Beauty and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

Global beauty and personal care products market to register a CAGR of 4.35% during the forecast period, 2020 - 2025.

• The improving quality of life, the positive effects of beauty and personal care on self-esteem and social interaction, and the gradual consumer shift toward premium and luxury cosmetic brands are a few factors that are likely to propel the market growth during the forecast period.
• The increasing dental problems among children and adults, due to poor eating habits, and the rise in the popularity of herbal oral care products are the factors primarily driving the oral care products market globally. Moreover, the rising premiumization and the consumers’ need for more targeted solutions are accelerating the growth of the market studied. The rise in oral health-consciousness helped vendors introduce oral hygiene product categories, such as teeth-whitening products.
• With the growing demand for organic ingredients, consumers across the world are inclined toward organic personal care products, which is expected to drive the market growth during the study period. Furthermore, the rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the growth of the market. Most of the consumers tend to buy products with natural or organic labeling, which is driving the market growth.
• Some of the major companies operating in the country are L'Oréal SA, Estée Lauder Inc., Procter & Gamble Co., and Unilever. These companies are adopting various strategies, such as product launches and acquisitions, and propelling the online distribution channel for the sale of their products

Scope of the Report

The report offers key insights into the latest developments of the Global beauty and personal care products market (henceforth, referred to as the ‘market studied’). It analyzes the recent trends, drivers, and challenges affecting the market. Opportunities pertaining to the market have also been taken into consideration. The market studied is segmented by type, category, and distribution channel. By type, the market studied is segmented into personal care products and cosmetic and make-up products. The personal care products segment is further segmented into hair care products, skincare products, bath and shower products, oral care products, men's grooming products, and deodorants and antiperspirants. By category, the market studied is segmented into premium and mass products. By distribution channel, the market studied is segmented into specialist retailers, hypermarkets/supermarkets, online retail channels, convenience stores, and other distribution channels. The report contains top-line revenues and detailed qualitative analysis of the key players, highlighting the most adopted strategies of the companies in the market studied.

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Key Market Trends

Deterring Oral Health Among Population Globally

The rapidly changing lifestyles and improper diets, including sugar-rich diets and the increased consumption of alcohol and tobacco, made oral health one of the major public health problems in almost every part of the world. For instance: According to the World Health Organization, oral diseases pose a major issue for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. The Global Burden of Disease Study 2017 estimated that oral diseases affect close to 3.5 billion people, worldwide, with caries of permanent teeth being the most common condition. Moreover, with the increased expenditure on oral healthcare, consumers across the world started taking preventive measure, which increased the demand for effective oral care products. For instance: According to the US National Library of Medicine’s National Institutes of Health, the spending for dental care increased from approximately USD 2 billion in 1960 to USD 117.5 billion in 2015. Thus, consumers across the world pay immense attention to maintaining their oral health, which led to an increase in the demand for oral care products worldwide. Some of the factors that influence the choice from the customers’ point of view are the perceived performance, brand awareness, product attributes, the credibility of the company, and availability of product information.

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