北美电子烟市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

北美电子烟市场按产品细分(完全一次性模型、可充电但一次性雾化器、个性化汽化器);按电池模式(自动电子烟、手动电子烟);和地理。

市场快照

north america e cigarettes market share
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 17.6 %
north america e cigarettes market key players

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市场概况

预计北美电子烟市场在预测期间(2020 - 2025 年)的复合年增长率为 17.6%。

  • 卷烟价格上涨、反吸烟运动、无烟法律和戒烟计划的增加,加上消费者对传统/可燃物使用的意识不断提高、健康问题增加,增加了该地区对电子烟的需求。
  • 尽管该地区的地方当局尚未批准电子烟作为戒烟辅助工具,但许多消费者选择电子烟作为戒烟手段或替代/替代可燃香烟。这一趋势导致双重用户的增加,即同时使用传统/可燃香烟和电子香烟的消费者,预计这将在预测期内推动市场。
  • 该地区的一些国家禁止电子烟的营销、促销和分销,但是,对这些产品的需求正在上升,并且可以通过在线商店、零售店和街头市场轻松获得。
  • 由于电子烟在年轻人群中的日益普及、电子烟商店的迅速扩张以及在线零售的盛行,电子烟在北美的渗透率非常高。

Scope of the report

North America E-Cigarettes market is segmented by product, by battery mode, and by geography. By product, the market is segmented into completely disposable model, rechargeable but disposable cartomizer, and personalized vaporizer; whereas by battery mode, the market is segmented into automatic e-cigarette and manual e-cigarette. By Geography, the market is studied for the United States, Canada, and Rest of North America.

By Product
Completely Disposable Model
Rechargeable but Disposable Cartomizer
Personalized Vaporizer
By Battery Mode
Automatic E-Cigarette
Manual E-Cigarette
By Geography
United States
Canada
Rest of North America

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主要市场趋势

年轻人口消费增加

由于网上商店有大量品牌和口味可供选择,该地区青年和年轻人对电子烟的使用正以惊人的速度增长。他们发现电子烟很流行,并被其各个方面所吸引,例如提供隐蔽性的紧凑设计、多种口味的可用性以及呼出的调味/无味气溶胶使其难以被发现。人口中最受欢迎的品牌之一是 JUUL,这是一个形状像 USB 闪存驱动器的电子烟品牌。

north america e cigarettes market analysis

加拿大实施烟草和电子烟产品法 (TVPA)

《烟草和电子烟产品法》(TVPA)建立了一个国家化的电子烟产品监管框架,此外还规范了烟草产品在该国的生产、标签、促销和销售方式。此举旨在提高电子烟产品(例如含尼古丁的电子烟)对成年人的可及性,以将他们的重点从传统烟草产品转移,并遏制向未成年人销售电子烟和烟草产品。电子烟等电子烟产品的著名制造商 JUUL Labs, Inc. 在 TVPA 法案实施后不久就进入了加拿大。该公司已经在加拿大对其新产品 JUUL C1 进行了试点测试,这是一种连接设备,允许用户监控他们的使用情况并在设备丢失时跟踪设备。这导致该国家、地区的电子烟消费量增加。

north america e cigarettes market trends

竞争格局

北美电子烟市场得到整合,由少数几家大型企业组成,他们占据了市场的大部分份额。大型企业采用的关键战略是产品创新和并购。市场上的一些主要参与者包括英美烟草公司、Juul Labs, Inc.、Altria Group, Inc.、Imperial Brands plc、日本烟草公司等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product

      1. 5.1.1 Completely Disposable Model

      2. 5.1.2 Rechargeable but Disposable Cartomizer

      3. 5.1.3 Personalized Vaporizer

    2. 5.2 By Battery Mode

      1. 5.2.1 Automatic E-Cigarette

      2. 5.2.2 Manual E-Cigarette

    3. 5.3 By Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 British American Tobacco plc

      2. 6.3.2 Juul Labs, Inc.

      3. 6.3.3 Altria Group, Inc.

      4. 6.3.4 Imperial Brands plc

      5. 6.3.5 Japan Tobacco Inc.

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The North America E-Cigarettes Market market is studied from 2016 - 2026.

The North America E-Cigarettes Market is growing at a CAGR of 17.6% over the next 5 years.

British American Tobacco plc, Juul Labs, Inc., Altria Group, Inc., Japan Tobacco Inc., Imperial Brands plc are the major companies operating in North America E-Cigarettes Market.

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