South Korea Beauty and Personal Care Products Market - Growth, Trends, and Forecasts (2020 - 2025)

South Korea Beauty and Personal Care Products Market is segmented by Personal Care Products (Hair Care, Skin Care, Bath and Shower, Oral Care, Men's Grooming Products, and Deodorants and Antiperspirants); by Cosmetics/ Make-up Products (Facial Cosmetics, Eye Cosmetics, Lip and Nail Make-up Products, Hair Styling and Coloring products); and by Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Others)

Market Snapshot

Study Period:


Base Year:



5.22 %

Fastest Growing Segment:

Online Retail Channels

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Market Overview

South Korea beauty and personal care products market is projected to grow at a CAGR of 5.22% during the forecast period.

  • Growing preference for natural and organic products, growing demand for anti-aging products, and increasing popularity of men’s grooming products are some of the key factors that are expected to drive the market.
  • Generally, Korean skincare routine includes a number of steps, right from cleaning and exfoliating to mousturising, but owing to busier lifestyles, there is also a significant demand for multifunctional products.
  • South Korea has a large market for beauty and personal care products, with the presence of companies such as Amorepacific Corporation, Nature Republic, and Dr. Jart+ etc. 


Scope of the Report

South Korea beauty and personal care products market is segmented by personal care products as hair care (shampoo, conditioner, others), skincare (facial care products, body care products, lip care products), bath and shower (shower gels, soaps, others), oral care (toothbrush, toothpaste, mouthwashes and rinses), men's grooming products, and deodorants and antiperspirants;  and by cosmetics/ make-up products as facial cosmetics, eye cosmetics, lip and nail make-up products, hair styling and coloring products. By distribution channel, the market is segmented as specialty stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and others.

Personal Care Products
Hair Care
Skin Care
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower
Shower Gels
Oral Care
Mouthwashes and Rinses
Men's Grooming Products
Deodrants and Antiperspirants
Cosmetics/ Make-up Products
Facial Cosmetics
Eye Cosmetics
Lip and Nail Make-up Products
Hair Styling and Coloring
By Distribution Channel
Specialty Stores
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels

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Key Market Trends

Increased Preference Towards Organic and Natural Cosmetics

Consumers in South Korea beauty and personal care market are getting increasingly conscious about  the ingredients of their products and prefer the use of natural and organic ingredients and processes in the manufacturing of such products. For instance, according to a survey conducted by Philips, as of 2017, 44% of women in South Korea were expecting the use of more natural and organic ingredients or fewer chemicals in their beauty products. Moreover, various skincare products are fortified with natural  ingredients such as Aloe Vera to improve their effectiveness. This trend of organic beauty could be attributed to certain chemicals having the potential to cause harm to the skin as well as to the environment. Thus, this trend of organic beauty is expected to drive the market for organic and natural cosmetics in the market.

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Increased Inclination Towards Hair Care

The skincare segment has already witnessed a significant growth in South-Korea beauty and personal care market. Additionally, the hair care segment, with products such as shampoos, conditioners, hair masks and hair serums is also gaining momentum. This is majorly due to the consumer desire to maintain healthy hair.  The market is greatly influenced by innovation in packaging and design. The growth of retail and e-commerce is helping expand the market further in the country. Additionally, consumers are demanding hair care products specifically targetted towards a particular hair care  need such as the desire of consumers to explore new looks. Thus, companies are  producing more efficient formulationsto fuel innovations in the haircare segment. 

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Competitive Landscape

South Korea beauty and personal care products market is comprised of a large number of regional and global players such as Amorepacific Corporation, Nature Republic, and The Face Shop Inc. Thus, the market witnesses high competition. Further, some of the major brands such as Innisfree, Etude House, and Laneige are owned by the beauty and cosmetics conglomerate Amorepacific Corporation, which holds a prominent market share. Various players are entering the market to tap the untapped potential of the market. Advanced distribution network and manufacturing expertise give an upper edge to the manufacturers to expand their range of products, across the region.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Personal Care Products

      1. 5.1.1 Hair Care

        1. Shampoo

        2. Conditioner

        3. Others

      2. 5.1.2 Skin Care

        1. Facial Care Products

        2. Body Care Products

        3. Lip Care Products

      3. 5.1.3 Bath and Shower

        1. Shower Gels

        2. Soaps

        3. Others

      4. 5.1.4 Oral Care

        1. Toothbrush

        2. Toothpaste

        3. Mouthwashes and Rinses

        4. Others

      5. 5.1.5 Men's Grooming Products

      6. 5.1.6 Deodrants and Antiperspirants

    2. 5.2 Cosmetics/ Make-up Products

      1. 5.2.1 Facial Cosmetics

      2. 5.2.2 Eye Cosmetics

      3. 5.2.3 Lip and Nail Make-up Products

      4. 5.2.4 Hair Styling and Coloring

    3. 5.3 By Distribution Channel

      1. 5.3.1 Specialty Stores

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Pharmacies/Drug Stores

      5. 5.3.5 Online Retail Channels

      6. 5.3.6 Others


    1. 6.1 Socio-Economic Scenario

    2. 6.2 Demographic Strengths & Weaknesses

    3. 6.3 Spending Patterns

    4. 6.4 Target Market Identification


    1. 7.1 Most Active Companies

    2. 7.2 Most Adopted Strategies

    3. 7.3 Market Share Analysis

    4. 7.4 Company Profiles

      1. 7.4.1 Amorepacific Corporation

      2. 7.4.2 Nature Republic

      3. 7.4.3 The Face Shop (LG Household & Health Care)

      4. 7.4.4 Banila Co.

      5. 7.4.5 Clubclio.Co.Ltd

      6. 7.4.6 Dr. Jart+

      7. 7.4.7 SON&PARK

      8. 7.4.8 PFD Co., Ltd.

  8. *List Not Exhaustive

** Subject to Availability

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