油填充和涂层。按分销渠道分为超市/大卖场、便利店、网络零售等。超市/大卖场占全球威化饼干市场销售额的大部分。此外,该研究还分析了全球新兴和成熟的威化饼干市场,包括北美、欧洲、亚太地区、南美、中东和非洲。

By Form
Cream Filled
Coated
By Distribution Channel
Super Markets/ Hyper Markets
Convenience Stores
Online retailers
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
UAE
Saudi Arabia
Rest of Middle East & Africa

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主要市场趋势

对甜饼干的需求增加

对方便零食的日益偏好,加上通过发达的零售业更容易获得消费者,是促进全球威化饼干市场增长的少数因素之一。此外,对健康零食的旺盛需求促使许多制造商推出含有强化活性成分(主要是蛋白质、纤维和维生素)的健康饼干。例如,United Biscuits 通过其品牌 McVities 提供一系列强化饼干。2017 年,该品牌推出了 McVitie's Digestive Thins,创新的消化饼干包裹着牛奶巧克力。三明治饼干正以最快的速度增长,这得益于多样化的口味范围以及儿童和年轻一代日益增长的偏好。2018年4月,卡夫亨氏推出全新饼干品牌KRAFT JIF JAF,针对年轻的中国成年人。新的饼干系列涵盖了一系列夹心饼干、威化饼和黄油饼干,具有独特的风味组合,例如奶酪、抹茶和辣椒。

Wafer Biscuits Market Share

欧洲在威化饼干市场占据主要份额

欧洲地区主导着全球威化饼干市场,份额最大。这是由于该地区的高生活水平和许多供应商的存在。北美是威化饼干的第二大市场,美国在该地区处于领先地位。然而,由于消费者对健康的担忧日益增加,该地区威化饼干的消费增长一直在下降。预计亚太地区将成为预测期内增长最快的市场,这可归因于消费者偏好的转变和可支配收入的增加。该地区,特别是中国和印度的城市化进程加快,引发了威化饼干以及其他烘焙和糖果产品的市场需求上升。

Wafer Biscuits Market Growth

竞争格局

领先的市场参与者一直在使用扩张和新产品发布等策略来提高他们的全球影响力和生产力。零食市场的创新,消费者的喜好也符合公司降低成本的目标。市场上的一些主要参与者包括雀巢公司、玛氏、亿滋国际、玛氏和好时食品公司等。

主要玩家

  1. Nestle SA

  2. Mars, Incorporated

  3. Mondelēz International, Inc.

  4. Lotte Corporation

  5. The Hershey Company

Mars Inc, Nestlé S.A., Mondelēz International, Inc, THE HERSHEY COMPANY, Lotte Corporation, Antonelli Bros Ltd,  The Kellogg Company

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Form

      1. 5.1.1 Cream Filled

      2. 5.1.2 Coated

    2. 5.2 By Distribution Channel

      1. 5.2.1 Super Markets/ Hyper Markets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online retailers

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 United Kingdom

        2. 5.3.2.2 Germany

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Spain

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 UAE

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Mars Inc

      2. 6.4.2 Nestlé S.A.

      3. 6.4.3 Mondelēz International, Inc

      4. 6.4.4 THE HERSHEY COMPANY

      5. 6.4.5 Lotte Corporation

      6. 6.4.6 Antonelli Bros Ltd

      7. 6.4.7 The Kellogg Company

      8. 6.4.8 Elledi S.p.A

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Frequently Asked Questions

The Wafer Biscuits Market market is studied from 2016 - 2026.

The Wafer Biscuits Market is growing at a CAGR of 5.12% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

Nestle SA, Mars, Incorporated, Mondelēz International, Inc., Lotte Corporation, The Hershey Company are the major companies operating in Wafer Biscuits Market.

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