Personal Care Industry Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers Global Beauty and Personal Care Products Market Trends and is segmented by Product Type (Personal Care Products and Cosmetics/Make-up Products); by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channel); by Category (Mass Products and Premium Products); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and values in (USD Billion) during the forecasted years for the above segments.

Beauty and Personal Care Products Market Size

Beauty and Personal Care Products Market Summary
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Study Period 2018 - 2028
Market Size (2023) USD 496.63 Billion
Market Size (2028) USD 622.45 Billion
CAGR (2023 - 2028) 4.62 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific

Major Players

Beauty and Personal Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Beauty and Personal Care Products Market Analysis

The Beauty and Personal Care Products Market size is estimated at USD 496.63 billion in 2023, and is expected to reach USD 622.45 billion by 2028, growing at a CAGR of 4.62% during the forecast period (2023-2028).

After the outbreak of COVID-19 faced issues related to the skin, like rashes and itching. Due to the excessive use of soaps and hand sanitizers, people also contracted diseases like hand dermatitis. The doctors reported having rashes because of PPE kits. Due to all these reasons, the personal care market has grown post-COVID as people take care of their skin with utmost priority. The increasing awareness of customers about their appearance is one of the major reasons driving market expansion. Millennials increasingly use beauty and personal care items such as skin care, color cosmetics, and hair care as part of their regular grooming routine.

The emergence of cosmetics with natural, non-toxic, and organic components has also aided market expansion. With the growing demand for organic ingredients, consumers worldwide are inclined toward organic personal care products, which is expected to drive market growth during the study period. Furthermore, the rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the development of the market. Most consumers tend to buy products with natural or organic labeling, which is driving the market growth.

Beauty and Personal Care Products Market Trends

This section covers the major market trends shaping the Beauty & Personal Care Products Market according to our research experts:

Growing Inclination toward Natural/Organic Formulations

The growing concerns regarding the side effects of chemicals in personal care products, which lead to ailments such as skin irritation, allergies, and skin dullness, have been fueling the demand for natural and organic skincare products. Prolonged use of synthetic cosmetics may cause various health issues, such as irritation, hormonal imbalance, and toxicity. However, cosmetic products made of organic ingredients, such as plant extracts and natural oils, do not leave any harmful impact on the skin. Natural skincare and cosmetic products that are free from chemicals and transparent about the content have been preferred by consumers, which is likely to drive demand for natural skin care products. This factor has resulted in a shift in preference from synthetic skincare products to organic products among consumers.

To capitalize on this growing interest, the manufacturers in the market have been revamping and expanding their product offerings by introducing a wide range of organic skincare products containing plant-based, clean-label ingredients, with claims such as organic, vegan, natural, chemical-free, and cruelty-free, among others. For instance, in April 2022, Shiseido revealed a new skincare brand Ulé, which sources pesticide-free botanicals from local vertical farms. Thereby, the dissemination of knowledge related to the benefits of natural skincare has led consumers to seek eco-friendly, sustainable, natural skincare/personal care products that offer greater product ingredient transparency.

Beauty and Personal Care Products Market: Growth of the Global Cosmetics Market (in %) 2016-2021

Asia-Pacific Emerges as the Fastest-growing Region

In the Asia-Pacific region, countries like China, India, Japan, Indonesia, and Vietnam present considerable growth opportunities for the market players, primarily due to the growing millennial population. Amid the growing prevalence of hair thinning, loss of volume, dryness, and several other hair-related concerns among consumers, hair care products are emerging as the most affluent and cost-effective way. Hence, the major players are intensely embarking on product innovation and mergers and acquisitions as their prime strategy to consolidate the market studied. For instance, in 2021, Kao Corporation, through its subsidiary Kao Salon Japan, launched its hair salon brand, Oribe, in Japan. The brand consists of 23 product line-ups that were made widely available in Japan.

Furthermore, growing awareness regarding cosmetics products, such as facial makeup and hairstyling and coloring products, is expected to drive the market’s growth in the near future. The demand for multifunctional products drives innovation as price-conscious consumers opt for products that provide hydration and skin protection. Companies are constantly advertising cosmetics that offer medicinal benefits, especially on social networking sites, such as Facebook, Twitter, YouTube, and Instagram, where beauty bloggers are trendy. Some of the major key players in the beauty and personal care products market in Asia- Pacific are Beiersdorf AG, L'Oreal Group, Procter & Gamble, The Estée Lauder Companies Inc., and Unilever, among others.

Beauty and Personal Care Products Market : Market Size (in %), Global, 2021

Beauty and Personal Care Products Industry Overview

The global beauty and personal care market is highly competitive, with a strong presence of regional and global players in the market, where demand is mostly driven by more adaptation toward skincare routines and consumer awareness about brand know-how. The most active companies in the market include key players, like Procter & Gamble, Unilever, L'Oréal SA, Colgate-Palmolive Company, and The Estée Lauder Inc. L'Oréal SA is one of the most active companies, with numerous brand offerings and a broad range of beauty and skincare products across the region.

The companies have spent considerably on improving quality and product innovation in terms of ingredients, functionality, and packaging. The key players are embarking on merger and acquisition and product innovation as their key strategies to achieve consolidation and optimize offerings. Moreover, these players merge with local players to gain dominance in the local markets.

Beauty and Personal Care Products Market Leaders

  1. The Procter & Gamble Company

  2. L'Oreal SA

  3. Colgate-Palmolive Company

  4. Unilever PLC

  5. Gillette

*Disclaimer: Major Players sorted in no particular order

Beauty and Personal Care Products Market Concentration

Beauty and Personal Care Products Market News

  • May 2022: Estée Lauder with Shoppers Stop opened an exclusive SS Beauty store in Mumbai. With this establishment, the two companies have strengthened their partnership in India. The SS beauty store will offer only Estée Lauder brands like MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone, Estee Lauder, Smashbox, and Tom Ford.
  • March 2022: Colgate-Palmolive Company launched a new toothpaste, which is Visible White O2. This is an innovative whitening toothpaste that works from the inside out to lighten stains. The company has launched this in a premium personal care segment and aims to target a specific customer range through this product.
  • January 2022: Procter & Gamble acquired the luxury skincare brand Tula, which would bolster the company’s prestige brand portfolio. Tula is a clean skincare brand powered by probiotic extracts and superfoods. As part of the acquisition agreement, P&G Beauty will support the Tula team to drive brand growth and support expansion and innovation.

Beauty and Personal Care Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Personal Care Products

        1. Hair Care Products

          1. Shampoo

          2. Conditioners

          3. Hair Oil

          4. Hair Styling And Coloring Products

          5. Other Hair Care Products

        2. Skin Care Products

          1. Facial Care Products

          2. Body Care Products

          3. Lip Care Products

        3. Bath And Shower

          1. Shower Gels

          2. Soaps

          3. Bath Salts

          4. Other Bath And Shower Products

        4. Oral Care

          1. Toothbrushes And Replacements

          2. Toothpaste

          3. Mouthwashes And Rinses

          4. Other Oral Care Products

        5. Men's Grooming Products

        6. Deodorants And Antiperspirants

      2. 5.1.2 Cosmetics/Makeup Products

        1. Facial Cosmetics

        2. Eye Cosmetics Products

        3. Lip and Nail Makeup Products

    2. 5.2 Distribution Channel

      1. 5.2.1 Specialist Retail Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Pharmacies/Drug Stores

      5. 5.2.5 Online Retail Channels

      6. 5.2.6 Other Distribution Channels

    3. 5.3 Category

      1. 5.3.1 Premium

      2. 5.3.2 Mass

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oréal SA

      2. 6.3.2 Procter & Gamble Co.

      3. 6.3.3 Unilever Plc

      4. 6.3.4 Colgate-palmolive Company

      5. 6.3.5 The Estée Lauder Companies Inc.

      6. 6.3.6 Natura & Co

      7. 6.3.7 Johnson & Johnson Services Inc.

      8. 6.3.8 Beiersdorf Ag

      9. 6.3.9 Shiseido Company Limited

      10. 6.3.10 Oriflame Cosmetics Global SA

      11. 6.3.11 Gillete

    4. *List Not Exhaustive

**Subject to Availability

Beauty and Personal Care Products Industry Segmentation

Beauty and personal care is an art field that addresses the looks and health of one's hair, nails, and skin. 

The market studied is segmented by product type, category, distribution channel, and geography. By product type, the market studied is segmented into personal care products and cosmetic and make-up products. The personal care products segment is further segmented into hair care products, skincare products, bath and shower products, oral care products, men's grooming products, and deodorants and antiperspirants. The cosmetics/make-up products​ segment is further segmented into facial cosmetics, eye cosmetic products, and lip and nail makeup products​. By distribution channel, the market studied is segmented into specialist retailers, supermarkets/hypermarkets, convenience stores, pharmacies/drug Stores, online retail channels, and other distribution channels. By category, the market studied is segmented into premium and mass products. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).

Product Type
Personal Care Products
Hair Care Products
Hair Oil
Hair Styling And Coloring Products
Other Hair Care Products
Skin Care Products
Facial Care Products
Body Care Products
Lip Care Products
Bath And Shower
Shower Gels
Bath Salts
Other Bath And Shower Products
Oral Care
Toothbrushes And Replacements
Mouthwashes And Rinses
Other Oral Care Products
Men's Grooming Products
Deodorants And Antiperspirants
Cosmetics/Makeup Products
Facial Cosmetics
Eye Cosmetics Products
Lip and Nail Makeup Products
Distribution Channel
Specialist Retail Stores
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
Saudi Arabia
South Africa
Rest of Middle East and Africa

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Beauty and Personal Care Products Market Research FAQs

The Beauty and Personal Care Products Market size is expected to reach USD 496.63 billion in 2023 and grow at a CAGR of 4.62% to reach USD 622.45 billion by 2028.

In 2023, the Beauty and Personal Care Products Market size is expected to reach USD 496.63 billion.

The Procter & Gamble Company, L'Oreal SA, Colgate-Palmolive Company, Unilever PLC and Gillette are the major companies operating in the Beauty and Personal Care Products Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the Asia-Pacific accounts for the largest market share in the Beauty and Personal Care Products Market.

Personal Care Industry Report

Statistics for the 2023 Personal Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Personal Care analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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