北美头发护理市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

北美护发市场按产品类型(洗发水、护发素、脱发治疗产品、染发剂​、美发产品​、烫发剂和松弛剂​)进行细分;按分销渠道(超市/大卖场、便利店、专卖店、药店/药店、在线渠道和其他分销渠道);和地理。

市场快照

North America Haircare Market Size
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.1 %
North America Haircare Market Key Players

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市场概况

预计北美护发市场在预测期间(2020 - 2025 年)将以 3.1% 的复合年增长率增长。

  • 北美是最大的护发市场,并且继续以适度的速度增长。市场受到洗发水、护发素、喷雾剂等产品组合的新进展的推动。此外,男性美容的增加、老龄化人口的增长以及消费者时尚意识的提高进一步推动了头发护理产品的需求。地区。
  • 消费者日益增长的头发健康意识正在推动有机护发产品的发展。然而,假冒护发产品的增加导致市场领先品牌的市场份额大幅下降。

Scope of the report

North America hair care market report analyses the recent trends, drivers, and challenges affecting the market. The market is segmented by product type, distribution channel, and by geography. the market by product type is segmented into shampoo, conditioner, hair loss treatment products, hair colorants​, hair styling products​, and perms and relaxants​. The market by distribution channel is further segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. By geography, the market is studied for the United States, Canada, Mexico, and Rest of North America. The report also provides a competitive analysis of prominent players along with their key strategies and product offerings in the respective market.

By Product Type
Conditioner
Shampoo
Hair Loss Treatment Products
Hair Styling Products
Perms and Relaxants
Hair Colorants
By Distribution channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
By Geography
United States
Canada
Mexico
Rest of North America

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主要市场趋势

美国占据护发产品市场最大份额

美国的人口数量一直在增加,他们一直在选择更好的护发解决方案。大气中日益严重的污染也影响了护发产品的使用。大气中存在的许多污染物会刺激和损害头发和头皮,因此对护发产品的需求显着增加。

此外,社交媒体趋势也一直在影响市场,前往主题理发店和沙龙的男性人数有所增加。染发剂、洗发水和护发素的销量正在上升。Salon Lofts、Salon Republic、Solera、Phenix等沙龙持续快速增长。平均约有 8000 万男性和女性正在经历脱发,预计大量迎合此类人群的产品将有助于护发产品的增长。

North America Haircare Market Trends

专卖店录得显着增长

这些商店在该国销售各种护发产品。与其他商店相比,这些商店为消费者提供专业的指导和更高的服务质量。​高端化趋势的上升和消费者的高收入水平预计将推动专卖店的增长。随着市场变得更加分散,这些公司正专注于适应专卖店,以便通过现有护发产品品牌的变体来满足千禧一代的需求。

美妆和丝芙兰等专卖店都将头发护理列为近年来美国商店增长最快的类别。这些商店在经营区域内以其豪华美容和护发产品迎合更广泛的受众,预计将在预测期内推动市场增长。

North America Haircare Market Growth

竞争格局

北美护发市场适度分散,主要参与者有 Loreal SA、Kao Corporation、Unilever PLC、Procter & Gamble Company 和 Henkel AG & Co., KGaA。参与者采用的关键策略包括产品创新、扩张和并购等。公司正在增加对研发和营销的投资,并扩大其分销渠道以保持其在市场中的地位。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Conditioner

      2. 5.1.2 Shampoo

      3. 5.1.3 Hair Loss Treatment Products

      4. 5.1.4 Hair Styling Products

      5. 5.1.5 Perms and Relaxants

      6. 5.1.6 Hair Colorants

    2. 5.2 By Distribution channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble Company

      2. 6.3.2 L'Oreal S.A.

      3. 6.3.3 Henkel AG & Co., KGaA

      4. 6.3.4 Shiseido Company, Limited

      5. 6.3.5 Avon Products Inc.

      6. 6.3.6 Kao Corporation

      7. 6.3.7 Unilever

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The North America Hair Care Market market is studied from 2016 - 2026.

The North America Hair Care Market is growing at a CAGR of 3.1% over the next 5 years.

L'Oréal S.A., Procter & Gamble Company, Kao Corporation, Shiseido Company, Limited, Henkel AG & Co., KGaA are the major companies operating in North America Hair Care Market.

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