市场快照
| Study Period: | 2016 - 2026 |
| CAGR: | 3.1 % |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and it's growth?
市场概况
预计北美护发市场在预测期间（2020 - 2025 年）将以 3.1% 的复合年增长率增长。
- 北美是最大的护发市场，并且继续以适度的速度增长。市场受到洗发水、护发素、喷雾剂等产品组合的新进展的推动。此外，男性美容的增加、老龄化人口的增长以及消费者时尚意识的提高进一步推动了头发护理产品的需求。地区。
- 消费者日益增长的头发健康意识正在推动有机护发产品的发展。然而，假冒护发产品的增加导致市场领先品牌的市场份额大幅下降。
Scope of the report
North America hair care market report analyses the recent trends, drivers, and challenges affecting the market. The market is segmented by product type, distribution channel, and by geography. the market by product type is segmented into shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products, and perms and relaxants. The market by distribution channel is further segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. By geography, the market is studied for the United States, Canada, Mexico, and Rest of North America. The report also provides a competitive analysis of prominent players along with their key strategies and product offerings in the respective market.
| By Product Type | |
| Conditioner | |
| Shampoo | |
| Hair Loss Treatment Products | |
| Hair Styling Products | |
| Perms and Relaxants | |
| Hair Colorants |
| By Distribution channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialty Stores | |
| Online Stores | |
| Other Distribution Channels |
| By Geography | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
主要市场趋势
美国占据护发产品市场最大份额
美国的人口数量一直在增加，他们一直在选择更好的护发解决方案。大气中日益严重的污染也影响了护发产品的使用。大气中存在的许多污染物会刺激和损害头发和头皮，因此对护发产品的需求显着增加。
此外，社交媒体趋势也一直在影响市场，前往主题理发店和沙龙的男性人数有所增加。染发剂、洗发水和护发素的销量正在上升。Salon Lofts、Salon Republic、Solera、Phenix等沙龙持续快速增长。平均约有 8000 万男性和女性正在经历脱发，预计大量迎合此类人群的产品将有助于护发产品的增长。
To understand key trends, Download Sample Report
竞争格局
北美护发市场适度分散，主要参与者有 Loreal SA、Kao Corporation、Unilever PLC、Procter & Gamble Company 和 Henkel AG & Co., KGaA。参与者采用的关键策略包括产品创新、扩张和并购等。公司正在增加对研发和营销的投资，并扩大其分销渠道以保持其在市场中的地位。
主要玩家
L'Oréal S.A.
Procter & Gamble Company
Kao Corporation
Shiseido Company, Limited
Henkel AG & Co., KGaA
*Disclaimer: Major Players sorted in no particular order
Table of Contents
-
1. INTRODUCTION
-
1.1 Study Deliverables & Study Assumptions
-
1.2 Scope of the Study
-
-
2. RESEARCH METHODOLOGY
-
3. EXECUTIVE SUMMARY
-
4. MARKET DYNAMICS
-
4.1 Market Drivers
-
4.2 Market Restraints
-
4.3 Porter's Five Forces Analysis
-
4.3.1 Threat of New Entrants
-
4.3.2 Bargaining Power of Buyers/Consumers
-
4.3.3 Bargaining Power of Suppliers
-
4.3.4 Threat of Substitute Products
-
4.3.5 Intensity of Competitive Rivalry
-
-
-
5. MARKET SEGMENTATION
-
5.1 By Product Type
-
5.1.1 Conditioner
-
5.1.2 Shampoo
-
5.1.3 Hair Loss Treatment Products
-
5.1.4 Hair Styling Products
-
5.1.5 Perms and Relaxants
-
5.1.6 Hair Colorants
-
-
5.2 By Distribution channel
-
5.2.1 Supermarkets/Hypermarkets
-
5.2.2 Convenience Stores
-
5.2.3 Specialty Stores
-
5.2.4 Online Stores
-
5.2.5 Other Distribution Channels
-
-
5.3 By Geography
-
5.3.1 United States
-
5.3.2 Canada
-
5.3.3 Mexico
-
5.3.4 Rest of North America
-
-
-
6. COMPETITIVE LANDSCAPE
-
6.1 Most Adopted Strategies
-
6.2 Market Share Analysis
-
6.3 Company Profiles
-
6.3.1 Procter & Gamble Company
-
6.3.2 L'Oreal S.A.
-
6.3.3 Henkel AG & Co., KGaA
-
6.3.4 Shiseido Company, Limited
-
6.3.5 Avon Products Inc.
-
6.3.6 Kao Corporation
-
6.3.7 Unilever
-
- *List Not Exhaustive
-
-
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Frequently Asked Questions
这个市场的研究期是多久？
从 2018 年到 2028 年研究了北美护发市场。
北美护发市场的增长率是多少？
未来 5 年，北美护发市场的复合年增长率为 3.1%。
谁是北美护发市场的主要参与者？
L'Oréal S.A.、Procter & Gamble Company、Kao Corporation、Shiseido Company, Limited、Henkel AG & Co.、KGaA 是北美护发市场的主要公司。
