Beauty And Personal Care Products Market Analysis by Mordor Intelligence
The beauty and personal care market is estimated to be USD 605.23 billion in 2025 to USD 776.35 billion by 2030, at a CAGR of 5.11%. This growth is driven by shifting consumer preferences, particularly among Generation Z consumers who prioritize product efficacy and sustainability over brand loyalty. The increasing awareness of chemical-based products' side effects, such as skin irritation and allergies, has heightened demand for natural and organic skincare products. Market players are responding to these trends by expanding their product portfolios through strategic launches and incorporating technological innovations, such as AI-powered virtual makeup try-ons, to enhance the digital shopping experience. The industry's resilience is further demonstrated by its ability to adapt to economic uncertainties while maintaining steady growth. Additionally, the market continues to benefit from economies of scale, allowing companies to invest in research and development while maintaining competitive pricing strategies. As the beauty and personal care industry continues to evolve, companies that successfully balance innovation, sustainability, and consumer demands will likely emerge as market leaders in the coming years.
Key Report Takeaways
- By product type, personal care products held 88.45% of the beauty and personal care market share in 2024, and are forecast to record a 5.88% CAGR through 2030.
- By category, mass products captured 72.34% of the beauty and personal care market size in 2024; premium products are set to expand at a 6.45% CAGR to 2030.
- By ingredient type, conventional/synthetic formulations retained 71.34% of the beauty and personal care market size in 2024, whereas natural/organic compounds are advancing at a 6.88% CAGR.
- By distribution channel, specialty stores led with 32.43% revenue share in 2024; online retail is the fastest channel with a 7.98% CAGR forecast.
- By geography, Asia-Pacific commanded 35.34% of the beauty and personal care market in 2024 and remains the fastest-growing region at 7.46% CAGR.
Global Beauty And Personal Care Products Market Trends and Insights
Drivers Impact Analysis
Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Consumer preference for natural and organic beauty and personal care products | +1.8% | Global, with strongest adoption in North America and European Union | Medium term (2-4 years) |
Growing demand for anti-aging and age management products | +1.2% | Global, with premium segments in Asia-Pacific and North America | Long term (≥ 4 years) |
Influence of social media and impact of digital technology on the market | +0.9% | Global, led by Asia-Pacific and North America | Short term (≤ 2 years) |
Rising demand for men's personal care products | +0.7% | North America and European Union core, expanding to Asia-Pacific | Medium term (2-4 years) |
Digital transformation and virtual try-on | +0.6% | Global, with early adoption in developed markets | Short term (≤ 2 years) |
Increased awareness about oral hygiene among consumers | +0.5% | Global, with strongest growth in Asia-Pacific | Medium term (2-4 years) |
Source: Mordor Intelligence
Consumer Preference for Natural and Organic Beauty and Personal Care Products
Growing concerns about the adverse effects of chemical ingredients in beauty and personal care products, including skin irritation, allergies, and hormonal imbalances, have led to increased demand for natural and organic skincare alternatives. Unlike synthetic cosmetics, organic products derived from plant extracts and natural oils offer gentle skincare and beauty solutions while providing additional benefits such as hydration and nourishment. Consumer awareness about ingredient transparency has become a significant factor in purchasing decisions, with buyers actively seeking products that list recognizable, plant-based components. In response to this market shift, manufacturers have expanded their product portfolios to include items labeled as organic, vegan, natural, chemical-free, and cruelty-free, addressing both health concerns and ethical considerations in the skincare industry. According to NSF, a leading global public health and safety organization, a study published in March 2025, 74% of consumers consider organic ingredients important in personal care products, indicating a clear shift toward clean beauty products [1]Source: NSF International, “Consumers Consider Personal Care Organic Ingredients Important,” nsf.org . However, the prevalence of greenwashing and lack of consumer trust in voluntary organic labels emphasize the importance of third-party testing and certification.
Influence of Social Media and Impact of Digital Technology on the Market
The emergence of evolving technologies, including smartphones, personal computers, the internet, e-commerce, social media, communication strategies, and marketing campaigns, has transformed the global beauty and personal care products market landscape. Social media platforms have become essential for brands to showcase their products, reach potential customers, and generate market interest. Leading companies like L'Oréal, Unilever, and Estée Lauder utilize Facebook, Instagram, and YouTube to promote product launches, engage consumers through tutorials, and execute promotional campaigns. The market players implement influencer marketing strategies on social media platforms to influence customers and shift brand conversations to the digital space. Moreover, a 2024 University of Portsmouth survey indicated that 60% of consumers trusted influencer recommendations, while nearly half of all purchasing decisions were influenced by these endorsements [2]Source: University of Porth, “New Research Unveils the "Dark Side" of Social Media Influencers and Their Impact on Marketing and Consumer Behaviour”, port.ac.uk. Influencer content on these platforms increased brand visibility and consumer engagement, particularly among younger demographics who were frequent social media users.
Rising Demand for Men's Personal Care Products
The men's grooming market has experienced significant growth, driven by changing social attitudes, increased consumer awareness, and a growing emphasis on personal care. Modern men have expanded beyond basic hygiene products to embrace comprehensive grooming routines, including specialized skincare products like cleansers, moisturizers, serums, and masks that address specific concerns such as acne, aging, and sun protection. The market encompasses traditional shaving products, while beard care products have gained substantial popularity. The product range has expanded to include diverse body care items, body washes, and lotions, alongside specialized hair care products for styling, scalp health, and hair growth. Major market developments include strategic product launches, such as LeBron James's entry into the beauty sector in April 2024 with The Shop Men's Grooming Line, created in partnership with Parlux Fragrances, LLC. This comprehensive product line features face wash, shaving creams, beard creams, and hair care products. Companies are strengthening their market presence through both physical retail and digital channels to enhance accessibility and the shopping experience.
Increased Awareness About Oral Hygiene Among Consumers
The increasing awareness of oral hygiene among consumers is significantly influencing the beauty and personal care products market. Consumers are becoming more educated about the importance of maintaining proper oral health and its connection to overall well-being, leading to higher demand for specialized oral care products, including natural and organic toothpaste, mouthwashes, dental floss, and teeth whitening solutions. Social media platforms and digital marketing campaigns by major oral care companies have further amplified consumer knowledge about dental hygiene practices. The growing prevalence of dental issues and rising costs of dental treatments have encouraged consumers to invest in preventive oral care products, while the expansion of e-commerce platforms has improved access to a wider range of oral care solutions. Oral diseases, while largely preventable, pose a major health burden for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. According to the World Health Organization (WHO), oral diseases affect nearly 3.7 billion people worldwide, as of March 2025 [3]Source: World Health Organization, “Oral Health Fact Sheet,” who.int. These factors collectively underscore the critical importance of oral care products in modern healthcare and personal hygiene routines.
Restraints Impact Analysis
Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Availability of counterfeit products impacts market development | -0.8% | Global, with highest impact in Asia-Pacific and online channels | Short term (≤ 2 years) |
Growing concerns over product safety and ingredients | -0.6% | North America and European Union regulatory focus, global consumer impact | Medium term (2-4 years) |
Intense price-based competitionIntense market competition leading to price pressure and reduced profit margins | -0.5% | Global, particularly in mass market segments | Short term (≤ 2 years) |
High manufacturing costs and raw material expenses limit market growth | -0.4% | Global, with acute impact in import-dependent markets | Medium term (2-4 years) |
Source: Mordor Intelligence
Availability of Counterfeit Products Impacts Market Development
Counterfeit goods pose a significant threat to the beauty and personal care sector, with digital channels emerging as the primary platform for their distribution. These fake products predominantly appear in small beauty supply outlets and e-commerce platforms, where oversight is typically less stringent than in larger retail chains. The prevalence of discounted options online makes it challenging for consumers to differentiate between authentic and counterfeit products, potentially leading to dissatisfaction and damaged brand reputation for legitimate companies. The scale of this issue is evident in recent enforcement actions - in July 2023, the US Customs and Border Protection (CBP) seized pharmaceutical and personal care products worth USD 102.30 million in intellectual property rights violations. This unchecked distribution of counterfeits not only undermines consumer trust but also disrupts market dynamics, creating an uneven playing field for legitimate brands. Addressing this challenge requires coordinated efforts between regulatory bodies, e-commerce platforms, and legitimate manufacturers to protect consumers and maintain market integrity.
High Manufacturing Costs and Raw Material Expenses Limit Market Growth
High manufacturing costs and raw material expenses pose significant challenges in the beauty and personal care products market. The industry requires specialized equipment, advanced manufacturing facilities, and stringent quality control measures, while also depending on premium ingredients like natural extracts, essential oils, and specialized chemicals. Price fluctuations in raw materials, particularly for natural and organic ingredients, coupled with strict regulatory compliance requirements, further escalate operational costs. These cost pressures impact product pricing and market penetration in price-sensitive regions, particularly affecting small and medium-sized enterprises that struggle to maintain profitability while competing with established players. The continuous investment required in research and development to meet evolving consumer preferences and safety standards adds another layer of financial burden to manufacturers. Moreover, the need to maintain extensive quality testing protocols and certification processes throughout the production cycle contributes to the overall complexity of cost management in the industry.
Segment Analysis
By Product Type: Personal Care Dominates Across Categories
Personal care products dominate the market with an 88.45% share in 2024 and are projected to grow at a 5.88% CAGR through 2030. This growth is driven by several key segments, including oral care, which is evolving beyond traditional hygiene through the incorporation of advanced ingredients like peptides and hydroxyapatite. Moreover, the cosmetics segment is experiencing a shift as Generation Z demonstrates a clear preference for skincare, with 60% identifying it as their primary beauty purchase. Additionally, men's grooming products are expanding beyond conventional offerings to include skincare and color cosmetics. This diversification of product categories reflects the industry's response to changing consumer demographics and preferences.
The market's evolution is characterized by the increasing integration of wellness concepts into personal care formulations, resulting in hybrid products that transcend traditional category boundaries. This trend is particularly evident in the skincare segment, where consumer focus has shifted toward preventative health measures rather than corrective treatments. This transformation reflects a broader change in consumer behavior, emphasizing holistic health awareness and comprehensive personal care routines. The convergence of beauty and wellness has created new opportunities for product innovation and market expansion.

By Category: Premium Gains Momentum Despite Mass Dominance
Mass Products maintains a commanding 72.34% market share in 2024, driven by wide availability across supermarkets, drugstores, convenience stores, and online platforms. This dominance stems from their accessibility, competitive pricing, and consumer acceptance across demographic segments. While mass products lead the market, premium products demonstrate stronger growth potential with a 6.45% CAGR (2025-2030). The market shows resilience during economic uncertainty, with 94% of prestige buyers also purchasing mass products, indicating value-conscious consumer behavior across price segments.
Major companies, including Unilever, Procter & Gamble Co., and private-label brands, are adapting to consumer demand through ethical and eco-friendly product development. The convergence of mass and premium categories has intensified competition while expanding access to high-quality formulations. Mass Products maintains its position through product innovation and competitive pricing, while the premium segment grows through natural/organic skincare launches and beauty influencer marketing. This market dynamic enables broader consumer access to premium-quality formulations while maintaining practical solutions for everyday beauty and personal care needs.
By Distribution Channel: Digital Revolution Reshapes Retail Landscape
Specialty Stores hold a dominant 32.43% market share in 2024, while online retail stores demonstrate the highest growth rate at 7.98% CAGR. Supermarkets/hypermarkets maintain a significant market presence due to their accessibility, proximity to consumers, and ability to offer late-night deals and exclusive promotions. However, these traditional channels face increasing competition from specialized online retailers and beauty-focused platforms that provide curated experiences and expert advice. This competitive pressure has impacted even established luxury retailers, as evidenced by Farfetch and Net-a-Porter discontinuing their in-house beauty operations.
Convenience stores differentiate themselves through product testing and sampling services, which enhance brand visibility and retail spacing strategies. The e-commerce channel continues to gain momentum as consumers value the convenience of 24/7 shopping access and the ability to avoid crowded stores. Online platforms provide consumers with extensive product variety and the flexibility to compare and select preferred brands based on individual needs. Additionally, supermarkets/hypermarkets maintain their appeal by offering generic brands at lower price points compared to recognized brands, providing consumers with diverse price options.

Note: Segment shares of all individual segments available upon report purchase
By Ingredient Type: Natural Surge Challenges Conventional Dominance
Conventional/synthetic ingredients maintain a dominant 71.34% market share in 2024, primarily due to their performance advantages and cost efficiency in mass market segments where price sensitivity remains high. However, natural/organic formulations are experiencing the fastest growth at 6.88% CAGR, supported by third-party certifications that provide transparency and authenticity. The market is evolving toward hybrid approaches that combine natural actives with synthetic stabilizers and delivery systems to optimize both efficacy and consumer appeal. This balanced approach allows manufacturers to meet diverse consumer needs while maintaining product stability and effectiveness.
The shift toward natural ingredients is driven by increasing consumer awareness of potential health risks associated with synthetic cosmetics, including skin irritation and hormonal imbalances. Natural products, derived from plant extracts and oils, offer gentler alternatives with additional benefits such as hydration and nourishment. Consumer preference for chemical-free skincare products with transparent labeling and recognizable plant-based ingredients continues to strengthen, as these products align with growing health consciousness and values-based purchasing decisions. This trend is further reinforced by social media influence and educational content that highlights the benefits of natural ingredients in skincare routines.
Geography Analysis
Asia-Pacific commands a 35.34% market share in 2024 and maintains the highest growth rate at 7.46% CAGR through 2030, driven by rising disposable incomes, urbanization, and increasing beauty consciousness. The region's strong digital adoption, particularly through social media platforms, influences product discovery and purchase decisions among Generation Z consumers. K-beauty brands demonstrate global influence while implementing price increases in 2025 to address economic pressures. In India, consumers show increasing preference for dermatologist-certified hair care products, prompting brands like Schwarzkopf and L'Oreal to introduce nutrient-infused shampoos with vitamin B3.
North America maintains strong performance with established market infrastructure and high per-capita beauty spending, despite moderate growth in a mature market. The U.S. market emphasizes clean-label and free-from claims, reflecting consumer focus on self-care products. Europe demonstrates steady expansion through sustainability initiatives and innovation-friendly regulatory frameworks, with France maintaining its position as a global hub for luxury beauty products. The implementation of MoCRA in the United States and PFAS restrictions in Europe reshape compliance requirements, while digital transformation through platforms like Amazon and TikTok Shop continues to influence retail models.
South America and Middle East and Africa represent high-growth markets with unique characteristics. Brazil's beauty market transformation stems from digital media influence and increased consumer awareness about product formulations. The Middle East shows significant demand for halal cosmetics, driven by consumer awareness regarding animal cruelty and religious principles. These regions benefit from increasing urbanization and rising disposable incomes but face challenges, including currency volatility, import dependencies, and evolving regulatory frameworks that necessitate strategic market entry approaches.

Competitive Landscape
The beauty and personal care market is moderately fragmented, with large multinational companies competing alongside emerging niche players and regional manufacturers. Major companies like L'Oréal, Unilever, and Procter & Gamble utilize their scale advantages and distribution networks while facing competition from digitally native brands that employ social commerce and direct-to-consumer strategies. This market structure enables smaller, innovation-focused companies to gain significant market share through differentiated positioning, particularly in growing segments such as natural/organic formulations, men's grooming, and specialized skincare.
Market leaders are pursuing expansion strategies to enhance their customer reach and product accessibility. A notable example is The Ordinary's January 2024 launch on the United States Amazon Premium Beauty marketplace, enabling U.S. customers to purchase authentic products directly through amazon.com/theordinary. This expansion aligns with the company's objective to provide science-based skincare products to a broader consumer base while maintaining product authenticity through authorized distribution channels.
The market presents significant opportunities in underserved demographics, particularly male consumers and older age groups. Geographic expansion into high-growth regions such as India and the Middle East offers substantial potential for companies that can effectively adapt their products and marketing approaches to local preferences and cultural considerations. This expansion potential creates a dynamic environment for both established and emerging players to capture market share through targeted strategies.
Beauty And Personal Care Products Industry Leaders
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The Procter & Gamble Company
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L'Oreal SA
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Unilever PLC
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Colgate-Palmolive Company
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The Estee Lauder Companies Inc.
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- January 2025: Albéa Matamoros and Drunk Elephant formed a partnership to introduce three sustainable skincare products in the United States market: D-Bronzi, O-Bloos, and B-Goldi.
- January 2025: L'Oréal partnered with IBM to develop sustainable cosmetic formulations using generative artificial intelligence (AI). The company utilized IBM's GenAI technology to analyze cosmetic formulation data, enabling the incorporation of sustainable raw materials while reducing energy consumption and material waste.
- December 2024: Tatcha increased its market presence in the United States through distribution in more than 1,400 Ulta Beauty retail locations and their e-commerce platform, with primary emphasis on their Dewy Skin Cream product.
- December 2024: Unilever's Dove brand introduced its Cream Serum Collection, which incorporated niacinamide-rich facial skincare ingredients into body care products.
Global Beauty And Personal Care Products Market Report Scope
Beauty and Personal Care Products are used to support personal hygiene and address and maintain one's appearance.
The Beauty and Personal Care Products Market is segmented by product type, category, ingredient type, distribution channel, and geography. By product type, the market is segmented into personal care products and cosmetic and make-up products. The personal care products segment is further segmented into hair care products (shampoo, conditioner, hair colorant, hair styling products, and other hair care products), skincare products (facial care products, body care products, and lip & nail care products), bath and shower products (shower gels, soaps, and other bath and shower products), oral care products (toothbrush, toothpaste, mouthwashes and rinses, and other oral care products), men's grooming products, deodorants and antiperspirants, and perfumes and fragrances. The cosmetics/make-up products segment is further segmented into facial cosmetics, eye cosmetic products, and lip and nail make-up products. By category, the market is segmented into premium products and mass products. By ingredient type, the market is segmented into natural & organic and conventional/synthetic. By distribution channel, the market is segmented into specialty stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East, and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.
By Product Type | Personal Care Products | Hair Care | Shampoo | |
Conditioner | ||||
Hair Colorant | ||||
Hair Styling Products | ||||
Others | ||||
Skin Care | Facial Care Products | |||
Body Care Products | ||||
Lip and Nail Care Products | ||||
Bath and Shower | Shower Gels | |||
Soaps | ||||
Others | ||||
Oral Care | Toothbrush | |||
Toothpaste | ||||
Mouthwashes and Rinses | ||||
Others | ||||
Men's Grooming Products | ||||
Deodorants and Antiperspirants | ||||
Perfumes and Fragrances | ||||
Cosmetics/Makeup Products | Facial Cosmetics | |||
Eye Cosmetics | ||||
Lip and Nail Makeup Products | ||||
By Category | Premium Products | |||
Mass Products | ||||
By Ingredient Type | Natural and Organic | |||
Conventional/Synthetic | ||||
By Distribution Channel | Specialty Stores | |||
Supermarkets/Hypermarkets | ||||
Online Retail Stores | ||||
Other Channels | ||||
By Geography | North America | United States | ||
Canada | ||||
Mexico | ||||
Rest of North America | ||||
Europe | Germany | |||
France | ||||
United Kingdom | ||||
Spain | ||||
Netherlands | ||||
Italy | ||||
Sweden | ||||
Poland | ||||
Belgium | ||||
Rest of Europe | ||||
Asia-Pacific | China | |||
India | ||||
Japan | ||||
Australia | ||||
South Korea | ||||
Indonesia | ||||
Thailand | ||||
Singapore | ||||
Rest of Asia-Pacific | ||||
South America | Brazil | |||
Argentina | ||||
Chile | ||||
Columbia | ||||
Peru | ||||
Rest of South America | ||||
Middle East and Africa | United Arab Emirates | |||
South Africa | ||||
Nigeria | ||||
Saudi Arabia | ||||
Egypt | ||||
Morocco | ||||
Turkey | ||||
Rest of Middle East and Africa |
Personal Care Products | Hair Care | Shampoo | |
Conditioner | |||
Hair Colorant | |||
Hair Styling Products | |||
Others | |||
Skin Care | Facial Care Products | ||
Body Care Products | |||
Lip and Nail Care Products | |||
Bath and Shower | Shower Gels | ||
Soaps | |||
Others | |||
Oral Care | Toothbrush | ||
Toothpaste | |||
Mouthwashes and Rinses | |||
Others | |||
Men's Grooming Products | |||
Deodorants and Antiperspirants | |||
Perfumes and Fragrances | |||
Cosmetics/Makeup Products | Facial Cosmetics | ||
Eye Cosmetics | |||
Lip and Nail Makeup Products |
Premium Products |
Mass Products |
Natural and Organic |
Conventional/Synthetic |
Specialty Stores |
Supermarkets/Hypermarkets |
Online Retail Stores |
Other Channels |
North America | United States |
Canada | |
Mexico | |
Rest of North America | |
Europe | Germany |
France | |
United Kingdom | |
Spain | |
Netherlands | |
Italy | |
Sweden | |
Poland | |
Belgium | |
Rest of Europe | |
Asia-Pacific | China |
India | |
Japan | |
Australia | |
South Korea | |
Indonesia | |
Thailand | |
Singapore | |
Rest of Asia-Pacific | |
South America | Brazil |
Argentina | |
Chile | |
Columbia | |
Peru | |
Rest of South America | |
Middle East and Africa | United Arab Emirates |
South Africa | |
Nigeria | |
Saudi Arabia | |
Egypt | |
Morocco | |
Turkey | |
Rest of Middle East and Africa |
Key Questions Answered in the Report
What is the current value of the beauty and personal care market?
The beauty and personal care market size stands at USD 605.23 billion in 2025 and is projected to reach USD 776.35 billion by 2030.
Which distribution channel is expanding most rapidly?
Online retail is forecast to grow at a 7.98% CAGR as consumers embrace 24/7 shopping, virtual try-ons, and same-day delivery options.
Which region is growing fastest in the beauty and personal care market?
Asia-Pacific leads with a 7.46% CAGR through 2030, driven by rising incomes and high digital adoption.
What regulatory changes are affecting product formulation?
The United States’ MoCRA and Europe’s proposed PFAS restrictions drive reformulation efforts and increased safety testing across the beauty and personal care market.