Personal Care Industry Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers Global Beauty and Personal Care Products Market Trends and is segmented by Product Type (Personal Care Products and Cosmetics/Make-up Products); by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channel); by Category (Mass Products and Premium Products); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and values in (USD Billion) during the forecasted years for the above segments.

Beauty and Personal Care Products Market Size

Beauty and Personal Care Products Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
CAGR 4.64 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific
Market Concentration Low

Major Players

Beauty and Personal Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Beauty and Personal Care Products Market Analysis

The Beauty and Personal Care Products Market size is estimated at USD 525.61 billion in 2023 and is expected to reach USD 659.32 billion by 2028, registering a CAGR of 4.64% over the next five years.

Millennials are increasingly using beauty products like color cosmetics as part of their regular grooming routines. For instance, as of 2021, according to financial comparison service provider Mozo, the average Australian woman spent approximately USD 3,600 on beauty and personal care products yearly. The simple accessibility of these cosmetic items through various sales channels, with the increased emphasis on personal grooming, aided the sales value. Furthermore, the emergence of cosmetics with natural, non-toxic, and organic components helped the market expansion. With the rising awareness about the harmful effects of chemicals and synthetic products, consumers are inclined toward organic personal care products. It is expected to drive market growth during the study period. Besides this, companies are capitalizing on consumers' demands to expand their share and consumer base in the market. For instance, in February 2022, a United Kingdom-based fashion company, Boohoo, launched a vegan beauty range of more than 50 products. Boohoo Beauty's cosmetics line includes highlighter sticks, blush, setting sprays, cosmetic palettes, and others available exclusively.

Beauty and Personal Care Products Market Trends

Inclination toward Natural/Organic Formulations

The growing concerns regarding the side effects of chemicals in personal care products, leading to skin irritation, allergies, and dullness, fueled the demand for natural and organic skincare products. Prolonged use of synthetic cosmetics may cause various health issues, such as irritation, hormonal imbalance, and toxicity. However, cosmetic products made of organic ingredients, such as plant extracts and natural oils, do not harm the skin. Natural skincare and cosmetic products that are free from chemicals and transparent about the content are preferred by consumers. This factor resulted in a shift in preference from synthetic skincare products to organic products among consumers.

To capitalize on this growing interest, manufacturers are revamping and expanding their product offerings by introducing a wide range of organic skincare products. These products contain plant-based, clean-label ingredients with organic, vegan, natural, chemical-free, and cruelty-free claims. For instance, in April 2022, Shiseido revealed a new skincare brand, Ulé. It sources pesticide-free botanicals from local vertical farms. The dissemination of knowledge related to the benefits of natural skincare led consumers to seek eco-friendly, sustainable, natural skincare products that offer greater product ingredient transparency. Furthermore, the growing trend of organic concepts through online stores for bio-cosmetic products is expected to boost the growth of the natural and organic beauty and personal care products market.

Beauty and Personal Care Products Market: Sales of Certified Organic Health and Beauty Products (in million GBP), United Kingdom, 2018-2022

Asia-Pacific Emerges as the Fastest-growing Region

In the Asia-Pacific region, countries like China, India, Japan, Indonesia, and Vietnam present considerable growth opportunities for the market players. It is primarily due to the growing demand for color cosmetics, as many people unleash the potential of cosmetics in their daily makeup routine. Hence, the significant players are intensely embarking on product innovation and mergers and acquisitions as their prime strategy to consolidate the market. For instance, in April 2023, Personal care and beauty brand The Body Shop launched its 'activist' product range in the Indian market. The new line strengthens the brand's sustainable commitment in the country with a selection of skin products and color cosmetics.

Furthermore, growing awareness regarding cosmetics products, such as facial makeup, hairstyling, and coloring products, with increasing demand for clean labels and natural ingredients, is expected to drive the market shortly. The need for multifunctional products is driving innovation as price-conscious consumers are opting for products that provide hydration and skin protection. The trend of social media influencers showcasing their beauty regimens increased over the past few years. Thus, both local and international beauty companies are turning to influencers to increase their brand awareness and reach potential consumers. For instance, in September 2022, as part of its global expansion, the Honest Company, a clean lifestyle company founded by Jessica Alba, launched its business in China. To capitalize on the relatively small but rising demand for sanitary beauty products, the digitally native company created a flagship store on Tmall Global, Alibaba Group's cross-border e-commerce platform. Chinese shoppers can purchase skin care and color cosmetics from Honest's brand, Honest Beauty. Shoppers on Tmall Global can select from various stock-keeping units, including its Extreme Length Mascara + Lash Primer and Hydrogel Cream, a face cream enriched with hyaluronic acid.

Beauty and Personal Care Products Market: Market Size (in %), Global, 2022

Beauty and Personal Care Products Industry Overview

The global beauty and personal care market is highly competitive, with a strong presence of regional and international players in the market like Procter & Gamble, Unilever, L'Oréal SA, Colgate-Palmolive Company, and Estée Lauder Inc. Demand is mainly driven by more adaptation toward skincare routines and consumer awareness about brand know-how. The companies improved the quality and product innovation regarding ingredients, functionality, and packaging. The key players are embarking on mergers, acquisitions, and product innovation as their key strategies to achieve consolidation and optimize offerings. Moreover, these players merge with local players to gain dominance in the local market.

Beauty and Personal Care Products Market Leaders

  1. The Procter & Gamble Company

  2. L'Oreal SA

  3. Unilever PLC

  4. Colgate-Palmolive Company

  5. The Estee Lauder Companies

*Disclaimer: Major Players sorted in no particular order

Beauty and Personal Care Products Market Concentration

Beauty and Personal Care Products Market News

  • January 2023: Lakme cosmetics brand launched new lipstick shades suitable for Indian skin tones. The products include Lakme Absolute Matte Revolution Lip Color in blushing red, cheek color-nude, and MP18 Plum Pick.
  • May 2022: Estée Lauder with Shoppers Stop opened an exclusive SS Beauty store in Mumbai. With this establishment, the two companies strengthened their partnership in India. The SS beauty store offers products from Estée Lauder brands like MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone, Estee Lauder, Smashbox, and Tom Ford.
  • March 2022: Colgate-Palmolive Company launched a new toothpaste: Visible White O2. The company found this in a premium personal care segment and aims to target a specific customer range through this product.

Beauty and Personal Care Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Inclination toward Natural/Organic Formulations

      2. 4.1.2 Influence of social media and Impact of Digital Technology

    2. 4.2 Market Restraints

      1. 4.2.1 Presence Of Counterfeit Products

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Personal Care Products

        1. Hair Care Products

          1. Shampoo

          2. Conditioners

          3. Hair Oil

          4. Hair Styling And Coloring Products

          5. Other Hair Care Products

        2. Skin Care Products

          1. Facial Care Products

          2. Body Care Products

          3. Lip Care Products

        3. Bath And Shower

          1. Shower Gels

          2. Soaps

          3. Bath Salts

          4. Other Bath And Shower Products

        4. Oral Care

          1. Toothbrushes And Replacements

          2. Toothpaste

          3. Mouthwashes And Rinses

          4. Other Oral Care Products

        5. Men's Grooming Products

        6. Deodorants And Antiperspirants

      2. 5.1.2 Cosmetics/Makeup Products

        1. Facial Cosmetics

        2. Eye Cosmetics Products

        3. Lip and Nail Makeup Products

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies/Drug Stores

      4. 5.2.4 Specialty Stores

      5. 5.2.5 Online Retail Channels

      6. 5.2.6 Other Distribution Channels

    3. 5.3 Category

      1. 5.3.1 Premium

      2. 5.3.2 Mass

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oréal SA

      2. 6.3.2 Procter & Gamble Co.

      3. 6.3.3 Unilever PLC

      4. 6.3.4 Colgate-Palmolive Company

      5. 6.3.5 The Estée Lauder Companies Inc.

      6. 6.3.6 Natura & Co

      7. 6.3.7 Johnson & Johnson Services Inc.

      8. 6.3.8 Beiersdorf Ag

      9. 6.3.9 Shiseido Company Limited

      10. 6.3.10 Oriflame Cosmetics Global SA

    4. *List Not Exhaustive

**Subject to Availability

Beauty and Personal Care Products Industry Segmentation

Beauty and Personal Care Products are used to support personal hygiene along with addressing and maintaining one's appearance.

The Beauty and Personal Care Products Market is segmented by product type, category, distribution channel, and geography. By product type, the market is segmented into personal care products and cosmetic and make-up products. The personal care products segment is further segmented into hair care products (shampoo, conditioners, hair oil, hair styling, and coloring products, and other hair care products), skincare products (facial care products, body care products, and lip care products), bath and shower products (shower gels, soaps, bath salts, and other bath and shower products), oral care products (toothbrushes and replacements, toothpaste, mouthwashes and rinses, and other oral care products), men's grooming products, and deodorants and antiperspirants. The cosmetics/make-up products segment is further segmented into facial cosmetics, eye cosmetic products, and lip and nail make-up products. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, specialty stores, online retail channels, and other distribution channels. By category, the market is segmented into premium and mass products. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts are done based on the value (USD).

Product Type
Personal Care Products
Hair Care Products
Hair Oil
Hair Styling And Coloring Products
Other Hair Care Products
Skin Care Products
Facial Care Products
Body Care Products
Lip Care Products
Bath And Shower
Shower Gels
Bath Salts
Other Bath And Shower Products
Oral Care
Toothbrushes And Replacements
Mouthwashes And Rinses
Other Oral Care Products
Men's Grooming Products
Deodorants And Antiperspirants
Cosmetics/Makeup Products
Facial Cosmetics
Eye Cosmetics Products
Lip and Nail Makeup Products
Distribution Channel
Convenience Stores
Pharmacies/Drug Stores
Specialty Stores
Online Retail Channels
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
Saudi Arabia
South Africa
Rest of Middle East and Africa

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Beauty and Personal Care Products Market Research FAQs

The Beauty and Personal Care Products Market is studied from 2018 - 2028.

The Beauty and Personal Care Products Market is growing at a CAGR of 4.64% over the next 5 years.

The Beauty and Personal Care Products Market is valued at 622 Billion USD in 2028.

Asia-Pacific is growing at the highest CAGR over 2018 - 2028.

Asia-Pacific holds highest share in 2022.

The Procter & Gamble Company, L'Oreal SA, Unilever PLC, Colgate-Palmolive Company, The Estee Lauder Companies are the major companies operating in Beauty and Personal Care Products Market.

Personal Care Industry Report

Statistics for the 2023 Beauty and Personal Care Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Beauty and Personal Care Products analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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