市场快照

Study Period: | 2016 - 2026 |
Base Year: | 2021 |
CAGR: | 17.6 % |
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市场概况
预计北美电子烟市场在预测期间(2020 - 2025 年)的复合年增长率为 17.6%。
- 卷烟价格上涨、反吸烟运动、无烟法律和戒烟计划的增加,加上消费者对传统/可燃物使用的意识不断提高、健康问题增加,增加了该地区对电子烟的需求。
- 尽管该地区的地方当局尚未批准电子烟作为戒烟辅助工具,但许多消费者选择电子烟作为戒烟手段或替代/替代可燃香烟。这一趋势导致双重用户的增加,即同时使用传统/可燃香烟和电子香烟的消费者,预计这将在预测期内推动市场。
- 该地区的一些国家禁止电子烟的营销、促销和分销,但是,对这些产品的需求正在上升,并且可以通过在线商店、零售店和街头市场轻松获得。
- 由于电子烟在年轻人群中的日益普及、电子烟商店的迅速扩张以及在线零售的盛行,电子烟在北美的渗透率非常高。
Scope of the report
North America E-Cigarettes market is segmented by product, by battery mode, and by geography. By product, the market is segmented into completely disposable model, rechargeable but disposable cartomizer, and personalized vaporizer; whereas by battery mode, the market is segmented into automatic e-cigarette and manual e-cigarette. By Geography, the market is studied for the United States, Canada, and Rest of North America.
By Product | |
Completely Disposable Model | |
Rechargeable but Disposable Cartomizer | |
Personalized Vaporizer |
By Battery Mode | |
Automatic E-Cigarette | |
Manual E-Cigarette |
By Geography | |
United States | |
Canada | |
Rest of North America |
主要市场趋势
年轻人口消费增加
由于网上商店有大量品牌和口味可供选择,该地区青年和年轻人对电子烟的使用正以惊人的速度增长。他们发现电子烟很流行,并被其各个方面所吸引,例如提供隐蔽性的紧凑设计、多种口味的可用性以及呼出的调味/无味气溶胶使其难以被发现。人口中最受欢迎的品牌之一是 JUUL,这是一个形状像 USB 闪存驱动器的电子烟品牌。

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加拿大实施烟草和电子烟产品法 (TVPA)
《烟草和电子烟产品法》(TVPA)建立了一个国家化的电子烟产品监管框架,此外还规范了烟草产品在该国的生产、标签、促销和销售方式。此举旨在提高电子烟产品(例如含尼古丁的电子烟)对成年人的可及性,以将他们的重点从传统烟草产品转移,并遏制向未成年人销售电子烟和烟草产品。电子烟等电子烟产品的著名制造商 JUUL Labs, Inc. 在 TVPA 法案实施后不久就进入了加拿大。该公司已经在加拿大对其新产品 JUUL C1 进行了试点测试,这是一种连接设备,允许用户监控他们的使用情况并在设备丢失时跟踪设备。这导致该国家、地区的电子烟消费量增加。

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竞争格局
北美电子烟市场得到整合,由少数几家大型企业组成,他们占据了市场的大部分份额。大型企业采用的关键战略是产品创新和并购。市场上的一些主要参与者包括英美烟草公司、Juul Labs, Inc.、Altria Group, Inc.、Imperial Brands plc、日本烟草公司等。
Table of Contents
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1. INTRODUCTION
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1.1 Study Assumptions & Market Definition
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1.2 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Product
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5.1.1 Completely Disposable Model
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5.1.2 Rechargeable but Disposable Cartomizer
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5.1.3 Personalized Vaporizer
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5.2 By Battery Mode
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5.2.1 Automatic E-Cigarette
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5.2.2 Manual E-Cigarette
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5.3 By Geography
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5.3.1 United States
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5.3.2 Canada
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5.3.3 Rest of North America
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6. COMPETITIVE LANDSCAPE
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6.1 Most Adopted Strategies
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6.2 Market Share Analysis
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6.3 Company Profiles
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6.3.1 British American Tobacco plc
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6.3.2 Juul Labs, Inc.
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6.3.3 Altria Group, Inc.
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6.3.4 Imperial Brands plc
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6.3.5 Japan Tobacco Inc.
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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Frequently Asked Questions
What is the study period of this market?
The North America E-Cigarettes Market market is studied from 2016 - 2026.
What is the growth rate of North America E-Cigarettes Market?
The North America E-Cigarettes Market is growing at a CAGR of 17.6% over the next 5 years.
Who are the key players in North America E-Cigarettes Market?
British American Tobacco plc, Juul Labs, Inc., Altria Group, Inc., Japan Tobacco Inc., Imperial Brands plc are the major companies operating in North America E-Cigarettes Market.